Professional Documents
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reputation of the owner, a practicing eye surgeon, they are fully willing to recommend the services of Ahmed Eye Hospital to those who cannot afford the regular fees. This is because they are aware that a well-reputed eye surgeon will be giving free consultancy. The hospitals primary USP is that they offer personalized care at a low price. Any cost of the hospital is borne by the entrepreneurs own personal income and the administration of the hospital is also managed by him; delegated of course to certain Resident Medical Officers (R.M.Os) and one Administrator. The biggest problem faced by the hospital was that initially there were no patients and yet the hospital had to be maintained which was a huge expense. And even after patients began to arrive the difficulty was that they were charged such a small amount that it was highly inadequate for the maintenance of the machinery and personnel required to provide special care which was the Hospitals primary target. However, this problem was overcome through two avenues: Firstly, the entrepreneur had great belief in the ability of this business model to work and put in generous doses of his own earnings in establishing and running the hospital. Secondly, he interviewed and selected professionals who shared his ideals and were committed to the cause to work within it. This has resulted in a now well-established hospital which provides care that is premium at a price that is affordable for all those people who may never have had a chance to see the world.