Empino, Romir Gian O.: 1. Markets Are Conversations

Empino, Romir Gian O.
95 Theses
1. Markets are Conversations
Market gives the opportunity to establish interaction between to or more persons. As

a matter of fact, market is the place where all of the language of every ethnic people
started. Why? Because they are forced to form their language in order to perform
their trades between them and the seller although they are starting to use it on their
own town or villages. In the market, they can share ideas on how the product is
being done, in what location it came from, knows the reason about the price of a
product and other factors that may update the knowledge of the consumer or seller.
Debates can also happen in the market, they can still share ideas but in a manner of
more exaggeration as they defend their stands. They instigates to the other side that
their point is right than anybody else. The cycle goes on and on until it reaches on
some point that they will already fight for it.
Market gives the opportunity to invent things that may smoothen their conversation
between each other. Invention of things in a sense that, in order to keep their
conversation flowing, regarding the distance, they make soft wares that will
compensate on their needs. These soft wares will keep them updated because
important information will be still sent to them by their colleagues on what’s
happening in the market. They can perform now conferences and meetings that may
lessen their traveling cost just to perform the things that are mentioned above.
2. Markets consist of human beings, not demographic sectors.
A market is free for all. There are no age, gender, race and other factors that must
be consider first before entering the world of market. Instead of considering those
factors mentioned above, why we simplify it to a more generalized idea that human
beings are the foundation of a market. People are the responsible for making the
transition in the market to move or flow. They can negotiate on other organizations
freely as long as they will benefit from it and their interests are still secured. Even
younger ones can now be part of the market as long as they are aware that there is
no stability in the market. Religion is also considered in the production of products.
For example, Muslim communities doesn’t buy products with the label of Jalal and
usage of condoms and other tools for safe sex is not approved by the Catholic church
and right now, they are blocking the approval of the reproductive health bill.
Everything can happen.
We can learn from people. Regarding the race or the religion of a certain country, we
can learn on how to approach them through observing their culture and practices.
For example, we learn that Japanese companies are strict on their products quality,
Arab companies takes their project very seriously especially now they are racing
against time on their crude reserves by focusing on tourism and Chinese companies
wants that their production cost is cheap. Based from these accounts, still that the
people dictate the flow of the market based on the human instincts.
3. Conversations among human beings sound human. They are conducted

in a human voice.
They sound human. As I have mentioned early in number 1 that language took place
in the market first, in order to perform their trades. They used it to buy from the
seller and he will respond to the buyer through their language. This cycle goes on
and on. Because we are human beings and we spoke in our own language, we can
easily convey our thoughts to other people mere not animals can understand it. To
explain how words are produced scientifically, our formulation of words started from
our left brain to be more specific as we think the words that are suitable in describing
or thoughts. Then as we speak, our diaphragm will push the lungs to generate air
which will serves as a current. The air will now travel to the wind pipes until it
reaches the vocals chords which will produce sound or words.
Their thoughts sound human. Because we are the most intellectual beings in the
kingdom Mammalia, second are the rhesus monkeys, we can think. We can think for
the answers that might answer our questions for our daily lives. We can solve, we
can explore and we can communicate with meanings. This is why our thoughts sound
human, because only human beings can establish conversations that have meanings
although, other creatures does but still they are not like us. Due to we speak in
human voices, other people can talk to us. Discuss things that might need an answer
and formulate ideas that might solve some difficulties in understanding some
concepts. Because of conversations, market is formed.
4. Whether delivering information, opinions, perspectives, dissenting

arguments or humorous asides, the human voice is typically open,
natural, uncontrived.
Communication is a free space. Information, opinion, perspectives and dissenting

arguments or humorous ideas comes from a person’s mind. Information can be
exchange to other receivers or new ideas from the receivers can be shared to us
freely. Opinions can be solved and discussed whether it is important or not. Opinions
are sometimes used to improve one’s behaviors or they serve as motivation in
performing the task done well. Dissenting arguments can lead to a solution or worse,
a problem. These arguments will enable a person to think beyond the box because
maybe, his answers can be found as he think deep that might help his justification
against other’s stand. Humor ideas can establish friendships, love and strong
bonding or otherwise, fights between the group/s. it is also consider as tool in
gaining one’s impression that this person is a gullible and has a good morale. Those
mentioned are possible because we are open to accept and share information and
opinions, dissenting arguments can happen with an uncontrived discussions and
humorous ideas are natural to us because we are human beings.
Communication is not biased. It is not biased in a sense that, communicating is

applicable to all. It is not limited to a specific topic, it can be expound to a more
interesting ideas that others can join. This gives opportunities to hear other’s
perception and to be heard by them because it is our nature to talk, everyone is
open to accept and embrace each other’s opinion and we can perform an uncontrived
talk if we want too.
5. People recognize each other as such from the sound of this voice.
Conversation is congenital to us all. At point we are born, lets be confident enough

that at the age of 2 or above years of age, we can already talk. Knowledge for words
is still scarce but as we grow up, new information adds up as our parents or other
people talk to us. As a matter of fact when we are still young, if we saw by our mom
cries, she will think we are hungry or the diapers are already full. So she approaches
and tends to our needs. This examples are still part of conversation but, through non
verbal words. When we are already grown up, we can talk everything we want
because we know that our friends or families can understand us through our voice
that they can understand.
People recognize people. Because we know how to talk and speak in human voices
and words, we can understand and interprets what the other person is trying to say
to us. We can react and give opinions to what they are saying. Voices and actions are
the tools so we can understand the talks of other people.
6. The Internet is enabling conversations among human beings that were

simply not possible in the era of mass media.
Enabling conversation possible during the reign of mass media. Internet is one of the
parts that comprise the mass media on the market. The net serves as the bridge to
other parts of the world because it provides our needs that can enable to make
communication happen. Conversations are done through the use of mail, messenger
tools and other web communication soft wares. Managers can pass and talk about
their specific projects that foreign countries pay them for; a son sees his dad on a
webcam abroad and sending love notes to a special person in states. These are
benefits we can enjoy as we use the net.
The internet provides solution for your needs. We are emphasizing the advantages as
we use the net. The same as the statement above that conversation can be done
through specific soft wares; it will provide the benefits like the examples mentioned
above in the last sentence of the first paragraph. We can now also download
programs that are now updated and free like NetBeans IDE 6.1 that are essential in
creating java programs. This will help programmers to comply on their needs without
worrying where they will find it. These are examples why the net provides solution o
us.
7. Hyperlinks subvert hierarchy.
Hyperlinks make your browsing easy. This is one of the million features of the net
that lessens the burden of the net users. Hyperlinks are underlined word in a
common color of blue ad maroon that notifies the users it is a hyperlink. Hyperlinks
function is by when the users search for his interests, he will look for a hyperlink
because hyperlink will direct him to other resources located on a separate web page.
By using hyperlinks, no more manual research is done. Although manual research is

still done, it simplifies the task by not browsing all over the page until it reaches its
end by simply directing you to another page for your subjects. It also makes you
comfortable and browsing fast.
8. In both internetworked markets and among intranetworked employees,

people are speaking to each other in a powerful new way.
No force on earth than can stop network conversation. Whether it is internet or

intranet, users can still convey their messages as they use the net. Intranets are
connection within the company. It is serves as connector between the employees of a
company. For example are, an employee is located 2nd floor while her manager is on
the 7th floor of the building. The manager asks her to send the files through mail so
she will just used the local net connection that resides in the company. Internet is
the connection that is widely used through out the world. So, through these
connections, the conversation is still present and can never be stop.
Conversation is been used as an ingredient. Back on the past of the market, the
management doesn’t embrace the advantage of constant sharing information so they
discourage their employees to practice it. But now, it has been change, employees
can now interact with each other. They use now the net to perform their group
discussion. The management saw this and tries to stop it, but it can never be
happen. So they plan and observe until they realize instead of stopping it, why not
use it as an advantage on their production. so it became the ingredient on making
the production fast and efficient because there is constant communication in the
company.
9. These networked conversations are enabling powerful new forms of

social organization and knowledge exchange to emerge.
The rise of technology triggers to make the network conversation powerful. As what I
have said on the last paragraph, the companies used the function of the net in order
to make their production faster because employees will now engage on their work as
they use their own internet connection. It is now also used in marketing, sales and
human resource management as whom they are marketing, selling and manning. As
the users use the net, they can enjoy the features of millions of web sites around the
world and in return they are now updated on facts that might help them as they use
the net.
Communication is now upgrading as the time goes by. As technology dictates the
flow in the market, communication is one of the areas bounded by it advancement.
In order to sustain the needs and wants of the net addict’s globally, experts are force
to look some innovations that might catch the attention of their customers. Their
innovations are dependent on the market’s current status. If the market needs for
web pages to be more sophisticated to get the attention of their users, experts will
enhance their previous design or starts from the scratch again. So the net is
constantly upgrading.
10. As a result, markets are getting smarter, more informed, more

organized. Participation in a networked market changes people
fundamentally.
As the world of market develops so as it became smarter. Markets are smarter

because of its smarter foundation, which is us, users. We contribute ideas fro the
betterment of its functionality. They develop designs that may grab the attention of
the customers. Explaining briefly to them about their products functionality just
browsing the web, competition is getting bigger because they are aware that their
competitors are now using the net as their plan in attracting more users and smarter
people are sprouting to make the market smarter by hiring them to create
monstrous codes that may bigger companies will tumble. Those mentioned above are
the factors why the market is now smarter.
As the markets are getting smarter as it evolves, participation from the users are a
must. Because of the transition of a company into a more advance and effective
competitor in the market would on happen if conversation is present. Sharing of
endless ideas that might solve the longing for superiority may help them to create
their products, magnifico! News are now spread through blogs and mails so
awareness for change is being felt by the experts and ordinary people. So
participation is a must to nourish the growth of the market.
11. People in networked markets have figured out that they get far better
information and support from one another than from vendors. So much for
corporate rhetoric about adding value to commoditized products.
As the consumers are now aware of the upgrading in the world of market, they talk
to other people in order to acquire more ideas that might help them to buy product
or services. When they talk to other people, they are getting more curious. So they
ask rhetorical questions, search on the web, and observed other people because
curiosity grows. It broadens on how we think and act. It also serves as our
guidelines about news and trends on the market. Also experts are not yet finished
from questioning things because they believe that answers are can also be found as
you as questions. For example, a newbie photographer is starting to buy a Single-
lens camera for his or her project, he now ask a expert photographer that might
recommend the best and the cheapest SLR camera that he may buy in the market.
Through this experience, as the newbie goes to a store that sells the camera he or
she wants, sales talks are now impossible to corrupt his minds because of facts that
he acquire as he or she gathers information. Asking questions counter attacks the
way of companies on saying false claims and lies that their service and products are
better from others and to you.
12. There are no secrets. The networked market knows more than
companies do about their own products. And whether the news is good or
bad, they tell everyone.
As the consumers are now aware of the upgrading in the world of market, they talk
to other people in order to acquire more ideas that might help them to buy product
or services. When they talk to other people, they are getting more curious. So they
ask rhetorical questions, search on the web, and observed other people because
curiosity grows. It broadens on how we think and act. It also serves as our
guidelines about news and trends on the market. Also experts are not yet finished
from questioning things because they believe that answers are can also be found as
you as questions. As the world of market develops so as it became smarter. Markets
are smarter because of its smarter foundation, which is us, users. We contribute
ideas fro the betterment of its functionality. They develop designs that may grab the
attention of the customers. Explaining briefly to them about their products
functionality just browsing the web, competition is getting bigger because they are
aware that their competitors are now using the net as their plan in attracting more
users and smarter people are sprouting to make the market smarter by hiring them
to create monstrous codes that may bigger companies will tumble.
13. What's happening to markets is also happening among employees. A

