Table A: US Shaving and Hair Removal Products ($ in Millions) 2005 $ 178 $ 763 $ 440 $ 271 $ 104 2006 $ 212

$ 801 $ 456 $ 275 $ 101 2007 $ 188 $ 802 $ 477 $ 269 $ 106 2008 $ 198 $ 815 $ 490 $ 266 $ 100 2009 $ 208 $ 832 $ 504 $ 263 $ 94 2010 $ 218 $ 853 $ 522 $ 260 $ 88

Non-Disposable Razors Refill Cartridges Disposable Razors Shaving cream Depilatories

Source: "Shaving and Hair Removal Products - US - May 2008" Figure 5, Mintel International Group 2008 figures are mid year projections; 2009-2010 figures are estimates

Average Retail Sales $ $ $ $ $

200 811 482 267 99

Table B: 2009 Non-Disposable Razors and Refill Cartridge Retail Sales by Segment Volume 25% 43% 32% Dollar 34% 44% 22%

Super-Premium Moderate Value

Information is fictional

Exhibit 1: Behavior Segmentation of Non-disposable Razors Consumers Involved Razor Users Social/Emotional Shavers Involved Razor Users Aesthetic Shavers

(39% of Non-disposable Razor Users) (28% of Non-disposable Razor Users) Differentiate among products. Search for products based on both functionality Search for products that most and messaging. effectively remove hair. Shaving as an essential part of a daily Shaving is consistently done to remove grooming ritual. unwanted hair. Shaving makes them feel more Shaving is a means to smooth skin they attractive and confident. desire.
Information is fictional

super-preminum

moderate

Uninvolved Razor Users Maintenance Shavers (33% of Non-disposable Razor Users) View products as the same. Lack of interest in product category. Shaving routine is inconsistent. Shaving is a chore they try to finish as quickly as possible. value

Exhibit 2: Non-Disposable Razor Media Advertising Expenditures* 2009 -2010E

Benet & Klein Prince Paramount Simpsons Radiance

2009 Media ($ in Millions) 35.2 27.8 19.1 2.4 -

2010E Media ($ in Millions) 36.8 29.2 20.2 15.2 16.1

*Media advertising expenditures does not include trade or consumer promotion.

Exhibit 3: Advertising and Promotion Expenditures for Non-Disposable Paramount Razors: 2009 - 2010E ($ in milli 2009 $ 19.1 $ 11.5 $ 13.7 $ 44.3 2010E $ 20.2 $ 13.1 $ 15.0 $ 48.3

Media Consumer Promotions Trade Promotions Total

: 2009 - 2010E ($ in millions)

Exhibit 4: % of Non-Disposable Razor Sales by Retail Channel: 2007 - 2010E 2007 Vol (%) $ (%) Food Stores 45 47 Drugstores 32 33 Mass merchandisers 19 17 Club Stores 1 1 Other 3 2
Information is fictional

2008 Vol (%) $ (%) 44 44 31 33 18 18 4 3 3 2

2009 Vol (%) $ (%) 42 42 29 33 21 20 5 3 3 2

2010E Vol (%) $ (%) 42 43 29 31 21 21 5 3 3 2

Exhibit 5: Non-Disposable Razor Unit and Dollar Market Share by Brand: 2007 - 2010E 2007 Vol (%) $ (%) 12.0 8.5 20.5 24.0 0.0 24.0 18.1 2.5 0.0 20.6 0.0 0.0 0.0 0.0 34.9 12.6 6.6 19.2 31.7 0.0 31.7 20.5 2.7 0.0 23.2 0.0 0.0 0.0 0.0 25.9 2008 Vol (%) $ (%) 13.7 8.1 21.8 24.5 0.0 24.5 18.2 1.6 0.0 19.8 0.0 0.0 0.0 0.0 33.9 15.2 6.2 21.4 32.6 0.0 32.6 20.0 1.9 0.0 21.9 0.0 0.0 0.0 0.0 24.1 2009 Vol (%) $ (%) 16.9 6.4 23.3 22.1 1.0 23.1 17.8 0.7 0.7 19.2 0.0 0.0 0.9 0.9 33.5 18.5 4.9 23.4 29.4 1.3 30.7 20.0 1.1 0.9 22.0 0.0 0.0 1.1 1.1 22.8 2010E Vol (%) 17.3 4.9 22.2 16.1 3.7 19.8 15.2 0.2 4.0 19.4 2.0 2.0 4.6 4.6 32.0

Brand PARAMOUNT Paramount Pro Paramount Avail TOTAL PRINCE Cogent Cogent Plus TOTAL BENET & KLEIN Vitric Vitric Advanced Vitric Master TOTAL RADIANCE Naiv TOTAL SIMPSONS Tempest TOTAL Other

2010E $ (%) 18.5 2.9 21.4 21.3 4.9 26.2 15.8 0.1 5.2 21.1 2.6 2.6 5.7 5.7 23.0

Average Volume(%) Average $ (%) 15.0 7.0 22.0 21.7 1.2 22.9 17.3 1.3 1.2 19.8 0.5 0.5 1.4 1.4 33.6 16.2 5.2 21.4 28.8 1.6 30.3 19.1 1.5 1.5 22.1 0.7 0.7 1.7 1.7 24.0

Exhibit 6: Select Non-disposable Razor Brand Prices1: 2009 Suggested Retail Price Standard Refill Cartridges (Average 4-count) 12.50 11.19 11.80 11.20 10.85 10.99 $ $ $ $ $ $ 10.00 8.89 9.45 8.99 8.65 8.75 7.55 7.00 4.60

Razor Super-Premium Cogent Plus Cogent Naiv* Vitric Advanced Vitric Master Tempest Moderate Paramount Pro Vitric Value Paramount Avail $ $ $ $ $ $ $ $ $

9.50 $ 8.89 $ 5.75 $

*Projected price at launch

1

Table includes only key brands in the market. Prices are representative of most popular SKU in the brand category. Prices for other SKUs

d category. Prices for other SKUs will vary.

