KONKAN MANDI FOOD PROCESSING SUPERMARKET

BUSINESS PLAN

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KONKAN MANDI FOOD PROCESSING SUPERMARKET

BUSINESS PLAN
Our business plan is to provide platform to Indian farmers for quality trade in foreign markets and to preserve and processed their yields which can help them to fetch good returns for their produce without any exploitation and we want to add value to their yield by proper cleaning, sorting, and packaging of product value addition will help them to get good remuneration for their yield and to generate opportunities for employment and commercialization of agriculture by providing effective linkage between consumers and farmers We want to promote modern integrated cold chain for perishable commodity set up preprocessing centers and pre cooling facilities near farms and mandis provide proper warehousing facilities increase the availability of raw materials at reasonable price and import of liberal new seed bread Promote contract farming Encourage modern format of retailing to eliminate intermediaries and also encourage foreign as well as domestic trade

TABLE OF CONTENTS

EXECUTIVE SUMMARY
Konkani mandi food processing super market is a startup business located in Ratnagiri district, Taluka khed, State Maharashtra our intended business is to provide food processing service to the Indian farmers for better remuneration to their yield and make them compatible in foreign markets Company will operate in food processing and retailing industry our area of operation proper cleaning, warehousing, packaging of food and facilitating foreign as well as domestic trade To increase awareness of its business, Business Name intends to launch a creative promotional campaign. Marketing channels will include use of a website, print media advertisements, hosting of a grand opening event, word of mouth referrals, Internet advertising, and local TV channel All the three partners of business have pursed their M.M.S from lala lajpatrai institute of management studies To achieve the Companys objectives, Business Name is seeking 18corores in total funding through bank or Small Business Administration (SBA)-backed lending. The bank or SBA-backed loan will be repaid from the cash flow of the business within seven years, collateralized by the Companys assets, and backed by the personal integrity, experience, and contractual guarantee of the Companys owners

VISION
Provides safe, hygienic and quality food products to the people Make available nutritious food items to larger sections of the people Build a competitive and highly productive industry Promote awareness of hygiene and safety issues relating to food and availability of choice to the consumers Development of a knowledge based industry which promotes high value addition and through that, higher incomes and employment in the economy Bring the benefits of urbanization to the agricultural sector and promote modernization of agriculture as an essential component of a strong and expanding economy

MISSION
Creating the critical rural infrastructure to fill the gaps of the supply chains linking the farmers to the consumers Higher levels of preservation, processing and value addition to agri-horticultural produce Raise the level of hygiene and safety of food items Minimize wastages at all stages in the food chain by developing infrastructure of storage, transportation and processing Induction of modern technology into food processing industries Encourage research and development for product and process development and promote innovation Provide policy support and promotion of value added exports Human Resource Development to support a fast expanding food processing sector Preserving and enhancing the variety of cuisine, dietary habits and tastes in the country Enable the grower to play an increasingly important role in the production, processing and marketing of agri-horticultural products Leverage the strength of village and decentralized markets for the benefit of small farmers and consumers Promote standards of quality and food safety and implementation of the Food Laws to support a competitive, modern and safe food sector

STRATEGY AND IMPLEMENTATION SUMMARY

The Company recognizes that building its brand is important to securing a strong standing. Therefore, Business Name will focus on building a brand that encompasses its quality and overall excellence. To raise brand awareness among its intended audience, the Company will create an appealing logo that it will use throughout its promotional strategy and in its various marketing materials. This will aid in brand reinforcement and adoption, and the enhanced growth of its name and positive reputation among its intended target audience. With its brand and guiding principles established, Business Name will send a clear message about what it stands for, thereby building brand loyalty and encouraging the steady growth of its base of clientele. Business Name intends to achieve the following objectives:

Establish a strong brand name and reputation in the industry Fuel growth through positive word of mouth referrals

In order to reach these operational goals, the Company will build on its strengths and advantages as outlined in the following section. Competitive Edge The Company intends to capitalize on its core strengths in order to establish itself as a leading food processing business. These competitive advantages are outlined in greater detail below.

Affordable prices Superior level of professionalism Extensive marketing tactics will reach a large segment of customers

Marketing Strategy Business Name will generate interest in its products/services by utilizing a variety of advertising channels that will increase the Companys exposure among its target audience.

 Internet advertising: Business Name will use non-intrusive banner ads to on websites and partner URLs. These ads will feature the Companys brand name, and may include information on the services and current inventory that the Company offers. Primarily, the purpose of the ads will be to generate interest in the Company, resulting in visits to the website and/or storefront. Website: The Company will create a comprehensive website that provides information on products/services. Print media: Business Name will place advertisements in local area newspapers to advertise itself and encourage people to visit the dealership. Word of mouth: Word travels quickly between peers, family members, and colleagues who are pleased a particular business. The Company will rely on this form of effective, yet inexpensive marketing to generate interest in its vehicles. Consumers have reported that a person like me Local TV channels advertisement: People in ratnagiri mostly prefer Marathi channels like star pravah, star maaza, zee Marathi etc.

