Professional Documents
Culture Documents
Title
Language
Format
Type
Duration
Episodes
Proposed Date
Production
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:
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3 Day
Mid of March 2012
Live show
Presentation
For Television
Seminar
Other
Fashion Show
The idea is to combine fashion, food and entertainment at one place by bringing the brands from
different categories under one roof and market their products to the consumer or customers. It
will mostly focus on those brands that have just entered in to the market and want a public
representation.
The food and entertainment parts are add on just to make things going if they get a little too
boring.
We will be targeting the voluntary participation of students who could become the brand
ambassadors for these brands, this can increase student involvement and will create thrill for
people to participate.
An alternate strategy could be if we could have a fashion show / Talent show at the end of the
event with students wearing that brand walking on a ramp.
The selection could also be done on the basis of voting or lucky draw.
Student of university from all walks of life, especially who are interested in fashion, food
and Entertainment.
Age: 20-40 years
Gender: Male and Female
Interested in : Fast fashion , Fashion good ( Apparel, shoes, bag, wallet, watches etc) ,
Good Hygienic food Entertainment
Income / Pocket Money: 2000 - Any range
Excited about fashion, new brands and enjoyment
What do you think is the target market? And name three potential sponsors
Brands who have just entered in to the market and want a public representation.
Boutiques and consumer good selling companies.
Target Market?
Brands who have just entered in to the market and want a public representation.
Boutiques and consumer good selling companies.
Potential Sponsors?
1. _________________________________________
2. _________________________________________
3. _________________________________________
Any specific Issues that will need to be taken care of? (If any):
Promotion of the event and sponsorship
Format:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
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Segments:
Segment 1
Segment 2
Segment 3
Segment 4
Segment 5
Segment 6
Proposed Producers:
_______________________________________________________
Proposed Directors:
________________________________________________________
Proposed Script Writer:
___________________________________________________________
5th Choice_______________________
2nd Choice_______________________
6th Choice_______________________
3rd Choice_______________________
7th Choice_______________________
8th Choice_______________________
Proposed Artists:
1st Choice_______________________
5th Choice_______________________
2nd Choice_______________________
6th Choice_______________________
3rd Choice_______________________
7th Choice_______________________
8th Choice_______________________
Preference
Outdoor
1st Choice______________________
2nd Choice______________________
3rd Choice______________________
No Preference
4th Choice______________________
Cresent
Round Table
Amphitheatre
Farshi
Other
Please specify any special requirements (if any) such as sofas, chair covers and their
colour etc._______________________________________________________________
________________________________________________________________________
Additional Ideas:
General HR Requirement:
#
Transport
Car
Van
Type
All Types
All Types
Air Passage
Economy
Business
Boarding / Lodging
A Class
B Class
Technical Requirements:
#
OB
Lights
Sound
Camera Men
Tapes
Track
Crane
Generator
Procurement Requirements:
#
Food
Venue Decoration
Venue Lights
Props
For use of COO, President /Entertainment/ Product Development Manager, Mktg, MIR
General Comments:
Rating:
MIR
1. Marketing (1-10):
2. Uniqueness - President (1-10):
3. GEO Philosophy - President (1-10):
4. Audience Viewership PDA (1-10):
5. Content Quality - Programming:
Recommended for Treatment Paper: (tick appropriate box)
Yes
No
Other:______________________________________
Ent.
PD
Ave