FRONT PAGE

ACKNOWLEDGEMENT

I express my gratitude towards Prof. Rana Nayak, who gave me opportunity to complete my Research Project. I am also thankful to him for providing me his able guidance, valuable suggestions and for sharing his experiences with me without which this project may not have been successful. I would like to thank the staff of HDFC and ICICI Bank who provided me with the data and valuable suggestions to successfully complete my project.

CONTENTS 1. Objective 2. Research Methodology 3. Overview 4. Product Range 5. Savings Account 6. Loans 7. Credit Cards 8. Private Banking 9. E-Age Banking
10. Brand loyalty of HDFC in comparison to ICICI

11. Suggestion and Recommendation 12.Conclusion 13.Bibliography

14. Questionnaire

OBJECTIVE

1. To Study the customer perception about HDFC Bank 2. To Access the Brand Loyalty of HDFC in comparison to ICICI. 3. To assess the critical factors responsible for the success/ failure of banking products.

RESEARCH METHODOLOGY
Methodology includes the overall research procedures, which are followed in the research study. This includes Research design, the sampling procedures, and the data collection method and analysis procedures. To broad methodologies can be used to answer any research question-experimental research and non-experimental research. The major difference between the two methodologies lies in the control of extraneous variables by the intervention of the investigator in the experimental research. RESEARCH DESIGN A research design is defined, as the specification of methods and procedures for acquiring the Information needed. It is a plant or organizing framework for doing the study and collecting the data. Designing a research plan requires decisions all the data sources, research approaches, Research instruments, sampling plan and contact methods.

Research design is mainly of following types: 1. Exploratory research. 2. Descriptive studies 3. Casual studies EXPLORATORY RESEARCH The major purposes of exploratory studies are the identification of problems, the more precise Formulation of problems and the formulations of new alternative courses of action. The design of exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity. Descriptive research in contrast to exploratory research is marked by the prior formulation of specific research Questions. The investigator already knows a substantial amount about the research problem. Perhaps as a Result of an exploratory study, before the project is initiated. Descriptive research is also characterized by a Preplanned and structured design.

CASUAL OR EXPERIMENTAL DESIGN A casual design investigates the cause and effect relationships between two or more variables. The hypothesis is tested and the experiment is done. There are following types of casual designs: I. II. III. IV. V. VI. VII. B) After only design Before after design Before after with control group design Four groups, six studies design After only with control group design. Consumer panel design Exposit facto design DATA COLLECTION METHOD

PRIMARY

SECONDARY

Direct personal Interview Indirect personal Interview Information from correspondents Mailed questionnaire Question filled by enumerators.
Published Sources

Unpublished Sources

Govt.publication

Report Committees & Commissions Private Publication Research Institute

PRIMARY DATA These data are collected first time as original data. The data is recorded as observed or encountered. Essentially they are raw materials. They may be combined, totaled but they have not extensively been statistically processed. For example, data obtained by the peoples. SECONDARY DATA Sources of Secondary Data which I have used are given below: 1. Official Publications: Publications of the HDFC & ICICI or the by the corporate office of HDFC & ICICI. 2. Publications Relating to Trade: Publications of the trade associations, stock exchange, trade union etc. 3. Journal/ Newspapers etc.: Some newspapers/ Journals collect and publish their own data, e.g. Indian Journal of economics, economist, Economic Times. 4. Data Collected by Industry Associations: For example, data available with HDFC & ICICI. 5. Unpublished Data: Data may be obtained from several companies, organizations, working in the same areas. For example, data on HDFC & ICICI by magazines.

Data Collection Method

The following methods of data collection which I have used: (i) (ii) Observation Method Personal Interview

Observation Method:

This is the most commonly used method of data collection especially in studies relating to behavioral sciences. Accurate watching and noting of phenomenon as they occur in nature with regard to cause and effect or mutual relation is called observation method of data collection. Characteristics of Observation Method These are as follows: Direct Method: In observation method data is collected through direct contact with phenomenon under study. In this method sensory organs particularly eye, ear, voice are used.

Requires in-depth study: In this method, the observer goes to the field and makes the study of the phenomenon in an in-depth company to acquire data. Collection follows observation: In this method, the investigator first of all observes the things and then collects the data. Relationship between the cause and effect: Observation method leads to development of relationship between the cause and effect of the events. Scientific method for collecting dependable data: This is the most scientific method for collection of dependable data. Observations are planned and recorded systematically. There should be checks and balances on this methodology. Selective and purposeful collection: The observations are made with definite purpose. Collection of materials is done according to a particular purpose.

