Professional Documents
Culture Documents
EXECUTIVE SUMMARY
The Theatre Of Doors is a collective of artists that dedicate their time and talent to communicating Truth, using the purest form of art we can attain through meditation, focus, study, and teamwork. We believe the value of live theatre is immeasurable. Through keeping high standards and respect for ourselves as well as each other, we maintain high production value in all of our productions. Through creative marketing and innovative concepts at communication, we will keep and maintain nancial success as well as artistic integrity. We have formed this congress to reveal, as the People of California, the power and necessity of keeping Truth alive through History, Literature, and Art, as well as keeping ideas of Independence and Liberty alive in the minds of ourselves and our posterity forever.
SITUATION ANALYSIS
We believe that we are on the verge of a real and deep human need for communication in and among the community. With the Rights, Powers, and Consciousness vested in us by our Creator, We the People are equipped and prepared to engage both the Sub Conscious and Super Conscious mind that we may aect the neurosis created by the chaos and spiritual hysteria promoted by mainstream popular consensus and media. Our goal is to assist ourselves and our community to maintain Focus and Clarity that we might emerge in Victory Together. It is now our responsibility to shake our sleeping consciousness so that We as a species can collectively experience a Sudden Awakening into Direct Realization. It will be done because it must be done.
Market Demographics
Marketing Grounds - Geographics: Within and by the very nature of this Collective as a Theater Production Company, we resourcefully maintain exibility for the access of a greater audience by The Collective's commitment to the Community of the People of The Greater Los Angeles Area who which are of high priority in this Collective. You can say that this region is our "targetdemographic," though this term is used loosely; We have much condence that by the intense focus of this Collective is with the hopes of future growth and the spread of the ideas within this Collective out for the Knowledge, Harmony, and Abundance for the people of California Republic and the surrounding global community. Social Media can now more closely connect every individual to a global community.
To Educate means bringing out what is within. We nd that the behaviors of our demographic to be much like our own. As Artists, we are always looking for new ways the express our message of Truth, and we only want people who have the cognitive capacity to appreciate such a message. Therefore (needless to say) Theatre-goers, are loyal customers. They have made a conscious choice on how they wish to be entertained, and have found that the more you meditate on the Art, the more information that is received from it. This is the very nature in the heart of every dedicated artist; The driving force that maintains loyalty from our market. Even educators encourage more (live performance) exposure for their students to energize their curriculum, which makes the call for theatre ONE OF HIGH FREQUENCY. They have found that artwork has a special kind of educational inuence on the human mind and it's curiosity.
The motivations behind creating works of art is very simple and well known. It has become a growing human desire to share experience through expression of one's self; and as many already know, Theatre-Arts concentrates various mediums of self expression (Visual, Musical, Language, even Martial Arts) to create an EPIC Live Theatre Performance that will not only Blow People's Minds but, as a result, open their eyes to NEW DOORS OF PERCEPTION, may be deeply moved and, through their own volition, will mindfully take responsibility upon themselves to Pay it Forward by Word of Mouth. The common phrase, a picture is worth a thousand words, explains this concept perfectly. This is but one of many natural mechanisms that are at the very core of Art Appreciation. What good is A TRUE AND BEAUTIFUL WORK OF ART if nobody has the capacity to appreciate it(If a tree falls in the forest....)? With this understanding, we can simplify our demographics, and know them to the extent of which we know ourselves (as Artists within a Collective). So then, what can we say about our 'demographic' that hasnt already been well known to everyone who considers themselves to be artists? Highly value the arts. Hi-level of education Constantly seeks exposure to and education of the arts Ages Vary (all walks of life)
Marketing Plan
So, how are we going to sell the tickets? We have meditated on this question for some time as well as other questions we must answer, such as, How do we compensate the crew and actors? In discovering the answer to the rst question, we have found the answer to the second. Allow me to elaborate: The initial projected ticket value was set at 15 dollars, which would GUARANTEE a substantial return on the entire production investment, even at a 50% attendance rate per show. In a 98 seat theatre, If we sold out every show for our projected six week run, the gross return would be $26,460. At 50% attendance the gross return would be $13,230. Projected production cost: approx. - $9,000. This means that at 50% attendance we would make a Prot of nearly 50%. Now although this is considered an excellent prot margin, it doesnt produce the dividends that allow us to pay our actors and crew. Although this is not a major problem, as most of the actors and crew are happy to volunteer their time to the arts, we here at The Theatre of Doors want to provide a medium for one to ourish with artistic integrity, AND also have the ability to benet nancially from their work. Now for a bit of marketing innovation: We believe the best way to boost ticket sales is to put the incentive in the hands of the artists as ticket vendors. We believe that the focus, faith and value we nd in ourselves and our production is HIGHLY MARKETABLE, and that paying a commission to the cast and crew as ticket vendors would be an action to prove that. Now this can be done at no cost to the theatre, simply by adding a 5 dollar commission to the cost of each ticket. The faith the vendors/actors/crew members have in themselves and in their production is displayed in their desire to sell the tickets which now have, attached, a nancial incentive to them. The result is that the tickets will be sold at a higher cost, and the vendors, who are now further motivated by the commission incentive will have a greater desire to sell tickets. Selling tickets has now become a protable enterprise for ANYONE who is a part of the production, and the higher cost of the ticket is balanced out by providing the purchaser with an experience of tremendous artistic value with a matching production value.