metaphysical construct called "The Company" is the only thing standing
between the two.
A good marketing strategy is by simply penetrating the field where the people are
hooked and enjoyed at. Now days, the web is a better place to promote the services
and products of a company. People can interact in the net by joining in a chat room
where plenty of a topics may be discussed by the participants, blogs can now be
seen in any peer to peer sites which can be used as a advertising ground for free if a
person opens a topic about the product and the products can now be posted within
the site which can be viewed by a thousands of people through out the globe. It is
also the same with the interaction of the management to their employees.
Employees are like the market that hopes for a certain event that the top
management will include them in creating decisions and plans in mobilizing the whole
process of the company. The company must remove the wall between the employees
and the market due it will create a much stronger and reliable society where in ideas
flow to become a goal that might be used by the company itself.
14. Corporations do not speak in the same voice as these new networked
conversations. To their intended online audiences, companies sound hollow,
flat, literally inhuman.
The rise of technology triggers to make the network conversation powerful. As what I
have said on the last paragraph, the companies used the function of the net in order
to make their production faster because employees will now engage on their work as
they use their own internet connection. It is now also used in marketing, sales and
human resource management as whom they are marketing, selling and manning. As
the users use the net, they can enjoy the features of millions of web sites around the
world and in return they are now updated on facts that might help them as they use
the net. As the company maintains their strategy in grabbing a wider span of
market, this motivation leads them to specific mistakes that must never being done
by them. They believe that consumers doesn’t care for the real effect of their product
or services, they tend to look for the quality of a product due to their perception that
it is worth paying for if the product is in good condition. So, because they know that
quality will speak for itself, they advertise or speak fraud statements about their
products regarding its good quality. It already implies that a master is now talking to
a dog were the dog only follows his master’s command.
15. In just a few more years, the current homogenized "voice" of business—
the sound of mission statements and brochures—will seem as contrived and
artificial as the language of the 18th century French court.
The Voice of the business will fade. As the time goes by, the message of the
companies to the society such as their mission and vision, objectives and promises
will be nothing like air to the ears of its listeners because the society knows they are
explicating frauds to the public. It will discourage the human instinct to buy their
products whether it is cheap or not due to the longing of the consumer for something
new. Something new in a sense that they need the truth, no more lies and frauds,
just simply the whole truth because as of now, we are confuse if still the bottled milk
we give to our babies are safe from melamine or a bottle of cologne is exact 150 mL.
If this may not be solved immediately, the voice will fade inevitably. This may
lead to loyalty loss of the consumer and clients and hardship in reacquisition of the
lost trust of their dear consumers. They must have concern that in order to make
them company survive, the first stepping stone is by simply being factual and telling
the whole truth about their services and products. Because whatever the product or
services intention, still the consumer must be given some specific guidelines that
they may benefit and not from their production.
16. Already, companies that speak in the language of the pitch, the dog-
and-pony show, are no longer speaking to anyone.
As the company maintains their strategy in grabbing a wider span of market,

this motivation leads them to specific mistakes that must never being done by them.
They believe that consumers doesn’t care for the real effect of their product or
services, they tend to look for the quality of a product due to their perception that it
is worth paying for if the product is in good condition. So, because they know that
quality will speak for itself, they advertise or speak fraud statements about their
products regarding its good quality. It already implies that a master is now talking to
a dog were the dog only follows his master’s command. The consumer becomes now
a fool, a fool for his ignorance that the company speaks for the fallacy not the whole
damn truth.
Now the consumers are now dogs, the master continues his addiction,
addiction to lie for the benefit of him. If he commands his dog to die for his behalf in
a critical situation, the dog would do the command. It only explains that we are
dependent on their resources, we feel that we can survive without them whether
they fools us or not. So, the manufacturers must know that in every lie they say, a
consequence lies ahead for them.
17. Companies that assume online markets are the same markets that used
to watch their ads on television are kidding themselves.
Companies are fool if they believe that advertisements in the net will serves
as an advantage to their consumers. if they do the latter sentence, let us give them
a big laugh. I am one of the few that knows that internets serve as a communication
media throughout the world. It will allow people to ask questions and express their
ideas for an idea or object. So, the difference between the ad in the TV against the
ad in the net is big. Why? Because we can react as we see the advertisements by a
company in the web were it can be seen worldwide than seeing it only at our TV and
giving reactions about it to our families and close friends within that area. Online
markets must take not in order to attract more consumers, they must give an
impression to their clients once they saw the product in the net, they can also
promote it to other people because they know they are promoting a product that has
good quality according to the company’s description about it. This may boost the net
sales of the product that might contribute to a bigger net profit for the company.
18. Companies that don't realize their markets are now networked person-
to-person, getting smarter as a result and deeply joined in conversation are
missing their best opportunity.
A good marketing strategy is by simply penetrating the field where the people
are hooked and enjoyed at. Now days, the web is a better place to promote the
services and products of a company. People can interact in the net by joining in a
chat room where plenty of a topics may be discussed by the participants, blogs can
now be seen in any peer to peer sites which can be used as a advertising ground for
free if a person opens a topic about the product and the products can now be posted
within the site which can be viewed by a thousands of people through out the globe.
These opportunities will help them to lift the company’s status in the market because
if the product is now part of the needs of people, a bunch of buyers may acquire the
product and many potential buyers can be convinced that the product is good due it
is being bought by the many. Although posting an ad in a site may cost the company,
still in return if they grab a small part of a market, this will be the spark for their
success. A small sacrifice may help to robust the company’s stability in the market.
19. Companies can now communicate with their markets directly. If they
blow it, it could be their last chance.
The companies are now aware of the possibilities that the net may contribute
to their purpose success in manufacturing goods or providing services. So they use it
by providing laptops to their employers as their working tools and PDA’s are given to
workers that are usually in motion. These tools may help them in knowing the flow in
the market through constant communication between them and the company. The
internet was used by many companies to promote their products in order for
consumers see them. It also establish a status that if the service or product clicks in
the market, more site owners will ask for their help by simply letting them to post
the ads in their site so that more consumers will browse and use the sites because of
the presence of the brand of a popular company. As the company uses the net and
other interactive media, they may add updates and information which the consumers
needs as they buy products in the market.
22. Getting a sense of humor does not mean putting some jokes on the
corporate web site. Rather, it requires big values, a little humility, straight
talk, and a genuine point of view.
Sometimes, the best way to win the heart of a lady is through making her
smile. Cracking some jokes and telling funny stories about your idiotic behavior as
you burn your cake in an oven and etc. After that, observe your crush or any person
you are cracking a joke with, they will found your thoughts interesting. They will
listen and tell jokes too about themselves or in other words, interaction is present.
But sometimes, being humorous is not shown in just cracking funny jokes to other
people instead being vivid, concise and factual on your talks makes you a humorous
person because based from the given definition in the dictionary; expressing
amazing things.
Using the net as a tool in expressing your thoughts which are good and
humorous will attract other people to participate in what your ideas may convey on
their daily lives. Performing conference encourages other to interact, share and
suggest about a certain topic in which you can learn from them and maybe they may
learn from you. These events strengthens your social skills because your are being
cultivated as you establish your connection on them, your point of views and maybe
your funny jokes may sell to them whether they are shallow or serious people. It
only depends on how communicate with them.
23. Companies attempting to "position" themselves need to take a position.

Optimally, it should relate to something their market actually cares about.
Now a days, acquiring a position in a market will make the company famous
and can be said by its consumers as an established company while its competitors
sees them as threat to their success as an organization. To further explain the facts
that motivates the company to be part on a market are; they push themselves to the
limit because privileges are waiting for like good net profit for a year, more investors
may invest on them due to they are popular and in the future, they can monopolize
for that specific product or service. The company plans promos and gimmicks in
order to grab many possible clients. The more clients they have, the more money
they will receive no matter what if the quality they are selling is reduced as long as it
will make them part of the industry. It is also considered as an assurance for them
that it will not crumble down due to their massive consumers that patronize their
product. It will serve as a threat for other companies because if one of their
competitors is already established an image on the same market, there are
possibilities that they will fight back with their own promotions or revised an existing
promotions of their competitors and enhance it better than the previous one.
24. Bombastic boasts—"We are positioned to become the preeminent

provider of XYZ"—do not constitute a position.
Like what I’ve said in no. 23 of this paper, they will do the necessary plans
that will help them to be part of their target industry. So, they also spread those
taglines mentioned above whether they are not suitable or qualified to provide their
products or services to their consumers. It will take a lot of guts to step out of a
corner and shout out to the crowd and say “Hey, you will need us because we are
your mommies that will provide you a huggies instead of pampers for your babies.”
Although the statement is quite confusing, but to explain it, if your doctor prescribes
you a virgin coconut oil which is pure to cure your skin disease and you are
convinced to buy it already, a hell of a bastard approaches you and promotes a virgin
coconut oil which is not, rather a vegetable oil. After while, you are victimized by his
demonic sales talk and tends to buy the product instead of prescription of the doctor.
As you apply the product on your skin and rides on a train, a person sitting next to
you says “Miss, your skin seems cook.” It is a punch on your booby donuts. The
whole scenario only implies that sales agents or the company takes your innocence
as an advantage for them to manipulate you in buying their goods. So, be cautious.
25. Companies need to come down from their Ivory Towers and talk to the
people with whom they hope to create relationships.
Sometimes a mother tiger leans down to his cub because it is still incapable of
feeding itself. It is the only way that she may tend to the needs of her young’s by
listening to their moans if they are hungry or not, needs to be played in order to
learn how to survive in the wild. It is also the same with a company. Organizations
must always bow there knees down and show enthusiasm in listening and responding
to the needs of their consumers. In this way, it will strengthen the bond between
them and the people. This relationship will determine the factors or changes that
must be addressed immediately because maybe sometimes, it may help or worse,
destroy them as an organization. Showing sincerity and zeal in making that
relationship possible make the market more comfortable of assured that their
investments are safe. As of now, many company now a days are confident enough in
operating their business because they believe that they are the experts and their
consumers are not. So, they follow their own instincts and suggestions rather than
listening to their clients.
26. Public Relations does not relate to the public. Companies are deeply
afraid of their markets.
The public relation as of now is only a mascot which serves as an escape goat
for many companies in hiding their true identity. Identity that needs to be exposed to
their audience which needs a true meaning based from it purpose of establishing a
relationship. We as consumers, are aware that manufacturers tends to comfort us
and encourages us to be part of their society were people are being fooled on what
they see and hear where all body of lies thrives in every sales lady’s tongue to meet
her specific quota for the day. It is only simply, survival of the fittest. They used
Public Relation to shield their fears of possible companies’ meltdown if they don’t do
necessary action where it may lift the company. They always do it whether they give
or tell the truth to their consumers. Why? They act like this? My only opinion is that
companies are forcing themselves to be part of the community’s way of living
because in order to survive, they must thrive to the needs and want of each
individual here on earth. If they don’t act like that, no company succeeds in our
present time whether they are multi-billionaire company or not. What if they try the
opposite, they interact with their consumers solemnly and disregarding the fear of
risks that might trigger if they don’t coexist with their clients. Maybe in this case,
they can provide better quality services and goods because they are now close to the
hearts of every people.
27. By speaking in language that is distant, uninviting, arrogant, they build

walls to keep markets at bay.
Top management people especially those in Information Technology area are

using sophisticated and technical words mere themselves can understand what they
are saying. They actually do the “techy” talk in order to show to other workers or the
mob that they are geniuses but, a hell of a bastard. This brings to their users
confusion on how they will use their products and hesitation in buying it or not.
Although they know that talking to common people in using technical words, still
they continues to do this habit rather than curing it because it will have an affect on
their business status.
Language is the key to each individual’s existence. It is also the factor why we
are intact to other human beings. We can express our emotions to other people and
accept responses from them. So, if communication serves as our string to other
people, why making it more complicated than a simple one, in fact is not everyone in
this world couldn’t understand those bunch of jargon words. I believe if this
malpractice still thrives in a company, it may lessen the trust and confidence of a
loyal customer on them because in just explaining a simple explanation, they make it
more difficult for other people to understand. So, junk the malpractices face the
reality.
28. Most marketing programs are based on the fear that the market might
see what's really going on inside the company.
What are the main motives of these marketing programs? Is it a promotion