ABOUT LOCATION
We have decided to set up our business in Ratnagri district, Taluka khed, Maharashtra because of the following reasons Ratnagiri district lies Raigad district. To its east are the districts of Satara, Sangali and Kolhapur. To the south is Sindhudurg district. On the west of Ratnagiri district is the Arabian Sea. If we consider the physical set-up of Ratnagiri district, we see that there are three physical divisions. Physical Division 1. The Mountainous region of the Sahyadri : Ratnagiri district stretches from north to south. In the east of the district are the Sahyadri ranges. This part is mountainous, and at considerable height above the sea level. It is region of the hill-forts of Mahipatgad, Sumargad, Prachitgad. Also there are the ghats of Kashedi, Kumbharli and Amba. 2. The Foothill region : There are stretches of more or less flat land in the foothill region. In some places in this region, the soil is alluvial and fertile. In others, the soil is red. 3. The Low land or Coastal region : Along the coastline on the west of the district, the soil is sand-mixed. Near the coast is flat lowland. This is known as the coastal region or the lowlands. Near the coast are the sea forts of Suvarnadurg, Jaygad and Poornagad. RIVERS The important rivers in the districts are the Savitri, Vashishthi, Jagbudi, Shastri, Muchkundi, Kajali and Shuk. These rivers have their source in the Sahyadri. They flow westwards and meet the Arabian sea.

At Sangameshwar in this district is the confluence of the Shastri and Bay rivers. After the confluence, the river is known as Shastri. There are a number of creeks in the districts. They are the Kelshi, Borya, Bankot, Dabhol, Jaygad, Bhatye, Sakhartar, Kalbadevi and Jaitapur. Climate Ratnagiri District is on the sea coast. The climate here is hot and humid. This district receives heavy rainfall. In the Sahyadri ranges the rainfall is even heavier. The amount of rainfall increases as we go from the west to the east. Natural Wealth There are dense forest in the foothills of the Sahyadri ranges in this district. The teak, ain, kinjal, khair, undin and other trees are found in abundance in these forests. We also find many medicinal plants in this district. There are dense forests in Khed, Sangameshwar, Lanje and Dapoli taluka. There are forests in some parts of Chiplun and Mandangad talukas. Mineral Wealth Limonite, silica and bauxite are the most important minerals found in this district. Besides, stones of jambha (literite), kalither and shirgola variety are also found here. Limonite is found in Ratnagiri taluka along the coast from Poornagad to Malgund. Deposits of the silica are found in Rajapur taluka while deposits of bauxite are found in Mandangad and Dapoli talukas. The laterite stone used for building houses is quarried in Ratnagiri, Dabhol, Harnei, Poornagad and Devrukh. Kalithar rock, used in construction of buildings, is also used to make various kinds of simple grinders used in the kitchen. Rangoli is made from the Shigola stone. It is found around Vatool village off Rajapur taluka.

Sand which is needed in the construction of buildings is also available in abundance in the district. Silt is found in Rajapur , Dapoli, Chiplun and Devrukh. Silt is used for making roof tiles, bricks and eastern post. Marine Wealth The sea adjoining the district is a source of abundant marine wealth. In the lagoons and creeks along the coast are found many kinds of fish. A variety of shell-fish called mussels is found in Ratnagiri, Jaitaur, Harnei, etc. Crabs too are caught along the coast. There is a demand for prawns from foreign countries. The Konkan Krishi Vidyapeeth runs centers for breeding these marine animals. Hence, fisherman get new information about research, breeding and catching of fish. Water Supply Wells, lakes, rivers and bunds are the sources of water in this district. In Dapoli, Ratnagiri, Rajapur and Guhagar, the number of wells is greater. There are percolation tanks in Guhagar and Lanje talukas. There are bunds at Natuwadi at Khed taluka, at Kamathe at Chiplun taluka and at Panval, Kaljhondi and Harchiri in Ratnagiri taluka. There is a big dam on the Koyna river in Satara district. The water from this dam is used to run a power house at Pophali in Chiplun taluka. There is a similar power house at Kolkewadi in Chiplun taluka. There are tube wells at many places in the district. These are public wells and the water drawn from them is used mostly for drinking.

