BusinessJournal

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The Regions Business Publication
April 2012

OF WEST CENTRAL OHIO

Findlay named one of the nations top micropolitan communities in 2011

Ohio Wins Governors Cup Findlay, Ohio has been ranked the sixth best micropolitan community in the U.S. for new and expanding facilities for 2011 by Site Selection magazine, the official publication of the Industrial Asset Management Council. The magazine ranked 567 of the nations micropolitan areas, cities of 10,000 to 50,000 people which cover at least one county. The Findlay/Hancock County region has ranked well for many years, and moved up from a 25th place ranking in 2010. In addition, the State of Ohio claimed the 2011 Governors Cup with 498 projects, after coming in second for the 2010 cup with a 376, more than a 30 percent increase. This is Ohios sixth Governors Cup in eight years. Findlay-Hancock County is proud to again be ranked as one of the top micropolitan communities in the United States, and to contribute to Ohios success in winning the 2012 Governors Cup Award, said Tony Iriti, FindlayHancock County Economic Development Director. We are grateful for the efforts of our communitys business and public sector leaders as well as our economic development partners that strive to make Findlay and Hancock County a great place to live, work and play. The FindlayHancock County Economic Development Office compiled and submitted several projects that met Site Selections qualifying criteria. Among those that qualified was the opening of HAMLET Protein, representing a $20 million investment, and 85,000 sq. ft., the opening of MITEC, a $33 million investment that created 88 new jobs, the Nissin Brake expansion, which created 135 new jobs and was 280,000 sq ft., the Marathon Petroleum Corp. reorganization, that resulted in 100 new jobs, and several others, making the total number of qualifying projects come to 11, with more than $135 million in investments and 561 new jobs created. Hancock County has made amazing economic progress in the past year, said Findlay Mayor, Lydia Mihalik. Our jump in the micropolitan rankings clearly demonstrates that our hard work is paying off. The Economic Development Office has worked hard to streamline its efforts, and enhance its focus on economic development throughout the region, said John Haywood, The FindlayHancock County Alliance President and CEO. We are grateful for the work of the business partners, facilities managers, board members and regional workforce that promote the Findlay/Hancock County community. We wouldnt be where we are without them. Ed Ingold, Hancock County Commissioner, is also encouraged by the news. This is a big step in the right direction, he said. Weve got a bright future ahead. For more information, please contact the FindlayHancock County Economic Development Office at 419-422-3313 or visit FindlayHancockED.com. ### About The FindlayHancock County Alliance: The FindlayHancock County Alliance is a partnership bringing growth and prosperity to the Findlay/Hancock County community. Through a strong economic development focus, leadership programs, business building initiatives and volunteer opportunities, the Alliance helps position its community among the best micropolitan communities in the United States. The Alliance is a blend of the areas best resources including the FindlayHancock County Chamber of Commerce, Findlay-Hancock County Economic Development and the Hancock County Convention & Visitors Bureau.

Perry Corporation acquisition

Enterprise Office Systems is now a part of Perry Corporation Perry Corporation, Lima OH, a leading provider of office automation technology to businesses throughout northwest Ohio, northeast Indiana and southeast Michigan since 1965, is pleased to announce the acquisition of Enterprise Office Systems (EOS), Toledo OH. EOS has been a provider of everything office for the Toledo area since 1998. Their offerings include copiers, fax machines, printers, scanners, office supplies and office furniture. In addition, they offer the Panasonic PanaBoard, an electronic white board.