2. Interview Method Under this method of we collect data in HDFC & ICICI and face to face contact with the persons from whom the information is to be obtained (known as informants). The interviewer asks them questions pertaining to the survey and collects the desired information. Thus, the we collect data about the working conditions of the workers of HDFC & ICICI; we worked at HDFC & ICICI contact the workers and obtain the information. The information obtained are first hand or original in character. INTERVIEW METHOD The following are the main characteristics of interview method: a) It is close contact or interaction including conversation between the managerial level and Executives of HDFC & ICICI. b) The interview we took in the HDFC & ICICI, such as knowing the ideas and views of others.

INTRODUCTION

HDFC Bank Limited

The Housing Development Finance Corporation Limited (HDFC) was amongst the

first to receive an 'in-principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector, as part of the RBI's liberalization of the Indian Banking Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. Promoter HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain a market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

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Business Focus HDFC Bank's mission is to be a World-Class Indian Bank. The Bank's aim is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services in the segments that the bank operates in and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity and regulatory compliance. HDFC Bank's business philosophy is based on four core values: Operational Excellence, Customer Focus, Product Leadership and People. Capital Structure The authorised capital of HDFC Bank is Rs.450 crore (Rs.45 billion). The paid-up capital is Rs.282 crore (Rs.28.2 billion). The HDFC Group holds 24.2% of the bank's equity while about 13.1% of the equity is held by the depository in respect of the bank's issue of American Depository Shares (ADS/ADR Issue). The Indian Private Equity Fund, Mauritius (IPEF) and Indocean Financial Holdings Ltd., Mauritius (IFHL) (both funds advised by J P Morgan Partners, formerly Chase Capital Partners) together hold about 5.5% of the bank's equity. Roughly 27.5% of the equity is held by FIIs, NRIs/OCBs while the balance is widely held by about 214,000 shareholders. The shares are listed on The Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol "HDB".

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Distribution Network HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 455 branches spread over 207 cities across the country. All branches are linked on an online real-time basis. Customers in 90 locations are also serviced through PhoneBanking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centers where the NSE/BSE have a strong and active member base.

The Bank also has a network of over 1054 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders.

Management Mr. Jagdish Capoor took over as the bank's Chairman in July 2001. Prior to this, Mr. Capoor was a Deputy Governor of the Reserve Bank of India. The Managing Director, Mr. Aditya Puri, has been a professional banker for over 25 years, and before joining HDFC Bank in 1994 was heading Citibank's operations in Malaysia.

The Bank's Board of Directors is composed of eminent individuals with a wealth of

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experience in public policy, administration, industry and commercial banking. Senior executives representing HDFC are also on the Board. Senior banking professionals with substantial experience in India and abroad head various businesses and functions and report to the Managing Director. Given the professional expertise of the management team and the overall focus on recruiting and retaining the best talent in the industry, the bank believes that its people are a significant competitive strength.

Technology
HDFC Bank operates in a highly automated environment in terms of information technology and communication systems. All the bank's branches have connectivity which enables the bank to offer speedy funds transfer facilities to its customers. Multi-branch access is also provided to retail customers through the branch network and Automated Teller Machines (ATMs). The Bank has made substantial efforts and investments in acquiring the best technology available internationally to build the infrastructure for a world-class bank. In terms of software, the Corporate Banking business is supported by Flexcube, while the Retail Banking business by Finware, both from i-flex Solutions Ltd. The systems are open, scaleable and web-enabled. The Bank has prioritised its engagement in technology and the internet as one of its key goals and has already made significant progress in web-enabling its core businesses. In each of its businesses, the Bank has succeeded in leveraging its market position, expertise

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and technology to create a competitive advantage and build market share.

Business Profile
HDFC Bank caters to a wide range of banking services covering both commercial and investment banking on the wholesale side and transactional / branch banking on the retail side. The bank has three key business areas :a)

Wholesale Banking Services

The Bank's target market is primarily large, blue-chip manufacturing companies in the Indian corporate sector and to a lesser extent, emerging mid-sized corporates. For these corporates, the Bank provides a wide range of commercial and transactional banking services, including working capital finance, trade services, transactional services, cash management, etc. The bank is also a leading provider of structured solutions which combine cash management services with vendor and distributor finance for facilitating superior supply chain management for its corporate customers. Based on its superior product delivery / service levels and strong customer orientation, the Bank has made significant inroads into the banking consortia of a number of leading Indian corporates including multinationals, companies from the domestic business houses and prime Public Sector companies. It is recognised as a leading provider of cash management and transactional banking solutions to corporate customers, mutual funds, stock exchange members and banks. b) Retail Banking Services

