Title of module:

Manual for establishing a good image of YO via good PR

Type

□ training, workshop □ tool x manual

or method

(see pages 1,2,3 and 8) (see pages 1,6,7 and 8) (see pages 1,4,5 and 8)
(You can choose more options)

Members of working group:

Responsible ZVEZA ŠKIS

partner:
ASK, KERET, KTU, CEH – in the field of
In cooperation with: collecting the best practice, interviews or
stories

Module provides responses to which strategies?

Problem Goal Strategy

Bad visibility of YO Good visibility of YO
Gather very good
people, who work in
this field and find
good solutions for
this problem
Bad communication Good communication Gather good and bad
with media and and support from practices how to
politicians the media and communicate and
politicians how not to
communicate with
politicians and
media.

Goals of module:

What are individuals (active or non-active youth) going to get from this
module?

They are going to learn basic things how to deal with local and national
politicians, media, get some skills how to communicate in general,…
What are youth organizations going to get from this module?

Youth organizations are going to be more accepted and visible in the

media, they will get a chance to better communicate and get more
support from the local, national politicians and media to accomplish their
goals – projects,…
1
Manual

Number of pages: cca. 40 format: A5

approx. n. of characters:

Number of copies: 400 (Slovenia) + 1200

Description of desired target group (age, level, function, needs,...):

Active young leaders or members Y.O. from 16 – 30 years

Needs:
- To get more support from the media and politicians
- To create a good image of Y.O.
- To educate new members in Y.O. and help them accommodate
quickly
- To make Y.O. aware how important image and PR really are
- To promote Y.O. and present them to the public

Learning objectives:
-To improve the image of Y.O., to promote the kind of work they do and the
things an individual could gain from working in Y.O.
- to show good and bad practices

Approximate of contents (Index):

We have not spoken about the exact index but the approximate topics
are:

- general things about creating a good image of a Y.O.

- general things about PR
- Trademarks, graphic design, …

- creating a good image, what to do and what not do to

- how to create a good image of a Y.O. on the
local/national/international level
- how to prepare a good internet page

- pr (what is important, how to deal with the media, politicians,

internal PR, …)

- example of an organization, which created a good image and has a

successful PR

2
Financial plan (for all types of modules):

Costs:

Type of cost Amount (€)

Coordinator – Petra Brili 250€
Contenent manager and author – Sara Draškovič 500€
Coauthors (4) 1000€
Printing 150€

Total: 1900€

Income

Type of income: Amount (€)

From the competitive edge project 1900€
Other found:
Self-financing (where from?)
Other:
Other:
Total: 1900€