University of Mumbai- Dept.

of Statistics Questionnaire MARKET SURVEY ON SOFT DRINKS

1. Which brand do you think of when you hear the word SOFT DRINKS? 1. _____________ 2. ______________ 3. ______________ 2. Which soft drink do you usually consume? (Tick only one)

Pepsi Coca-cola Thumbs Up 7up Limca Others

3. How many times do you buy soft drinks?

Sprite Mirinda

Mountain Dew Fanta

Daily Once in week 200ml

Twice in week 3 or more times a week

other

4. How much quantity of soft drinks do you usually buy?

300ml 355ml (can) 500ml (pet bottle) 1.5L 2L No, I usually switch over
____________________________

5.a) Do you stick to your brand or do you usually switch over?

Yes, I stick to my brand

5. b) what is the reason for switch over?

6. What do you like the most in a soft drink?

Fizz

Taste

Packaging and design Refreshing Other __________

7. What do you dislike the most in your soft drink?

Chemicals used Fizz Cost factor Packaging and design other________________________

8. Rank the following soft drinks from 1 to 10 (1 being the best) Pepsi CoKe Thumbs up Sprite Mirinda Mountain Fanta Dew 7up Limca Other (specify)

9. Tick only once each of these factors on basis of their importance in influencing your decision to buy Soft drinks Factors 1.Very imp 2.Imp 3.Neutral 4.Not imp 5.Not at all imp

Affordable Price Taste Fizz Flavor Packaging &design Brand value/Brand name Availability & convenience Frequency of ads Celebrity Endorsements Promotion schemes/discounts Cleanliness of can/bottle Calories/ Sugar content

10. For each of the factors give scores out of 5 for the soft drinks you have used on the following scale. ( 1-lowest score.5-highest score) (Please fill all the cells) factors Fizz Flavor Taste Brand Value Packaging and design Price Pepsi CoKe Thumbs up Sprite Mirinda Mountain Dew Other (specify)

11.a) To what extent are you satisfied with youre the current brand of soft drink on the basis of following parameters? (1-not at all satisfied 2-unsatisfied 4-satisfied 5-very much satisfied) Factors Fizz Flavor Taste Brand Value Packaging and design Price 3- neutral

11. b)How much importance do you give to the following parameters when it comes to buying a new brand of Soft Drink? (1-not at all important neutral 4- important Factors Fizz Flavor Taste Brand Value Packaging and design Price 2-not important 35-very important) Importance level

Satisfaction level

12.Please tick in the box according to your preference (strongly agree) A car is a necessity rather than luxury. I go for exercising (gym or leisure sports) regularly I go to a restaurant regularly I go for movies regularly I visit art galleries and museums regularly I feel foreign products are always superior in quality Take public transportation daily I visit parlour/spa regularly (agree) (neutral) (disagree) (strongly disagree)

I prefer to use email than writing a letter I always buy quality products I frequently go out on weekends I prefer fast food &ready to use food I think twice before buying anything A computer is a necessity rather than luxury I feel that reputation of the company whose product I buy should be good Advertisement play an imp role in decision making

Personal Details
1 .Age: 2.Sex : Less than 19 Male 20-30 31-40 Female Less than 10000 11000-20000 41000-50000 Graduate 21000-30000 above 50000 P.G & above 31000-40000 41-50 above 50

3.Monthly Family Income :

4.Qualification :

SSC

HSC

Other_____________

5.Occupation:

Self Employed Pensioner

House wife Unemployed

Govt. Employed

Private Job

Student

Other _________________

THANKYOU FOR YOUR CO- OPERATION