Networking Comes of Age University of Illinois at Chicago College of Urban Planning and Public Affairs Karen Mossberger, Ph.D., mossberg@uic.edu Department of Public Adminstration Yonghong Wu, Ph.D., yonghong@uic.edu Department of Public Administration This study examined features on local government websites that could contribute to civic engagement, through 1) information about government and community, and 2) through interactive or participatory opportunities online. The research is based on content analysis of government websites in the 75 largest U.S. cities and 20 largest Illinois cities between March and the beginning of May 2011. Cities were ranked using a composite score with 94 criteria for council manager governments, and 90 for governments without city mangers. In an earlier 2009 study, cities were scored on 78 items if they had a city manager and on 74 otherwise. We discuss the main results for the 2011 study (with cities ranked on 90-94 measures), and then assess changes between 2009 and 2011. To accurately describe these changes over the two- year period, we compare city scores and rankings only on the original 74-78 criteria for 2009 and 2011. This comparison demonstrates that there has been some change overall in the two years, mostly because cities that were further behind have moved up in the ranking. While social networking was the category with the most change, local government websites have improved slightly in a few other areas, such as information on government organization nationally, and in policy and neighborhood information in Illinois. Civic Engagement and Local E-Government: Social Networking Comes of Age With Assistance from: Kamna Lal Mantode Meng-Hao Li Mona Noriega Yu Shi Department of Public Administration Research supported by the Institute for Policy and Civic Engagement February 13, 2012
"CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 1
Pow has local e-governmenL changed ln Lhe pasL few years? 1he unequlvocal answer ls soclal neLworks, on a large scale. Cur sLudy of local governmenL webslLes ln 2011 showed LhaL soclal neLwork adopLlon lncreased several Llmes over slnce 2009, wlLh boLh lacebook and 1wlLLer used by nearly 9 ouL of 10 of Lhe largesL u.S. clLles. A less prevalenL buL also poLenLlally lmporLanL change ls Lhe emergence aL Lhe local level of open daLa porLals, anoLher new Lool assoclaLed wlLh Web 2.0, or Lhe lnLeracLlve web." As of yeL, however, Lhe presence of open daLa porLals ls sLlll qulLe llmlLed, found onllne for only 12 of Lhe 73 largesL u.S. clLles (16), and ln only one llllnols clLy (Chlcago). 1
ln 2011, soclal neLworks were much more common across local governmenL webslLes Lhan ln 2009. Among Lhe 73 largesL u.S. clLles, 87 used 1wlLLer, ln comparlson wlLh 23 Lwo years before. lacebook was also used by 87 of Lhe u.S. clLles, wlLh an even larger lncrease from 13 ln 2009. ?ou1ube llnks appeared for 73 of ma[or u.S. clLles, up from 16 ln 2009. 1hls ls a rapld [ump for all of Lhese slLes, whlch lncreased by 230 Lo over 600 durlng Lhls Lwo-year perlod. Llkewlse, each of Lhese Lhree popular soclal neLworks was used by 33 of Lhe 20 largesL llllnols clLles on Lhelr webslLes, compared Lo 13 for 1wlLLer, and 10 for lacebook and ?ou1ube ln 2009. 1he llllnols clLles are mosLly smaller (wlLh Lhe excepLlon of Chlcago, whlch appears on boLh llsLs). A somewhaL smaller percenLage of llllnols webslLes lncluded soclal neLworks, buL Lhe magnlLude of lncrease was slmllar. 1hls sLudy examlned feaLures on local governmenL webslLes LhaL could conLrlbuLe Lo clvlc engagemenL, Lhrough 1) lnformaLlon abouL governmenL and communlLy, and 2) Lhrough lnLeracLlve or parLlclpaLory opporLunlLles onllne. L-governmenL has a varleLy of purposes, lncludlng servlce dellvery. 8uL, lL also has Lhe capaclLy Lo make governmenL lnformaLlon more easlly accesslble Lo clLlzens, as well as Lo provlde opporLunlLles Lo communlcaLe wlLh or lnLeracL wlLh governmenL. lnformaLlon ls crlLlcal for LransparenL and accounLable governmenL, as well as for provldlng Lhe knowledge necessary for clvlc engagemenL. CommunlcaLlon wlLh clLlzens, Lhrough a varleLy of onllne Lools, can poLenLlally fosLer more responslve governmenL. 1he research ls based on conLenL analysls of governmenL webslLes ln Lhe 73 largesL u.S. clLles and 20 largesL llllnols clLles, conducLed beLween March and Lhe beglnnlng of May 2011. A number of sLudles have lndlcaLed LhaL larger local governmenLs are more llkely Lo be flrsL adopLers of dlglLal governmenL lnnovaLlons and Lo have more sophlsLlcaLed webslLes (e.g. Po 2002, Moon 2002). 8y selecLlng Lhe largesL clLles, we are Laklng Lhe pulse of Lhose LhaL could be expecLed Lo be aL Lhe forefronL of new developmenLs. 1he 2011 sLudy lncluded 94 crlLerla for councll-manager governmenLs (90 for governmenLs wlLhouL a clLy manager). ln 2009, clLles were scored on 78 lLems lf Lhey had a clLy manager, and on 74 oLherwlse. 1he lncreased number of crlLerla for 2011 parLly reflecLs new developmenLs, such as open daLa porLals. AddlLlonally, Lhe 2011 sLudy Lracked wheLher local governmenLs allowed commenLs Lo be
