Professional Documents
Culture Documents
tw
(02)2705-5066
www.wunan.com.tw
(02)2705-5066
100
63
37
100
www.wunan.com.tw
(02)2705-5066
hope88@xuite.net
www.wunan.com.tw
ii
(02)2705-5066
Case Study
Case Study
1.
2.
3.
4.
5.1-2
Case Study
6.PPTpowerpoint
www.wunan.com.tw
iii
(02)2705-5066
PPT
1.
2.
3.
4.
5.
6.
1-2
7.
powerpoint
www.wunan.com.tw
iv
(02)2705-5066
Case Study
WhyWhyWhy
How to do
Standard Answer16
www.wunan.com.tw
(02)2705-5066
MBA
MBA
EMBA
MBAEMBA
IT
www.wunan.com.tw
vi
(02)2705-5066
1.
2.
(1)analysis
(2)thinking
(3)make-sense
(4)summary
(5)logical
(6)systematic
(7)structure framework
(8)judgement
(9)solution
(10)decision-making
(11)presentation
(12)
3.
Know-How
IT
www.wunan.com.tw
vii
(02)2705-5066
EMBAMBA
www.wunan.com.tw
viii
(02)2705-5066
PPT
Case Study
www.wunan.com.tw
ix
(02)2705-5066
CONTENTS
P A R T
1HTC3
210
315
485C20
524
627
730
833
936
1040
1142
1245
1348
1451
1556
1664
1767
1870
1972
2074
2176
2280
2387
www.wunan.com.tw
xi
(02)2705-5066
24390
2594
26103
27106
28113
29100%116
30D-Link119
31123
32127
33130
34134
35139
36141
37143
P A R T
1149
2152
3P&G 157
4B160
5163
6P&G 166
7169
8173
9177
10P&G 181
11184
12Gucci187
13191
14LVMH193
www.wunan.com.tw
xii
(02)2705-5066
15197
16COACH200
17No.1203
18SONY206
19HSBC209
20212
21LGIT216
22220
23224
24ZARA227
25FamilyMart230
26234
27237
28NB240
29GE243
30246
31Intel249
32252
33RICOH255
34Nokia258
35261
36266
37269
38272
39274
40276
41MUJI278
42HP283
43287
44290
www.wunan.com.tw
xiii
(02)2705-5066
45BMW294
46297
47300
48Uniqlo
304
49Baby310
50313
51H&M3316
52Panasonic GP3319
53322
542326
55Nitly329
56332
57335
58SONYAEONIBM339
59CISCO342
60346
61349
62352
63356
359
361
www.wunan.com.tw
xiv
(02)2705-5066
PART
www.wunan.com.tw
(02)2705-5066
PART
HTC
1
HTC
2011216GSMA
2011
2010heroGSMA2010
GSMAGSMA
GSMA
LG
HTC
GSMAHTC
HTC
HTC2011
20062007
200820092010Desire20102011
www.wunan.com.tw
(02)2705-5066
Sensation
12010HTC
20091,100iPhone
2010
LG
HTC
682,006
HTC
www.wunan.com.tw
(02)2705-5066
PART
HTC
2006
HTC2006
Cultural
ChangeQuietly Briliant
Logo
HTC
me tooODM
HTC
HTC
HTC
www.wunan.com.tw
(02)2705-5066
HTC
HTC
HTC
HTCHTC
HTC
DNAHTC
HTCHTC
HonestHumbleSimpleDynamic
Innovative
Quietly BrilliantHTC
Quietly Brilliant
Quietly Brilliant
Quietly Brilliant
HTC
HTC
Quietly Brilliant
1HTC
2009Go
Big or Go HomeHTC
Go Big or Go HomeHTC
2009HTC
www.wunan.com.tw
(02)2705-5066
PART
HTC
2008
2009
20085.03%
28.77
1
YOU campaignQuietly Brilliant
HTC
20Wallpaper
Team Columbia-HTC
HTC
HTC
Quietly Billiant2010
HTC
200910%201060%
HTC
20102747.620091444.990%
HTC20091,170
20102,500109%1997HTC
Fast Company
MIT Technology ReviewHTC201050
HTC2010
HTCHTC
20112
TI
Qualcomm
www.wunan.com.tw
(02)2705-5066
Radio FrequencyRF
OrangeT-MobilePeter
2.5
10.5
www.wunan.com.tw
(02)2705-5066
PART
HTC
1. GSMA
2. GSMAHTC
3. HTC
4. Why
5.
Why
6. Why
How to do
7. HTC
Why
8. HTC20091
Why
9. HTCYes or NoHTC
Why
10. 5
100%Why
11.
www.wunan.com.tw
(02)2705-5066
1987
1990
www.wunan.com.tw
10
(02)2705-5066
PART
1996
2000
BTOYOTA
SHE
www.wunan.com.tw
11
(02)2705-5066
SHE
Stella
Luna
www.wunan.com.tw
12
(02)2705-5066
PART
FedStella Luna
500
500
200
5,000
500
100
www.wunan.com.tw
13
(02)2705-5066
2006
5,000
3,00010%
ALDO
2000
1.
2.
3. 2000Why
4. Why
5. Why
6. Why
7.
8.
9. Why
10.
www.wunan.com.tw
14
(02)2705-5066
PART
2001
2010
1997
www.wunan.com.tw
15
(02)2705-5066
copy
philosophy
www.wunan.com.tw
16
(02)2705-5066
PART
15%
3%
margin
mix
www.wunan.com.tw
17
(02)2705-5066
shopping mall
www.wunan.com.tw
18
(02)2705-5066
PART
1.1997
2.4502011
3.7000055,000
4.
20120
20113
20111
1.
2. copyknow-how
3.
4. Why
5. Why
6. How to do
7. push
8.
9.
www.wunan.com.tw
19
(02)2705-5066
4
85C
85C
85CERP
ERP
85CERP
85C
85C
85C
85C
Logo
www.wunan.com.tw
20
(02)2705-5066
.
., 2012.03
ISBN 978-957-11-6584-4 ()
1.2.3.
494
101001664
1FPX
445
106 3 3 9 4
(02)2705-5066(02)2706-6100
http://www.wunan.com.tw
wunanwunan.com.tw
0 1 0 6 8 9 5 3
/6
(04)2223-0891(04)2223-3549
/290
(07)2358-702 (07)2350-236
2 0 0 7 5
2 0 0 8 9
2 0 1 2 3
4 2 0
www.wunan.com.tw
(02)2705-5066