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Huawei MBB Value Growth Solution, whose key component is service control gateway (SCG), including charging & service control gateway, optimization & adaptation gateway, PCRF and Rating Engine, provides a solution with refined traffic operation, quicker customization and powerful integration.
Challenges
With the construction of new generation networks and the development of terminal capability, more and more data services are booming explosively. Meanwhile, the operators are facing much more opportunities and challenges. In MBB business operation, there are three big challenges posed to operators. First, operators fail to catch up in proportion the revenue with the explosive growth of traffic. How to increase data service revenue? Second, to avoid network congestion, high cost investment is needed for capacity expansion. Moreover, low value services occupy the most of the bandwidth. How to optimize and utilize the traffic? Third, dissatisfaction about data service experience has become one of the top MBB user complainants. How to improve end user surfing experience? MBB VGS provides a solution to the challenges mentioned above via flexible data service charging and control, network utilization and surfing experience improvement to help operators boost the data service ARPU, increase ROI and upgrade the value chain.
Our Solution
Huawei MBB Value Growth Solution, whose key component is service control gateway (SCG), including charging & service control gateway, optimization & adaptation gateway, PCRF and Rating Engine, provides a solution with refined traffic operation, quicker customization and powerful integration.
In a word, MBB VGS solution can protect existing investment and bring steady revenue flow for the operators with the following main features.
web access experiences of the selective subscribers as the terminal content adaptation service reconstructs and optimizes the contents on a Web page so that mobile subscribers can access the open contents on the Internet through their mobile phones. With Video optimization, buffering time for the video is reduced for users to enjoy high quality videos. It provides the legal browsing-content without virus, webthreats etc. Thus, it brings about a better experience for high valued users, increases the usage and attracts more and more end user to mobile data services.