1 ln addlLlon Lo Chlcago, Lhe oLher 11 clLles wlLh open daLa porLals avallable are 8alLlmore, 8osLon, Ponolulu, Loulsvllle, Mllwaukee, new ?ork, hlladelphla, orLland, SeaLLle, WashlngLon uC, and San lranclsco. "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 2 posLed on varlous plaLforms, and wheLher Lhe conLenL posLed was relaLed Lo publlc pollcy lssues (ln conLrasL wlLh servlce dellvery). ln Lhls reporL, we dlscuss Lhe maln resulLs for Lhe 2011 sLudy (wlLh clLles ranked on 90-94 measures), and Lhen assess changes beLween 2009 and 2011. 1o accuraLely descrlbe Lhese changes over Lhe Lwo-year perlod, we compare clLy scores and ranklngs only on Lhe orlglnal 74-78 crlLerla for 2009 and 2011. 8ecause Lhe full 2011 lnsLrumenL has more caLegorles assoclaLed wlLh lnLeracLlve Web 2.0 feaLures, lL places more welghL on Lhese measures, and Lhe clLy ranklngs are somewhaL dlfferenL for Lhe compleLe 2011 resulLs Lhan for Lhe 2009-2011 flndlngs. Comparlng clLles on Lhe same crlLerla beLween 2009 and 2011 demonsLraLes LhaL Lhere has been some change overall ln Lhe Lwo years, mosLly because clLles LhaL were furLher behlnd have moved up ln Lhe ranklng. Whlle soclal neLworklng was Lhe caLegory wlLh Lhe mosL change, local governmenL webslLes have lmproved sllghLly ln a few oLher areas, such as lnformaLlon on governmenL organlzaLlon naLlonally, and ln pollcy and nelghborhood lnformaLlon ln llllnols. 8oLh of Lhese changes - Lhe rapld dlffuslon of soclal neLwork use among local governmenLs, and Lhe emergence of open daLa porLals - presenL new !"##$%$&$'$(#)for Lransformlng relaLlonshlps beLween governmenL and clLlzens. 1he open daLa porLals make more lnformaLlon avallable Lo clLlzens, and lnvlLe Lhe developmenL of appllcaLlons Lo lmprove Lhe use of Lhe daLa. Soclal neLworks open a new venue for onllne parLlclpaLlon. ulLlmaLely, Lhe lmpacL of Lhese new Lools depends upon many facLors oLher Lhan Lechnology - Lhe quallLy of Lhe lnformaLlon, local governmenL lnsLlLuLlons and pracLlces, and clLlzen response. SCCIAL NL1WCkkS AND WL8 2.0 8L1WLLN 2009 AND 2011 8apld growLh ln local governmenL use of soclal medla reflecLs Lhe lncreased parLlclpaLlon of Lhe populaLlon on slLes llke lacebook, 1wlLLer, ?ou1ube, and lllckr. A recenL survey by Lhe ew lnLerneL and Amerlcan Llfe ro[ecL (PampLon eL al. 2011) found LhaL 39 percenL of Amerlcan adulLs used aL leasL one soclal neLworklng slLe. 1hls percenLage has more Lhan doubled slnce 2008. MosL recenL growLh has occurred among adulLs over age 33, who now accounL for over half of soclal neLwork users. rlor Lo 2008, soclal medla were mosL popular ln Lhe under-23 age group. Soclal neLworks have come of age, and so has Lhelr presence ln local governmenL webslLes. Soclal neLworklng slLes are deflned by several characLerlsLlcs, whlch lnclude creaLlon of a publlc proflle wlLhln a deflned sysLem, and Lhe ablllLy Lo connecL wlLh oLhers (8oyd and Llllson 2008). 1hey lnvolve user-generaLed conLenL and are parL of a larger caLegory of Lechnologles known as Web 2.0 (kaplan and Paenleln 2010). 1lm C'8ellly colned Lhe Lerm ln 2003 Lo dlsLlngulsh newer lnLerneL Lechnologles LhaL feaLure generaLlon of conLenL by Lhe user, parLlclpaLlon-enabllng web sLrucLures, collecLlve lnLelllgence, and scalablllLy (C'8ellly 2003). "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 3
8ox 1. ClLy of Chlcago: Soclal Medla 1he clLy of Chlcago uses several dlfferenL Lypes of soclal medla Lechnology Lo connecL wlLh clLlzens. 1he clLy llsLs Lhe soclal medla cenLer on lLs maln webpage and currenLly has an offlclal presence on seven dlfferenL soclal medla webslLes. 1hese lnclude popular slLes llke lacebook, 1wlLLer and ?ou1ube, whlch have accounLs by Lhe mayor and clLy clerk as well as emergency managemenL and speclal evenLs deparLmenLs. Along wlLh popular soclal medla slLes, Lhe clLy has accounLs on lesser-known slLes, for lnsLance foursquare whlch ls used ln Lhe reLall lndusLry Lo Lrack cusLomer preferences. 1he clLy of Chlcago uses foursquare Lo encourage Lourlsm and coheslveness among clLlzens. 1he slLe's unlque feaLures allow clLlzens Lo record Lhe number of vlslLs Lo dlfferenL locaLlons wlLhln Lhe clLy, as a resulL promoLlng Lhem and encouraglng groups of clLlzens Lo meeL ln varlous locaLlons. CLher lesser-known soclal medla slLes llke nlxle make lL posslble for Lhe Chlcago ollce deparLmenL Lo send up-Lo-Lhe-mlnuLe alerLs Lo clLlzens by phone and emall. Slmllarly, Lumblr ls a slLe used by Lhe Chlcago ubllc llbrary Lo connecL wlLh lLs audlence. Cur comparaLlve analysls of clLy webslLes was concluded early ln May, [usL before Mayor Lmanuel Look offlce. Slnce LhaL Llme, Lhe Lmanuel admlnlsLraLlon has held Lown hall meeLlngs on lacebook and sollclLed budgeL ldeas on 1wlLLer. vlslL Lhe soclal medla cenLer of Lhe ClLy of Chlcago aL hLLp://www.clLyofchlcago.org/clLy/en/narr/mlsc/soclal_medla.hLml