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ALLEN, AUGLAIZE, DEFIANCE, HANCOCK, HARDIN, HENRY. LOGAN, MERCER, PAULDING, PUTNAM, SHELBY, VAN WERT, WOOD

The EOS acquisition will build upon Perry Corporations offerings and extend the reach of the solutions and services it can offer to clients. As a result, customers will be able to count on a single source for a broad range of products and services -- ranging from industry-leading multi-function printing products, comprehensive workflow solutions, optimized print services, network infrastructure and managed IT services, all while delivering exceptional value and support. Currently Perry Corporation has 6 Ohio locations including Lima, Findlay, Mansfield, Marion, Toledo and their netSee PERRY, page 5A

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Plant expansion to create 113 jobs

Bluffton facility to increase to over 300,000 sf GROB Systems, Inc., which is part of the GROB Machine Tool Group, is expanding its existing facility by adding 46,365 square feet of floor space to the current 257,000 square foot plant to build customer orders. This expansion is expected to increase capacity to manufacture machine tools for the powertrain components group, and eventually maintain or increase GROB Systems current market share. The expansion will also add 109 parking spaces to accommodate additional employees. The companys fixed asset investment will include building renovations and leaseholder improvements. It proposes to hire engineers, administrative staff, and operations staff. The company expects to create 113 new full-time positions. The average wage of the jobs will be $15 per hour, plus $3.08 per hour in benefits. The Ohio Tax Credit Authority approved a 45%, seven-year tax credit to GROB Systems for the creation of $3.5 million in additional annual payroll at

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Volume 21, No. 4 Publisher Donald R. Hemple Contributing Writers Jeffrey Gitomer Advertising Donald R. Hemple
The Business Journal is mailed to the top business leaders in the 11-county region of West Central Ohio. Although information is gathered from sources considered to be reliable, the accuracy and completeness of the information cannot be guaranteed. Information expressed in The Business Journal does not constitute a solicitation for the purchase or sale of any products. Copyright, The Business Journal of West Central Ohio, 2006, All rights reserved. Reproduction or use, without written permission of editorial, photographic or other graphic content in any manner is prohibited. The Business Journal is published monthly at 405 N. Main St., Delphos, OH 45833

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the project location and will retain $17.6 million in existing payroll. The Authority requires the company to maintain operations at the Village of Bluffton site for at least ten years. According to the Tax Credit Authority, the job creation tax credit is a major factor in GROB Systems decision to expand in Ohio. The automotive industry is experiencing increased demand for production equipment for powertrain components due to delayed investment during the past several years. This increased demand, and an opportunity to accommodate growth, is driving the companys expansion project. State support will help defray the costs of hiring additional employees and position the company to take advantage of this growth opportunity. In addition, the company will claim the tax credit on income tax revenue generated at the project location in excess of the companys baseline income tax revenue at the project site. The credit began in January and will end December 2018.

The Ohio Department of DevelopmentLife Home Auto Business Income Hukill Hazlett (ODOD) also approved $7.9 million in loans for GROB Systems. These loans Harrington Agency, Inc. include an Ohio Enterprise Bond Fund Insurance Since 1838 (OEBF) loan in the amount of $6.4 mil513-793-1190 lion and a 166 Direct Loan for $1.5 milFAX:Insurance Since 1838 513-795-5730 Cell: 513-479-1193 lion. The terms of both loans will be for a 513-793-1190Email:Direct513-793-5730 Cell: 513-479-11 FAX: Line: 513-619-4621 jbirckhead@hhhinsurance.com period of 15 years. Direct Line: 513-619-4621 www.hhhinsurance.com GROB Systems, Inc. designs, builds, Email: jbirckhead@hhhinsurance and installs metal cutting machines, auwww.hhhinsurance.com tomation, gantries, assembly and test equipment, and complete turn-key production lines for customers. The company, incorporated in 1981, is based in Bluffton, Ohio. The parent company, 131 Progressive Dr. P.O. Box 489 GROB Machine Tool Group, was Ottoville, Ohio 45876 founded in 1926 in Munich, GerCNC Precision Machining many, and moved its headquarSmall & Large Production Runs ters to Mindelheim in 1972. It Fixtures Special Machinery & Tooling has three plants: Bluffton, Ohio; Secondary Machine 11am-6pm Operations Mindelheim, Germany; and So Phone 419-453-3251 6-8:30pm Ultra Sound b2b After Hours, FAX 419-453-3030 Paulo, Brazil. The company emVan Wert Fairgrounds Commercial Building www.millerprecision.com ploys approximately 4,000 indiA Business to Business Expo to showcase viduals worldwide.