for their inventions or just a decoy for the possibilities there modus are exposed. If
doubts circulate on our minds, why these programs often release on the market? I
believe that if I am a businessman in the future, I will value my customers’ trust and
confidence on my services by giving a satisfaction that they can only be found as
they utilize my services but honestly speaking, it wouldn’t last long. I am a human
person, possible victim of the demonic aura of money. This temptation may change
my perception on a good service; I will now starts to consider my gain rather than
allotting my investments for the betterment of my services. It is also the factor why
marketing departments launches gimmicks on a specific timeframe, to attract and
ensures their consumers that they still value the rights for good quality. Although the
truth is, they reduced the true mixture of their service.
29. Elvis said it best: "We can't go on together with suspicious minds."
Looking for friends, families and acquaintances is a way of satisfying our

needs for companionship, love and care. So we tend to go out with them on malls,
recreational places and events were we can have fun with them. So as our trust and
love grew on them, we often consider them as part of our lives with no suspicion on
them. The mentioned case earlier is also the same with interacting with your
coworkers in the company. You cannot perform tasks that may done by partners or
teams because there is a saying; “two heads are better than one”. We must learn to
interact with other people and in return, a good production or sales forecast lies
ahead. But unfortunately, Filipino employees tend to feed their own greed in order to
excel than others. This is the main reason why unity within a team is minimal.
Workers are suspicious with their coworkers by watching every move they do and
decision they make because they believe that it may be used against him/her.
Although participation on a team must still be observed but, the whole trust with
each other are not quite that strong same as your relationship with your friends. It is
impossible for a team to succeed if that is the case. Elvis is right about his quotation
mentioned above, we must be together as one with no suspicion or hesitation as we
take part of what the team must be accomplished on a task given to them by the
company.
30. Brand loyalty is the corporate version of going steady, but the breakup
is inevitable—and coming fast. Because they are networked, smart markets
are able to renegotiate relationships with blinding speed.
We all know that the customers are the main factors why even a small
company thrives to succeed in an industry. They look for key clues in buying a
specific product he/she wants as he look the main image encrypted on the product’s
package. He/she also knows that if this image is present on a product, he/she can
come on a conclusion if the quality is good or bad as he/she uses it. So what do
customers do looks for? The answer is the Brand. Brands are essential in establishing
status on a market because small or big companies believe that the mission-vision
statements, objectives and qualities are depicted as it displays the brand on its
service or products. A higher brand loyalty means a good stability in a market due to
the customer’s need for your product. But this fact is not liable at all times, due to
competition and other bad factors; the customer’s loyalty to the service tends to
deteriorates. So in order to support or prevent this mayhem, they look for
alternatives that may robust the company’s image once more. They start looking for
innovative tactics such as placing advertisements on the net or personal interaction
between the customer and the provider. This will help them to revive their failure as
company.
31. Networked markets can change suppliers overnight. Networked

knowledge workers can change employers over lunch. Your own
"downsizing initiatives" taught us to ask the question: "Loyalty? What's
that?"
According to the definition of Princeton dictionary, loyalty is the feeling of

being loyal or allegiant to a person, object or binding yourself to an action. That is
the dictionary’s definition about loyalty. So, how about the definition of a
businessman? I think that it is also the same because; it is the general
understanding of all about loyalty. It can never be changed or replaced. So what
does loyalty implies in the business world? Here is my explanation. Nowadays, the
market is a place where a saying is applicable that constant is change or in other
words, the market is always changing. This phenomenon affects all the aspects in the
business industry including the trust or loyalty onto them. It is neither inevitable nor
curable. It is part of our daily existence as humans as a matter of fact, we are
constant changing. Let us think beyond the box about the topic, Loyalty in an office
might go up and down or it may appear and disappear. So why does companies take
necessary actions in making the loyalty of their consumers, suppliers and workers
stronger as the time goes by? I think that in order to sell and gain more, they need a
wider span of customers that supports their offers, suppliers that trust the company
may offer discounts and freebies that will lessen the cost for a period of time and
loyal workers are more productive if they are secured and assured that they are paid
and judge fairly.
32. Smart markets will find suppliers who speak their own language.
As I’ve know throughout the study, smart markets are comprised by

consumers, companies and suppliers according to the explanation of my past
management subjects. They are the sculptors in making the market a beautiful but
not perfect vase because due to some differences on each other’s perspectives about
the market. Each member participates in making the flow in the industry liquid
through interactions between them. They look for the proper and right allies that will
satisfy their own interest in order to make their company’s status stable, for the
consumers; to assured that the products they bought are in good shape and their
fellow suppliers; to monitor the balance in the competition. They look for providers
that might meet their expectations and needs through good service, discounts and
can be trust with for their success. They also look for other suppliers that are mostly
available at all times and all cost because they will feel that their interests are well
protected by their partners in the business. This will also lead to strong partnership
where in the end, it can boost the company’s revenues due to the strong bond
between them. In other words, the smart market will look for partners that share
their main objectives, goals and principles as it will make them successful beings.
33. Learning to speak with a human voice is not a parlor trick. It can't be
"picked up" at some tony conference.
Speaking in human voice is a representation of the type of communication

being used by the two parties in communicating with each other. The best way to
describe it, the level of interaction between the clients and providers must be the
SAME. It must be simple and concise also because I believe that communicating with
your clients in the level of his understanding is it will be the first step in knowing his
needs and wants for your service. I will give an explanation why speaking in an
ordinary way must not be taken for granted. A mother goes to a parlor for her
monthly haircut and as she sits on the barber chair, a gay beautician approaches her.
The mother tells the beautician about her need haircut and the “IT” (does not know if
she fall on the male or female category so we describe it as IT) responds on the
mother’s suggestions by using unfamiliar words in cutting the hair. So, in order to
stop “IT” in nagging about her hair, she just says “Give me the cut and I will leave”.
In this manner, the customer is pissed off and putted on her mind that she will no
longer go to that salon. Another customer lost because of wrong choice of words. If
the customer knew the representative’s explanations easily, confidence in
establishing interaction with the manufacturer arises. This may result for fast and
accurate response and loyalty to the service will be robust. Explaining facts in a form
of sophisticated words will draw out confusions and conflicts between the consumer
and the company and in return, trust and loyalty will deteriorates.
34. to speak with a human voice, companies must share the concerns of
their communities.
Because companies are comprised by people not animals, they interact with
language and actions in which it can be understand by all of us. They look for
interaction gimmicks were possibilities that people and their interests will be part of
like group talks and parties. It is right for the organization to know their main target
customers well; they must be part of their living and the customers must be part of
the objectives of the company. The organization tends the expectations of their
clients through imagining scenarios what will happen if their consumers use the
product or not. So, a company launches exhibits or promotions where people can go
on and off through the exhibition scheduled. They can view products and test it, ask
gurus about the best service and products and booth that offers freebies in which it
will make the people to participate because of interesting events held in an expo.
Launching expos or any other events that involves people and company’s purpose
will help to advertise and explain to its clients how their service may lessen the
burden as they use their products or change the way of living into much comfortable
and easy life.
35. But first, they must belong to a community.
According on the Philippine constitution, an organization is considered as a

human being established by the power of the law that went under due right process.
So in short, it is part of the society where human beings are also part of. An
organization does their purpose for the community because every individual must
take part for the success and growth of the country knowing that they are considered
as artificial human beings. The company must solemnly observe this principle in
order to thrive and survive in the industry. Now, we all know that companies are
declared as human beings under the law, so in order to be functional for the society,
they must consider themselves as the main property of the community. To support
this statement, I’ll state a fact why organizations must be part of the property of the
community. Here is the reason; the society mainly manipulates or dictates the
growth of a certain organization because their profit for a certain period of time
belongs from the pockets of the society. If it is hard for them to accept this fact,
shutting down maybe the only answer for them because there are no fool consumers
that are willing to surrender.
36.Companies must ask themselves where their corporate cultures end.
To be able to succeed as an individual, one must be able to ‘TO KNOW THY SELF’.
This saying is also applicable to companies; if they want to succeed, they must be
able to set standards for their corporate culture. Corporate culture sets the
professional atmosphere, policies and traditions of a company, if a company does not
know well of its corporate culture then they do not know where their corporate
culture ends. Setting limitations for a corporate culture is as important as the
company itself, without setting limitations, then the company will be in chaos and
they will have a difficult time in organizing the company. Corporate culture sets the
atmosphere for the employees working in the company, without good corporate
culture then the employees will not develop good working skills and they will feel
sluggish in working. Corporate culture is also the one of the factors for a company to
succeed because corporate culture positions the company in a good working
atmosphere. Knowing the limitations of a corporate culture, everyone in the
workplace including the directors know what is ought to do and what is not. It is very
important at the start of making or creating a company to know where to start and
where to end the corporate culture. Corporate culture is not just limited to rules but
it is a culture that starts from the directors down to its staff, it is a habit that is
essential to the growth and progress of a company.
37.If their cultures end before the community begins, they will have no
market.
It is important for a company to set their corporate culture for it is essential for their
growth. Culture entails people and when culture ends then the community that they
are trying to set in will not developed. Culture and Community comes hand in hand.
Understanding the community deeply needs the grasping and developing of a good
culture. Without the culture and community, they will have no market. Market is the
primary goal of a firm, to market, make market and eventually grow through market.
Culture entails understanding the people in it, understanding equates to studying,
analyzing and relating to the culture of a workplace. Culture creates community, a
community where in people in a workplace works harmoniously and productively.
Culture and community creates market because thorough understanding of both
equates to the grasping of the whole market. Market is seen through the company’s
culture and community because culture and community bridges the understanding of
a market. If the culture ends without the depth understanding of the community
then they will have no market for culture and community connects to market. Market
sort of understands the people involved, studying their wants and needs and how do
they react to certain things. Creating a profitable market is the end goal of a
company and without understanding the real market then the company will not be
able to reach their goal. Through culture and community, companies will have an
idea of what is their market and having an idea of what is their prospective market
then they will be able to do some study about their potential market.
38.Human communities are based on discourse—on human speech about

human concerns.
To know more about a certain person, you have to communicate with him/her. To
know what your market needs you have to go deeper than studying, you have to
relate. Community is said to be based on good communication, for with good
communication you begin to know more about your community. Directors down to
small staff in a workplace should practice good communication for it is also one of
the many other factors that lead to the progress of a company. Community is defined
as people living and working together harmoniously and to be able to achieve that
they should be able to communicate. Good communication entails listening to the
concerns and needs of a person. It is not considered a good communication if you fail
to respond and listen the needs of other person. Community needs good
communication to be able to do relate with one another. Community is sort of a
market, you have to listen, understand, and respond to their needs. Community’s
strength and based is a good communication for they understand each and
everyone’s needs’ better through communicating. If they are able to set up a good
community then they will be able to understand the market. Setting up a community
in a workplace is just as setting a community in a place, you have to have constant
good communication. What makes us human is our ability to relate and to feel to
other people and human communities is build upon good communication because
you are able to hear and respond to the needs and concern of others.
39.The community of discourse is the market.
Market is defined as a meeting of people (buyer and sellers) and together they make
transactions. To be able to have a market, you have to understand the needs and
concerns of your market. You have to have your ideal or target market and work with
it. Community of discourse is the market because you share ideas and discuss
things. Community of discourse is considered as a market because as you
communicate with them you find new things about them that you can apply on your
market. Responding is important in a communication, without responding you cannot
have an effective communication. Through responding, we can study and analyze
how to be able to react accordingly to their wants and needs. Community of
discourse because you get to transact, talk, communicate with the community as
well as your potential market. Community of discourse is the market because you are
able to connect and get to feel what they want. it is important for a company to
deeply know its market for the success of a company depends on how well they
know their market. You cannot just study and analyze your market but you also have
to exert effort to know more your market by talking, relating, connecting to them. If
you want to deliver good business to your market you have to understand them first
and for you to understand your market you have to communicate with them. It is like
living inside your market through communication and responds to their needs
accordingly.
40.Companies that do not belong to a community of discourse will die.
Communication within a community is essential for companies. Companies need

community that communicates because through communication they understand
more each other. It is true that companies that do not belong to a community of
discourse will die because companies in order to succeed needs to communicate to

its employees. Without communication, directors and employees will not be able to
connect and to bridge what they really want from each other. Communication is
listening and responding to other people’s needs. If a company fails to have a
community of discourse then they will fail in getting potential target market. Failing
to get a market, a company will die so it is very important for a company to be a
community of discourse. Everyone in the company should communicate because
communication is a factor of success. Community discourse in a company will
develop if the directors talk to their staff and know what they want from each other.
Communication is a win-win situation, the market and the company talks with each
other to benefit from each other. Having a community discourse in the company will
make the atmosphere a better place to work with because they set the ambience of
transparency and understanding. A company who has a community of discourse will
surely be easy and convenient for them to identify the needs and concerns of a
market. The death of a company happens when the company fails to have a good
communication in its community or workplace for the community or workplace is just
like the market outside.
41.Companies make a religion of security, but this is largely a red herring.

