A PROJECT REPORT ON Public Preference and Attitude Toward MITRA channel

UNDERTAKEN AT DEV SHREE NETWORK PRIVAT LIMITED, SURAT

Submitted By KAKADIAY HITESH G.

Submitted To MR. JINESH SHAH

BBA PROGRAMME (2010-11)

SHRI SHAMBHUBHAI V. PATEL COLLEGE OF COMPUTER SCIENCE AND BUSINESS MANAGEMENT SURAT

DECLARATION
I hereby declare that the winter project report titled Public Preference and attitude toward MITRA channel is based on original piece of work done by me for the fulfillment of degree of bachelor of Business Administration and whatever information has been taken from any sources had been duly acknowledge. I further declare that the personal data & information received from any respondent during survey has not been shared with any one and is used for academic purpose only.

. HITESH KAKADIYA TYBBA (MARKETING)

Date: ..

PREFACE
Under the prescribed course of Third year of bachelor of Business Administration Program conducted by SHRI SHAMBHUBHAI V. PATEL COLLEGE OF COMPUTER SCIENCE AND BUSINESS MANAGEMENT. A student is to be place 2 month winter training with objective of studying the Marketing Department and Research Methodology with other general features of the firm and also to get the practical knowledge of theory. In accordance to it, I HITESH KAKADIYA visited to DEV SHREE NETWORK PRIVATE LIMITED. The training was for 2 month. It is truly said that knowledge is the power to control things and we can get knowledge about organization only through practical training. This training increases the skill, attitude and ability of students to perform specific job in industrial environment in systematic and modern ways. It is heartening to produce this report based on decimations and information collected during training.

. HITESH KAKADIYA TYBBA (MARKETING) Date: ..

ACKNOWLEDGEMENT
I take this opportunity to thanks all those who have contributed their support in preparing this project. Firstly, I would like to express my deep sense of gratitude towards SHRI SHAMBHIBHAI V. PATEL COLLEGE OF COMPUTER SCIENCE AND BUSINESS MANAGEMENT providing me this opportunity to study advertising in depth as a part of course curriculum. Working on such project where information is quite enormous and unacquainted to me required guidance at each and every stage. I am highly thankful to Mr. C.T. PRAJAPATI, the MANAGER of DEV SHREE NETWORK PRIVATE LIMITED for his continuous direction and guidance while preparing this report and also for sharing his rich experience for the contents of this report. I also take an opportunity to thank my project guide at Dev shree network Private Limited Mr. Vinodbhai for providing their valuable suggestion and guidance which has given finer touch to the report. I would not miss the opportunity to thank my project guide MR. JINESH SHAH who has always provided continuous guidance and support and has always been a stepping stone in completing this project without whose assistance this have not been possible. Last but not least, I am also grateful to my parents, colleagues and friends whose continuous support has always boosted my moral towards working on this report and I am also grateful to the co-operation of advertisers who were my respondents of survey without their sincere response the survey was not possible.

Thank you, HITESH KAKADIYA

EXECUTIVE SUMMARY
MITRA channel is a first digital channel of Surat. MITRA channel start at katargam area in 14th December, 2002 by MR. GOPALBHAI GOHIL is the CEO of channel and he is starting other four channels. MITRA channel is most favorable in Surat city because they know about the customer need and wants. They realize the all type of programs in their channel. Many types of programs like (Movies, Bhajan, News, Songs, Education program, and all Valuable programs.) First I studied on general information of MITRA channel than I selected a special project on the katargam area in Surat. I make a successful survey in katargam and other area. At the end of study I have give some suggestion like people needs, Fix schedule, people awareness etc. As a partial requirement of BBA degree all students have to undergo 8 weeks training. In respect to this I have prepared a project report on Public preference and Attitude toward MITRA channel. For this survey also give the suggestions and ideas about the differentiation in the awareness. Objective of Study To know the awareness of the MITRA channel. To identify public wants/preferences on MITRA channel. To identify public attitude toward the MITRA channel.

Significance of the study

The study helps to company for future planning. This project report helps to student in his future study. To improve the public satisfaction of channel.

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