Introduction

Online marketing or internet marketing is a relatively new, but rapidly expanding and fundamentally important aspect of strategic implementation. Indeed in many organizations, it may be regarded as a functional aspect of marketing strategy and certainly of the business model. Final Touch Inc considers online marketing very different from ordinary business marketing and brings six categories of organic benefit: costs are reduced, capability is increased, communications are refined, control is enhanced, customer service is improved and competitive advantage may be achieved depending on the competitors reaction.

Online Marketing
Internet marketing, also known as web marketing, online marketing, webvertising, or emarketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing. Since the Internet has now become a primary tool for the delivery of information, businesses of all sizes are using online marketing to increase awareness of their company's goods and services.

In its simplest form, the term online marketing refers to using the power of Internet advertising to generate a response from your audience. Also known as Internet marketing or web marketing, online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business-to-business model.

Why Online Marketing?

The value of online marketing is higher than ever as more consumers make use of the Internet when shopping. When in search of affordable solutions from experts in the field, Smart SEO is the leading Smart Agency. No matter how large or small your business needs, the Smart SEO team can connect you with the online marketplace with a multi-level approach to your advertising needs. The many online marketing opportunities youll find here will allow you to connect with a target market locally, nationally, or internationally. Making the right marketing decisions will involve expert advice from Australias leading Smart Agency.

The Top 10 Reasons Why Online Marketing Dominates Traditional Advertising?

Online marketing has become the most successful method of advertising for any kind of business on the planet during the last decade. It is lightning fast and can promote your business to thousands of potential customers daily. As marketing is a primary factor for a long and successful business, the internet facilitates this process in a way that will ensure the maximum exposure to what you are offering. Traditional marketing is becoming more expensive and slower to produce results. It also requires much more time and effort. It often has to be done by many employees and is restricted by many barriers and regulations which make it hard to get the most beneficial results. Then along comes the internet as it makes the entire globe seem like a short alley rather than a large city where you can reach customers overseas in a matter of seconds. Online marketing is superior to traditional ways of marketing in almost every aspect, and here we list the top 10 reasons online marketing dominates traditional advertising. 1. SPEED facilities are slow or down and cannot be accessed immediately. In such cases it becomes frustrating and clients may just decide to shop at the local stores instead of waiting for the connection to resume. Email marketing campaigns are fast, targeted, cost-effective, highly efficient method of marketing your business. They reach a lot of customers in the shortest time. Traditional mail marketing can take months and a lot of money and effort to generate results. 2. GEOGRAPHICAL RESTRICTIONS The whole globe can be your customer base when you are marketing your business online, as the internet reaches almost every house on the planet. On the other hand, you are often restricted to local customers from a smaller geographical area when you market offline.

3. MARKETING EFFECTS

Online marketing is based on pull marketing effects, which means that online customers come across your website when they are looking for similar products of yours. While offline marketing is based on push marketing effects, which means you have to introduce your business to every single customer that come into your location. 4. SALES PROCESS When your business is marketing online, you can make a sale in a matter of seconds; where the customer chooses what product or services they wise to buy, they move to the check out page, pays for the product or services on a secure page, and then receives their purchase. Offline advertising is very different as the selling process is very complex and requires a lot of effort and persuasion and sometimes can't be completed after all. 5. HOURS OF OPERATION Your website is self-managed and requires you only to make few changes, and after that it can operate non-stop and can be selling products or services while you are sleeping. Offline stores are restricted to the human active times, this means you open in the morning and close in the evening and you can't make a sale while you are closed. In other words, the offline selling process has a shorter sales life than the online one. 6. COST OF MEDIA If you want to make a commercial on TV or radio or a newspaper, you will pay a fortune. While online marketing allows you to make a short video or audio commercial and submit it thousands of media communities and it will cost you next to nothing. 7. LIMITED ADVERTISING LIFE SPAN When you post an ad online about your business or website, with an article for example, it can be online forever and the place where the ad occupies will be untouched for a long time. On the other hand, offline ads can be only active for an agreed-upon period of time and then it will be replaced. 8. COST PER CUSTOMER These costs are reasonably low with online marketing but relatively high with offline forms of advertising. They are simply the costs incurred to generate potential customers for the business. 9. CUSTOMER SUPPORT With one email you can solve all your customer problems and concerns. This process is much more time consuming and require more effort offline. 10. ONGOING MARKETING INFORMATION

It is very easy and only takes a few seconds to collect all the information and data about every aspect of your business when you market online. Offline information and data are stored within piles of documents, where it requires a squad of employees to collect the required information. As you can clearly see, online marketing is far superior to traditional forms of marketing. Online marketing is all about saving you money, time, and effort; yet brings you the required results you seek and most of the time exceeds your expectations.