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The objective of the Retail Bank is to provide its target market customers a full range of financial products and banking services, giving the customer a one-stop window for all his/her banking requirements. The products are backed by world-class service and delivered to the customers through the growing branch network, as well as through alternative delivery channels like ATMs, PhoneBanking, NetBanking and MobileBanking. The HDFC Bank preferred program for high net worth individuals, the HDFC Bank Plus and the Investment Advisory Services programs have been designed keeping in mind needs of customers who seek distinct financial solutions, information and advice on various investment avenues. The Bank also has a wide array of retail loan products including Auto Loans, Loans against marketable securities, Personal Loans and Loans for Two-wheelers. It is also a leading provider of Depository Services to retail customers, offering customers the facility to hold their investments in electronic form. HDFC Bank was the first bank in India to launch an International Debit Card in association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as well. The debit card allows the user to directly debit his account at the point of purchase at a merchant establishment, in India and overseas. The Bank launched its credit card in association with VISA in November 2001. The Bank is also one of the leading players in the "merchant acquiring" business with over 25,000 Point-of-Sale (POS) terminals for debit / credit cards acceptance at merchant establishments. The Bank is well positioned as a leader in various net-based B2C opportunities including a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc. c) Treasury Operations

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Within this business, the bank has three main product areas - Foreign Exchange and Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the liberalisation of the financial markets in India, corporates need more sophisticated risk management information, advice and product structures. These and fine pricing on various treasury products are provided through the bank's Treasury team. To comply with statutory reserve requirements, the bank is required to hold 25% of its deposits in government securities. The Treasury business is responsible for managing the returns and market risk on this investment portfolio. Rating HDFC Bank has its deposit programmes rated by two rating agencies - Credit Analysis & Research Limited (CARE) and Fitch Ratings India Pvt. Ltd. The Bank's Fixed Deposit programme has been rated 'CARE AAA (FD)' [Triple A] by CARE, which represents instruments considered to be "of the best quality, carrying negligible investment risk". CARE has also rated the Bank's Certificate of Deposit (CD) programme "PR 1+" which represents "superior capacity for repayment of short term promissory obligations". Fitch Ratings India Pvt. Ltd. (100% subsidiary of Fitch Inc.) has assigned the "tAAA (ind)" rating to the Bank's deposit programme, with the outlook on the rating as "stable". This rating indicates "highest credit quality" where "protection factors are very high". HDFC Bank also has its long-term unsecured, subordinated (Tier-II) Bonds rated by CARE and Fitch Ratings India Pvt. Ltd. CARE has assigned the rating of "CARE AAA" for the Tier-II Bonds while Fitch Ratings India Pvt. Ltd. has assigned the rating "AAA (ind)" with the outlook on the rating as "stable". In each case referred to above, the ratings awarded were the highest assigned by the rating agency for those instruments.

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Corporate Governance Rating The bank was one of the first four companies which subjected itself to a Corporate Governance and Value Creation (GVC) rating by the rating agency, The Credit Rating Information Services of India Limited (CRISIL). The rating provides an independent assessment of an entitys current performance and an expectation on its "balanced value creation and corporate governance practices" in future. The bank has been assigned a CRISIL GVC Level 1' rating which indicates that the bank's capability with respect to wealth creation for all its stakeholders while adopting sound corporate governance practices is the highest.

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ICICI BANK
ICICI Bank is India's second-largest bank with total assets of Rs. 3,997.95 billion (US$ 100 billion) at March 31, 2008 and profit after tax of Rs. 41.58 billion for the year ended March 31, 2008. ICICI Bank is second amongst all the companies listed on the Indian stock exchanges in terms of free float market capitalisation*. The Bank has a network of about 1,308 branches and 3,950 ATMs in India and presence in 18 countries. ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. The Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in Unites States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany. ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE). History ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity 18

offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE. After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transactionbanking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast

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talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity.

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PRODUCT & SERVICES OF HDFC WITH ICICI BANK

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Savings, Fixed Deposits, Current and Demat Accounts Savings Account: Apart from the usual facilities, you get a free ATM Card, Inter branch banking, Net Banking, Bill Pay, Phone Banking, Debit Card and Mobile Banking, among others.

Bank Preferred a preferential Savings Account where you are assigned a dedicated Relationship Manager, who is your one-point contact. You also get privileges like fee waivers, enhanced ATM withdrawal limit, priority locker allotment, free Demat Account and lower interest rates on loans, to name a few.

Sweep-In Account: A fixed deposit linked to your Savings Account. So, even if your Savings Account runs a bit short, you can issue a cheque (or use your ATM Card). The money is automatically swept in from your fixed deposit into your Savings Account.

