NANCY S. MURRAY Morris Township, NJ 07960 Landline: (973) 984-6961. Cell: (973) 722- 5718 Nancysmurray2@gmail.

com SUMMARY Marketing Communications professional with background in technical writing, proofreading, website and SEO development, HTML, content editing, and vendor management seeks position developing communications materials and strategy. Able to synthesize complex data and express in clear, succinct, action-oriented white papers, web content /SEO, training materials, and reports that establish thought leadership and increase sales. Skills include: Writing technical marketing collateral Composing website content and SEO Developing technical training materials Authoring strategic white papers Preparing sr. management presentations Interviewing subject matter experts

PROFESSIONAL EXPERIENCE Freelance Writer and Consultant Present

Copywriter, LexisNexis MARTINDALE-HUBBELL Develop website copy and SEO for law firms throughout the United States. Conduct interviews with attorneys to establish content goals and stylistic preferences. Work with project managers, designers and sales associates to accommodate client goals. Digital Information Group (DIG), Waltham, Massachusetts Authored strategic white papers on social media, including: Social Media: An Integrated Tool for B2B Technology Marketing (January 2010) Social Activation: Bridging Social Media Experiences and Target Audiences (March 2010) Organizing for Social Media (June 2010) Social Media and the New Advocacy (July 2010) ALCATELLUCENT, Murray Hill, NJ 2006 -- 2009 Marketing Project Manager, IMS Marketing Team (2009 2010) Created marketing collateral for customer presentations and training of internal sales force, including white papers, brochures, sales guides, sales training presentations, executive briefs, and product descriptions. Facilitated the release and sale of new product releases by updating all sales materials needed to support their launch and conducting gating sessions to establish their market readiness. All sessions passed on time and without exceptions. Trained staff on new products and features. Generated new business for IMS products by preparing effective collateral through interviews of technical experts about new features/functionality and translation of technical updates into clear, concise marketing collateral and responses to RFPs. Established design guidelines for architectural drawings for marketing documents and rolled out to entire company. Marketing Communications Manager, CMO Content and Collateral Team (2006 2009) Prepared materials to support marketing plans and sales efforts, including development of strategic white papers based on analytical frameworks and research results. Provided consultative support to clients on Marketing Communications tools adhering to corporate standards and Marketing Communications best practices. Managed outside vendors/agencies supplying writing, editing and design expertise to ensure clear, compelling and consistent messages across collateral.

Market Research Manager, Strategic Marketing Group 2005-2006 Managed gathering of materials from secondary research vendors/analysts and writing of white papers based on findings to establish thought leadership. Supported development of new concepts/ventures from Bell Labs, leading to 2 major new product announcements. Managed primary market research studies with global focus, including on-site supervision of qualitative study of Blended Lifestyle Service Applications in Asia. AT&T, Basking Ridge, NJ 1988 2005 District Manager, Customer Insights Group (2000 - 2005). Provided ongoing research support to marketing partners in key business units: All Distance (Local/LD), Multicultural, Youth, College, Military; Prepaid Initiatives/Retail Distribution. Prepared recommendations based on primary research, secondary research and competitive analysis. Led the research effort on key strategic initiatives, including AT&Ts re-entry into wireless and retail rollout of AT&Ts VoIP Service. Consulted on offer and segment strategy for new wireless rollout as well as optimal retail strategy for deployment of VoIP and prepaid wireless services. Managed research vendor selection process for entire AT&T Consumer Research function. Key member of interdisciplinary team that developed relevant offers for Global/Multicultural customers. Insured that offers were communicated to target market in a culturally relevant manner. Maximized business success with retail partnerships (Walmarts and Sams Club) by insuring consistent, relevant messaging and optimal channel delivery for prepaid family of products, prepaid wireless and VoIP. District Manager, Public Relations, Corporate Division (1998 - 2000) Consulted with senior management in support of public policy, investor relations, and PR decision making. Managed research projects dealing with investor relations and influential audiences on the local and federal levels. Tested and evaluated the effectiveness of AT&Ts public policy messages. Tracked performance of AT&T Brand on key public relations metrics; prepared state of brand presentations for senior management. Senior Manager, New Concept Development/Small Business, AT&T Labs (1992 - 1998). Facilitated brainstorming sessions, conducted usability tests and managed research studies to support the development of new products from AT&T Labs. Manager, Business Market Research (1988 1992). Conducted research to test offers for all business-to-business segments: large, mid-sized and small. MARINE MIDLAND BANK, Wholesale and Retail Banking Market Research Manager, AVP. Supported retail, international and investment banking services. 1984 - 1988

MANUFACTURERS HANOVER TRUST, International Banking 1982 - 1984 Project Director/Senior Research Analyst, International Marketing Managed research projects for a variety of international, investment and correspondent banking services Conducted research on correspondent relationships and corporate cash management services.

EDUCATION
MBA SOUTHERN METHODIST UNIVERSITY, Dallas, TX: Marketing/Finance MS COLUMBIA UNIVERSITY, New York, NY: Counseling Psychology and Measurement BA VASSAR COLLEGE, Poughkeepsie, NY Certified Pilates Instructor, POWER PILATES, New York, NY