Oracle Siebel Tech Arch

Siebel Technical Architecture
Characteristics of an Enterprise Application

Adaptive Multi Channel Architecture
Configuration or Customization
Security
Data Management
Availability
9s
Integration
Performance and Scalability
Deployment Lifecycle
Operational and Analytical Business Intelligence
Copyright 2007, Oracle. All rights reserved. Oracle Confidential
Multi-Channel Optimized Architecture

Siebel CRM OnDemand & Hosted Enterprise Edition Siebel Mobile Applications
Local DB
Multiple Client Device Support
Siebel Teller Applications
Siebel Portal Framework
3rd Party Open Integration
Sync
Web Server Siebel Application Server

User Interface Services
Development Environment Siebel Tools
Oracle Business Intelligence Server

Presentation Services - BI Modeling and Calculation Services - BI Data Access Services - BI
Hosted
Siebel Repository
Business Logic Layer and Core Service
Bus. Process
BPEL/ESB
Value Based Integrations
EAI
Data Layer Services
Federated Data Sources

OLTP Siebel Universal Customer Master
OLTP
SAP
EBS
PSFT
OLTP
ETL ETL
Legacy
JD Edwards
Relationship Management / Customer Enterprise Warehouse
Applications Optimized for Each User/Channel

Inside Firewall
HI Web Client SI Web Client
Outside Firewall
Siebel Wireless Mobile Client
Siebel Handheld Siebel OnDemand
MS Office / Lotus Notes Support
eMail Integration
Siebel Shared Business Logic and Data

Mobile Disconnected Applications

Siebel Online Applications
Local DB Local DB Local DB Local DB Local DB
Siebel Mobile / Offline Applications
TCP/IP Enterprise Server

Siebel Application Server Siebel Application Server UI Layer Siebel Application Server UI Layer Bus UI Layer Bus EAI Logic Bus EAI Logic Layer EAI Logic LayerEAI Data Layer Layer EAI Data Layer EAI Data Layer
HTTP/HTTPS
Comprehensive Mobile Solutions

Siebel Remote
Siebel File System
TrickleSync. net-change synchronization 7 US Patents, proven, highly scalable

Siebel Handheld
OLTP
Siebel Remote Server Services
Store-and-forward 5 vertical applications for Sales and Service

Siebel Wireless
Browser-based, online application 2-way text messaging (SMS)

Mobile Applications Store-and-Forward

Enterprise Firewall
Siebel Store-and-Forward Wireless Messaging

Outbound Server Data Extraction Message Formatting Inbound Server Inbound Message Handler, SMQ Receiver
Siebel Handheld with Store-andForward Wireless Messaging
IBM MQe
Siebel Handheld Applications
SFWM Transport Service Siebel Workflows XML Store-and-Forward System Administration Store- and-
Client APIs API
Message Queues
HTTPS
Message Queues
IBM MQe
Provides for guaranteed message delivery to Siebel handheld applications

Real-time dispatch of critical CRM information to the field Real-time response back from field professionals Automatic connection establishment and transmission when back in wireless coverage Full local capability when out of wireless coverage
Siebel Server Sync Exchange

Supports 3 levels of synchronization
between the Siebel 8 Applications and Microsoft Exchange Server Level 1 - Enables Synchronization of the following Siebel Domains with MS Exchange Server Business Contacts Personal Contacts Employees Calendar Tasks Level 2 - Provides functionality to link Outlook Calendar, Contact and Task Items with Siebel Data providing a new menu inside Outlook called Siebel Options to support interoperability Level 3 - Provides the Outlook Calendar Control for fully functional access from within the Siebel UI

Security
Data Management
Availability
9s
Integration
Flexible Integrated Tool Set for Complete Control

Siebel Tools
Page Composition
Business Object Editing
Database Schema Editing
Content Management
Business Process Editor
Repository
Create and modify all
application objects: UI Objects, Business Objects,

Data Objects, Integration Objects, Services
Build Once - Test - Then Deploy Anywhere