Super Saver Account: Gives you an overdraft facility up to 75% of your Fixed Deposit. In an emergency, you can access your funds while your Fixed Deposit continues to earn high interest.

Apart from Regular and Premium Current accounts, HDFC Bank Plus, a Current Account and then some more. You can transfer up to Rs. 50 lakh per month at no extra charge, between the four metros. You can also avail of cheque clearing between the four metros, get cash delivery/pickup upto Rs. 25,000/-, home delivery of Demand Drafts, at-par

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cheques, outstation cheque clearance facility, etc.

Demat Account: Conduct hassle-free transactions on your shares. You can also access your Demat Account on the Internet.

Innovative services for your convenience... PhoneBanking: 24-hour automated banking services with 39 Phone Banking numbers available. ATM 24-hour banking: Apart from routine transactions, you can also pay your utility bills and transfer funds, at any of our ATMs across the country all year round. Inter-city/Inter-branch Banking: Access your account from any of our 455 branches in 207 cities. NetBanking: Access your bank account from anywhere in the world, at anytime, at your own convenience. You can also view your Demat Account through NetBanking. International Debit Card: An ATM card you can shop with all over the country and in over 140 countries with. You can spend in any currency, and pay in Rupees. MobileBanking: Access your account on your mobile phone screen at no airtime cost. Use SMS technology to conduct your banking transactions from your cellphone. BillPay: Pay your telephone, electricity and mobilephone bills through our ATMs, Internet, phone or mobile phone. No more standing in long queues or writing cheques.

Loans for every need Now, our loans come to you in easy-to-pay monthly installments, and are available with

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easy documentation and quick delivery.

Personal Loans: Take a loan of up to Rs. 3 lakh for a wedding, education, purchase of a computer or an exciting holiday.

New Car Loans and Used Car Loans: Finance up to 90% of the cost of a car, new or used! And the loans come to you with easy documentation and speedy processing at attractive interest rates.

Loans Against Shares: Get an overdraft up to Rs. 10 lakh at an attractive interest rate against physical shares, up to 50% of the market value of your shares. In case of Demat Shares, you can get a Loans Against Shares of up to 65% of the market value of your shares, till Rs. 20 lakh.

Two Wheeler & Consumer Loans: To help you buy the best durables for your home. Demat Account: Protect your shares from damage, loss and theft, by maintaining your shares in electronic form. You can also access your demat account on the internet.

Current Account: Get a personalised cheque book, monthly account statements, interbranch banking and much more.

Mutual Funds: Apart from a wide choice of mutual funds to suit your individual needs, you benefit from expert advice on choosing the right funds based on in-depth market analysis.

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International Credit Card: Get an option of Silver, Gold, or Health Plus Credit card, accepted worldwide from a world-class bank. If you have outstanding balance on your other credit card, you can transfer that balance to this card at a lower interest rate. NRI Services: A comprehensive range, backed by unmatched features and world-class service, ensures NRIs all the banking support they need. Forex Facilities: Avail of foreign currency, travellers cheques, foreign exchange demand drafts, to meet your travel needs. Insurance: HDFC Bank now brings you Life Insurance and Pension Solutions like Risk Cover Scheme, Savings Scheme, Childrens Plan and Personal Plan from HDFC Standard Life Insurance Co. Ltd.

Savings Account
Presenting the only e-Age Savings Account that keeps pace with your growing needs. It is a unique savings account in India, which helps you withdraw or deposit cash through wide network of branches and ATMs across India.

Enjoy the comforts of FREE PhoneBanking, MobileBanking and NetBanking from practically anywhere, anytime with your savings account.

Use your International Debit Card to shop at over 80 lakh establishments in 140 countries. Pay your electricity, mobile phone and telephone bills through the phone, Internet or the

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ATM with the unique BillPay Facility. All this is yours for a minimum balance of just Rs. 5000/-.

Salary Account
When your company opts for the HDFC & ICICI Bank Corporate Salary Account programme, you get more than just a Savings Account. You get a superior banking experience plus a host of value-added services. And an e-Age banking account that is accessible 24 hours a day, 7 days of the week, 52 weeks of the year. Through free NetBanking, MobileBanking, PhoneBanking facilities, wide network of ATMs and branches across the country.

You and your colleagues get the convenience of having your salaries credited directly, a free International Debit Card, Overdraft facility, plus free Demand Drafts* and preferential interest rates on Personal Loans.