AnoLher onllne feaLure LhaL flLs under Lhe Web 2.0 deflnlLlon ls open daLa. 1hls lnvolves Lhe posLlng of daLa collecLed by governmenLs. Cpen daLa ls assoclaLed wlLh Web 2.0 Lhrough Lhe ldea of uLlllzlng collecLlve lnLelllgence or Lhe wlsdom of crowds" (noveck 2009). CfLen clLles (or oLher governmenLs) posL raw daLa, and encourage users Lo develop appllcaLlons LhaL make Lhe lnformaLlon more usable. Chlcago, new ?ork, WashlngLon, u.C. and oLhers have held conLesLs for Lhe developmenL of appllcaLlons LhaL help clLlzens Lo use Lhe daLa. Chlcago ls one of Lhe clLles wlLh an open daLa porLal, whlch wenL onllne ln !anuary 2011. 1he mosL accessed daLaseLs over 2011, accordlng Lo Lhe webslLe, have been lnformaLlon on pollce and flre sLaLlons, Lax lncremenL flnanclng, employee names and salarles, and bulldlng permlLs. 2 1he slLe also has nelghborhood-level crlme daLa, budgeL daLa, and freedom of lnformaLlon acL requesLs, among many oLher Lypes of lnformaLlon. Whlle Lhe open daLa porLals can promoLe Lransparency, Lhelr slgnlflcance over Llme wlll depend on whaL daLa are made avallable, and Lhe exLenL Lo whlch lL ls usable for lnLended audlences. lor example, clLles ofLen posL ClS flles LhaL requlre speclal sofLware, and budgeL daLa can be dlfflculL for clLlzens Lo undersLand wlLhouL clear explanaLlons. orLland and San lranclsco were local governmenL ploneers ln Lhls area aL Lhe end of 2009, and we counLed one dozen clLles among Lhe 73 largesL by summer 2011. lL wlll be lnLeresLlng Lo waLch wheLher Lhls spreads ln Lhe fuLure, and how local governmenLs or lndependenLly-developed appllcaLlons provlde new ways for clLlzens Lo use Lhe daLa.
2 hLLp://daLa.clLyofchlcago.org/, accessed uecember 31, 2011, slLes sorLed by mosL accessed" and Lhls year." "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 4
San lranclsco, CA: uaLaSl WebslLe 1he uaLaSl webslLe ls a clearlnghouse of sLrucLured and machlne-readable daLa, made avallable Lo Lhe publlc wlLh a frlendly lnLerface. 1he ClLy and CounLy of San lranclsco was one of Lhe flrsL u.S. local governmenLs Lo hosL an open daLa porLal. 1he webslLe provldes approxlmaLely 200 daLaseLs, ln dlverse caLegorles such as AdmlnlsLraLlon & llnance, LnvlronmenL, Ceography, Pouslng, Puman Servlces, ubllc SafeLy, ubllc Works, and 1ransporLaLlon. 1he webslLe has Lwo remarkable feaLures: esLabllshlng a repuLaLlon sysLem on Lhe governmenL webslLe and comblnlng daLaseLs wlLh moblle phone appllcaLlons. WlLh respecL Lo Lhe repuLaLlon sysLem, resldenLs are allowed Lo commenL and score daLaseLs for lmprovlng access processes and Lhe quallLy of Lhe daLa. lor moblle phone users, Lhe webslLe provldes varlous appllcaLlons needed by resldenLs Lo search avallablllLy and prlces of real-Llme parklng spaces, recycllng places, crlme reporLs, parks, playgrounds, resLauranLs, museums, lndoor play areas, and even Lhe exacL locaLlon of dlfferenL Lypes of Lrees. Moreover, Lhe webslLe encourages resldenLs Lo esLabllsh Lhelr own moblle phone appllcaLlons wlLh Lhe avallable daLaseLs. vlslL hLLp://daLasf.org/
1he parLlclpaLory dlmenslon of Web 2.0 ralses Lhe posslblllLy of more clvlc engagemenL onllne, and lmproved communlcaLlons beLween governmenL and clLlzens. 1hls ls especlally promlslng ln Lhe case of soclal neLworks, whlch may provlde a plaLform for clLlzen parLlclpaLlon ln Lhe fuLure. 1heorles of democraLlc parLlclpaLlon, lncludlng dellberaLlve democracy, emphaslze dlalogue beLween clLlzens (as well as beLween governmenL and clLlzens) (CuLmann and 1hompson 2004, lung 2006, llshkln 2009, Pabermas 1991). As shown ln 1able 1 below, ln 2009, Lhere was llLLle dlscusslon vlslble on governmenL webslLes. ClLlzens could respond Lo onllne surveys, flll ouL commenL forms, or send emall Lo offlclals, and Lhls cerLalnly lncreased opporLunlLles for governmenL Lo recelve feedback from consLlLuenLs. 8uL, soclal neLworks have made posslble dlscusslons where clLlzens can lnLeracL wlLh each oLher, and can see responses from governmenL offlclals. ln 2009, only one clLy webslLe examlned ln Lhe sLudy (SeaLLle) had a dlscusslon board, and a mlnorlLy of clLles llnked Lo soclal neLworks. ln 2011, mosL governmenLs offer Lhe opporLunlLy for dlscusslon Lhrough soclal neLworklng slLes. lnLeresLlngly enough, 6 clLy webslLes had hosLed Lown hall meeLlngs ln Lhe 2011 analysls, whereas none had done so ln 2009. Whlle Lhe number of Lown hall meeLlngs ls sLlll very small, LogeLher wlLh Lhe adopLlon of soclal neLworks, Lhls may lndlcaLe a more general wllllngness among local governmenLs Lo experlmenL wlLh Lechnology for dlalogue wlLh clLlzens. Interact|v|ty |n U.S. and I|||no|s C|t|es ln our sLudy, we measured a number of lnLeracLlve Lools on webslLes LhaL allow users Lo cusLomlze lnformaLlon or communlcaLe wlLh governmenL. Some of Lhese, such as dlscusslon boards, are feaLures LhaL pre-daLe Web 2.0. Lxamples of Web 2.0 LhaL we examlned ln Lhls sLudy lncluded soclal "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 5 neLworklng slLes, blogs, open daLa porLals, and cusLomlzaLlon of lnformaLlon Lhrough 8SS feeds or e-mall alerLs.