Siebel Mobile Applications
Local DB
Familiar visual integrated
Multiple Client Device Support
Siebel Teller Applications
Siebel Server Deployments
development environment Drag-and-drop, declarative configuration Pre-populated with objects to learn best practices for designing and delivering effective solutions!
The Siebel Web UI Dynamic Developer Kit (DDK)

The Siebel Web UI DDK delivers solutions to expose Siebel Data in a J2EE
environment. A Wizard in Siebel Tools creates repository objects, enters administrative runtime
data, and generates sample J2EE artifacts for a Siebel view Provides a learning tool and starting point for Java developers exposing Siebel application functionality in a custom J2EE Web application
Benefits
Rich set of pre-built, proven CRM, PRM,
and ERM business objects Robust business processes Plug-and-play services in an SOA Real-time data access Improved developer productivity Flexible UI development Faster time to market Lower development cost

Security
Data Management
Availability
9s
Integration
Federated Data
Standards based Integration Support for packages applications
XML Web Services JMS Integration Servers MQ/MSMQ JCA JDB BAPI/IDOC CORBA
The Advantages:
Web Server Siebel Application Server
UI Layer
Enter and Maintain Data in one

Location Provide Consistency of User Experience Augment Dated Applications with modern capabilities Improve ROI of existing application data.
Siebel EAI
Data Layer
Bus Logic Layer
SAP
EAI
ORACLE
Siebel is architected to support

external data in a high performance manner leveraging EAI and Integration Servers
Legacy
Unix
MSFT
Federated database access via SQL
Siebel
A single view of Customer Information
Enables you to create and maintain

a unique, complete and accurate set of key information across the enterprise Distributes customer information to all operational applications just in time Enables organizations to: Know your customers Improve data quality Utilize customer insight during all
customer interactions Comply with privacy and regulatory requirements Reduce data management costs

Security
Data Management
Availability
9s
Integration
Flexible Integration Framework

Enterprise Integration Manager
Enterprise Integration Manager

Supports initial and on-going migration of
bulk data from external applications into the Siebel database.
Portal Framework EAI Components
EAI Components
Provides the ability to access business
logic & data using standard protocols and programming languages
Maximizing Inter-operability With BPEL / ESB Support and Instant Value Siebel
Integrations Service Oriented Business Applications
Service Oriented Architecture

Provides the ability to publish, consume
and invoke application functionality as services based on Industry Standards
BPEL / ESB Support

Provides a Standards-based architecture to
simplify the complex problem of business integration
Portal Framework
Provides the ability to Present a unified UI
via a portal or composite application
All your information available, when your customers need it

Interacting with Web Services

Siebel as Provider
Publish Siebel WSDL Siebel Application Server UI Layer Bus Logic Layer Data Layer Siebel External App Consumes Siebel Web Services HTTP/SOAP
3rd Party Web Application
Web Services within Siebel

Loosely coupled, coarse-grained Independent of platforms and
programming languages Enables easy use, reuse and deployment of services Supports consumption and publication of web services Based on core web services standards
EAI ASIs ASI EAI
Siebel as Consumer
Publish External App WSDL Siebel Application Server
3rd Party Web Application
Web Services Description

Language (WSDL) 1.1 Simple Object Access Protocol (SOAP) 1.1. WS-I Basic Profile 1.0
Stateless interactions Supports Business Services
Siebel Consumes External Web Services HTTP/SOAP
UI Layer
EAI
Bus Logic Layer Data Layer
EAI
Siebel
External Content through Siebel UI

External Content in Siebel UI
Provides a rich user experience

Aggregates and personalizes content from
a complex web of enterprise content and eBusiness applications
Single sign-on session management Key Portal Capabilities External Content Sources
User Management Personalization Content Management Content Aggregation Security Search Portal Agent
HTML/XML
Web Server
SWSE
Siebel Application Server

UI Layer
Legacy Systems
Microsoft Solutions
Bus Logic Layer Data Layer

XML/Java/ COM/CORBA MSMQ / MQ SQL
EAI
EAI
SQL
Web
OLTP OLTP OLTP
Siebel Content through Portal or Custom UI