Kid's Bank Account

Isn't it wonderful that someone is looking after your child's financial growth? That there is a bank, which values your child's future. And introduces a whole new world of possibilities. And the Kid's Advantage Account. The Kids Advantage Account is specially designed keeping your child's future in mind.

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Defence Salary Account

When you opt for the HDFC Bank as well as ICICI Defence Salary Account programme, you get more than just a Savings Account. You get a superior banking experience plus a host of value-added services. And an e-Age banking account that is accessible 24 hours a day, 7 days of the week, 52 weeks of the year. Through free NetBanking, MobileBanking, PhoneBanking facilities and over 1054 ATMs and 455 branches in 207 cities across the country. You can get the convenience of having your salaries credited directly, a free International Debit Card, free collection of outstation cheques, plus free Demand Drafts and preferential interest rates on Personal Loans.

Pension Saving Bank Account.

The Central Government Civil Pension Scheme operated by the Central Pension Accounting Office (CPAO) and Employees Pension scheme 1995 under Employees Provident Fund Organisation (EPFO) have appointed HDFC Bank as well as ICICI Bank as Pension Disbursement Agency. This Pension Saving Bank Account is operational from all the Branches of the Bank throughout the country.

Current Account
In today's fast-paced business, you frequently need to transfer funds in and across cities, and time is of the essence. HDFC Bank Plus Current Account gives you the power of intercity banking with a single account. From special cheques that get treated at par with local ones in any city where we have a 27

branch, to free inter-branch transfers of up to 100 lakhs, our priority services have become the benchmark for banking efficiency.

Trade Current Account

In today's changing busines requirements, you need to transfer funds across cities, and time is of the essence. HDFC Bank as well as ICICI Bank Trade Current Account gives you the power of inter-city banking with a single account. From special cheques that get treated at par with local ones in any city where we have a branch, to free inter-branch transfers of up to 25 lakhs, our priority services have become the benchmark for banking efficiency.

Premium Current Account

Your business needs a partner who can manage your finances while you concentrate on growing your business. Making your funds easily accessible wherever your business expands. Introducing the HDFC & ICICI Bank Premium Current Account A Current Account with the benefits of accessing your account from a large network of branches, and through direct access channels - the phone, mobile, Internet and through the ATM. Enter into a profitable relationship and access all the privileges flowing your way.

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Regular Current Account

Money transactions are at the heart of most business relationships. Your bank's support and services can make all the difference in closing a deal, and maintaining goodwill with business associates. The HDFC Bank Current Account gives you access to a large network of branches across India. We also give you 4 direct access channels to your account - the phone, mobile, Internet and through the ATM. So you can do your banking at your convenience, not your bank's.

Reimbursement Current Account

Introducing the Bank Reimbursement Account . It completely eliminates the necessity of counting and recounting cash, and the tedious paperwork and receipts involved. For those employees who already have Salary Accounts with us, all you do is open a Reimbursement Account and simply ask your company to credit the cash payments directly into the account.

It"s as easy as that. You will appreciate its numerous benefits too. For instance, no more worries about carrying large amounts of cash around with you. Since it is separate from the Salary Account, it"s also so much easier for you to maintain and track all the cash payments in the Reimbursement Account. And with HDFC Bank"s world-class banking

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services and facilities, you can access the account, anytime and from anywhere in the world.

Fixed Deposit
Urgent needs never announce themselves. But you always have to be prepared for them. What better way to save than a Fixed Deposit in ICICI BANK, a leading private sector bank in India? Regular Fixed Deposit. You can actually have a combination of a Fixed Deposit and a Savings or Current Account. With the Super Saver Account from HDFC Bank. You can enjoy an overdraft facility of up to 75% of your Fixed Deposit funds without breaking the Fixed Deposit or losing interest on it. What's more, this account has high interest of a Fixed Deposit and the liquidity of a Savings or Current Account as well. This along with a host of other benefits is available to you with our Super Saver Account. Now make the most of having a Fixed Deposit Account linked to a zero balance Savings Account/Current Account. The Sweep-In facility gives you the high interest rates of a Fixed Deposit and the liquidity of a Savings Account/Current Account.

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So when you need funds urgently it is transferred from your Fixed Deposit to your account automatically. This also lessens the possibility of a cheque being returned due to insufficient funds. The Sweep-In Account gives you this and a host of other benefits.

Demat Account
Mutilated certificates, lost certificates, postal delays and counterfeit shares are a thing of the past. Enter a world of safe, secure and convenient buying, selling and transacting without suffering endless paperwork and delays. Convert your securities to electronic format with the HDFC Bank as well as ICICI Bank Demat Account. It's as easy as opening a bank account.

