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By: Bhisham Golani Arpit Panchal Kajal Rathord Vivek Sahay

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Market Analysis y

Introduction I t d ti Promotion Hotel Tourism Indian Scenario Recommendation

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One of the most diverse, exciting, challenging and important in any parts of the world. It offers career opportunities that are dynamic. dynamic

Hospitality is the relationship between guest and host or the act or practice of being host, hospitable. Specifically, Specifically this includes the reception and entertainment of guests, visitors, or strangers, resorts, membership clubs, conventions, attractions, special events, and other services for travelers and tourists.
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Tourism & Hospitality Industry Work with travel agents, tour operators, t t t airlines, cruise lines, government tourism tt i commissions, regional tourism associations, hotel chains tourist attractions & special events company.
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Business executives ti Leisure travellers Religious travellers, Heritage travellers

The delegate International a line c e s te at o a air e crews Medical requirements Fans for sports Beach strollers Interest groups

NRI visiting h i iti homes Pilgrims

Travellers for arts & architecture Travellers for Mountain sports Travellers for Wild life camps, bird sanctuaries
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Product
Attribute Benefit

Place
Accessibility Connectivity Distribution

Promotion
Medium Word of mouth

Price
Actual Cost Premium

People p
Line & Staff Tourist and Visitor

Process
Standardization Customization One Stop Shop

Physical evidence
Tangible Aspect g p Facilities Memento

1. Media Local & national newspaper trade magazines food & newspaper, magazines, travel program on television and radio.

2. Reference Books Travel guide books and textbooks.

3. Libraries reference books, magazines, books magazines newspaper, cd-rom & video.

4. Visiting attractions site visit & personal experienced.

5.Leaflets & brochures pro ide information abo t the provide about area.

6. Tourist Office & Tourism Commission It provides up-to-date information on tourist & hospitality facilities & services.

7. Internet Using computer & can be found on World Wide Web.

8. Personal experience participate in a range of activities & events personally. personally

9. Colleagues & associates they are your supervisor or h i managers to share their knowledge. 10. Industry association these organisations collect & compile up-to-date tourism & hospitality d t h it lit data

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The world's leading hotel brands g joining the battle

The country has been flooded by some of the world's leading hotel brands. New brands such as Amanda, Satinwoods, Banana Tree, Hampton Inns, Scandium By Hilt and Mandarin Oriental are planning to enter the Indian hospitality industry in joint ventures with domestic hotel majors

Unitech, which is setting up two hotels in Delhi,has already formed a joint venture with Marriott International to run its three new hotels in India

All other majors including Marriott Hyatt Hilton Marriott, Hyatt, Hilton, Accor, Four Seasons etc are briskly reinforcing their presence in India.

Many business hotels in India are integrating full-fledged spas on their premises originally a premises, main stay of resort properties. Hotel would typically include an apartment block or a commercial block (retail or office) along with a hotel. Eco friendly htels Customer Relationship programs

The Ministry of Tourism is pushing the great Indian story effectively with it subtle and charming t ff ti l ith its btl d h i Incredible India campaign We have spent $5 million on this campaign since We December 2002 and plan to keep it going, Amitabh Kant, the joint secretary at Indias Ministry of Tourism. India s According to estimates, another 150,000 rooms will y have to be added across the country in the next five to seven years to be able to meet the increased demand. At 6,762 rupees, Bangalore had the highest ARR across all categories in the 30 cities. New Delhi was the second highest registering an ARR of 5 498 highest, 5,498 rupees. All India ARR increased 26.9 % over the p previous year. Star category occupancies ranged y g y p g from 46.3 % to 72.1 %.

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Any Question???

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