Benefits of Online Marketing

Benefits to Consumers: (1) Convenient customers can shop 24 hours a day from anywhere without going to the store physically. (2) Interactive & Immediate consumers can interact with the seller's site to find the information, products, or services they desire, then order or download them on the spot. Benefits to Marketers: (1) Customer Relationship Building companies can interact with customers to learn more about their needs and to build customer databases. (2) Reduce Costs & Increase Efficiency avoid the expense of maintaining a physical store, costs of rent, insurance, and utilities. Digital catalogs cost less to produce than printing and mailing paper catalogs. (3) Greater Flexibility unlike a paper catalog whose products and prices are fixed until the next printing, an online catalog can be adjusted daily or even hourly, adapting product availability, prices, and promotions to match changing market conditions. (4) Access to Global Markets The Internet is a global medium, which allows buyers and sellers to click from one country to another in seconds.

Advantages And Disadvantages Of Online Marketing

1. Reduced Cost The starting cost of online marketing is only a fraction of the thousands of dollars that Yellow Pages, television and radio ads cost. For example, you can get a free listing on Google Local that will be just as effective as a costly online Yellow Pages ad. In addition, while traditional ads may only run for a short time, a search engine optimization campaign can deliver long-term results. You can also save money with online Pay-Per-Click advertising where it is easy to experiment with small ad volumes until you perfect your strategy and then expand your marketing budget when you are assured of a positive sales return. 2. Everything Is Measurable

When you place an ad in the newspaper or a magazine, it can be difficult to assess the direct sales impact for your business. With online marketing, everything can be tracked and illustrated in detailed graphs that illustrate traffic growth, leads and sales conversions from your specific search marketing campaigns. Using a free traffic analysis tool like Google Analytics it is easy to calculate your return on investment (ROI) so you can appreciate the excellent value generated from your online marketing budget. 3. Brand Engagement In the crowded market, you need to establish and maintain positive brand awareness and client loyalty. Apart from word-of-mouth and leveraging your personal relationships with your established clients, a website is the most important marketing tool a business can have. A regularly updated website with well-written content that maintains peoples interest is essential to showing people exactly how your business is distinctive and how you offer the best value to your clients. 4. Demographic Targeting The degree to which an online marketing campaign can target and measure the response from specific demographics and regions is often astonishing to business owners who normally use traditional media. New demographic prediction and online advertising platforms allow you to specifically target the specific consumer demographics most likely to buy your products. In particular, if you want to target young people between the ages of 16-30, youll need an online marketing strategy to reach them where they spend the bulk of their time: On the Internet and on social media sites. 5. Real-Time Results With online marketing you dont have to wait weeks to see a significant boost in your business. With a paid search marketing campaign you can experience real-time results that enable you to fine-tune your marketing message to achieve your desired effect. If your marketing strategy isnt working effectively, real-time monitoring tools allow you to easily pin-point exactly where you are going wrong. 6. Easily Refine Your Strategy Using online marketing analytics and tracking tools you can test conversion rates at a fraction of the cost of a traditional media campaign. Online marketing levels the playing field and allows savvy small businesses to compete in competitive niches that previously would only be open to large corporations and their massive marketing budgets. If your marketing strategy is not bringing in the return on investment (ROI) that you desire, you can work to perfect it without having to launch an expensive new campaign as would be required with most traditional media outlets. 7. Long-Term Exposure

The benefit of an organic search marketing campaign that optimizes a website for specific keywords is that you will achieve a long-term return on your investment. Once your websites visibility is well-established with search engines, it is easy to do regular low-cost maintenance of your strategy. The early adopters of new online marketing platforms like social media marketing will have a significant head start over their competition. 8. Product Information Todays savvy consumers want to compare reviews and opinions of friends, trusted bloggers and industry experts before they make a decision. If you can provide quality, linkable information that is what people are looking for, then the next step of converting users into paying clients can be very easy. With social media networks like Facebook and Twitter re-enforcing the value of positive word-of-mouth exposure, trust is more important than ever in the marketing field. 9. Less Intrusive Most savvy consumers dislike intrusive traditional marketing methods like direct mailing, print ads and television advertisements. When someone buys a newspaper or magazine, they want to read interesting articles not be bombarded with irrelevant ads. While mediums like television can still be useful for maintaining awareness of large corporate brands, it is not an effective medium for most small and medium-size businesses. With online marketing, you can target consumers precisely when they are searching for products and services that your business can provide. 10. Holds Their Attention When people read the newspaper or a magazine they may scan over the advertisements beside the article but there is no way to engage their attention. With online marketing you can encourage them to take action, visit your website and read about your products and services which results in vastly increased stickiness of your marketing message. Online Marketing is the buzz word today. It also has following advantages.

One to one approach-The targeted consumer is browsing alone so the promotional message reaches him personally. This is used in search engine Marketing where advertisements are based on search engine results. Cater to specific interests-Online Marketing and geo-marketing is a form of Marketing that appeals to specific interests and tastes rather than a broad demographic. Online marketers can cater to markets segmented according to age, gender, geography and other general factors by advertising in specific websites. Geo- marketing: One can deliver different content according to geographical location, IP address, ISP of the customer.

