Marketing Project Topic 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21.

22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. Impact of customer relationship management in retail industry" The study of customer perceptions towards ayurvedic health spas" A study on factors influencing adaptability & usability of consumerelectronics" An analysis of possible strategies for successful internet based customerservices" Impact of promotional activities on consumers behaviour at retail outlets" Present and future potential of users generated content and its role in on-lineadvertising" Retail outlet mapping of retail stores and shopping malls Impact of buying factors on the sales of chemical goods" Analysis of the effectiveness of branding on luxury products A study of implementation & effectiveness of competence management A study on changing importance of various media vehicles of advertising" Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products Effect of big box retail chains on small business" An analysis of consumer behaviour in upgrading to conspicuous goods inbranded apparels Study of consumer behaviour related to different bathing soap brands The factors affecting and enhancing the brand equity of multinationalcorporations in India Study on consumer behavior with special reference to preference of brandsin cellular phones" A study of attributes in accepting specialty pharmaceutical products amongmedical practitioners Effects of negative word of mouth communication on brand equity A study on motivational significance of various reward and recognitionprograms" A study on the impact of loyalty programs on consumer purchase behaviorand loyalty" Marketing strategy adopted for selling different mobile Market potential for turnkey conferencing Market feasibility Effective retail distribution in insurance Dealership network & effectiveness of distribution system Customer satisfaction electronic products Customer behavior Customer awareness Customer preference towards promotional activities Brand image Comparative study on brand loyalty Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting

52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75. 76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90.

Service process mapping back stage, on-stage Improving service quality using service blueprinting Competition analysis Service standards Study on effectiveness of employees role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study Study of purchase influencing factors Customer profiling Advertising effectiveness study Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping back stage, on-stage Improving service quality using service blueprinting Competition analysis Service standards Study on effectiveness of employees role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study Study of purchase influencing factors Customer profiling Advertising effectiveness study Strategies for marketing agro products Telemarketing advantages & disadvantages Customer data analysis Study of institutional markets Effectiveness of channels ( online/ internet ) in service delivery