Most are protecting less against competitors than against their own
market and workforce.
It is good to be secured with what you have especially in a company. A company’s

success is tied up with its market and workforce. Knowing your market and
workforce will surely lead you to excellence. It is a good thing that companies now
focused on their market and workforce. So what does really market and workforce do
to your company? First, the every company’s goal is to maximize profit but how can
a company maximize their profit if they are not secured or not in good terms with
the workforce. Workforce of a company is the heart and soul of a company, without
the workforce the company cannot create a product that is pleasing to the market.
Market is also as important as the workforce, without the market, the company does
not know what to offer and how to operate business. Companies should look out to
their market and workforce instead their competitors because market really dictates
to you what they want from you and they are the ones that keep your business
going. Instead of focusing on the competitors, it is best to study your market and
communicate with them because they give you answers on how to please them. A
company should also focus on their workforce for their workforce brings life to the
company, without the workforce the company will not be able to serve their market’s
need. It is important for a company to maintain the efficiency of the workforce by
continuous training and listening to their needs. A company who knows how to give
importance the market and workforce will surely grow than a company who focuses
on their competitors.
42.As with networked markets, people are also talking to each other
directly inside the company—and not just about rules and regulations,
boardroom directives, bottom lines.
Companies also should center on what people talk about inside the company. It is
essential to know because they might have something good or bad to tell about the
company. It is important to keep the company’s eyes, heart and ears open to what
the employees want to share. Sometimes they may talk about the rule, regulations
that they don’t like, the company has to know the reason why because the successes
of the company depend on the employees. It is also important for the company to be
open minded and listen to needs of the employees. Efficient and good employees add
to the strengths of a company. What the employees talk about inside the company
may speak of what the company is. If an employee talks about how good and
fulfilling is his/her job at the job, it may also point back and give impression about
the company. If an employee talks about bad things about the company then maybe
the company is not treating their employees well. What comes out of the employees’
mouth speak of the company. If the employee talks about good things like business
topics, topics that are mind challenging then it reflect that a company is a good and
top of the line firm while if the employees talk about gossip all day long then it is not
a good reflection about a company. Employees talks and communicate with each
other, the company has to listen and sometimes be one with what they are trying to
say for everything in business is a win-win situation.
43. Such conversations are taking place today on corporate intranets.

But only when the conditions are right.
Change is the only permanent thing in the world, and that applies to business and
how we communicate with other people. Companies nowadays use computers and
along with those computers is the use of intranets. Intranet is a network restricted to
the use of only one company. Intranet is very useful in the dissemination of company
news and updates. Employees in a company use intranets to communicate with each
other, instead of asking the employee in person, the boss may command his/her staff
by the use of intranet. With intranet, companies were able to be technologically
adept and having intranet is an advantage to a company. Employees use the intranet
to communicate their needs to the company and use to chat with other employees.
The company, before having the intranet available throughout the workplace should
make a study of the effect of it. Also the company should create about the limitations
and conditions on the use if intranets so as not to create a bad effect on the
productivity on each member of the company. It is important to create limitations on
the use of intranets because people in the workplace may tend to abuse it.
Limitations set the guidelines of how to use, what is the right time to employ and
what is not the bad time to utilize the intranet. Intranet makes the company’s work
atmosphere seem simple but if the intranet is abused, it will take a toll on the
productivity of the company, so it is very important to be mindful of the use of
intranet.
44.Companies typically install intranets top-down to distribute HR policies

and other corporate information that workers are doing their best to
ignore.
The only purpose of intranet is for the employees know and be reminded of the new
regulations and updates about the company. Employees may try to ignore some rules
that they do not agree with but with the help of intranet, they will be able to at least
be open about it. Nowadays it hard to get everyone to listen to the news or and new
policies that company would like to adapt because everyone is busy and it is hard to
gather everyone. Since everyone in the company is communicating through the
intranet, the company will also use the intranet to connect with the workers. Through
intranet, companies were able to disseminate properly information throughout the
company. Instead of regular meetings, companies will save time and effort through
intranet. It is very difficult to distribute policies to the employees using papers and
memos because some employees may not read it but with the help of intranet,
employees who ignore the policies of the company will be able to read it and through
reading it with the use of intranet, the employees may open their minds to the new
policies of the company. Policies and updates listed in the intranet is complete than
just announcing it to all the employees. Writing the policies instead of announcing it
to everyone in the workplace is better because through announcing, the announcer
has certain tones and gestures that may lead to the ignoring of employees of the
policies, with the use of intranet there will be no voice tones, gestures and biases
that may affect to the employees understanding of the policies.
45.Intranets naturally tend to route around boredom. The best are built
bottom-up by engaged individuals cooperating to construct something
far more valuable: an intranetworked corporate conversation.
Intranet is widely used by a lot of companies nowadays because it is more

convenient and accessible to everyone in the workplace. Every good thing in this
world can be abused, if it is not used properly, usually intranet tend to lead to
boredom because people just interact to the computer. It is not healthy for a person
to just sit in front of a computer and do every interaction there; yes it is a sign of
progress but then it is not healthy for a human being. Another disadvantage of
intranet is employees talk non sense using the intranet. Employees use the intranet
to chat with other employees and it leads to boredom and laziness of every
employee. In order to control this kind of work attitude, the management and the
directors of the company should have policies and conditions with the use of intranet.
It will also be good if the directors will set the mood of the proper use of the intranet
by being a good role model and using the intranet by communicating corporate
communications. The workplace atmosphere will liven up if there is a continuous
write up where in employees can share their thoughts about the company and
business suggestions. Companies should regularly post business articles where in
employees could talk and share their thoughts. This idea will not lead to the boredom
of employees and this will add to the company’s knowledge of their employees.
Employees will be more productive and will use their time efficiently with intranet.
46.A healthy intranet organizes workers in many meanings of the word. Its
effect is more radical than the agenda of any union.
Unions formed by the employees are usually a threat to a company but then it is
always allowed to form unions so that company will be more careful and mindful of
taking care of the employees’ needs and concerns. Nowadays many companies are
technologically inclined and they use intranet to connect each and everyone in the
workplace. Along with the inevitable use of the intranet are the unions within the
intranets. Employees nowadays unionized with the use of intranet, through the
intranet, the employees were able to find co-workers who have the same interest.
Unions formed through the intranet will not be as threathful as the unions formed
without the use of intranet. Unions formed within the intranet are usually employees
who share same hobbies, interest, views and ideal; the unions usually formed are
the likes of ‘Reader’s Club, Newsmaker’s Circle, etc. Unions formed through the
intranet is more essential because the unions formed are skill developing, mind
enriching and lastly unions created or formed through the intranet will create happy
and healthy employees. The effect of organizations with the use of intranet is more
radical because it will create productive and efficient workers. Though the
organizations formed through the intranet are a benefit of a company, it will be good
for a company to set certain conditions and limitations in the forming of
organizations. Some organizations formed through the intranet are not beneficial to
the company so it is good for a company to monitor regularly the organizations.
Organizations are good but they should have limitations so as not to harm the image
of the company and the productivity of the workers.
47.While this scares companies witless, they also depend heavily on open
intranets to generate and share critical knowledge. They need to resist
the urge to "improve" or control these networked conversations.
The innovation of intranet has helped the company to communicate with their
employees. Through the intranet employees were able to speak up their mind and
share their ideas. Through the intranet, directors and big bosses of the company
were able to study the concerns of their employees. Also with the help of intranet,
directors of the company will be able to conceive another idea with the help of their
employees’ ideas. The success of the company will be achieved through the
knowledge and skill of both directors and the workers. Through the intranet, both the
higher bosses the employees will be able to interact and communicate for the
betterment of the company. Also it is important to regulate and set limitations on the
open intranet because employees might abuse it. It is very important to control the
sharing of knowledge because too much of this is not healthy for the company. The
limitations are up to the directors’ judgment, he/she should not be so strict and not
to be too lax about the regulations. It is good if there is a balance, a balance
limitation is good for the company. Through the intranet, the company will be able to
improve because of the communication between both of the bosses and the
employee. It is important to keep in mind that there should be a control of these.
Company will benefit from the intranet but also the company should monitor the use
of intranet because without the regular monitoring of it the employees’ productivity
may lessen because of it.
48.When corporate intranets are not constrained by fear and legalistic rules,
the type of conversation they encourage sounds remarkably like the
conversation of the networked marketplace.
A lot of employees are braced by fear so they are not able to work and speak their
minds properly. It is because of fear that most of us cannot do what is asked of us.
Although it is important to set limitations and control on the use of intranet, it is also
important to make sure that employees were not constrained by fear and legalistic
rules. It is important to create balance on the limitations. If the employees were
constrained by fear then they will not be able to speak their minds. The use of the
intranet will be forfeited because they were not able to communicate what they
want. Intranet was created for the communication of everyone in the workplace but
if the employees were constrained by fear then the goal of intranet will not be
achieved. Conversation of the networked marketplace is good for the company
because it encourages corporate ideas that are good for the company. Corporate
intranets that are not constrained by fear and legalistic rules will also help the in
creating a good atmosphere for their workers. Workers would not feel restricted and
they were able to more productive in working. The atmosphere in the workplace is
also the same with the ambience in the corporate intranets, if the employees feel
that they are not able to move in the company then they tend to be lazy and
inefficient. It will be the best move for a company not to be strict in the
communication of employees for they hinder the sharing of good ideas between the
workers and the bosses.
49.Org charts worked in an older economy where plans could be fully

understood from atop steep management pyramids and detailed work
orders could be handed down from on high.
During the old times a lot of companies use the hierarchy method wherein they use
the organization charts to be able to see the hierarchy of positions and functions of
each. Usually, the ones on top were the ones who came up with a goal and they
think of a big plan, the other employees downward were the ones who strategize for
the goal of the higher bosses, and they were the ones who do the small things and
details of the company. Usually, the workers downward are the ones who really work
hard to reach a certain goal made by the bosses. During the old times, this step was
the prevalent one because it makes the goals look easy and achievable but if you are
an employee of this kind of company, it will be hard for you to climb up because you
have many positions to go through that has the same kind of job. The pyramid of
hierarchy is a strategy of a company to slow down the climb of the employees. Since
a lot of things change nowadays, the prevalent one the horizontal style of a company
where everyone has a chance to shine and be able to diversify work. Also employees
were given a chance to widen their work scope and they are able to try to do lot of
things in the company. Horizontal style of management is good for the company
because employees will be encourage to do their work and do their best in
everything.
50.Today, the org chart is hyperlinked, not hierarchical. Respect for hands-
on knowledge wins over respect for abstract authority.
A lot of companies today use the horizontal kind of organization chart than the
hierarchical because it is not costly and is more efficient for the company. The
horizontal or hyperlink is economical for the company because it does not have lots
of positions for the employees and there will be lesser salaries for them. An example
of the horizontal or hyperlinked is the position of a manager, in a hierarchical way
there is a line manager, staff manager, general manager and so on but in a
hyperlinked chart there will be only one manager and he/she would be doing all the
functions of a manager. If we look at in the company’s point of view it will good for
them because there will less employees employed but if we look at it in the
employees’ point of view it will be much difficult for them because there will be lots
of work on their shoulders. Hyperlinked charts encourage employees to be efficient
and to work hard because they have to be the best in this kind of chart in order to
survive. Hands- on knowledge wins over the abstract authority because in a
hyperlinked chart there is no authority, the one who lands a positions is usually the
one who knows a lot, knowledgeable and skillful. Knowledge is more important than
authority, the one who knows more then he/she will able to function and land the
job. It is important for an individual to keep himself/herself educated and updated
because nowadays companies need employees who are very reliable, intelligent and
competitive.
51.Command-and-control management styles both derive from and