most ticket sales would earn a 100 Now for a little clarication: Firstly: the vendors will always have the option to waive their commission while selling a ticket, and collect 15 dollars instead of 20 per ticket, so long as the 15 is delivered to the theatre treasury. With this option they now have some bargaining power. Secondly: bonuses for high ticket sales would add a competitive edge to boost ticket sales even further, i.e. 100 ticket sales would earn a 100 dollar bonus, Thirdly: returning patrons with a ticket stub could purchase another ticket for 15 dollars instead of the requested cost of 20. This would help promote returning to see the show a second time, or the ability to purchase a ticket as a gift for someone else at a lower cost. Which brings us to our next point. dollar bonus. Adding 2 or 3 bonuses to be earned or competed for would be a slight and marginal cost that would have a profound effect on ticket sales.
Interesting Facts:
1. With a cast of over 20, each actor would have to sell less than 5 tickets per show in order to fill every seat. 2. Including a crew of 10 and 5 at management, every person involved would have to sell less then 3 tickets per show in order to sell out. 3. By providing each vendor the incentive to profit from vending tickets, selling less than 50% percent of our tickets becomes a near impossibility, and anything over 35% is a profit. 4. The option to buy tickets directly from The Theatre of Doors gives the organization the opportunity to make a maximum profit from each ticket sold directly, instead of through a vendor. 5. By focusing on these opportunities the problem shifts from being able to sell the tickets to being able to sell the tickets before the show sells out! The question is then, Who will profit most? The answer: Those who took the initiative to sell tickets.
PRODUCTION COSTS:
PRODUCTION RIGHTS At $100 per performance and for 18 shows. LIGHT DESIGN AND PRODUCTION Including equipment rental, design, installment, and operation. COSTUMES Including design, creation, maintenance, or rentals. STAGE CREATION Including design, materials, and construction. SPACE RENTAL 16 weeks: 1726 N. Spring st. Los Angeles, California, for rehearsals and performance. PRODUCTION MANAGEMENT Including Production Manager, Production Designer, Director, Stage Manager, Sales Coordinator. THEATRE SEATING Estimated at $10 per seat. SET DRESSING Including furniture, paint, props, dressings, backdrops. VARIOUS THEATRE ACCESSORIES Including curtains, lobby sofas and decor, intermission refreshments. TOTAL PRODUCTION COST: $1,800 $1,200
$800
$1,200
$2,800
$2,000
$980
$600
$1,000
$12,380
$3,600 RETURN
The Cast:
Stage Manager: Arthur Guerrero Production Manager: LaCreatia Wilson Marketing Management: Patrick Moore Jeanette Perez Production Design: Destiny Haddox Construction Management: Manny Produced by Patrick Moore Jeanette Perez Daniel Roxburgh Emanuel Rose Arthur Guerrero
Jim Cox Gayle DeCosta Michelle Stratton Martha Velazquez Hank Mastermaker Concetta DeLuco Daniel Roxburgh Kelly Renee Miller
Russ Andrade Michael Palma Kimberly Turner Joseph White II William Goldman Alina Chorna Shalonda Shaw Jackie Solis
Orion Moya Haig Khatchikian Richard Mason John William Alicia Marie Troy Michael Derek Workman Christopher Judd Bryan Diaz Ryan black-ops Hale
__________