Life Home Auto Business Income

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May 24th 2012

The Business Journal Distributed in 13 counties... ALLEN, AUGLAIZE, DEFIANCE, HANCOCK, HARDIN, HENRY. LOGAN, MERCER, PAULDING, PUTNAM, SHELBY, VAN WERT, WOOD

Contact Us Telephone 419-999-4762 Don Hemple 419-695-0015 ext. 138 Marilyn Hoffman 419-695-0015 ext. 131 Stacy Prine 419-695-0015 ext. 129 toll free 800-589-6950
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The Showcase your services and of Commerce The Van Wert Area now Van Wert Area Chamberproducts is Chamber of Commerceexhibit space. is now accepting reservations for Network with other business owners, managers & employees accepting reservations for exhibit space. (419) 238-4390 (419) 238-4390 Increase community visibility chamber@vanwertchamber.comand build your image. (Expo chamber@vanwertchamber.com Contact the
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Perry

(Continued from page 1A

OHIO LOGISTICS

work technology division, SMS proTECH, in Sidney. The EOS team will relocate to the Toledo facility at 5225 N. Secor Road. Additionally Perry has a seventh location in Fort Wayne, Indiana. Perry Corporation serves thousands of regional businesses in a variety of industries including financial services, healthcare, manufacturing, education, government and non-profits. Perry Corporation is an Employee Owned company (ESOP) and employs over 200 members. Were thrilled to become a part of the Perry family of employee-owners, Marc Freed, President of EOS. This move allows us to expand the range of services we provide to our clients and, in addition, is a strong benefit to our employees that will become ESOP members at Perry. Perry is partnered with leading technology providers such as Konica Minolta, Sharp, Computhink, KIP, Muratec and Panasonic. Perrys technology division, SMS proTECH, maintains certification with major technology partners including Cisco, HP, Microsoft, EMC, VMware, Dell, Emerson and Citrix. SMS proTECH hosts a private data center with replication to Perrys corporate headquarters in Lima to provide cloud-based services such as storage, disaster recovery, email and web defense. For more information, please contact Perry Corporation at 800-589-7370 www.perrycorporation.com<http:// www.perrycorporation.com> www.smsprotech.com<http://www.smsprotech.com>

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Van Wert Chamber Introduces New Event to Trigger Economic Growth

Get ready to grow your bottom line and visibility in northwest Ohio at the Van Wert Area Chamber of Commerces newest event. The Van Wert Area Business to Business Expo is a one-day event, open to the public that is the perfect venue to showcase your companys products and services. Set for Thursday, May 24 from 11 am-6 pm, any business providing services or products in the region will benefit from exhibiting, and will have the opportunity to reach key customers, business executives, management and the community at large. The Expo will take place at the Van Wert County Fairgrounds Commercial Building located at 1055 S. Washington St. (Rt. 127) in Van Wert, Ohio. The Chamber is now accepting reservations for exhibitor booths. In addition, multimedia promotion will attract numerous area buyers to assure quality show traffic that will be See VW CHAMBER, page 7A

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4 health care communications trends you cant ignore in 2012