reinforce bureaucracy, power tripping and an overall culture of paranoia.
Command and control management usually build the administration of the company.
Administration or the organization of a company identifies itself from the command-
and- control management styles. Usually the command and control management
style identifies or represent the administration of company. If a company was not
able to set the difference between the command and control of the management the
company would be in chaos. It is important for a company to draw the difference
between the two because the employees will be confused. If there is no different
between the limitations and functions of the command and control, then there will be
a paranoia and confusion of power. Employees and the company will not function well
if there is confusion between the command and control. It is very important for a
company to avoid confusion. The culture of the company sets the ambience for
working; if the culture is in paranoia then the overall culture does not set the good
ambience for working. It will be better if the company would combine the 2 powers
to avoid confusion and to avoid power tripping. Power tripping is not really good for a
company, it will just add to the paranoia of the whole workforce. Directors should be
very careful in creating a command and control because it is again essential for the
growth of the company. Confusion in the workplace will create chaos between its
employees so it is important to see to it that everything is running smoothly to be
able to reach there goal.
52.Paranoia kills conversation. That's its point. But lack of open

conversation kills companies.
Talking things out in a company is very important so everyone knows what to do and
where to stand. Conversations are very essential to a company because in a
conversation they will be able to know the needs and concerns of the persons in a
workplace. Indeed paranoia kills conversations and lack of conversations kills
companies. When there is confusion within the company, the tendency of employees
and directors is to stop conserving and just act as if there is nothing wrong; in this
situation it is better if there is an on-going conversation where in they could talk
things out. Conversation is for the betterment of a company, through conversation
companies will be able to know more of their market. Without good conversations
companies will die. Goals of a company will be achieved through good conversations.
Through conversation companies will come up with strategies, goals, work plans and
rules for a company to run but without conversations a company will die because no
one is talking and reaching out. Through conversations companies will be able to
respond to the needs of the market, without conversations they will not be able to
understand their market. Confusion is caused by power tripping and it kills
conversation and without conversation companies will die. The success of the
company depends on the willingness of the company to connect with everyone in the
workplace for if they fail to connect and reach out, the company will experience little
by little death through the market.
53.There are two conversations going on. One inside the company. One with
the market.
This phrase also applies to us all individuals, there are 2 conversations going on, one
is our conversation with our one self and one with the outside world or people that
surrounds us. This phrase applies both to ourselves and to companies although there
is a slight difference but the concept and goal of both are the same. In order to
communicate effectively with other people, we have to converse with ourselves also,
we have to know who we are and how do we converse properly. Also with conversing
with the outside world, we can know more about ourselves this also applies to
companies. Companies have 2 conversations one is within the company and the
other one is outside the company. Companies converse within the company by
talking and connecting to its employees and other people inside the company, it is
not limited to the people but companies can communicate through articles, rules and
regulations. Conversation in inside the company is as important as he conversation
with the market because conversation inside the company reflects or mirrors the way
companies would communicate with other people. Through conversing with the
people inside the company, the company leaders and directors would learn more
about the market through the ideas and suggestions of the people inside the
company. People inside the company is just the same with market, they could also
give you some advice and suggestions bout the future or prospective market, people
inside the company can also be the company’s market.
54.In most cases, neither conversation is going very well. Almost invariably,
the cause of failure can be traced to obsolete notions of command and
control.
Conversation within and outside the company is very essential for the growth of the
company. Many of the companies today fail to make good conversation. Failure to
connect or to communicate within and outside the company will be an omen to the
company, first failure to connect and reach out means failure to know the market and
failure to understand the market means failure of the goal of the market.
Conversations fail because of the command and control confusion. Companies usually
create confusion between the command and control because they fail to set the
limitations and regulations of both management styles. Command and control in a
company is very important because it creates harmony and sets the company in
order but if the company does not set clearly the borderlines of the command and
control. It is good for companies today to incorporate the two functions to avoid
confusion and to avoid power tripping. The obsolete notions of command and control
are the power tripping and confusion between these functions. Usually employees
mix both power and this creates confusion between the management styles.
Command and control styles usually abuse their power and extend to the limit which
results to the paranoia and confusion in the workplace. Confusion and paranoia will
lead to losing of the chance to be able to have a good conversation which very
essential for a company. Conversations in a company is very important because sets
the mood for a good future of a company. To be able to converse well entails proper
management of a company.
55.As policy, these notions are poisonous. As tools, they are broken.
Command and control are met with hostility by intranetworked
knowledge workers and generate distrust in internetworked markets.
Whenever we hear the command and control word, we think of fear and limitations.
The reasons why we think of it as poisons because we associate those words with
fear. Usually words that are associated with fear are not good on setting the
atmosphere in the workplace. Command and control are met with hostility, this
statement is true because employees usually are not in good terms with these
management styles. Employees are confused by the powers and functions of each
style. Usually the command and control center of a company abuse their power,
cannot identify their limit which create hostility to the employees. Whenever the
command and control center would announce new things via intranet and employees
would ignore it and usually would not agree with it. Employees distrust the
management because of the command and control styles, the distrust formed in a
company is not good for the company. Distrust will ruin the goals of the company
specially the conversations inside and outside the company. Indeed the company
should avoid creating the command and control styles because they will create
confusion and distrust inside the company. If the company would like to create a
command and control, I think they should study it very well in order to avoid distrust
in the company. Command and control styles should not be separated but it will be
good to mix the two powers because employees would have a hard time in obeying
the two systems. Thorough study of these styles would prevent distrust and will help
the company to grow.
56.These two conversations want to talk to each other. They are speaking
the same language. They recognize each other's voices.
It is said that it always ‘takes two to tango’ in everything in order to make a good
music, graceful dance and a successful company. It is also the same with
conversation, in order to communicate effectively both sides each should respond to
the needs of the other. Conversations inside and outside the company is very
essential for its growth. Both conversations within the company and outside is the
same, what the inside is talking or relating to the company is usually the same with
the market. Both of the employees within the company and outside the company
wants and needs are the same. Both of them talk to each other in a very casual way
so companies should hire really good employees so that hey could get information
about their market. Employees and market interact with each other and usually they
listen and respond to each others’ needs. It is very important for a company to listen
and communicate within the workplace because what the workplace would speak of
is the same with what the market wants. Conversations within the company is very
crucial to the success of the company because if the employees would not like the
conversation between them and the company it will lead to the downfall of the
company because they would misunderstand the employees and the future market.
Employees’ conversation with the company is the same with the market. So the
company needs to talk gently and carefully with the employees because
conversations with them is very crucial.
57.Smart companies will get out of the way and help the inevitable to
happen sooner.
A good company knows how to foresee things and plans for their own good because
change is inevitable. A company who knows how to make plans for the future will not
be left out but they will be able to cope up easily with change. Of course there are
some things that companies cannot control like things in the future though they
cannot control some things they can prevent and be ready for those things. Planning
and strategizing is very important for a company and that who thoroughly studies
their market is a smart company. So what really is a smart company? A smart
company is the one to prepares, strategize, studies their future market. Also a smart
company knows to get out of their way in case there is an uncontrollable thing in the
future. Getting out of their way means they can do things that are not required of
them. Smart companies plan things for the future and usually help the expected to
happen sooner because they are prepared and not afraid of it. Smart companies
know what they want and know how to get it. Since there are uncontrollable things
in the future, smart companies know of them and know how to handle them.
Companies today are smart and do some studies about the future market, since
companies are smart nowadays they want the future to happen sooner because they
are long prepared for it and they want to see other companies suffer changes. Smart
companies are very good in strategizing for the future that they sell the future today
so that the future will happen soon and so that they could be the number 1 and
many companies would be left out.
58.If willingness to get out of the way is taken as a measure of IQ, then
very few companies have yet wised up.
Companies should practice to get out of their way so that they will know how to act
on the future. Companies should be very smart so that their business will not die.
Things will not be the same in the future, companies who want to continue business
then they should know how to cope up with things. It is true that willingness to get
out of the way is taken as a measure of IQ, so companies who are intelligent knows
how to do get out of the way. Of course, yes, it is a measure of IQ when a company
thinks out of the box. In order to strategize well the company should have a high IQ,
high in the sense that they know how to plan, when to plan and when to carry out
their plan. Very few companies are wise and a lot of them should invest more of the
think-thank team of a company so that they could wised up. Wised up means that
they are able to think how to strategize and make the most of their resources.
Companies should also invest on their employees to be able to wise and ace in the
future. They could wise up their employees by giving out continuous seminars and
with those seminars employees will learn and be able to contribute their learning to
the whole company. Getting out of the way by means of the IQ is not usually born in
a born; it is usually develop as time goes by. The IQ of the company will increase
every year because they are able to develop it with continuous studying by the use
of seminars
59.However subliminally at the moment, millions of people now online

perceive companies as little more than quaint legal fictions that are
actively preventing these conversations from intersecting.
People or the market usually perceives lots of companies to still be using the old
style or way of management where in companies were not communicating with
them. Conversation is very important for a company and market to work hand –in-
hand. Without conversations, the market would have a hard time in understanding
and knowing who their prospective market is. Market or people have this connotation
that companies would not want to talk to them so the conversations between the
company and people would not work out. During the old times many companies does
not want to interact with the people because they are afraid that they would leak
some information about the company but this style had change to the present one
because businesses and people change. Changes can be seen through the interaction
and response of both parties. Interaction nowadays are every important for a
company because through interaction companies will know more about their market.
People today also have the opposite idea about the conversations between them and
the company. People today do not want to converse with the company because they
are either to busy with things or they do not want some information about them
would leak. Companies today should double their effort to converse with the people
so that they will understand more their market. Companies should befriend or give
out goodies in order to get information and to be able to interact with the people. It
is also important to assure the people that information got form them would be very
confidential.
60.This is suicidal. Markets want to talk to companies
Usually it is the companies that want to talk to market but if market wants to talk to
companies is a different idea. When markets want to talk to companies, companies
would be very nervous and sometimes want to keep their ears shut, but market
wants to talk to companies because they want to voice out their complain, their
suggestions and sometimes they even want to sue the company. When companies
hear that markets want to talk to them they want to hide because they are afraid
and the connotation that markets want to talk to them is bad. When markets want to
talk to companies is said to be suicidal because they are pouring out all their
information about them, it is also considered suicidal because some companies would
not try to listen to the complaints of the market. It would be good for the two parties
to communicate and find a common ground between them so that they would be
able to fix their problems without harming both parties. Market should not take
talking to companies as suicidal because their communication would benefit them
both in different areas. Companies should be very open to listen to the complaints
because these complaints would make the company better and perform productively.
Market should also remember not to take the talk between them and the company as
a suicide on their part because once they talk to the companies, their suggestion or
complaints will be responded to immediately, efficiently and the out come for them
will be good.
61. Sadly, the part of the company a networked market wants to talk to is
usually hidden behind a smokescreen of hucksterism, of language that rings
false—and often is.
Although companies interact with their clients or consumers, they hide

