Vail Daily

www.vaildaily.com

here is only one Vail, CO and only one Vail Daily newspaper. Seven days a week, the Vail Daily is distributed in Vail, Lionshead, Beaver Creek, Arrowhead, Ski Cooper and all the surrounding communities in the Vail Valley. Popular with locals, visitors and second homeowners, 88 percent of those surveyed in our most recent research read the Vail Daily. With more than 500 distribution points, the newspaper is available in hotels, gated-communities, retail stores, restaurants, coffee shops, visitor centers, professional offices and neighborhoods. The Vail Daily is a Colorado Press Association and Associated Press award-winning newspaper and last year received the states general excellence award as well as 27 individual citations. Special publications include Vail Luxury Magazine, Beaver Creek Magazine, EAT, ART, Taste of Vail, Vail Jazz Festival, Best of the Vail Valley, High Country Golf, High Country Wedding and others. The Vail Daily website, www.vaildaily.com, is the go-to site for recreation, special events, arts and entertainment, shopping, real estate, weather and breaking news.

visitor, Second Homeowner and Resort data

Ski Magazine readers ranked Vail the #2 ski resort for the 2010-2011 season and ranked Beaver Creek the #4 resort 70% of the homes in Vail are second homes. The average value of a second home in Vail is $2.78 million. More than two million people visited the Vail area in 2010 Vail Mountain has more than 5,000 acres of skiable terrain with 193 trails and 31 lifts Summer activities include hiking, bicycling, golfing, rafting, fishing and horseback riding Special events include the Taste of Vail and Food & Wine Winter Festival. Vail will host the 2015 World Alpine Ski Championships.

market demographics
City/Town, Zip Code Population Total Households Median Median Age Household Income 36 34 33 33 35 $67,383.00 $51,915.00 $86,699.00 $68,483.00 $72,589.00 Median HH Income Age 55-64 $75,250.00 $52,486.00 $108,334.00 $74,784.00 $73,428.00 Total Average Stability Educational Number of Number of Household (In residence Attainment Business Employees Expenditure 5+ years) (Bachelors Degree) Establishments (Daytime Population) $74,332.00 $57,250.00 $79,291.00 $66,444.00 $63,797.00 30% 33% 24% 30% 30% 41% 38% 43% 41% 19% 1,181 278 284 562 274 15,317 2,409 2,696 5,103 2,242

Vail
81657

11,373 6,764 10,192 8,376 7,527

5,303 2,614 3,861 2,989 2,498

Avon
81620

Edwards
81632

Eagle
81631

Gypsum
81637

Source: DemographicsNow, Dec. 2011

vaildaily.com
Main Number 970-949-0555 Classified Advertising 970-845-9937 40780 U.S. Highway 6 & 24, Avon, CO 81620 Visits: 3,302,480 Unique Visitors: 2,209,634 Page Views: 8,324,470 Source: Swift Communications Online Scorecard Jan.-Dec. 2011