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OF
Trident Motors.
MASTER OF BUSINESS ADMINISTRATION BANGALORE UNIVERSITY
Submitted by: ANANTHRAJ.HAMILPURE Reg. No. 10UHCMA007
Bangalore.
Bangalore.
TOPIC:
Study helps in understanding factors that affects Customer Preference that leads to Customer Satisfaction. Study Entails the Areas of Improvement to be made by Trident HYUNDAI, Showroom at Bangalore. The trident Motors can use this Study for improvement of their service quality for their future.
REASEARCH METHODOLOGY:
The strict definition of scientific research is performing a methodical study in order to prove a hypothesis or answer a specific question. Finding a definitive answer is the central goal of any experimental process. RESEARCH DESIGN: Research design is plan structured and strategy of investigation so as to obtain answers to the research question to control variance. The main aim to study is to know the customer satisfaction towards Hyundai Motors cars at Trident Motors in Bangalore. SAMPLING METHOD: The study was taken up with a sample size of 50 respondents. The respondents were selected randomly. It was ensure that sample size comprised of different consumer groups from different areas of Bangalore.
PRIMARY DATA: Primary data was collected through discussion with the existing customer of Hyundai car which come for the service by structured questionnaire includes both open-ended and close-ended questions. The researcher communicated question orally and respondents agreed the same which was recorded accordingly in written form. SECONDARY DATA: Secondary is collected from the existing data available such as books, newspaper journals, company`s Website.
Chapter wise:
Contents Sl. No. I Titles Chapter 1 Industry profile Introduction In Global Scenario II In Indian scenario Chapter 2 Company Profile Organization Profile Organization Structure Product Profile III Chapter 3 Research Methodology Objectives of the Study Research Design Data Collection Method IV Sampling Size Chapter 4 Data Analysis and Interpretation V Chapter 5 Findings VI Suggestions Chapter 6 Conclusions Bibliography Annexure Questionnaire Page No.