Siebel Content in Custom UI
Provides content to external

Web Server Web Server
H W TM eb L/ Se XM rv L ic es
SWSE

UI Layer Bus Logic Layer
External Portal Solutions EAI
applications for rendering in external UI frameworks Direct link with single-sign-on Provides: Programmatic Interfaces Application Interfaces Web Services XML Web Interface
Microsoft Legacy Systems

XML/Java/ COM/CORBA MSMQ / MQ SQL
Data Layer
EAI
SQL
OLTP
Web
OLTP
OLTP
Supporting Integration Servers and ESBs

Integration Server platform
Platform/Customer Developed Integration Processes
Adapter
Legacy Common Objects

Platform/Customer Developed Transformations Platform/Customer Developed Transformations Adapter Adapter Adapter
Adapter
Siebel
Transport Layer
Adapter Adapter Adapter Adapter Adapter Adapter
J2EE
UCM/CDH
ORACLE
SAP
PARTNER

Security
Data Management
Availability
9s
Integration
Full Deployment Lifecycle Support

Develop
Upgrade
Test
Siebel Siebel
Siebel
Manage
Deploy

Security
Data Management
Availability
9s
Integration
Security
NETWORK / ENVIRONMENT APPLICATION
User Management
Layered Protection of Application

Bank Vault Model No Single
Point of Failure
Strict Adherence to Industry

Firewall Protection DATA
Access Control Visibility Data Privacy Audit Trail Secure Data Storage
Standards Across all Layers and Technologies Secure Processes in addition to Product Features Hardening Guides, Vulnerability
Testing, Secure Coding Practices
Secure Communication
User Management
Authentication Secure Deployment
Role based Identification and Validation External Authentication
Standards Based Security and Validation
Industry standards-based secure

communication, password security and user authentication SSL secured communications Between clients, Siebel server
components and external servers
SSL
Web Server
SSL

UI Layer Bus Logic Layer Data Layer SSL for SMTP POP3
RSA SHA-1 password security AES data encryption Authentication via Industry standard
platforms or custom API Directory Server Single Sign-On Database Open API
Email Server
EAI
SS L
EAI
SQL
OLTP OLTP OLTP
Directory (LDAP) Server

Security
Data Management
Availability
9s
Integration
High Availability
Distributed Services
Multi-threaded, multi-process services Balance work across active servers Load-balanced Services Use standard HTTP load balancing Leverage N+1 model of pooled servers Failover Services Redundant server components Redundant database server Support for Clustering Services Certified for HP MC Service Guard IBM HACMP Microsoft Clustering Service Sun Cluster Veritas
Web Services XML over HTTP
9s
Web Server Load Balancer

Resilient pool of web servers
Web Server
Web Server
(+1) Web Server
Application Load Balancer

Resilient pool of application servers
Siebel Application Server UI Layer Bus Logic Layer EAI Broker Siebel Application Server UI Layer EAI Broker Bus Logic Layer
+1
EAI
EAI Data Layer
EAI Data Layer
SQL
SQL
SQL
OLTP
Failover
OLTP

Security
Data Management
Availability
9s
Integration
Scalability and Performance
Evolutionary Architecture focused

HTML/XML
Web Server
on supporting customer interactions in a scaleable and high performance manner leveraging: Efficient Clients Stateless Web Server, Load
Balancing Multiple machines per Enterprise Multi-threaded services and servers Load balanced services and servers Fail-over and clustering Database connection pooling and multiplexing

UI Layer Bus Logic Layer Data Layer
EAI
EAI
SQL
Siebel Database
SARM Run-time Architecture

SARM Siebel Application
Response Measurement - enabling: Proactive monitoring of application
response times Diagnosis of response time problems Tuning of applications to meet service level commitments
Application Execution
Server Component
Start Stop
SARM Correlation Key
Server Component
Start Stop
Standards-based Application
Response Measurement based on ARM industry standard, which: Monitors Response Time, CPU, and
Memory Provides Comprehensive instrumentation across all Siebel components Is a Light-weight scalable framework, Non-intrusive to the end-user Supports Monitoring and Analysis tools by Siebel and System Management partners
SARM Framework
3rd Party ARM API Library
SARM Log
ARM Log