This year is going to be filled with uncertainty for the health care industryand, as a result, for health care communications. For starters, the Patient Protection and Affordable Care Act will continue to reshape our health care system, and the Supreme Court will also decide whether an individual health care mandate is constitutional. But even with so many political, economic and regulatory questions hanging in the air, here are four trends that will affect health care communications in 2012. Trend No. 1: The increasing role of social media in health care In 2011, we saw a new trend of more empowered, engaged and better informed patients. Last year, more than 80 percent of Internet users went online for health-related information, to share their experiences and find muchneeded support. While more than two-thirds of physicians used social media for professional purposes. And these figures continue to grow. In 2012, we will see patients forming closer relationships with health care providers and health care brands. This e-patient engagement will force the health care industry to evolve and become an active participant in social media. Social media gives health care communicators a completely new way to engage with health care professionals and patients directly and through online communities. In turn, companies can then tap into these communities to educate patients and gain invaluable research and marketing insights. Most importantly, social media offers an extraordinary opportunity to promote public health, improve health delivery and create more productive relationships between patients and physicians. Trend No. 2: An explosive growth in mobile marketing In 2011, health care professionals surprised the industry by rapidly adopting mobile technologiesat a rate faster than patients. By now, more than 80 percent of doctors own a smartphone and 40 percent use a medical app for work purposes. Health apps organically integrate with physicians everyday activities: they can be used for medical and drug reference, to share EMR data and educate patients through images, video and other resources. Mobile technology is a unique communications vehicle, and it will allow us to micro-target consumers when they are on the go and at other times when they are open to brand communications. Also, it will give us a new way to build long-term relationships through offering high-value, client-focused content. Trend No. 3: The growing need for integrated communications and highly targeted messages In 2012, successful health care communicators will have to offer even greater value than before: they will be responsible for integrating earned, paid and owned media. As health care brands are getting more engaged with digital

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and mobile strategies, they will be required to integrate PR, advertising, marketing and digital in a bundle that complements and amplifies a companys message. In addition, the health care industry is moving from mass-producing to concentrating on smaller, more focused groups of clients. Health care PR will echo this trend by shifting from mass marketing to very targeted communications. And digital technologies are here to assist us. Trend No. 4: Focusing on measuring success The days of ad equivalency and impressions are gone. Communications teams will be under pressure to show how their initiatives translate into sales, new leads and potential business ventures. The function as a whole will be moving from measuring outputs (number of interviews and stories, figures on op-eds and press releases placed, and website visits) to outtakes (changes in awareness, opinion, behavior that impact a companys business objectives). It is time to develop meaningful PR metrics. We, at Spector & Associates, are currently testing a measuring tool that will offer our clients an opportunity to truly understand the value of public relations. Stay tuned for a white paper. Tying communications activities to a companys business objectives boosts C-Suite confidence in our abilities as PR professionals, reinforces PRs stature, especially in health care, and makes winning budgets easier. These are just some of my predictions for health care communications 2012. What are yours? Nina Dunn is a communications and media relations specialist at Spector & Associates. Dunn works with the agencys health care and pharmaceutical clients, helping them develop effective thought leadership campaigns and communications strategies. You can reach her at Nina@ SpectorPR.com or follow her @Spector_Health.

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VW Chamber
open and free to the public. The Business to Business Expo offers numerous business opportunities to: Expand your area customer base in one day with this one event. Showcase your services and products Network business to business Increase community visibility and build community image Be part of the Van Wert B2B Exhibitor Guide with key details about your business In addition to the exhibit floor, attendees can attend excellent business programs with topics including marketing, social media, networking and more.

(Continued from page 5A)

The Chamber is pleased to announce a keynote speaker for the afternoon workshop, Debby Peters, owner and Director of Training for Connext Nation. Peters, known as the Network guru, will share her knowledge and expertise in the field of business networking and Word of Mouth marketing. Peters shares, I love to help people connect to their next referral. My goal is always to help others to be more successful. The day will conclude with a prime networking event from 6-8:30 pm, the Ultra

Sound B2B After Hours, providing a casual opportunity to end the day with networking and socializing with colleagues and potential business contacts. Ultra Sound Special Events is creating an entertainment environment for the Business After Hours that will showcase much of what they offer for interactive, fun business events. Try your mental powers with the Mindball Interactive game or show your style in the Ultra Sound Vintage Photo Booth.

Sponsorship opportunities at various levels are available for the Van Wert Area Business to Business Expo that provide a one day, one event, once a year opportunity to reach a qualified, concentrated group of business owners, executives and employees in the Van Wert area and surrounding communities. For more information about sponsorships and exhibitor reservation information, please contact the Van Wert Area Chamber of Commerce at (419) 238-4390 or email at chamber@ vanwertchamber.com.

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