Exhibit 7: Financial Forecasts: Alternative Positioning Scenarios for Clean Edge

Year 1 Planned capacity Razor unit volume (millions of units) Year 2 Year 1 Planned capacity Cartridge* unit volume (millions of units)Year 2 Year 1 Capacity costs ($ in Millions) Year 2 Razor: Production per unit cost Razor: Manufacturer price Razor: Suggested price Cartridge*: Average Production unit cost Cartridge*: Average Manufacturer price Cartridge*: Average Suggested price Year 1 Year 2 Year 1 Year 2 Year 1 Year 2

Niche Positioning 1.0 1.5 4.0 10.0 $ 0.61 $ 0.87 $ 5.00 $ 9.09 $ 12.99 $ 2.43 $ 7.35 $ 10.50 $ $ $ $ $ $ 7 7 6 6 2 3

Advertising ($ in Millions) Consumer promotions ($ in Millions) Trade promotions ($ in Millions) *Cartridge unit assumes average 4-count refill package

$ $ $ $ $ $ $ $ $ $ $ $ $ $

Mainstream Positioning 3.3 4.0 9.9 21.9 1.71 2.45 4.74 7.83 11.19 2.24 6.22 8.89 19 17 17 14 6 8

Paramount Revenue Calculator

Parameter Description

Scenario 1 : Mainstream Positioning Razor 7.3 4.16 4.74 7.83 11.19 57.159 81.687 34.602

Cartridges 31.8 4.16 2.24 6.22 8.89 197.796 282.702 71.232

Planned Capacity volume (in million Units) Capacity Costs (in million dollars) Production per unit cost Manufacturer Price Suggested Price Sales on Manufacturing Price Sales on Suggested Price Total Cost of Production (in million dollars)

Revenue Total Sales Expense total Cost of Production Advertising Expense Promotion Expense Trade Promotions Total Expense Net Income Profit Margin

Suggested Price 364.389

Manufacturer Price 254.955

105.834 36 31 14 186.834 177.555 48.73

105.834 36 31 14 186.834 68.121 26.72

Scenario 2: Niche Positioning Razor cartridges 2.5 1.48 5 9.09 12.99 22.725 32.475 12.5 14 1.48 2.43 7.35 10.5 102.9 147 34.02

Suggested Price Manufacturer Price 179.475 125.625

46.52 14 12 5 77.52 101.955 56.81

46.52 14 12 5 77.52 48.105 38.29

Scenario 1-Niche Positioning Year1 Razor and Cartridges Planned Capacity volume (in million Units - Razor and Catridges 5 Capacity Costs (in million dollars) 0.61 Parameter Description

Razor Planned Capacity of Volume (in million units) Manufacturer Price for Razor Sales on Manufacturer Price Production per Unit Cost Total Cost of Production Cartridges Planned Capacity of Volume Manufacturer Price Sales on Manufacturer Price Production per Unit Cost Total Cost of Production Total Cost for Production for Razor and Catridges Total Sales for Razor and Cartridges 4 7.35 29.4 2.43 9.72 14.72 38.49 1 9.09 9.09 5 5

Parameter Description Revenue Total Sales Expenses total Cost of Production Advertising Expense Promotion Expense Trade Promotions Total Expenses Net Income (Before Cannibalization) Profit margin (Before Cannibalization) Net Income (After Cannibalization) Profit Margin (After Cannibalization) Total Niche/Mainstream Net Income Total Niche/Mainstream Profit Margin

Scenario-1 Niche positioning year 1 38.49

14.72 7 6 2 29.72 8.77 22.79 4.234 11.00025981

enario 1-Niche Positioning Year 2 artridges 11.5 0.87

Scenario 2 -Mainstream Positioning Year 1 Year 2 13.2 1.71 25.9 2.45

r 1.5 9.09 13.635 5 7.5 3.3 7.83 25.839 4.74 15.642 4 7.83 31.32 4.74 18.96

ges 10 7.35 73.5 2.43 24.3 31.8 87.135 9.9 6.22 61.578 2.24 22.176 37.818 87.417 21.9 6.22 136.218 2.24 49.056 68.016 167.538

enario-1 Niche positioning year 2 87.135

Scenario-2 Mainstream Positioning year 1 year 2 87.417 167.538

31.8 7 6 3 47.8 39.335 45.14 28.611 32.83525564 32.845 43.83551545

37.818 19 17 6 79.818 7.599 8.69 -12.5178 -14.31964034

68.016 17 14 8 107.016 60.522 36.12 36.596 21.84340269 24.0782 7.523762346