Professional Documents
Culture Documents
Gaurav Verma
Contents
a) b) c) d) e) Introduction Key advantages of eMail Campaign Email Samples Reporting features Commercials
Submitted to:
Pritpal Singh
Submitted by:
Gaurav Verma
email: vermag@gmail.com mobile : +91 9717004624
Dated:
27th May 2011
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proposal
Gaurav Verma
Introduction
Email Campaigning is one of the most powerful tool available to businesses of all types and sizes to aggressively engage with existing & prospect customers. No matter how you define success, you can achieve outstanding results with email Campaigning while investing only a small amount of time and an even smaller amount of money.
Benefits
Businesses engage in email Campaigning because it works. And works well. Here are the numbers... 72% of respondents to an Econsultancy survey in early 2011 described email's ROI as excellent or good. (reference). According to research conducted by the Direct Marketing Association, email Campaigning was expected to generate an ROI of $42.08 for every dollar spent on it in 2010. As such, it outperforms all the other direct marketing channels examined, such as print catalogs (reference). The ForeSee Results 2010 report on the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits. The biggest influence was familiarity with the brand (reference). A MerchantCircle survey of over 8,000 local business owners in the US found email Campaigning cited by 35.8% as a Top 3 most effective Campaigning or advertising method. Only social network profiles and search engine marketing scored higher (reference). In Datran Media's 2010 Annual Campaigning & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result (reference). The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter campaigning are considered the second-most effective tool for generating conversions, just behind SEO (reference).
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proposal
Gaurav Verma
What's "permission"?
Responsible email campgain is based on the idea of permission. This is a complex issue. Essentially, you need an email address owner's permission before you can send them a commercial email. If you don't have this permission, then the recipients of your mail may well regard your message as spam; unsolicited commercial (bulk) email. You do not want to send spam! If you are accused of sending spam, then you may find your email accounts closed down, your website shut off, and your reputation in tatters. In some parts of the world, you may even be breaking the law. Some examples of permission: 1. When a prospect customer sign up for an event or while attending signs your visitor book/log. 2. Is a registered user from social media (facebook, twitter etc.) 3. Has subscribed to your blog 4. Or sign up at any of the outlet/institution selling your product by saying he want to know more about your product/updates 5. Your customer buys something from your online store and also ticks a box marked "please send me news about product updates via email". You now have "permission" to send that person product updates by email, provided you also give them the opportunity to rescind that permission at any time.
Gaurav Verma Mobile: +91-9717004624 Email: vermag@gmail.com web: www.gauravverma.co.in Page 3 of 7
proposal
Gaurav Verma
eMail Samples
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Gaurav Verma
Reporting Features
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proposal
Gaurav Verma
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Gaurav Verma
Commercials
Description eMail Service cost on www.mailchimp.com For 2000 subscribers and 12000 emails a month* Service setup and List Setup (contacts imports) (One time) Single template design for multiple Campaigns Single eMail design, relaying and report generation Monthly List management cost Subscribers form on www.fratelliwines.in (one time) Costs Free Rs.2000 Rs.5000 Rs.1000 Rs.3000 Rs.4000
* If we go for higher volume of contacts and emails per month then we require to buy the Pro plans from www.mailchimp.com and its charges would be on actual.
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