ln Lhe largesL u.S. clLles, some of Lhese Lools were very common, lncludlng downloadable lnformaLlon maLerlals (100 ln boLh years), searchable daLabases (97.3 boLh years), and onllne newsleLLer subscrlpLlons or e-mall updaLes (from 78.7 ln 2009 Lo 90.7 ln 2011). All soclal medla slLes experlenced manlfold growLh. lllckr was added for Lhe flrsL Llme Lo our llsL ln 2011, and aL 37 lL was less common Lhan Lhe oLher soclal medla we Lracked. 8logs were less common, as only 22.7 of clLles had Lhem for any elecLed offlclals (and only abouL 11 had general clLy blogs). Whlle sLlll rare, a few vlrLual Lown hall meeLlngs appeared Lhls Llme, Lhere were none ln Lhe prevlous sLudy, buL 8 of clLles had Lhem ln 2011. 1here was a sllghL dlp ln Lhe percenLage of clLles wlLh commenL or message boxes - from 80 of clLles ln 2009 Lo 74.7 ln 2011. lL ls dlfflculL Lo Lell from Lhls small change durlng a shorL perlod of Llme wheLher Lhls ls a Lrend, for example, because clLles are uslng soclal medla lnsLead. "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 6 1A8LL 2. lnLeracLlve Lools uLlllzed ln webslLes of 20 largesL llllnols clLles - Comparlson of 2009 and 2011 1oo|s Status 2009 2011 lrequency ercenL lrequency ercenL Cn-llne newsleLLer subscrlpLlons or e-mall updaLes ?es 13 73 17 83 uownloadable lnformaLlon maLerlals ?es 20 100 20 100 Searchable daLabases ?es 11 33 13 63 CommenL or message box ?es 11 33 16 80 8SS feed ?es 9 43 13 63 1wlLLer ?es 3 13 11 33 ulscusslon boards ?es 1 3 0 0 vlrLual Lownhall meeLlngs ?es 0 0 0 0 lacebook llnk ?es 2 10 11 33 ?ou1ube llnk ?es 2 10 11 33 8log for clLy ln general ?es n/A n/A 3 13 8log for elecLed offlclal ?es n/A n/A 0 0 lllckr llnk ?es n/A n/A 2 10 Cpen daLa porLals ?es n/A n/A 1 3
ln llllnols, Lhe Lrends were much Lhe same, alLhough Lhese (mosLly) smaller clLles adopLed Lhese lnLeracLlve Lools aL somewhaL lower raLes. SLlll, ln mosL caLegorles Lhere was growLh slnce 2009 (excepL for Lhe downloadable lnformaLlon maLerlals, whlch were aL 100 already). lnLeresLlngly, commenL or message boxes ln llllnols clLles lncreased from 33 Lo 80 durlng Lhe same perlod LhaL Lhey decllned sllghLly naLlonally. 1here were 3 clLy blogs (ln 13 of llllnols clLles), buL none for elecLed offlclals. 1here were no dlscusslon boards or vlrLual Lown hall meeLlngs ln llllnols when we compleLed Lhe conLenL analysls ln early May 2011. Slnce Lhe compleLlon of Lhls sLudy, however, Lhe Lmanuel admlnlsLraLlon has held Lown hall meeLlngs on lacebook, and so Lhls may be changlng ln Lhe fuLure. Cenerally, lnLeracLlvlLy has lncreased ln llllnols clLles beLween 2009 and 2011, buL ls lower Lhan ln Lhe larger u.S. clLles. "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 7
CVLkALL kANkINGS ICk 2011 As menLloned above, ln 2011 we coded for new caLegorles, lncludlng: blog for Lhe clLy ln general, blog for an elecLed offlclal, lllckr llnk, and open daLa. AddlLlonally, we added subcaLegorles for soclal medla and blogs for allows for commenLs" and pollcy conLenL". lor boLh Lhe large u.S. and llllnols clLles, all 1wlLLer and lacebook slLes we examlned allow user commenLs. lor ?ou1ube, 90 percenL of Lhe u.S. clLles and 72.7 of Lhe llllnols clLles wlLh Lhese slLes allowed commenLs on Lhem. Moreover, almosL all of Lhese 1wlLLer, lacebook, and ?ou1ube slLes have pollcy relevanL conLenL (100 percenL of Lhe lacebook slLes, and 98 percenL of Lhe 1wlLLer and ?ou1ube slLes). (lllckr slLes are less pollcy- orlenLed, whlch mlghL be expecLed from a phoLo-sharlng slLe. Cnly 71.4 percenL had pollcy conLenL.) ln llllnols, all of Lhe lacebook and 1wlLLer slLes had pollcy-relaLed maLerlal, as well as mosL of Lhe ?ou1ube slLes (72.7).