something, something that each one of us has the right or rather to say it, the
privilege to know what it is, what will it feels like that your are providers are true to
you. They do not lie about their service or etc because as of now, marketing agents
roves around the street to sell their products on housewives or maids. They do some
sales talks and other gimmicks that might capture the interest of the buyer, knowing
that they are hiding something else. It is also the same with conversation of the
companies to their buyers on the net. They hide something that sales agents on the
streets do not tell; they simply show the image of the product, specifications and
other specifications that might tell that it is error free. They do not confess on how it
is being processed and what are the ingredients used in manufacturing the product.
you will just click the button “Buy” then a prompt will display “Please pay here, enter
your credit card, not a member yet, wanna upgrade and more...” So, they take away
from you the value of you, as a consumer that must be serve loyal, honest and
guarded at all cost.
62. Markets do not want to talk to flacks and hucksters. They want to
participate in the conversations going on behind the corporate firewall.
Like what I’ve said in number 61, buyers must be served with loyalty,
honesty and must be guarded at all cost. These traits may be shown to us by the
providers through letting us breach their 20 inches thick shield wall and let us be
part of the air they breathe and inhale. Let their thoughts be our thoughts, their
ideas will come from us, our suggestion will be their start up and our value as their
motivation I polishing their service. A consumer likes to be heard and to listen to
their provider’s plans because he cares for his own interests. It is a simple concept
that the companies must considered at all times, to let us be part of their geeky
thing. As a customer, I believe that in order to make the service of a certain resto or
service center be better, they must listen diligently from us. That is why whenever I
go to a restaurant and a waitress approaches me and lends a ballpen with a
suggestion form, I had no hesitation to fill up the form because they must learn to
value our opinions and for us to practice the proper way of addressing a problem
rather than confronting a waiter and making him/her ashamed on front of other
customers.
63. De-cloaking, getting personal: We are those markets. We want to talk to

you.
When I am free from obligations in school and house, I usual go to a nearest

mall. I roam around an look for things such as cell phone gadgets, computers and
other technological stuffs. One time, a customer approach a sales lady, the sales lady
is “suplada”. She is the one who instigates to the buyer that she must buy this rather
than that. The buyer reacts and says, “I am the customer, so listen to me.” In this
scenario, the reaction of the customer implies that it already proves that we express
our thoughts on selecting items that may considered by the manufacturers in
knowing the customer’s taste. We talk to them through our ideas in choosing our
wanted products and service. They must listen to us because we give them what
they need, the money. We want to be heard, entertained and be cared in order to
give them the proper loyalty in which they crave from us. The markets are
conversation wherein continues flow of communication thrives in every words and
actions they portray. They prefer to be part of something rather than to be nothing
on the eyes of their favorite brand manufacturers.
64. We want access to your corporate information, to your plans and

strategies, your best thinking, your genuine knowledge. We will not settle
for the 4-color brochure, for web sites chock-a-block with eye candy but
lacking any substance.
In the beginning of the automobiles, Henry Ford only prefers his customer to
choose any color they want as long as it is black. No other colors than black. Why
Black? Is it only the color they know how to mix up? Or it is the only color that Ford
can give. They didn’t give any answer on the issue of car color but the buyers do not
give any violent reaction on that but rather than they patronize the available color.
Why does most of the company plans secretly? Maybe there are secrets if released,
might change the perception of their buyers to them. But this is all wrong, we are
the customer, we must know. We must know the details that might give helps us in
choosing the best product that may, not might, that may satisfy our needs as a
consumer. Hey companies, let us in! we are sick of the face of your brand actresses,
sick of gimmicks and other silly jokes. We want to be part of your planning and
actions because we are your mother, the alma mater, your brother, sister and your
foundation at all times. We are your voice and eyes. We spoke what we see and
heard so, listen.
65. We're also the workers who make your companies go. We want to talk
to customers directly in our own voices, not in platitudes written into a
script.
In a workplace, it is encourage in letting your workers interact with their

peers or close ones inside to relieve work pressure and boost self esteem. This will
also allow them to express their ideas and the ones that might help you in motivating
your employees in working because they are in a team. Unity in the team will lessen
the burden of each person into a half because the weight is spread into a larger area.
Simple Physics, a building will not fall if the weight is distributed in a wider base area
which is similar to your workforce. The market is your medium in spreading the word
about your organization. Promotion is not being always done with advertisement
alone rather than it must be spread through the word of mouth. Word of mouth is
effective usual if there is a group of people that are talking about you. Your company
is already being advertise with a zero cost at all.
66. As markets, as workers, both of us are sick to death of getting our

information by remote control. Why do we need faceless annual reports and
third-hand market research studies to introduce us to each other?
Being a part of the market wherein conversation happens and being a worker
or a medium in spreading the word, we are tired of lies and cover- ups instead we do
our jobs perfectly. Perfectly in a sense that we are markets that transactions and
conversations happen and mediums that lets the current of conversation continues
flowing. We are given the privilege by our law to express our thoughts but, it is being
violated of those who hide their true colors from us. We do not need representatives,
we want them to explain and allow us to mix up with them and become a stronger
market. When we are already mixed up, there is no more top or middle
management, employee and employer or buyer and company but instead we are as
one. The stronger market can now perform tasks that the company alone cannot like
fast promotion of the product. The market is now counting on their known figures
and reports and scraps the reports that are once useless due it has no value.
67. As markets, as workers, we wonder why you're not listening. You seem
to be speaking a different language.
Speaking different language against the language widely used by the market
is a terrible problem that must be solve immediately rather it may cost you a lot. It’s
terrible in a sense that the market you are part of is increasingly growing into market
that is united in business industry. The market listens to those markets whose speak
in the same language because they believe that they are one who can interpret and
understand their perception about the e-commerce and other types of industry.
Jargons are minimized due they talk to their customers that majority of its part is
common people that has small amount information on certain aspects regarding on
their specific industry. In order to avoid this miscommunication, the company or
providers must lay down their knees rather than taking the advantage of the
weaknesses of their customers in the field. They will listen if you listen them first
because they will tell you on what kind of approach they need from you. Is it basic or
advanced, try to blend some mixes and you will find it right.
68. The inflated self-important jargon you sling around—in the press, at
your conferences—what's that got to do with us?
Jargons are minimized due they talk to their customers that majority of its part is
common people that has small amount information on certain aspects regarding on
their specific industry. In order to avoid this miscommunication, the company or
providers must lay down their knees rather than taking the advantage of the
weaknesses of their customers in the field. They will listen if you listen them first
because they will tell you on what kind of approach they need from you. It will create
difficulties as you communicate with your customer through the use of jargon words.
It will be spit out and never be accepted by many in which will flap your company.
For example you will discuss a certain specs and feature of your product to a starter
computer user. You use jargon words in explaining things up. Do you think he will get
it? He will only smiles but in the back of his mind, he will say to you that you are
nuts.
69. Maybe you're impressing your investors. Maybe you're impressing Wall
Street. You're not impressing us.
Impressing your investors and the Wall Street will help you in boosting your
company’s status through your techy words? Think again because we are now in
recession baby! No one will easily be fooled by your melodramatic words instead you
will make them pissed off because again your are nuts. The market simply needs the
right words that they may understood. They don’t need fancy serenades rather they
need guidelines that may help them in availing things in the market. Impress the
customers first, then the investor because investors will automatically approach you
if they observe and convinced that people patronize you. They are just assuring
themselves that they will profit from you due to it is so terrible to lose a large
amount of investment in a specific project. The investors need their investment to
returned back with collected interests in order to ensure them that they need to
support you at all cost or else they will need to bailout.
70. If you don't impress us, your investors are going to take a bath. Don't
they understand this? If they did, they wouldn't let you talk that way.
As far as I know, in the business world investors always look for ways that
might support their interests to bloom. They will invest on projects were the market
will accept it. They love figures that are high on popularity, high on profit, low cost
and 89% risk free. So if I was assigned by my boss to propose a 3 year sales
forecast on the front of the investors, I will see to it that they will be impressed and
delighted if they invest on our proposal or else, I will dump and be picked on a
dumpsters. I will show on my forecast that our product A is greater than the
competitors product’s A, B and C or in other words, it is one of a kind. Investors
prefer factual reports and has basis to ensure on themselves that they will invest on
a project were they will profit. But, in order to complete the task in impressing your
investors first, learn to attract the market. Why? Their trust and loyalty will support
you in your proposal. No investors will reject a proposal which is accepted by the
market or if so, they are idiots.
71. Your tired notions of "the market" make our eyes glaze over. We don't
recognize ourselves in your projections—perhaps because we know we're
already elsewhere.
If you are in the Marketing and Sales management, I believe that we must
dedicate yourself in ups and downs if your job is all about interaction with the
market. A sales agent will encounter numerous reactions and opinions but still, they
must do their job. This step will encourage more people to use your product. So,
sales will increase and the return of investment is good. The figures will reflect on
your reports which will be review by the investors. If they see the high figures, they
will be glad and request to be more creative in selling products. They will invest on
projects were the market will accept it. They love figures that are high on popularity,
high on profit, low cost and 89% risk free. Investors prefer factual reports and has
basis to ensure on themselves that they will invest on a project were they will profit.
But, in order to complete the task in impressing your investors first, learn to attract
the market.
72. We like this new marketplace much better. In fact, we are creating it.
The market likes the new world of interaction wherein they can interact and
experience the thrill of communication. In the new market place, people create new
things and express themselves in many forms such as daily speakers express their
new ideas through blogs. The BLOG world helps them in writing their thoughts while
others read and comment based on their own perspectives. People familiarize and
develop themselves to the new era where things become technological enhanced.
Because of internet expansion, companies like Armani, Nine west and other retailers
focus their ads on the internet. The expense for placing an advertisement is much
cheaper than placing in the billboards, TV commercial and other advertising Medias
where in fact that many viewers can be view their ads. Donations are also done in
just 1 click like in facebook and other social networks. So other gimmick are being
born as it flows with the rapid expansion of the net virus into each person.
73. You're invited, but it's our world. Take your shoes off at the door. If you
want to barter with us, get down off that camel!
If you are in the Marketing and Sales management, I believe that we must
dedicate yourself in ups and downs if your job is all about interaction with the
market. A sales agent will encounter numerous reactions and opinions but still, they
must do their job. This step will encourage more people to use your product. So,
sales will increase and the return of investment is good. The figures will reflect on
your reports which will be review by the investors. If they see the high figures, they
will be glad and request to be more creative in selling products. They will invest on
projects were the market will accept it. Because of internet expansion, companies
like Armani, Nine west and other retailers focus their ads on the internet. The
expense for placing an advertisement is much cheaper than placing in the billboards,
TV commercial and other advertising Medias where in fact that many viewers can be
view their ads. Donations are also done in just 1 click like in facebook and other
social networks. So other gimmicks are being born as it flows with the rapid
expansion of the net virus into each person.
74. We are immune to advertising. Just forget it.
How does a company introduce their new line of products like cars, perfumes, noodles
and other stuffs that their customer uses? Why do they perform advertisements in their pick
Medias? Because they know that advertisements will save their asses from failure. That’s right!
Sales agents talk lustrous and hypnotizing talks that will make us invulnerable from their
strategies. Companies are fool if they believe that advertisements in the net will serves as an
advantage to their consumers. if they do the latter sentence, let us give them a big laugh. I am
one of the few that knows that internets serve as a communication media throughout the world. It
will allow people to ask questions and express their ideas for an idea or object. So, the difference
between the ad in the TV against the ad in the net is big. Why? Because we can react as we see
the advertisements by a company in the web were it can be seen worldwide than seeing it only at
our TV and giving reactions about it to our families and close friends within that area.
75. If you want us to talk to you, tell us something. Make it something

interesting for a change.
Talking to the consumers, is a very crucial part for a sales representative