HDFC Bank as well as ICICI Bank provides you with online access to your Demat Account, so that you can check your holding using the NetBanking facility.

Preferred Account
It's a privilege open to only a select few and, to that end, the Preferred Programme has been defined with only one thing in mind- to help you take care of the more important things in life. Your personal Relationship Manager will provide multiple financial products and services, that include: Banking transactions, Forex, Wealth Management, Demat, Loan Against Shares and Auto/Personal Loans. Needless to say, you will be offered preferential rates over a host of HDFC Bank products. 31

You just have to think of it, and it shall be done.

Take a closer look and discover the privileges of being a Preferred customer.

Personal Loan
A wedding in the family. Maybe your house needs renovation. Or your daughter has obtained admission to a medical college. These are moments in life when you may need a helping hand. That's when you can rely on HDFC Bank Personal Loan. We offer all kind of personal loan meeting your personal requirements in India. The procedures are simple, documentation is minimal and approval is quick. Advantages of our Personal Loan Services Speedy loan approval Flexibility to borrow Rs 25,000/- to 10,00,000/- depending on your needs. Applying for a personal loan is absolutely simple. Just fill the online Apply Now form and our representative will get in touch with you shortly. You could also call our PhoneBanking service and our customer service representative will call on you, at your convenience.

Two Wheeler Loans

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Imagine getting around with the Two wheeler of your dreams and Cruise down the highway on your brand-new bike, only with HDFC Banks Two Wheeler Loan. We double the joy with Quick approvals, flexible payment options and easy repayment. This loan is the easiest way for you to start zipping off on the bike of your dreams Just give us a call and we'll help fulfill your dreams. The procedures are simple, documentation is minimal and approval is quick. You can also apply online and we will get a representative to get in touch with you.

So why wait? Get in touch with us right away Advantages of our Two Wheeler Loan Services Speedy loan approval Flexible repayment options, ranging from 12 to 36 months available even at the point of purchase. Repay through post-dated cheques with easy EMIs. Lowest interest rates. Schemes to suit your Needs/ Plan Various models to choose from Free gifts from time to time on approval of your Two Wheeler Loan. Get a FREE Hand Blender today. (Hurry!! Offer Valid upto 31st March' 05) No guarantor required.

Commercial Vehicle Loan

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Are you looking at finance or loan options for the purchase of your truck, bus, tipper or light commercial vehicle ? You are looking at the right place. We offer hassle-free Commercial Vehicle Loan with the best terms for funding at the most attractive rates in India.

Loans are extended for Purchase of Commercial Vehicles - Loans for LCVs (Light commercial vehicles, HCVs (Heavy Commercial Vehicles), MCVs (Medium Commercial Vehicles), Three Wheelers (This includes buses, trucks, tempos, tippers)

We provide funding for all models of Telco, Ashok Leyland, Swaraj Mazda, Eicher, Bajaj Tempo, Volvo etc. The choice is entirely yours.

Car Loan - New Car Loans

You have spent a lot of time thinking about the make, model and colour of your car. Now you don't have to spend a moment more than necessary to bring it home. Just get in touch with us for a car loan to buy a new car and see how simple the car buying experience can be. HDFC Bank's Car Loans Scheme is the most convenient way to get a loan for your new dream car. Isn't it time you stepped on the accelerator? Advantages of our New Car Loans Services 34

Speedy processing - within 48 hours. Covers the widest range of cars and multi-utility vehicles in India. Whatever the car you choose, we finance you, for up to 90% of its invoice value. Flexible repayment options - 12 to 60 month period. Attractive car loan plans. Among the lowest interest rates. Hassle-free documentation. Prepayment - prepay the loan anytime after 6 months at a small charge. Special rates for HDFC Bank account holders.

Car Loan - Used Car Loans

Today, used car of reliable quality and good value for money are readily available. HDFC Bank Used Car Loans puts you in the driver"s seat. Flexible options are available for most models at competitive interest rates, and quick approvals. What's more, HDFC Bank also helps you select good quality used cars and even value them. Advantages of our Used Car Loans Services You can choose any car manufactured in India within a certain age*. Choose flexible loan repayment schedules. Get up to 80% finance of the value of the car. Repay in easy installments of 12 to 48 months. Avail of the lowest interest rates. If you are an HDFC Bank account holder, we have got special benefits for you. 35

* 6 years for premium vehicles, 7 years for standard vehicles and up to 8 years (only for salaried individuals) on select vehicles.

Where and How can you apply Applying for a Used Car Loans is absolutely simple. Just fill the online Apply Now form and our representative will get in touch with you shortly. You could also call our PhoneBanking service and our customer service representative will call on you, at your convenience.