Crops Karif crops: The main crop of Ratnagiri district is rice. Although rice is grown in all the talukas, the production of rice is especially greater in the talukas of Khed, Chiplun, Sangameshwar, Rajapur and Ratnagiri. In the eastern part of the district, nachani (ragi) and vari is grown on the mountain slopes. Sangameshwar, Chiplun produce greater quantities of nachani. Beside these crops, sesame beans, val, kuleeth, turad and chavli are also grown. Important fruit trees Coconut : We are all familiar with the coconut tree. It is named after it's fruit, coconut. We see coconut groves along the coastline. Sandy and saline soil and hot and humid weather is favorable for the coconut tree. Since such a climate precoastal areas of the district, dense groves of these trees are found here. There is 'Coconut Research Center' at Bhatye near Ratnagiri. Coconuts come in a number of varieties such as the Banavali, Singapuri, T.D. etc. Guhagari coconuts are especially famous. Areca palm: The areca palm grows tall like the coconut tree. This tree needs plenty of water. Large plantation of areca palms are found at and around Dapoli, Guhagar, Ratnagiri,. The fruit of this tree is called supari, betel-nut, or areca nut. Mango : The 'Alpahnso' mango of Ratnagiri is famous. Mango trees grow well in the red soil and saline atmosphere on the mountain side of the lowlands. the mango season is from March to June. There is a demand for mangoes in the foreign countries, too. Cashew nut: Cashew nut is an important crop of the district. Cashew nut trees grow in rocky land having red soil. The cashew seeds are roasted and the edible portion is separated. This is the cashew nut. There is demand for cashew nut both in our country and abroad.

Jackfruit : The jackfruit is a specialty of this district. This fruit is thorny outside but sweet and juicy inside. The jackfruit season is from March to June. Ratambi : The ratambi tree grows in less fertile but moist soil. The fruit of this tree is called kokum. Amsuls are made from kokum. Other fruits: Beside those mentioned above, fruit such as bananas, papayas, pineapples, avalas, tamarind, jambhuls, chikkus, ramphals, bors, karvandas, lemons etc. are also grown in this district. Industries Most people in this district are engaged in agriculture. Beside this, people are also engaged in making articles of wood, leather, iron, earthenware, etc. Rice is the main crop in the district. Churmure (puffed rice) and pohe (rice flakes) are made from rice. There are rice flakes mills in many places. There are many floor mills too. Extracting oil from coconut, making ropes, brushes, mats from coir, as also brooms from the veins of the fronds and decorative articles from coconut shells are all coconut related industries found in the talukas of Guhagar, Dapoli, Ratnagiri and Rajapur. Pickles, jams, mango pulp and mango sweet meats are made from mangoes. Canning mango pulp is also an important industry. This industry is found in Chiplun, Ratnagiri, Rajapur and other talukas. Mangoes are sent to various other towns and cities. Many people are occupied in making wooden crates and bamboo baskets required for packing these mangoes. Making Amsuls from kokams is another industry. Medicines are prepared at Anjarle in Dapoli taluka, and in Chiplun and Rajapur talukas. Earth ware pots and pans are made in Ratnagiri and Lanje talukas and at Patgaon and Devrukh in Sangameshwar taluka.

Tiles for roofs are made at Konsar Budruk in Rajapur taluka and at Chiplun and Gavhe in Dapoli taluka. People are also engaged in making clay statues of Lord Ganapati. People are occupied in drying and selling fish and exporting canned fish on large scale in Dabhol, Harnei and Ratnagiri. Fish powder is made at Nate in Rajapur taluka and at Ratnagiri and Jaygad in Ratnagiri taluka. This powder is used as fertilizer. Other small scale industries in this districts are poultry and dairy farming. At Lote in Khed taluka there are factories of chemical products. Paper, cardboard, cement flooring tiles, aluminum and stainless steel utensils are made at Chiplun. Many industries such as those making steel files, preparing cement, building ships and boats, making iron windows, doors, trunks etc. are found in Ratnagiri. Ratnagiri district has population around 16,96,777 and it constitutes of nine talukas and seven constituencies The Khed Taluka is surrounded on east by Satara, south by Chiplun and west by Dapoli. It lines in inland and has no sea border. It is very rugged and hilly with a large proportion of rocky and almost barren land. The Khed city is a taluka headquarters and a big market place. Khed is situated on the Mumbai Goa Highway It is surrounded by a number of villages, including Morvande,pimplewadi]Khopi, Savnas, Bahirwali, Furus, Karji, Tise, Rajawel, Panhalje, Gunade, Ganwal, Lote, Kondivali It has also Maharashtra State Transport bus station which connects every part of Khed taluka and major cities in Maharashtra through State buses. Distance from Mumbai(CST) = 0284 KM

PRODUCTS PRODUCTS Fruits Vegetables Fisheries Milk and milk products Plantation( high quality seeds, fertilizers etc.) Grain processing

TECHNOLOGY USED
o Cleaners & graders o Dryers o Maize Shellers o Flour mills o Rice mills o Dal mills o Groundnut decorticators o Oil expellers

o Leaf Grinder and Pyrolyser

FINANCIAL SATEMENT
LIABILITIES Equity share capital Reserves and surplus Long term loan AMOUNT 3,0000000 2,0000000 ASSETS AMOUNT