because every word or ideas they says, represents the whole company. Let the
action set asides and the talk begins. Why do sales agents do the same routine every
time they face with potential or actual buyers? Sales agents must express their talks
in one pass with the main and sub details intact with it. They are also aware that
their talks must be as interesting as a cow that first perform the trip to the moon or
the dog who knows the dictionary well. Exaggerating on the part of the sales agent
but, effective if they do it correctly. If I were the listener, it will be interesting for me
it will shows the main features I want rather than being recommended due to it is
unique or has the lowest price in the area. Expound the good quality attributes then
precede to the bad ones after the first 20 minutes of talk. Elaborate things correctly
and concise because customers utilize their time correctly.
76. We've got some ideas for you too: some new tools we need, some better
service. Stuff we'd be willing to pay for. Got a minute?
The statement mentioned above simply shows the approach of all sales
representatives or even bosses that wants us to be part of their customer line. As
they approach us, what are the first impressions we do? We might ignore them,
entertain them or even say things that are positive or negative. Whatever our
response, it is still important on their part to evaluate their strategy in making their
advertisement more appealing to us. These representatives may suggest ideas like if
a lady went to an under garment shop, sales lady offers this that and etc until the
suggestions piles up in the mind of the customers. Although this method is being
done all over the time, they still used it because they believe that it may attract
more customers to buy and patronize their products.
77. You're too busy "doing business" to answer our email? Oh gosh, sorry,
gee, we'll come back later. Maybe.
Um… if someone calls you like your love one, will you entertain him/her? The
answer is yes but if a customer calls you to order or perform a transaction in the
middle of your personal activities. Maybe it may cause them to come back later
which is mere to happen or rather they had decided to look for another seller that
might suffice their needs. I believe that the first thing that a businessman or seller
must remember that they must learn or do to value their respective customers.
Although it is hard for the part of the seller to sacrifice something for the sake of
entertaining a business transaction, it is worth it because it will give the business
extra income or higher revenue. Valuing the customer is essential in establishing the
company strong it will dictate the flow of the operations and everything. As far as I
am concern, every person in the market wants to be part of a something or an event
because they know it will be the cause of their involvement in the society. So,
companies are thinking of gimmicks or promotion that might attract the attention of
the market in which they will benefit more and more than ever.
78. You want us to pay? We want you to pay attention.
I believe that the first thing that a businessman or seller must remember that
they must learn or do to value their respective customers. Although it is hard for the
part of the seller to sacrifice something for the sake of entertaining a business
transaction, it is worth it because it will give the business extra income or higher
revenue. Actually the customers are willing to pay if it will satisfy their own needs.
These representatives may suggest ideas like if a lady went to an under garment
shop, sales lady offers this that and etc until the suggestions piles up in the mind of
the customers. Although this method is being done all over the time, they still used it
because they believe that it may attract more customers to buy and patronize their
products. In this way we will pay and hope that the after service will be good.
79. We want you to drop your trip, come out of your neurotic self-
involvement, join the party.
As far as I am concern, every person in the market wants to be part of a

something or an event because they know it will be the cause of their involvement in
the society. So, companies are thinking of gimmicks or promotion that might attract
the attention of the market in which they will benefit more and more than ever. For
example, a new telecommunication company is rising, THE RED mobile. Red mobile
offers 0.50 cents a minute call to their Red mobile subscribers where as it is only
effective on Red to Red mobile. Red mobile releases ads that are unique like a girl is
telling her boyfriend that she already loves him. So the guy respond but, did you
know on what kind of response did the boyfriend do, a disconnection or voice prompt
notice if the one you are calling is out of reach or unattended. It is very funny but
the only point is the mass must shift to Red mobile, as simple as that, but appealing.
Other ads are like the one mentioned above, companies uses the popularity of a
certain celebrity like Rees Witherspoon that in every lipstick you buy in Avon, a
certain amount will be given to those victim of aids and famine in Africa. Companies
perform these strategies especially in marketing, in order to convince people that if
they subscribe or use their service, they will have benefits fro it.
80. Don't worry, you can still make money. That is, as long as it's not the
only thing on your mind.
Earning money in every sold product is important on every salesperson in a

store because their own managers are pushing them to acquire a specific quota like
the required quota of jeans in one day is 50 or 100, the sales persons must think for
a strategy that can convince and attract customer to buy a jean. According to my
own understanding of the concept, reaching the quota, the management avoids the
piling up of their inventory stocks into a level that they are forced to held a surplus
sales or discounts in order to lessen the amount of items in their inventory due to it
will depreciate and acquire cost. but, there are certain stores that limits their
inventory such as Zara and dell based from the example of our professor. Our
professor tells us that Zara, a prestige fashion shop is limiting their stocks through
they only order materials that are in fashion or in season to lessen the cost and limit
the inventory level. On the other hand, Dell, a computing company will only
assemble the laptops if it is in order. The company will assemble it for 2 hours and 1
hour for shipment. In this case, you will still earn money but, less cost ad time in
manufacturing the product so in effect, the revenue will boost on staggering values.
81. Have you noticed that, in itself, money is kind of one-dimensional and
boring? What else can we talk about?
Um… actually it is fun to talk about money, how it will rise and how to lessen
the cost. How does the money affect the choice of each customer in buying a pair of
shoes for her daughter? Is the price applicable for each Filipino mother knowing that
moms are he ones who are making the budget for the whole family? Money, money,
money makes everything round. But is their any ideas or gossips must talks about.
Um? Is the economic crisis will last long? Will it cripple the entire economy for at
least a year? How many months or years we can recover. I am a big aficionado of
discussing things related to the recession we are experiencing right now. We must
blame the Americans because if only they eliminate their habit in buying large
houses knowing it is being paid through loans or credits. Simple physics, if the
foundation crumbles, everything also crumbles. Recession is related to money but it
is much more specific. I believe that if a certain economy under went a recession, it
will take 2 years to recover. New investors will immerge and small business will boom
slowly but the recovery period will only take 2 years? I believe not, we must only
pray for miracles that god might turn the wheel upside down again.
82. Your product broke. Why? We'd like to ask the guy who made it. Your
corporate strategy makes no sense. We'd like to have a chat with your CEO.
What do you mean she's not in?
I think that if you give the reason to your customer to be pissed, stop it now.
It is so dangerous for a company if they pisses or does not provide the right product
or service to their customer because it might result into something negative. I know
somebody that if he is not satisfied on the service of the store, he complains to the
highest level, ask for the presence of the manager, says negative things in front of
the buyers and other negative stuffs that might destroys the status of he company.
Protection of the customers against this type of bad services might not be avoided
but there are other ways that might suffice these majeures, for example, opening
more cashiers in department sale, more available helping person in department
stores and other convenient services. A good service is the first attribute a customer
is looking for because they look for something that may satisfy their needs and other
personal wants.
83. We want you to take 50 million of us as seriously as you take one

reporter from The Wall Street Journal.
Valuing the buyers or clients is an essential task that must be done correctly
and smoothly in order to avoid the complaints or negative feedbacks against the
company due to inappropriate communication with its customers. I think that if you
give the reason to your customer to be pissed, stop it now. It is so dangerous for a
company if they pisses or does not provide the right product or service to their
customer because it might result into something negative. Good customer relations
will be your advantage against company that does not practice the Customer
Relations Management due to it help your representatives and employees to
communicate with the company clients and customers. As far as I am concern, every
person in the market wants to be part of a something or an event because they know
it will be the cause of their involvement in the society. A good service is the first
attribute a customer is looking for because they look for something that may satisfy
their needs and other personal wants. Issues regarding the relations of the company
with the market must be taken seriously in order to minimize or even avoid
complications and negative results.
84. We know some people from your company. They're pretty cool online.
Do you have any more like that you're hiding? Can they come out and play?
Market or the people look for someone who is interested in entertaining the
customer to the fullest. Customer or buyers look for a person that will provide them
their needs and wants. Valuing the buyers or clients is an essential task that must be
done correctly and smoothly in order to avoid the complaints or negative feedbacks
against the company due to inappropriate communication with its customers. I think
that if you give the reason to your customer to be pissed, stop it now. It is so
dangerous for a company if they pisses or does not provide the right product or
service to their customer because it might result into something negative. Good
customer relations will be your advantage against company that does not practice
the Customer Relations Management due to it help your representatives and
employees to communicate with the company clients and customers. We don’t need
those sales representatives that are impatient and bossy rather we need those who
might give suggestions that are good and their primary concern is the satisfaction of
the customer.
85.When we have questions we turn to each other for answers. If you didn't
have such a tight rein on "your people" maybe they'd be among the
people we'd turn to.
Companies always look for answers to their problem and a lot of times they question
those who are inside the company, the high position holders who gave them blank
answers. The answers that the companies need are from their market and the people
who work for them. Usually they search the answer or solve for the answer inside
the boardroom but nowadays it is different, answers came from their market. The
market or the target customers hold the answer for every company’s question
because they are the ones who the companies want to please. The market has the
answer to the company’s problem because they are their customers and they hold
the key for the company’s success. Companies usually does not turn to their market
for answers instead they work on it alone, but it is important to get the opinion of
their customers. Companies have the Research ad Development team to study the
needs and wants of their customers but it is not enough just to put a R&D team, it is
very important for a company to regularly talk to their market to know what they
want. Companies should have a center for the concerns of their customers because it
will be very helpful in answering for their problems. If the company was be able to
put up that center for customers’ concerns then it will be easy for them to answer
the needs and questions inside the company. Companies should try working with
their market because it will be for the benefit of the company as well as their market.
86.When we're not busy being your "target market," many of us are your
people. We'd rather be talking to friends online than watching the clock.
That would get your name around better than your entire million dollar
web site. But you tell us speaking to the market is Marketing's job.
People inside the company can also be the company’s market actually they are the
ones who are very opinionated and what they have in mind usually is what the
market is thinking. The company should not underestimate the power of the people
inside their company. People inside their company are also their market because they
are also customers. People inside the company also know how to be a customer and
how to think as a customer. They are also people who know what they want in a
product and what attracts them most. Company should talk to them regularly
because talking and communicating with them is as if they are also the customers.
Company should have a relationship with their employees because their employees
would give them the keys to succeed. Their employees are also a good example of
marketing, so it is important for a company to take good care of their employees
because employees are the best marketers for the company’s products. People inside
the company should believe to what is the company stands for and create so that
they will be able to market the products of the company effectively. It is said that the
employees are the best marketers so the company should regularly talk to their
employees. Employees are very important to the company because they are the
heart of the company and they are also the best advertisers of the company’s
products. Companies should not ignore their employees’ opinion but instead listen to
them because they can learn a lot from the ideas and suggestions given to them.
87.We'd like it if you got what's going on here. That'd be real nice. But it
would be a big mistake to think we're holding our breath.
Target market or the customers are keys to the success of a company so it is very
important to please them. Customers will bite any idea of a company if it is made for
them and it is very reasonable but customers will not bite the idea if the idea is not
focused on the customers. Customers know what they want and they are willing to
talk their wants to a company so that the company will concretize the ideas of the
customers. After listening and studying the concepts, the needs and wants of their
market the company will be able to come up with an idea to satisfy and please the
customers. Customers usually patronize things if it is focused on their needs but
customers also have the power to ignore and eventually lead to death of a product.
If a company thinks that customers are not completely telling what they want then
they would be ignoring the concepts of their market and the market will not
patronize the product produce by that company because they feel that it is not made
for their use and it is not focused on the customers. Customers usually are very
sensitive to new products; they would study it and ask many questions about a
product before trying it to make sure that the product is really beneficial to them.
Customers who enjoy the product will be loyal and patronize the company. It is very
important for the company to listen and make sure that the needs and concerns of
the market are addressed well because the goal of companies will be achieve through
pleasing their market or target customers.
88.We have better things to do than worry about whether you'll change in
time to get our business. Business is only a part of our lives. It seems to
be all of yours. Think about it: who needs whom?
It is hard to please everyone but companies have to please their market because the
life of the company rest unto their market. It is hard to please customers but once
you have please them, rest assured that customers will be loyal and forever support
the company. Usually it really hard to get information from the customers,
companies have to build good and effective relationship with them and should give
incentives so that could they could both communicate with each other. Also the
company should build a good reputation because customers are very nosy about the
reputation of a company and they will not be willing to give information about them if
they know that the company is not good and competent one. Companies need
market and customers who are loyal to them in order to survive the business and
eventually expand. It is in the customers that lay the life and success of a company.
Without the customers there would be no company so it is very important for the
company to please them. Company should engrave in their vision and mission the
needs and concerns of their market; they should also keep in mind that they really
need customers in order to survive by keeping that in mind. Pleasing customers is a
sign that the company will grow in the future because it is in the customers that the
future of the company rest. Companies need to build a good reputation so that
customers will trust them and be loyal to them and lastly companies should always
remember that they need customers for life so they have to work hard to get
because after getting customers for life they will be success in the future.
89.We have real power and we know it. If you don't quite see the light,
some other outfit will come along that's more attentive, more
interesting, more fun to play with.
It is in the market or customers that lies the life, bread and butter and lastly the
future of the company. It is very important to acknowledge the need of the
companies for a market that will be loyal to them. It is also important to take note
that market and customers are very powerful. Customers and target market are very
strong and manipulative when it comes to businesses because they know that they
are the heart of the business. In a snap of a finger they could tell whether a
company could stay or not in the business. The market is indeed very powerful so
companies should be alert to their needs. If the companies are not competitive
enough, they do not take in mind the needs of their market then their market could
shift directions and eventually this shift will lead to the death of the business of the
companies. Companies should remember that they are not the ones who are
controlling their profitability and stay in the business but it is in their market.
Companies should keep up with other competing companies to get the attention of
their target customers because it is all about the business of the survival. Companies
should make good relationship with their customers so that they could both talk or
communicate regularly their ideas with each other. The company should have a
customer center so that they will be able to know what it is in their customers’ mind.
It is all about pleasing the customers.
90.Even at its worst, our newfound conversation is more interesting than

