MBB Value Growth Solution

Huawei MBB Value Growth Solution, whose key component is service control gateway (SCG), including charging & service control gateway, optimization & adaptation gateway, PCRF and Rating Engine, provides a solution with refined traffic operation, quicker customization and powerful integration.

Challenges
With the construction of new generation networks and the development of terminal capability, more and more data services are booming explosively. Meanwhile, the operators are facing much more opportunities and challenges. In MBB business operation, there are three big challenges posed to operators. First, operators fail to catch up in proportion the revenue with the explosive growth of traffic. How to increase data service revenue? Second, to avoid network congestion, high cost investment is needed for capacity expansion. Moreover, low value services occupy the most of the bandwidth. How to optimize and utilize the traffic? Third, dissatisfaction about data service experience has become one of the top MBB user complainants. How to improve end user surfing experience? MBB VGS provides a solution to the challenges mentioned above via flexible data service charging and control, network utilization and surfing experience improvement to help operators boost the data service ARPU, increase ROI and upgrade the value chain.

Our Solution
Huawei MBB Value Growth Solution, whose key component is service control gateway (SCG), including charging & service control gateway, optimization & adaptation gateway, PCRF and Rating Engine, provides a solution with refined traffic operation, quicker customization and powerful integration.

In a word, MBB VGS solution can protect existing investment and bring steady revenue flow for the operators with the following main features.

Flexible Data Service Charging & Control

Huawei Smart DPI, which identifies over 800 protocols, helps with refined and visualized operation. Powerful and flexible operational control provides powerful and flexible billing service control capabilities to help operators build a network that can operate to enhance the mobile user's ARPU. The MBB VGS supports various charging strategies such as service protocol charging, content charging, volume charging, duration charging, event charging, bonuses and promotions based on different services, different content, and different bandwidth. It can also provide different charging policies to combine different traffic, duration, fixed rates and contents. It can wrap various policies, such as content based charging policy, access control policy, bandwidth operation policy etc, into personalized packages to meet diversified demands of different crowds. User information forwarding function/enrichment function can selectively transfer user information to help operators upgrade the value chain. AoC (Advice of Charge) management module provides multiple tariff notifications. Refined operation is carried out for inserting mobile advertisements into original web browser pages based on advertisement attributes and user behavior analysis. The solution helps ensure the growth of higher-value services like email, streaming media and music. It also realized rapid growth of revenue, data services and helps existing operations in successfully transforming into a smart traffic operation, to ensure effective implementation and smooth operation of the business.

Network Utilization Increase

With MBB VGS, better utilization of the bandwidth is done via traffic optimization technology. As different users have different consumption capabilities and service usages on the mobile data service network, MBB VGS helps to manage users of different types in different ways. MBB VGS helps operators to set flexible bandwidth for users according to different protocols used by the users, and implements bandwidth control policy by user profile, service protocol, peak hour, URL, connection, accumulated volume or duration, location and terminal type through automatic protocol adaptation. The customization of bandwidth can be done through webpage/video compression, TCP/IP, transportation protocol optimization, P2P and VoIP service restriction. Hot website/video/P2P file can be cached periodically or based on click numbers to avoid re-acquiring data that has already been retrieved and can reduce the traffic from internet by minimizing the bandwidth utilization. The same network could bear average 30% more services than before. Hence, network resources can be properly allocated and different types of users can be served differently.

Surfing Experience Improvement

MBB VGS solution provides abundant end to end network optimization and selective content adaptation, including character set conversion, image format conversion and compression, webpage adaptation and compression, video optimization and content cache to reduce access latency by avoiding network congestion. This improves the

web access experiences of the selective subscribers as the terminal content adaptation service reconstructs and optimizes the contents on a Web page so that mobile subscribers can access the open contents on the Internet through their mobile phones. With Video optimization, buffering time for the video is reduced for users to enjoy high quality videos. It provides the legal browsing-content without virus, webthreats etc. Thus, it brings about a better experience for high valued users, increases the usage and attracts more and more end user to mobile data services.

Benefits & Applications

Since MBB VGS solution can protect existing investment and bring steady revenue flow for operators with a Safe & Green Mobile Internet, and multi-dimension access control protects users and mobile network from dangerous intrusion, the solution is widely accepted all over the world by more than 114 operators in 73 countries worldwide, delivering services to 1.6 billion subscribers worldwide. It is selected by Etisalat in UAE, Telefonica in Latin America, TATA in India, MegaFon in Russia, Camshine in Cambodia, Cell C in South Africa, China Mobile, China Unicom, etc. Huawei has successfully delivered the solution that enjoys a very important position in MegaFon's future-oriented strategic layout.