Addlng Lhese caLegorles and subcaLegorles places more emphasls on Web 2.0 feaLures. 1hls reflnemenL reflecLs Lhe growLh of soclal medla, and also Lhelr poLenLlal Lo conLrlbuLe Lo clvlc "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 8 engagemenL. 1he subcaLegorles provlde more deLall on Lhe lnLeracLlon permlLLed by local governmenLs and wheLher dlscusslons are relaLed Lo collecLlve pollcy lssues raLher Lhan servlce alerLs or lndlvldual servlce requesLs. CLherwlse, Lhe quesLlons and meLhods used were Lhe same as ln Lhe 2009 sLudy (See meLhods Appendlx L aL Lhe end of Lhls reporL). All clLles were coded lndependenLly by Lwo coders, and Lhe resulLs were reconclled by a Lhlrd coder. lf lnLercoder rellablllLy dropped under 73 (whlch happened only ln a few cases), a fourLh coder checked Lhe resulLs. 1he full resulLs for 2011 for Lhe u.S. and llllnols clLles are aLLached ln Appendlx A and Appendlx C. lor a qulck vlew, Lhe Lop 10 clLles for Lhe naLlon and for llllnols are shown above. uslng Lhe new measures, Lhe largesL u.S. clLles varled from 31.11 (1oledo) Lo 93.33 (new ?ork and SeaLLle), and Lhe mean score was 73.72. 1he 20 largesL llllnols clLles ranged from 30 (8ollngbrook) Lo 80.83 (napervllle), wlLh a mean of 63.14.
SeaLLle, WA-CommunlLy LngagemenL WebslLe 1he offlclal webslLe of Lhe ClLy of SeaLLle encourages communlLles and groups Lo parLlclpaLe ln boLh onllne and offllne governmenLal and communlLy affalrs by offerlng varlous communlLy Lechnologles (e.g. soclal medla), servlces, and Lralnlng programs. lor lnsLance, Lhe clLy webslLe asslsLs reglsLered communlLy webslLes Lo be connecLed wlLh Lhe uaLa.SeaLLle.Cov webslLe ln whlch Lhe communlLles are allowed Lo updaLe Lhelr lnformaLlon, so LhaL lL can be easlly accessed by resldenLs. 1he clLy webslLe also publlshes a monLhly communlLy Lechnology e-zlne, 32-$.#'"24, Lo publlclze opporLunlLles and resources for communlLy-based Lechnology, wlLh an emphasls on programs for youLh and resldenLs over 30. lor resldenLs lnLeresLed ln governmenLal affalrs, Lhe webslLe provldes a clLlzen gulde on local governmenL processes, as well as offllne parLlclpaLlon opporLunlLles for donaLlng and volunLeerlng, servlng on clLy boards and commlsslons, and aLLendlng clLy councll hearlngs and nelghborhood evenLs. hLLp://www.seaLLle.gov/hLml/clLlzen/communlLy.hLm
CCMAkISCN 2009-2011: LCWLk CI1ILS MCVL U lf we use Lhe same measures as ln 2009 Lo score and rank Lhe clLles on 74-78 crlLerla, Lhere are slmllar, buL noL ldenLlcal resulLs for 2011. 1he Lables below show Lhe scores for Lhe Lop u.S. and llllnols clLles ln 2011 uslng Lhe 2009 crlLerla, as well as Lhe resulLs for 2009. lL ls apparenL LhaL Lhere has been some movemenL, especlally wlLh 2009 lower-ranked clLles movlng up. A glance aL Lhe full resulLs ln Lhe appendlx shows LhaL whlle a number of clLles dropped ln Lhelr ranklng, LhaL Lhelr scores usually fell sllghLly, lf aL all. 8aLher, lL was Lhe relaLlve mlx LhaL changed, wlLh oLher clLles caLchlng up and aL Llmes surpasslng Lhe clLles LhaL had been leaders ln Lhe pasL. 1hls ls clearesL even wlLhln Lhe Lop 3 ln Lhe naLlonal ranklngs. 1he scores for Lhe 73 largesL clLles ranged beLween 60.81 (1oledo) and 94.87 (San lranclsco). Whlle Lhe ranklngs showed some shlfLs "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 9 wlLhln Lhe Lop 3 and overall, Lhere was a general Lrend upward, whlch can be seen beLLer ln Lhe changes ln Lhe mean score (below). 1he overall llllnols scores ranged beLween 34.03 (Clcero) and 89.74 (napervllle). We dlsplay Lhe Lop 3 below, buL Lhe full seL ls avallable ln Appendlx 8. 1A8LL 4. 2011 ranklngs of u.S. clLles - 8ased on 74/78 crlLerla (2009 lnsLrumenL) *$'+) 5677),-./) 5677)01"2()) 5668),-./) 5668)01"2() San lranclsco 1 94.87 3 93.39 vlrglnla 8each 1 94.87 7 87.17 SeaLLle 2 94.39 1 93.93 new ?ork 3 93.24 3 91.89 kansas ClLy, MC 4 92.31 23 76.92 uenver 3 91.89 20 78.38
1A8LL 3. 2011 ranklngs of lLLlnClS clLles - 8ased on 74/78 crlLerla (2009 lnsLrumenL)
1he overall Lrends ln Lhe daLa can be more clearly seen by examlnlng Lhe mean scores for clLles ln 2009 and 2011, uslng Lhe orlglnal 2009 Clvlc LngagemenL lndex.
"CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 10
1able 6. Clvlc LngagemenL lndex - Comparlson beLween 2009 and 2011 Category # of Items |n Category 7S U.S. C|t|es 20 I|||no|s C|t|es Mean |n 2009 Mean |n 2011 Mean |n 2009 Mean |n 2011 Cverall Score 74, 78* 78 83 66 74 ConLacL lnformaLlon 12, 16* 93 93 90 93 CrganlzaLlonal lnformaLlon 3 63 76 63 60 rocesses and 8egulaLlons 11 73 80 64 73 nelghborhood lnformaLlon 2 99 99 83 93 ollcy and erformance lnformaLlon 8 93 91 66 74 Cffllne arLlclpaLlon lnformaLlon 12 86 86 78 73 Cnllne lnLeracLlvlLy and arLlclpaLlon 13 33 73 46 64 1ransparency and AccesslblllLy 13 67 71 32 61 * no clLy manager - 74 polnLs posslble raLher Lhan 78 for overall score, and 12 polnLs posslble raLher Lhan 16 for conLacL lnformaLlon score
Average overall scores lncreased by 3 percenLage polnLs naLlonally and 8 percenLage polnLs ln llllnols. 1he noLlceably lncreased average scores (20 percenLage polnLs for Lhe u.S. and 18 for llllnols) for Lhe Cnllne lnLeracLlvlLy and arLlclpaLlon" caLegory lncluded soclal neLworklng. naLlonally, organlzaLlonal lnformaLlon lmproved by 13 percenLage polnLs over Lhe Lwo years. ln llllnols, nelghborhood lnformaLlon lncreased by 10 percenLage polnLs on average, and pollcy and performance lnformaLlon lncreased by 8 percenLage polnLs. ln mosL caLegorles (oLher Lhan conLacL lnformaLlon, where boLh have an average of 93), naLlonal averages are hlgher Lhan Lhose for Lhe generally smaller llllnols clLles. 1he flnal way ln whlch we compare change ls by llsLlng Lhe common feaLures on local governmenL webslLes (ln 1able 7), and Lhose LhaL were leasL common, for boLh seLs of clLles across years. ln 1able 7, caLegorles wlLh an x" were presenL on all (or all buL one) of Lhe webslLes for elLher Lhe u.S. or llllnols. "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 11
1able 7. MosL common web feaLures Item 7S U.S. C|t|es 20 I|||no|s C|t|es 2009 2011 2009 2011 ConLacL lnformaLlon Mayor, departments, agencies x x x x City council x x x CovernmenL processes Information on current government policies or regulations x x x x Texts or links for the municipal code x x x x City council agendas x x x x nelghborhood orlenLaLlons Information on neighborhood characteristics x x x x Information on community or neighborhood issues x x ollcles and performance Press releases x x x City budget x x x Financial audit reports x x Agency annual report x arLlclpaLory opporLunlLles offllne Information on offline events or opportunities for participation x x x x Time and place of council sessions or hearings x x x x Time and place of administrative hearings x Offline civic participation opportunities x Information on grants, training or technical assistance x "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 12
ConvenlenL lnformaLlon access Downloadable forms x x x x Online transactions x x Downloadable information materials x x x x No charge for downloadable information or printed materials x x x x Search engine x x Site template uniform x x Web page updates in past 30 days x x x SecurlLy and prlvacy Use security access method x noLe: A check means LhaL Lhe web feaLure ls presenL on all (or all buL one) of Lhe 73 u.S. (20 llllnols) clLy webslLes. Across boLh Lhe naLlonal and llllnols clLles, Lhe number of almosL unlversal feaLures lncreased somewhaL. Cn Lhe naLlonal level ln 2011, almosL all clLles had agency annual reporLs, lnformaLlon on offllne clvlc parLlclpaLlon opporLunlLles, onllne LransacLlons, slLe LemplaLe unlformlLy, and recenL updaLes. llllnols slLes lacked some of Lhe feaLures of Lhe large u.S. clLy slLes, buL caughL up ln Lhe pasL Lwo years regardlng clLy councll conLacL lnformaLlon, press releases, clLy budgeLs, and unlformlLy of slLe LemplaLes. Local webslLes ln Lhe sLaLe were acLually more llkely Lo have some feaLures, such as: lnformaLlon on Llme and place of admlnlsLraLlve hearlngs, lnformaLlon on granLs, Lralnlng or Lechnlcal asslsLance, and securlLy access. ln addlLlon Lo Lhe dramaLlc changes ln Web 2.0, Lhere were oLher smaller lmprovemenLs, mosLly ln beLLer lnformaLlon or Lransparency and accesslblllLy of Lhe webslLes.
"CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 13
1able 8. LeasL common web feaLures Item 7S U.S. C|t|es 20 I|||no|s C|t|es 2009 2011 2009 2011 Podcasts on council meetings x x x Highlights or summaries rather than full council meeting minutes x Published date on main page x Accessibility statement x Foreign language translation x Icons to indicate availability for foreign language translation x x x x Audio or visual enhancement for people with disabilities x Twitter x YouTube link x x Facebook link x x Discussion boards x x x x Virtual town hall meetings x x x x Open data n/A x n/A x noLe: A check means LhaL Lhe web feaLure ls presenL on less Lhan 20 percenL of Lhe 73 u.S. (20 llllnols) clLy webslLes.