most trade shows, more entertaining than any TV sitcom, and certainly
more true-to-life than the corporate web sites we've been seeing.
Customers are hard to please so the companies need to triple their effort in knowing
the things, trick that would please their customers. Target market can be easily
swayed by rumors and bad news, so the company needs to protect their reputation.
Customers always shift their buying power to other companies if the recent company
would not listen to their needs. Customers are said to be hard to please and they do
not just easily believe commercials and websites but they are easily swayed by
rumors so the company needs to triple their effort to please the customer. What the
customers want is real conversations with other customers, company and people
inside the company. Target market wants real conversation because through the real
conversation they will be able to know if the company really is doing their job or they
are just putting a mask. Customers or target market can easily converse with
competing company and competing company can either spread bad rumor about a
certain company or they could use the information from the customer to compete or
launch another product. Companies need to make sure that they are delivering the
best for their customer and they also have to protect their reputation. Company
should also make sure that the people inside their company will not backstab them
and will talk to customers about good things about the company. People inside the
company are the best advertisers but they could also be the worse enemy of the
company because they could spread bad rumors about the company so the company
should take good care of their employees.
91.Our allegiance is to ourselves—our friends, our new allies and

acquaintances, even our sparring partners. Companies that have no part
in this world, also have no future.
Customers or target market are very powerful, they could make a company rich but
they could also make the company go down. Customers who are not satisfied with
the company could just bad mouth the company and from a group that would
destroy the company’s reputation. Since customers can form allegiance, they are
very powerful that they could define the future of the company. Customers have also
the power to talk to the competitor company and they could both make a company
go down. It is very important for a company to know and understand the needs of
their market. They should always put the customer’s concern first on their list. It is
very important to make the customers feel that they important because if they feel
so then would not shift companies and would support the company all the way.
Customers need to feel good and important because companies need to please them
because they are indeed very powerful. Companies who do not make their
customer’s concern their first concern then it is implied that the company would not
stay long. The company needs the support of the customers to stay long in the
business and grow. Customers know and feel if the company is doing their best to
please them and they are happy about it but if companies don’t then they will not
support the company. Company and target market works hand in hand so that both
of them could enjoy the benefits of each other. Conversation between the two is very
importation because it keeps the business growing.
92. Companies are spending billions of dollars on Y2K. Why can't they hear
this market timebomb ticking? The stakes are even higher.
Companies know what they, they know their goals but a lot of times they do not
know how to achieve those goals. Companies prioritize customers or target market
but then they do not know what the best method is where in they could prioritize
their customers. A lot of companies put attractive websites and commercials to
please the customers and to advertise their new product. Yes, it is also good to do
those things but what is important is the product itself. The new product of the
company mirrors the concern of the company to its customers. The innovated
products also show the level of conversation between the company and the
customers. Products that well studied well researched on for the benefit of the
customers will be successful and be well supported by the target market but if
companies do not make such effort for the product then the customers will not bite
it. Every time the company innovates or produces a new idea, their market time
bomb will be always ticking, it would either explode successfully or explode into the
dumps. It is in the hand of the company to please the market also it is in the hands
of the target market the future of the company. The company should not just invest
on the advertisements and websites but they should also study and converse with
the customers. Market is very powerful because they know that the life of the
company depends on them so the companies need to triple their effort in pleasing
and understanding the market.
93.We're both inside companies and outside them. The boundaries that
separate our conversations look like the Berlin Wall today, but they're
really just an annoyance. We know they're coming down. We're going to
work from both sides to take them down.
Power is not just limited to customers but it extends to the people who are also
inside the company and they are the employees. Employees’ attitude speaks about
the company and they are as powerful as the market. Employees o people inside the
company could converse and relate to people inside the company may it be customer
or competitor. Employees can brag about how good the company is or they could
also bad mouth the company. People inside and outside the company can make the
company go down. People inside the company are also powerful because they hold
the key to the success of the company. People inside the company should be well
taken care of because they could also predict the future of the company.
Conversations should not be limited to customers but should be extended to the
employees as well. it is very important that employees feel good and important as
well because without the employees there would be no work done. Employees and
target market works hand in hand, if employees brag how good the company is then
the customers will believe them. If companies would make a wall between the people
inside and outside then they would be also building a bridge to the death of their
business. It is important to make both people inside and outside feel that they well
taken care of, well listened to and attended to. Conversations between the outside
and the inside people is very important because company could pick strategies and
could learn a lot form both of them.
94.To traditional corporations, networked conversations may appear

confused, may sound confusing. But we are organizing faster than they
are. We have better tools, more new ideas, no rules to slow us down.
Technology gives everyone the power to be very powerful. Companies that are
traditional do not how to be cope up with the new technology and they find
themselves confuse for they have been left out a long time ago. Traditional
companies are usually left out because they do not know how to converse with their
market, being left out is just like dying every second. Traditional market feels
confused because everyone is so fast but then they are not. Competitor of companies
could use the weakness of the other company as their strength and using this as
strength could make the competitor as a strong company. Customers or target
market also converse through networks such as internet, cell phones etc and they
could use it to transfer information about their likes, needs and concerns. If
companies know how to use such things then they will be able to cope up with the
changing environment easily. Organization of ideas, strategies and transfer of files
would be easy if the company is able to cope up with the new trend. Customers
would be happy to know that the company is walking with them as time changes,
they also like convenience in convening their suggestions to the company. Traditional
companies usually die a natural death without even trying to be techie and
companies who know how to study their market and go with the flow does not die
but eventually grow as a business. Customers like companies who connect to them in
many different ways and in that way they knew that the company is working hard to
get their attention and please them.
95.We are waking up and linking to each other. We are watching. But we
are not waiting.
The market is good place to experience things that may contribute to us as a well
being. We are able to discuss certain things with other people regarding it is a factual
conversation or just a damn gossips still, we can talk. Ideas come out that
sometimes leads us to an invention like Hackers are able to experience and learn the
way of hacking through other opinion and experiences. Um, I think that the market
helps us to be one. Am I right? Maybe, everybody has a different point of view
regarding on this topic. It is good to be linked to other people isn’t it? Yeah, I know
some that their happiness is he or she is being talked by other people, a guy with
small minds. But the fact is, we are linked, we are linked on our thoughts and souls.
We longed for acceptance and to be patronized by other people. The long wait is
over. It is over. As we live with the market, we watch other’s actions and talk about
it. we made their success and failures as our subject and post it through verbal or
non-verbal conversation. We talk and talk without knowing that the time is running
out for us to do things which is much important than talking irrelevant things. But we
still make fun of it because it is the only way that will make us connected to the
system of nothing but rather talk alone.

Empino, Romir Gian O.: 1. Markets Are Conversations

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Empino, Romir Gian O.: 1. Markets Are Conversations

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Empino, Romir Gian O.

1. Markets are Conversations

Market gives the opportunity to establish interaction between to or more persons. As

2. Markets consist of human beings, not demographic sectors.

3. Conversations among human beings sound human. They are conducted

4. Whether delivering information, opinions, perspectives, dissenting

Communication is a free space. Information, opinion, perspectives and dissenting

Communication is not biased. It is not biased in a sense that, communicating is

Conversation is congenital to us all. At point we are born, lets be confident enough

6. The Internet is enabling conversations among human beings that were

7. Hyperlinks subvert hierarchy.

By using hyperlinks, no more manual research is done. Although manual research is

8. In both internetworked markets and among intranetworked employees,

No force on earth than can stop network conversation. Whether it is internet or

9. These networked conversations are enabling powerful new forms of

10. As a result, markets are getting smarter, more informed, more

As the world of market develops so as it became smarter. Markets are smarter

13. What's happening to markets is also happening among employees. A

As the company maintains their strategy in grabbing a wider span of market,

23. Companies attempting to "position" themselves need to take a position.

24. Bombastic boasts—"We are positioned to become the preeminent

27. By speaking in language that is distant, uninviting, arrogant, they build

Top management people especially those in Information Technology area are

What are the main motives of these marketing programs? Is it a promotion

Looking for friends, families and acquaintances is a way of satisfying our

31. Networked markets can change suppliers overnight. Networked

According to the definition of Princeton dictionary, loyalty is the feeling of

As I’ve know throughout the study, smart markets are comprised by

Speaking in human voice is a representation of the type of communication

35. But first, they must belong to a community.

According on the Philippine constitution, an organization is considered as a

36.Companies must ask themselves where their corporate cultures end.

38.Human communities are based on discourse—on human speech about

39.The community of discourse is the market.

40.Companies that do not belong to a community of discourse will die.

Communication within a community is essential for companies. Companies need

discourse will die because companies in order to succeed needs to communicate to

41.Companies make a religion of security, but this is largely a red herring.

It is good to be secured with what you have especially in a company. A company’s

43. Such conversations are taking place today on corporate intranets.

44.Companies typically install intranets top-down to distribute HR policies

Intranet is widely used by a lot of companies nowadays because it is more

49.Org charts worked in an older economy where plans could be fully

51.Command-and-control management styles both derive from and

52.Paranoia kills conversation. That's its point. But lack of open

59.However subliminally at the moment, millions of people now online

60.This is suicidal. Markets want to talk to companies

Although companies interact with their clients or consumers, they hide

63. De-cloaking, getting personal: We are those markets. We want to talk to

When I am free from obligations in school and house, I usual go to a nearest

64. We want access to your corporate information, to your plans and

In a workplace, it is encourage in letting your workers interact with their

66. As markets, as workers, both of us are sick to death of getting our

74. We are immune to advertising. Just forget it.

75. If you want us to talk to you, tell us something. Make it something

Talking to the consumers, is a very crucial part for a sales representative

78. You want us to pay? We want you to pay attention.

As far as I am concern, every person in the market wants to be part of a

Earning money in every sold product is important on every salesperson in a

83. We want you to take 50 million of us as seriously as you take one

90.Even at its worst, our newfound conversation is more interesting than

91.Our allegiance is to ourselves—our friends, our new allies and