TECHNOLOGY

ENGINEERING

SCIENCE

ESSENTIALS
MORGANTOWN, WV
Open to all WVU PhD students

ENTREPRENEURSHIP
JUNE 4-6, 2012
A program for PhD students and professionals in the disciplines of science, technology, engineering, and mathematics

PROGRAM BENEFITS
Build a solid foundation in management and leadership Learn how to start your own science and technology business Enhance your communication skills Learn to discern if an idea is ripe for commercialization Learn how to write an effective business plan Learn how to plan and manage a budget and work ow for results Network with students and business professionals in the science and technology elds

SCHOLARSHIP OPPORTUNITIES
Eighteen full scholarships are available to cover the program cost of $1100. Students must complete the enrollment form by April 20, 2012 to be considered for a scholarship.

CONTACT
West Virginia University College of Business and Economics Center for Executive Education PO Box 6528 Morgantown, WV 26506

Martina Bison-Huckaby, Director martina.bison-huckaby@mail.wvu.edu 304-293-7926 Anita Davis, Assistant Director anita.davis@mail.wvu.edu 304-293-7963 Lisa Poling, Program Specialist lmpoling@mail.wvu.edu 304-293-7961

SPONSORED BY the Ofce of Graduate Education & Life

MATH

OPENING KEYNOTE: INNOVATION: IDENTIFYING & ANALYZING ENTREPRENEURIAL OPPORTUNITIES THE TECHNOLOGY VENTURE
Explore the technology transfer process and how to determine appropriate markets for commercialization Review intellectual property law and ownership issues Examine producing vs. licensing, nancing options and exit strategies

LEADERSHIP & TEAMBUILDING

Understand the difference between managing and leading, crucial in becoming an effective leader Learn how the changing dynamics of the workplace impacts a leaders focus on how to get results from their team of employees, without losing sight of big issues Understand and capitalize on individual approaches to group interactive processes, the foundation to innovate, solve problems, produce and compete at the speed of change, and ultimately, the continued success of leading high performance teams

BUILDING A BUSINESS & MARKETING STRATEGY

Discover the intricacies of how business components interrelate and form a successful, sustainable, and contemporary business strategy Study and implement the tactics of competitive advantage, understand stakeholders perspective and needs, a comprehensive marketing strategy and the effective marshalling of resources, budget and capabilities

THE FINANCIAL PLAN

Prepare to analyze the various cost-bene t tradeoffs of management choices that entrepreneurs have to make on a daily basis Evaluate the nancial planning process to best manage scarce resources, evaluate the employee performance incentives and link those incentives to the additional costs and bene ts

WRITING AN EFFECTIVE BUSINESS PLAN

A great business plan should tell a cohesive story about the core idea of your business and serves as a reference manual in bringing your product or service successfully to market Learn advanced techniques in creating business objectives and goals, build a new vision for the business, how to de ne your target market, and develop products or services to t that market

PITCHING
The pitch is the manner in which you present and sell your idea to venture capitalists, banks, and other potential investors Create the perfect pitch using relevant and compelling data that validates your business assumption to win support of investors

CLOSING KEYNOTE: THE GLOBAL MARKET

ENROLL NOW
Enroll online at execed.wvu.edu/stem
or contact Lisa Poling at (304) 293-7961 or by email at lmpoling@mail.wvu.edu