Conversely, Lhe number of lLems LhaL were avallable on less Lhan 20 percenL of webslLes decreased, especlally on Lhe naLlonal level. MosL noLlceable for feaLures LhaL were sLlll uncommon were dlscusslon boards, vlrLual Lown hall meeLlngs, and open daLa, whlch appear on few clLy webslLes ln elLher Lhe u.S. or llllnols. ulsplay of forelgn language lcons slgnallng LranslaLlon for non-Lngllsh speakers was uncommon, alLhough forelgn language LranslaLlon was more avallable ln 2011. ln llllnols, podcasLs of councll meeLlngs, accesslblllLy sLaLemenLs, and publlshed daLes on Lhe maln page were relaLlvely scarce. CCNCLUSICN: kCGkLSS AND kCSLC1S ln Lhe pasL few years, clLles ln Lhe u.S. and llllnols have lmproved Lhelr scores on Lhe L- CovernmenL Clvlc LngagemenL lndex on average by 3 and 8 percenLage polnLs, respecLlvely. 1hese are falrly modesL lncreases, due Lo some galns ln Lhe amounL of lnformaLlon avallable onllne, some beLLer "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 14 pracLlces for Lhe usablllLy of webslLes, and Lhe use of soclal medla. WhaL Lhe overall averages mask ls Lhe exLenL Lo whlch some of Lhe lagglng clLles have now moved up. Local webslLes play an lmporLanL role ln maklng baslc lnformaLlon abouL clLles avallable, lncludlng conLacL lnformaLlon, governmenL pollcles and processes, governmenL organlzaLlon, lnformaLlon abouL councll meeLlngs, and lmporLanL pollcy documenLs, such as budgeLs. 1hls lmproves Lransparency and offers clLlzens lnformaLlon LhaL could help Lhem Lo lnLervene on lssues lf Lhey so choose. As ln 2009, however, local governmenLs generally have noL used Lhelr webslLes as a venue for clLlzen parLlclpaLlon. Soclal neLworks pose some poLenLlal for Lhls, buL a scan of acLlvlLy on Lhe webslLes doesn'L lndlcaLe much acLlve dlscusslon. A small percenLage of Lhe clLles have had onllne Lown hall meeLlngs, ln conLrasL Lo Lwo years ago, when Lhere were none. 1he new 2011 Clvlc LngagemenL lndex lncludes quesLlons on wheLher clLles allow commenLs onllne and Lhe exLenL Lo whlch Lhey use Lhese feaLures for pollcy lssues. lor boLh Lhe u.S. and llllnols clLles, mosL do allow commenLs and conLaln some pollcy-relaLed lnformaLlon. Whlle noL much dlscusslon was vlslble ln 2011, soclal neLworks may open more opporLunlLles for dlalogue ln Lhe fuLure. 1he change ln soclal medla adopLlon ls remarkable - lncreaslng from Lwo Lo flve Llmes over Lhe levels observed Lwo years ago. AL Lhe same Llme, however, Lhere ls much more Lo be learned abouL how local governmenLs are uslng Lechnology. 1o whaL exLenL are dlscusslons acLually occurrlng onllne? WhaL ls Lhe conLenL of Lhe dlscusslons, and whaL lnfluence do Lhey have on pollcy? use of soclal medla, as Lhls sLudy shows, ls relaLlvely new for local governmenLs. Whlle Lhe prlor sLudy showed LhaL Lhere are many opporLunlLles onllne for clLlzen feedback, such as surveys and commenL forms, clLy webslLes have ln Lhe pasL provlded llLLle for Lwo-way lnLeracLlon. 1hls ls Lhe poLenLlal LhaL soclal medla offer. 8uL, Lwo-way lnLeracLlon wlll requlre Llme and managemenL by clLy employees. ClLlzens expecL a response Lo ldeas and argumenLs LhaL Lhey puL forward. Some local governmenLs fear lssues of censorshlp regardlng lnclvlllLy onllne from clLlzens, as well as Lhe posslble consequences of casual, unauLhorlzed commenLs from governmenL employees or elecLed offlclals. 1he way ln whlch clLles wlll navlgaLe Lhls new Lerraln wlll cerLalnly lnfluence Lhe chances for fosLerlng clvlc engagemenL ln new ways.
"CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 15
8LlL8LnCLS 8oyd, u.M. and n.8. Llllson. 2008. Soclal neLwork SlLes: ueflnlLlon, PlsLory and Scholarshlp. 9":2.-&)";) *"4!:'(2<=(>$-'(>)*"44:.$1-'$". 13: 210-230. llshkln, !. 2009. ?@(.)'@()A("!&()0!(-/B))C(&$%(2-'$D()C(4"12-1+)-.>)A:%&$1)*".#:&'-'$".E))new ?ork: Cxford unlverslLy ress. ))) lung, A. 2006. varleLles of arLlclpaLlon ln Complex Covernance. A:%&$1)F>4$.$#'2-'$".),(D$(G)66: 66- 73E))) CuLmann, A. and u. 1hompson, 2004. ?@+)C(&$%(2-'$D()C(4"12-1+H))rlnceLon, n!: rlnceLon unlverslLy ress. Pabermas, !. 1991. I@()0'2:1':2-&)I2-.#;"24-'$".)";)'@()A:%&$1)0!@(2(E))Cambrldge, MA: Ml1 ress. PampLon, k. 2011. PampLon, k., L. C. Sesslons, L. 8alnle, and k. urcell. 2011. Soclal neLworklng SlLes and Cur Llves. ew lnLerneL and Amerlcan Llfe ro[ecL. ew 8esearch CenLer. WashlngLon uC. Po, A. 1aL-kel. 2002. 8elnvenLlng Local CovernmenLs and Lhe L-CovernmenL lnlLlaLlve. A:%&$1) F>4$.$#'2-'$".),(D$(G)62(4): 434-444. kaplan, A.M. and M. Paenleln. (2010). users of Lhe World, unlLe! 1he Challenges and CpporLunlLles of Soclal Medla. 3:#$.(##)J"2$K".#. 33: 39-68. Moon, M.!. 2002. 1he LvoluLlon of L-CovernmenL Among MunlclpallLles: 8heLorlc or 8eallLy? A:%&$1) F>4$.$#'2-'$".),(D$(G)62(4): 424-433. Musso, !.A., Weare, C. and Pale, M.C. 2000. ueslgnlng Web 1echnologles for Local Covernance 8eform: Cood ManagemenL or Cood uemocracy? A"&$'$1-&)*"44:.$1-'$". 17(1): 1 - 19. noveck, 8. S. 2009. ?$/$)L"D(2.4(.'B))J"G)I(1@."&"M+)*-.)=-/()L"D(2.4(.')3(''(2N)C(4"12-1+) 0'2".M(2N)-.>)*$'$K(.#)="2()A"G(2;:&E))WashlngLon, u.C.: 8rooklngs lnsLlLuLlon ress. C'8ellly, 1. 2003. WhaL ls Web 2.0: ueslgn aLLerns and 8uslness Models for Lhe nexL CeneraLlon of SofLware. Accessed on !une 16, 2011 from hLLp://orellly.com/web2/archlve/whaL-ls-web-20.hLml Weare, C. and Lln, W.?. 2000. ConLenL Analysls of Lhe World Wlde Web: CpporLunlLles and Challenges. 0"1$-&)01$(.1()*"4!:'(2),(D$(G 18(3): 272-92.