Security
Data Management
Availability
9s
Integration
Operational & Analytical Reporting

CRM BI + CRM Combined BI Users
3rd Party Open Integration
Web Server Siebel Application Server Oracle Business Intelligence Server

Presentation Services - BI Modeling and Calculation Services - BI Data Access Services - BI
Mail Transport Agent Oracle BI Scheduler
Siebel Report Definitions

Report Metadata
User Interface Services Business Logic and Core Services
Oracle BI Repository
Oracle BI Metadata and ETL
Actuate Report Server
Operational Reports Expense Reports Quotes Orders
Data Layer Services
Oracle BI Reports Sales Analysis Churn Models

Source Data Inc Finance, HR and SCM
Siebel OLTP
ETL
Relationship Management / Customer Enterprise Warehouse
ETL

Security
Data Management
Availability
9s
Integration
Summary
Siebel 8 Applications Architecture fully supports the requirements of todays
adaptive businesses in delivering the requirements of Front Office packaged applications: Designed to effectively address the challenges of multi-channel deployments. Architected to deliver maximum out-of-the box capabilities, whilst enabling
unprecedented upgradeable capabilities for customization and configuration. Delivers multiple, runtime administered, workflow, rules and data driven engines to encompass all the flexible demands of the front office. Supports the complexities of Data Management and integration with fully embedded solutions and capabilities. Provides full interoperability with SOA environments, Web Services and Siebel On-Demand, Oracle Fusion and Component Assembly solutions. Addresses the challenges of the deployment lifecycle with Testing Solutions, Deployment Utilities, Management Tools Integration and Upgrade Capabilities. Evolved to meet the security demands of some of the top security conscious organizations. Has developed to deliver the availability, performance and saleability of the largest CRM implementations in the world. Fully embeds Analytics to provide the capabilities to deliver insight and drive customer interactions at all touch points.
Siebel Architecture
Siebel 8 Applications Architecture Technology Outline

Oracle Siebel Tech Arch

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Oracle Siebel Tech Arch

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Siebel Technical Architecture

Characteristics of an Enterprise Application

Performance and Scalability

Operational and Analytical Business Intelligence

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

Multi-Channel Optimized Architecture

Multiple Client Device Support

Siebel Teller Applications

Siebel Portal Framework

3rd Party Open Integration

Web Server Siebel Application Server

Development Environment Siebel Tools

Oracle Business Intelligence Server

Business Logic Layer and Core Service

Federated Data Sources

Relationship Management / Customer Enterprise Warehouse

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

Applications Optimized for Each User/Channel

Siebel Handheld Siebel OnDemand

MS Office / Lotus Notes Support

Siebel Shared Business Logic and Data

Mobile Disconnected Applications

Siebel Mobile / Offline Applications

TCP/IP Enterprise Server

Comprehensive Mobile Solutions

Siebel File System

TrickleSync. net-change synchronization 7 US Patents, proven, highly scalable

Store-and-forward 5 vertical applications for Sales and Service

Browser-based, online application 2-way text messaging (SMS)

Mobile Applications Store-and-Forward

Siebel Store-and-Forward Wireless Messaging

Siebel Handheld with Store-andForward Wireless Messaging

Siebel Handheld Applications

Client APIs API

Provides for guaranteed message delivery to Siebel handheld applications

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

Siebel Server Sync Exchange

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

Characteristics of an Enterprise Application

Performance and Scalability

Operational and Analytical Business Intelligence

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

Flexible Integrated Tool Set for Complete Control

Business Object Editing

Database Schema Editing

Business Process Editor

Create and modify all

application objects: UI Objects, Business Objects,

Build Once - Test - Then Deploy Anywhere

Familiar visual integrated

Multiple Client Device Support

Siebel Teller Applications

Siebel Server Deployments

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

The Siebel Web UI Dynamic Developer Kit (DDK)

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

Characteristics of an Enterprise Application

Performance and Scalability

Operational and Analytical Business Intelligence

Copyright 2007, Oracle. All rights reserved. Oracle Confidential

Enter and Maintain Data in one

Bus Logic Layer

Siebel is architected to support