Loan Against Securities

Is your money blocked in high yielding securities viz Equity Shares, Mutual Fund Units, GOI Relief Bonds, LIC Policies, IMDs/RIBs. No problem! Apply for an e-Instant Loan, and in just 60 seconds you can find out exactly how much overdraft you can draw against your securities, while still retaining ownership. And if you are eligible, you will have the money in your hands in a few days. Overdraft facility also against LIC Policies , Government of India Relief Bonds and RIBs/IMDs. What's more, by applying online, you get a preferential interest rate. And the best part is that you can continue to enjoy all your shareholder benefits such as rights, dividends and bonuses.

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Advantages of our Loan Against Securities Services e-Instant Loans: Online eligibility approval in 60 seconds, loan disbursement in 72 hours. Overdraft facility can be availed against pledge of Equity Shares, Mutual Fund units, GOI Relief Bonds or LIC Policies, RIBs/IMDs. Preferential rate of interest for online applications. Pay interest only on the amount outstanding and only for the time you use it. Interest is calculated on the daily outstanding balance and debited to your account every month end. Shares can be pledged from any Depository (NSDL or CDSL) and any Depository Participant across the country. For availing of the overdraft facility, the securities need not necessarily be in your name. What's more, we also offer you the following features Minimum loan amount : Rs. 50,000/Drawing Power Demat Shares Demat Shares up to 50% of the value Mutual Funds Mutual Funds up to 50% of the value The contribution of a single scrip should not exceed 65% of the total portfolio value at any point of time during the tenure of the account.

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Single Scrip Lending Lending upto 50% of the value. HDFC Bank to be the Depository Participant. Maximum Loan Amount Rs. 20 Lakhs To receive the overdraft amount, a Current Account is created in your name into which, we will create an overdraft limit.This entitles you to all the Current Account benefits like FREE International Debit Card FREE ATM facility enabling anytime access to your account from all the ATMs around the country. FREE PhoneBanking - allowing 24-hour access to your account. FREE NetBanking - allowing 24-hour access to your account. A personalised cheque book for enhanced security. Detailed statement showing the current value of your portfolio and the securities pledged by you.

Loan Against Property Expand your business, plan a dream wedding, or fund your child's education..... HDFC Bank as well as ICICI Bank brings to you Loan Against Property. You can now take a loan against your self occupied residential or commercial property and enhance the value of your property. Get a loan of upto Rs. 1 crore and repay it in easy Equated Monthly Instalments (EMI's). Gain

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from your property without giving it on rent or selling it. Advantages of HDFC Bank as well as ICICI Bank Loan Against Property Through its unique product features Bank offers following benefits: Loans up to 60% of the market value. Attractive interest rates in comparison with other forms of borrowings. Speedy Processing. Flexible surrogate income products structured to suit your needs. Tenure up to 10 years.

Home Loans
Buying a property requires a complete knowledge of real estate and in today's complex financial market it is difficult to choose the appropriate home loan company. HDFC Bank as well as ICICI Bank brings home loans at your doorstep. With over 25 years of experience of our parent company HDFC Bank as well as ICICI Bank and their dedicated team of experts offering a complete package to meet your housing finance needs, and ever eager to guide you with a basket of value added products and services. That's why we say, any one can offer you housing finance, but only the most experienced can guide you completely. HDFC Bank as well as ICICI Bank offer you home loan parent company, for buying or constructing homes, re-finance a home loan availed from other institutions or even to extend or improve your existing home. We also offer finance for purchase of loan from

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approved agencies to help you construct a home of your choice. You could acquire a selfcontained flat in an existing or proposed co-operative society, in an apartment owners association or even an independent single-family or multi-family bungalow or row house. The benefits of availing a loan from HDFC Bank as well as ICICI Bank

Option to choose your loan as Fixed Rate or Floating Rate Option to structure your loan as Partly Fixed or Partly Floating. In-house scrutiny of Property documents for your complete peace of mind Option to choose flexible repayment option to suit your individual needs Option to apply for a loan from the comfort of your office or residence. Option to structure your loan as Partly Fixed or Partly Floating. In-house scrutiny of Property documents for your complete peace of mind Option to choose flexible repayment option to suit your individual needs Option to apply for a loan from the comfort of your office or residence.