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"CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 24
ALnulx L. MeLhods 1hls reporL examlnes Lhe poLenLlal for local e-governmenL Lo faclllLaLe clvlc engagemenL Lhrough a conLenL analysls of Lhe offlclal webslLes of Lhe 20 largesL llllnols clLles and 73 largesL u.S. clLles (as measured by populaLlon). Appendlces A and 8 conLaln a llsL of Lhe u.S. clLles ranked by Clvlc LngagemenL lndex score and populaLlon, and C and u show Lhe same lnformaLlon for llllnols. rlor sLudles have ldenLlfled large clLles as Lhe leaders ln local e-governmenL, so an assessmenL of Lhe largesL clLles may be more llkely Lo reveal cuLLlng-edge pracLlces ln clvlc engagemenL. ConLenL analysls was conducLed from March Lhrough May 2011, assesslng clLles on 90 Lo 94 dlfferenL varlables (or 74 Lo 78 varlables for comparlson wlLh 2009), dependlng on wheLher or noL Lhey had a clLy manager. 1he coders examlned each webslLe Lo deLermlne how many of Lhe 90-94 feaLures were presenL, and Lhe Clvlc LngagemenL lndex (welghLed score) ls Lhe percenL of all posslble feaLures. A deLalled codlng manual wlLh webslLe examples and lnsLrucLlons was used Lo Lraln Lhe 3 coders and Lo assure rellablllLy. 3 re-LesLs of Lhe webslLe-assessmenL lnsLrumenL were conducLed for boLh Lhe u.S. and llllnols clLles. lnLercoder rellablllLy ranged beLween 62 and 93 percenL (Lhe mean ls sllghLly over 80 percenL), whlch parallels Lhe resulLs for oLher webslLe codlng (see Musso, Weare and Pale 2000). 1he greaLesL challenge ls Lhe complexlLy of webslLes and layouL LhaL ofLen makes lL dlfflculL Lo flnd feaLures. 1o lnsure greaLer rellablllLy, each webslLe was coded carefully and lndependenLly by Lwo coders, and dlfferences were reconclled by a Lhlrd coder. MeasuremenLs LhaL are dlchoLomous - such as Lhe presence or absence of background lnformaLlon on an lssue - are more approprlaLe for Lhls meLhod Lhan a [udgmenL abouL Lhe quallLy of Lhe lnformaLlon. 1he measures show Lhe avallablllLy of some lnformaLlon, buL noL Lhe ease of flndlng lL, Lhe prevalence of Lhe lnformaLlon, or lLs uLlllLy. Cne lssue ln webslLe conLenL analysls ls how Lo deflne Lhe webslLe," especlally for governmenLs LhaL have a varleLy of deparLmenLs and mulLlple llnks (Weare and Lln 2000). ln mosL cases we resLrlcLed our analysls Lo Lhe maln webslLe and avolded examlnlng separaLe deparLmenLs. ConcepLually, we were mosL concerned wlLh Lhe pollcles of Lhe clLy leadershlp, especlally Lhe mayor, clLy councll, and clLy manager (where appllcable). We recorded llnks from Lhe maln webslLe Lo Lhe elecLlon lnformaLlon for LhaL varlable. Coders dld go Lo Lhe communlLy or nelghborhood page (where lL exlsLed) Lo flnd descrlpLlve or pollcy lnformaLlon or parLlclpaLory opporLunlLles. lor cerLaln documenLs, such as budgeL or audlL lnformaLlon, coders were allowed Lo go Lo a separaLe flnance page, lf necessary. lL ls posslble LhaL Lhls research undersLaLes some parLlclpaLory opporLunlLles or lnformaLlon locaLed only on deparLmenL webslLes. lor LhaL reason, we emphaslze LhaL we are researchlng Lhe maln clLy web page, Lhe clLy leadershlp, and ma[or clLy-wlde pollcy documenLs.
3 Avallable from Lhe auLhors upon requesL. "CIVIC ENGAGEMENT AND LOCAL E-GOVERNMENT: SOCIAL NETWORKING COMES OF AGE" 25