MYTHS VS TRUTHS

Myth 1: It takes a great idea to start a great Company:Truth: Starting of Bahria town project was initially treated as bad idea. Myth 2: Visionary companies require great and charismatic leaders:Truth: MaulviFerozuddinKhan,who was not charismatic leader, established the business House of Ferozsons through the creation of a publishing House and The publishing house was created only as a means of spreading literacy and education among the masses of the sub-continent. In the same spirit, Ferozsons Laboratories Limited was created in 1956 as one of the first pharmaceutical manufacturing facilities in the fledgling state of Pakistan, to ensure a constant and reliable source of quality medicines for the people of the nation as experienced its birth pangs. Myth 3: The most successful companies exist first and foremost to maximize profits:Truth:Edhi foundation is an organization that has been in the business of providing social services. They have collection of objectives of which profit is one, but not necessarily the primary one. Myth 4: Visionary companies share a common subset of correct core values:Truth: Mobilink and Ufone have radically different core values, yet both are great companies. Myth 5: The only constant is change:Truth: Muslim Commercial Bank: stimulated progress. a visionary company that preserved the core while

Myth 6: Blue-chip companies play it safe. Truth: Bharia Town took BHAG and has become Pakistans greatest builder of all times, with projects offered to an eclectic mix of segments, at choice locations with world class amenities. Myth 7: Visionary companies are great places to work, for everybody. Truth: Mian Muhammad Mansha chairman of MCB is a prominent Pakistaniindustrialist and landowner who is officially the richest man in the country.

Myth 8: Highly successful companies make their best moves by brilliant and complex strategic planning. Truth: Willson Pharmaceutical is highly successful company among Pharma industry. They become successful because of their vast experiments rather than complex strategies. Myth 9: Companies should hire outside CEOs to simulate fundamental change. Truth: M.U.A.Usmani is serving as CEO of Muslim Commercial Bank and has wide experience in MCB. The bank has gained newheights under his leadership. CEO from company can create indigenous development keeping companys core ideology constant. Myth 10: The most successful companies focus on beating the competition. Truth: Dawlance in competitive environment focuses on competing itself. Myth 11: You cant have your cake and eat it too. Truth: Ghulamfaruque Group of Companies highly Idealistic at one end and highly profitable at other end. Myth 12: Companies become visionary primarily through vision statements. Truth: Ghulamfaruque Group of Companies focused on Genius of the AND rather than concentrating only on Vision Statements.

MYTHS VS TRUTHS INTERNATIONAL CORPORATE SCENARIO

Myth 1: It takes a great idea to start a great Company:Truth: Starting of KFC (Kentucky Fried Chicken), founded in 1930, was initially treated as bad idea. Myth 2: Visionary companies require great and charismatic leaders:Truth: William L. McKnight (November 11, 1887 March 4, 1978) was an American businessman and philanthropist who served his entire career in the 3Mcorporation, rising to chairman of the board from 1949 to 1966. He founded The McKnight Foundation in 1953. He broke the model of archetypal model of charismatic visionary leader. Myth 3: The most successful companies exist first and foremost to maximize profits:Truth: Fords mission is to empower divers communities and to develop cars for average people. Myth 4: Visionary companies share a common subset of correct core values:Truth:McDonald's and KFC have radically different core values, yet both are great companies. Myth 5: The only constant is change:Truth: CITI Bank: a visionary company that preserved the core while stimulated progress. Myth 6: Blue-chip companies play it safe. Truth: Boeing BEHAG to make B-747. Myth 7: Visionary companies are great places to work, for everybody. Truth: Daniel Vasella(Chief ResearchNovartis) a medical doctor, he guided Novartis to the top of the health care industry by inventing more new drugs than any pharma or biotech company in the past decade. He worked to preserve core ideology of Novartis. Myth 8: Highly successful companies make their best moves by brilliant and complex strategic planning. Head & Shoulder became successful because of their trail and experiments rather than their complex strategies.

Myth 9: Companies should hire outside CEOs to simulate fundamental change. Truth: Citicorp is visionary company, they did succession planning and promoted their talented and experienced employees as CEO, They did this as a key step in preserving their core and stimulating progress. Myth 10: The most successful companies focus on beating the competition. Truth: Motorola in competitive environment competed itself rather than competing its rival (Zenith). Myth 11: You cant have your cake and eat it too. Truth: Johnson & Johnson highly Idealistic at one end and highly profitable at other end. Myth 12: Companies become visionary primarily through vision statements. Truth: Boeing attained its stature because of their BHAGs and their Experiments.

Our Credo
Our first responsibility is to direct every effort to deliver maximum value and satisfaction to our customers. Our second responsibility is to become Efficient in each part and efficiency will be the hallmark of TCS people to raise profitability and growth. Our third responsibility is to avoid unethical behavior in relation to our customers and the world at large. Our fourth responsibility is to make Justice as the guiding principle of TCS. Our last but not least responsibility is to search for expansion; TCS encourages innovative thinking amongst its people.

AREAS NEED TO BE IMPROVED 1. TCS should work in technology sector to improve its performance and to compete internationally, like it should work on Web Shipping and other areas which deliver maximum ease and satisfaction to customers. 2. TCS should increase its efficiency in Express services by ensuring proper delivery of shipments in anticipated time. 3. TCS should use its resources to penetrate in Drop Box Services which can play a vital role in its business growth. RIGHT IDEOLOGY: a) According to Jim Collins there is no RIGHT Ideology. Authenticity of Ideology and the extent to which a company attains consistent alignment Counts more. According to Jim Collins Ideology: Should be Authenticated, Legitimate, based on truthfulness and reliable. And Company should attain consistent position with this Ideology. b) Hewlett Packard ideology serves the best to their business: This Includes: Technical contribution to field in which we participate Respect and opportunity people, including the opportunity to share in the success of the enterprise. Contribution and responsibilities to the communities in which we operate Affordable quality for HP customers. Profit and growth as a means to make all of the other values and objectives possible.

What do you mean by Core values & Purpose

CORE VALUES:

In simple terms, core values are set conceptions that company decide to follow in a business. They give an understanding to other entities around company about the way of thinking and living. Core values are the very significant components of the identity of any business. They are specialized standards set by a company regarding the method of its functioning, decision making, problem solving, and customer service. In business terms, core values are the rules, regulations, and guidelines that are to be considered for the smooth running of the business.
PURPOSE:

Purpose means Primary reasons for existence. The purpose of an organization is to accomplish the goals and objectives as indicated within the organization's vision statement.
Purpose of TCS Core Values:

Our core values assist to define our commitment to our customers and employees: Our first core value Quality helps us to communicate to our employees that their every effort should be on delivering maximum importance, dignity and satisfaction to our customer. Our second core value Profitability through Efficiency guides our employees and informs customers that efficiency i.e. respectful attitude and efficiency in job will be assurance to enhance profitability and enlarge growth.

Third core value Ethics describes that nothing Unprincipled, wrong and disreputable will be practice by our employees to our customers around the globe.

Fourth core value Justice will be guiding principle and standard of TCS People.

Last but not least core value Creative Growth informs its people that in striving to achieve excellence TCS will encourage innovative thinking and ideas of its People.