Assignment On

Development of a store planogram using concepts of merchandise profit Objectives and display logic and a Merchandise Manual

Submitted By GARIMA CHAUHAN

Under the Supervision / Guidance of Assoc. Prof. Binaya Bhusan Jena

Submitted To

Department Of Fashion Management Studies National Institute Of Fashion Technology Ministry Of Textiles, Government of India Opp. Campus 7 KIIT University,IDCO Plot no. 24 Chandaka Industrial Estate,Patia Website: www.nift.ac.in 2012

A Planogram The planogram is a visual diagram, or drawing, that provides in detail where every product in a retail store should be placed. These schematics not only present a flow chart for the particular merchandise departments within a store layout but also show on which aisle and on what shelf an item is located. A planogram should also illustrate how many facings are allocated for each SKU.

Commonly used Practices

Identify the purpose: Decide what you are making the planogram for, whether for a store or for your home. Also, decide what will be going on the shelves or display you are outlining Set the scene: Begin by drawing the backdrop, the display case or shelf that the items are to go on. Draw it as accurately as possible so it can be used literally as instructions for organizing your shelves Organize the items: Decide where you want the products or items to go using shapes that share the actual items dimensions and form. Experiment with different ways of arranging the objects so that they fit as best as possible and will be easily seen Add visuals: Although optional, using pictorial representations of the objects will give you the complete feel of what you've arranged. It will also allow anyone you share it with to imagine the display Use it: Now that you've completed your planogram, use the diagram to create the life size display. Since all of your dimensions are accurate, you should not have to worry about whether or not everything will fit as you envisioned it; you know it will all fit together perfectly.

Planogram of a cosmetic store: Brand name: Panache Depth and breadth Make-Up- Blusher Bronzer Brushes & Accessories Concealer Eyeliner Eye Shadow Foundation Lip Gloss Lip Pencils Lipstick Mascara Nails Powder Skin Care-After Sun Body Care Cleansers & Toners Eye Care Masks & Refiners Moisturizers Repair Self Tan Sensitive Skin Sun Care SPF

CATEGORY: O CLEANSERS / TONERS O EYE CARE O HAND & BODY O MAKEUP REMOVERS O MASKS / EXFOLIATORS O MOISTURIZERS O PROBLEM SOLVERS O REPAIR SERUMS O SENSITIVE SKIN O SUN / SUNLESS BY FUNCTION O YOUTH-INFUSING HYDRATION O PROTECT / PREVENT / FIRST SIGNS OF AGING O EVEN SKINTONE O ANTI-WRINKLE O LIFTING/FIRMING O RADIANT HEALTH O FIND YOUR REGIMEN

COLLECTIONS O ADVANCED NIGHT REPAIR O DAYWEAR O ILLUMINATOR O RESILIENCE LIFT O SERUM EXPERTS O NUTRITIOUS Colours Of nail paints Available:

Colours of Lipsticks available:

Sizes

STORE LAYOUT The Front panels will be placed in such a way that the store space is maximized. Merchandise display will be kept in line with the different age groups targeted and the products related to them colourwise.
The 'ABC analysis' is a business term used to define an inventory categorization technique often used in materials management. It is also known as Selective Inventory Control. it stands for Always Better Control. Policies based on ABC analysis: A ITEMS: very tight control and accurate records B ITEMS: LESS TIGHTLY CONTROLLED and good records C ITEMS: simplest controls possible and minimal records The ABC analysis provides a mechanism for identifying items that will have a significant impact on overall inventory cost, while also providing a mechanism for identifying different categories of stock that will require different management and controls. The ABC analysis suggests that inventories of an organization are not of equal value. [2] Thus, the inventory is grouped into three categories (A, B, and C) in order of their estimated importance.

Store design

New arrivals

Make-Up- Blusher T a n Care SPF Eye SCarer e l f

lugg age

Bronzer Body Care Moisturizer s Skin

Foundation

Visual communication
Seating arrangement Makeup rooms

Statues for promotion

Eye Shadow

Concealer Eyeliner

Sketch:Front panel maximise the space and merch display...kepping revenue n profit in mind.... Box type... supplier provides daLip Pencils Lipstick plngram Mascara u manage ur inventory....80:20 formula... ABC analysis...always better control...hw disply : profit... Nails Masks & Assortment price range....wat is fast moving wat is not... Refiners Sspd... store space....per dayssales...money/sq. Feet Lip Gloss Upscaling...eg. appare + accessories... Statues for promotion
Entrance Counter

MERCHANDISE MANUAL:

PRODUCT CLEANSERS / TONERS EYE CARE HAND & BODY MAKEUP REMOVERS MASKS / EXFOLIATORS CLEANSERS / TONERS

BY CATEGORY DESIGNS 6 8 3 2 4 12

COLOR 6 11 8 10 6 7

O O O O O O

BY FUNCTION DESIGNS PRODUCT 3 PROTECT / PREVENT / FIRST SIGNS OF AGING 4 EVEN SKINTONE 2 ANTI-WRINKLE 3 LIFTING/FIRMING 8 RADIANT HEALTH 12 FIND YOUR REGIMEN COLLECTIONS DESIGNS PRODUCT 5 ADVANCED NIGHT REPAIR 8 DAYWEAR 7 ILLUMINATOR 5 RESILIENCE LIFT Miscellaneous DESIGNS 12 15 10 4 5 3

COLOR 3 3 5 6 9 8

O O O O

COLOR 7 6 6 12

PRODUCT Eye Care Masks & Refiners Moisturizers Repair Self Tan Sensitive Skin

COLOR 10 8 9 12 8 4

BODY CARE PRODUCT CLEANSERS / TONERS EYE CARE HAND & BODY MAKEUP REMOVERS MASKS / EXFOLIATORS CLEANSERS / TONERS FUNCTIONAL PRODUCT Eyeliner Eye Shadow Foundation Lip Gloss Lip Pencils Lipstick Mascara Eyeliner OFFICE WEAR PRODUCT Body Care Cleansers & Toners Eye Care Masks & Refiners FOOTWEAR PRODUCT Eyeliner Eye Shadow Foundation Lip Gloss TOTAL NO OF ITEMS 150 100 175 150 TOTAL NO OF ITEMS 300 175 250 150 TOTAL NO OF ITEMS 120 130 200 150 100 350 TOTAL NO OF ITEMS 100 250 150 100 350 275

TOTAL FLOOR SPACE

: 5000 SQ FT

TOTAL FLOOR SPACE FOR PRODUCTS: 3000 SQ FEET

TOTAL FLOOR SPACE ALLOCATION DEPARTMENT WISE ETHNIC WEAR CASUAL WEAR OFFICE WEAR FOOTWEAR ACCESSORIES 1000 SQ FT 1500 SQ FT 1000 SQ FT 500 SQ FT 1000SQ FT

TOTAL FLOOR SPACE ALLOCATED FOR OPERATING ACTIVITIES BILLING COUNTER + MUSIC AREA TRIAL ROOMS BACK OFFICE ALTERATION ROOM DISPLAY AREA 1000 SQ FT 1000 SQ FT 1200 SQ FT 800 SQ FT 1000 SQ FT