Different content by choice- The consumer can exercise his or her choice of information Relatively inexpensive- Online Marketing costs minimum compared to other media like print and TV. There is no need to spend on physical premises. It involves a fraction of the traditional advertising budget. Global business- At the click of a mouse, reach out to a global audience Measuring statistics is easy-Nearly all aspects of online Marketing program can be traced, measured and tested. Advertisers can use a variety of means like Pay per impression, Pay per click, pay per play or pay per action.

Disadvantages
Every business has its own services to offer or products to sell. And since online marketing will help business owners gain profits online easily, this could be the reason why most of business owners, especially those small business owners, adopted the online marketing hype. However, just like any other business plans, online marketing has its own share of disadvantages. 1. The Internet is still regarded as a source of information gathering for the majority of your customers. Of the number of visitors to your site, the vast majority of visitors who are motivated to buy will do so in person. Many people prefer the live interaction when they buy. If you have a small business with one location, this may deter customers from buying. 2. Speaking of online marketing, you will find that there is a lot to learn. You may have to spend a good couple of months just learning the basics to get your business off the ground. Not only will you have to know how to create good content and put it up online, but you will also need to know how to market your content. 3. Wide array of service or product competition is out there on the Internet. Remember that you are not the only person who offers the service or sell your products. There are many online business owners who sell the same products you do. In a word, there are many other disadvantages of online marketing. Its important for you to consider each when creating your online marketing strategy. Each of the disadvantages can be overcome, but only if you view the customer experience from the eyes of your customer, not as an online marketer. Following are some disadvantages of e-Marketing:

Dependability on technology Security, privacy issues Maintenance costs due to a constantly evolving environment Higher transparency of pricing and increased price competition Worldwide competition through globalisation

Although dialup connection services appear to be on the way out, mobile devices have taken over as broad bands weaker cousin. The more limited connectivity and reduced hardware performance require businesses to similarly temper their online multimedia marketing extravaganzas to cater to this massively pervasive medium. A balance must be struck between catering to the PC based platforms and mobile devices. Many companies, as a way of dealing with this dichotomy, release their own stripped-down applications for mobile devices so the user can experience a similar level of presentation without the problems that occur when a limited capacity device struggles to cope with broadbandfocused material. Another disadvantage of online marketing is the consumer cannot gain first hand experience of a physical product before he or she buys it. For example, you cannot try on a sweater you buy online. Many companies combat this shortfall by employing rigorous return policies and in-store pickups. Security issues are also a concern for many online consumers. The transfer of personal information over the internet is ripe for exploitation by unscrupulous merchants who can sell or give your information to other companies. Generally, the bigger and more wellknown the company, the lesser the security risk. Online marketing has become the storefront process for many of the worlds largest companies. In this current climate of connectivity, any company without an online presence may as well not exist. To many, it is by far the most important part of their marketing strategy. Online Marketing refers to marketing of your product or service over the internet. Online Marketing allows you to promote your products and services online at a fraction of the cost of traditional advertising. Online Marketing involves creation of a strategy suitable to your websiste to promote your business online. It binds together creative and technical aspects of the internet including design, development, advertisement and sale. Online Marketing involves different business models. One is direct selling to buyer, another by generating leads to websites and even a model called affiliate marketing in which product is developed by one person and sold by another with an arrangement for profit sharing.

List of online marketing companies in Bangladesh

Automobile

Aftab Automobiles Bangladesh Machine Tools Factory

Airlines

Best Air Biman Bangladesh Airlines Bismillah Airlines GMG Airlines Regent Airways United Airways

Conglomerates

Ananda Group Beximco Dragon Group Navana Group Square Group of Industries Transcom Group Zaman Group of Industries

Chemical

ASM Chemical Industries BASF Bangladesh Limited

Electronics

Grameen Shakti Rahimafrooz

Financial

National Bank Limited Agrani Bank BRAC Bank Credit Rating Information and Services Limited (CRISL) Dhaka Bank Limited Islami Bank Bangladesh Ltd IFIC Bank Limited Janata Bank

Prime Bank Limited Pubali Bank Rajshahi Krishi Unnayan Bank Rupali Bank

Real estate

Eastern Housing Limited

Media

ATN Bangla Banglavision Impress Telefilm Ltd. / Channel i NTV Prothom Alo RTV The Daily Ittefaq

Pharmaceutical

Beximco Pharmaceuticals Ltd Incepta Pharmaceuticals Limited Square Pharmaceuticals Ltd. Bangladesh The ACME Laboratories Ltd

Shipbuilding

Ananda Shipyard and Shipways Bangladesh Shipping Corporation Khulna Shipyard Ltd. Western Marine Shipyard

Sugar

Shyampur Sugar Mills

Telecommunications

Banglalink Citycell Grameenphone

Robi Teletalk

Textile

KDS Group, Chittagong Pride Group

Utilities

Banglalion Power Grid Company of Bangladesh Qubee Regent Power Limited United Communication Service