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Credit Cards

Silver Credit Card

The Highlights The HDFC Bank International Silver Credit Card offers you the best features a card can provide along with the conveniences offered by a bank. Be it low interest balance transfer facility or comprehensive insurance cover, each of its features will help you manage your finances better and leave you free to live a better life. Choose which of these features* you would benefit from the most... - Balance Transfer at a lower interest rate - Hassle-free travel - Utility bill payments made easy - Repaying loyalty with interest - Wide acceptance - Cash at your fingertips - Add-on Cards - Save while you spend (Reward Points) - Privileged Pricing on Loans - Repayments made easy

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- No liability on lost card - Protecting you through insurance

Balance Transfer at a lower interest rate Most cards charge interest at the rate of 2.95% per month. Transfer the same balance to HDFC Bank's credit card and you will pay interest at the rate of only 1.65% per month. For existing customers of HDFC Bank, we offer a special rate of 1.45% per month for 6 months.Why pay more when you have another way out ? Click here for details. Hassle-free travel** Travel bookings were never so easy. Dreams of a quiet family vacation are often ruined by hassles of travel bookings. Now with the HDFC Bank International Silver Card, book your train and air tickets from the comfort of your home or office. Train Bookings Forget those long queues at railway ticket counters and enjoy the convenience of booking train tickets from your home. Our tie-up with SITA Travels for booking of train tickets, will ensure that you can now get train tickets delivered to you at your home. Nominal cost for delivery is charged. Airline bookings Avail a 3.5% discount on domestic and 5.5% discount on international travel as a valued HDFC Bank card holder.

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Utility bill payments made easy Bill Payments were never so easy. Call our 24-hour Customer Call center and request a Pay Order / Demand Draft to be sent to you. Pay your insurance premium, electricity / telephone / mobile bills using this service. Note : The Utility Payments will be adjusted to your available cash limit and will attract interest from the date of processing. This service is currently available in select cities for select utilities companies only. Repaying loyalty with interest This feature is unique to our card and has been designed as a token of appreciation for the extended use of our card. The longer you are with us, the lesser you have to pay. So on renewal, we reduce the interest rate on your outstanding amount from 2.95% per month to 2.75% per month. Wide Acceptance The HDFC bank credit card is one of the most widely accepted credit cards. Accepted at over 110,000 merchant establishments across India and Nepal and close to 18 million VISA accepting establishments around the world. Cash at your fingertips Step into any one of our 615 ATMs and withdraw cash upto 30% of your credit limit. You may also use any of the VISA member ATMs for withdrawal at a very nominal charge.

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Besides withdrawing cash you can also use the HDFC Bank ATMs to : Check the available cash limit Do a PIN change Do a funds transfer Make credit card payments Add on Cards Get up to 3 supplementary cards for your spouse, parents, siblings (own brother/sister), son and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank International Silver Credit Card. Save while you spend Spending has never been as much fun!! HDFC Bank's credit card revolutionizes the meaning of the word spend. Here every purchase means a saving! Earn 2 reward points for every Rs. 100 charged to your card. Save these points and redeem them for exciting gifts and offers. What's more - you can save these reward points upto 18 months. Privilege Pricing on Loans As a HDFC Bank International Silver Credit Card holder you get loans from the bank at special rates. The rate discount offered is as follows:

Loan Personal Loans Car Loans Used Car Loans 44

Discount Offered 1% 0.5 % 0.5 %

Gold Credit Card

The Highlights Introducing the HDFC Bank International Gold Credit Car , customized to suit your conveniences and make your lifestyle a truly cherishable golden experience. Find out all the features that are offered by this card: -Recognised the world over - Cash Advance - Revolving credit facility - Interest Free Credit Period - Comprehensive Insurance - Travel Made Easy - Global Travel Related Insurance - International Business Travellers' Club (IBTC) Membership - Exclusive Airport Lounge Facilities - Lost Card Liability - 24-Hour Customer Call Center - Rewards Program

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- Financial Tracker - Utility Bill Payments Made Easy - Balance transfer option - Privilege Pricing - Cards for your entire family - Global Emergency Assistance services from VISA

Cash Advance In a situation where you need cash, just step into any one of our ATMs or VISA Member ATMs and withdraw cash upto 40% of your credit limit at a very nominal charge ( Please refer to the Schedule of charges ). You can also use our ATMs to :

Withdraw Cash Check the available Cash limit Apply for a PIN Change Pay your credit card bills.

Revolving credit facility Financial flexibility for managing your finances. The revolving credit gives you the flexibility to handle credit card bills, depending on what your resources are for that month. This feature allows you to pay a minimum amount, which is 5% (subject to a minimum amount of Rs.200) of your total bill amount or any higher amount whichever is convenient

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for you. You can then carry forward the balance to a better financial month, for which you pay a charge of 2.95% per month. Interest Free Credit Period Your Card now gets you the highest Free Credit Period of upto 55 days from the date of purchase (subject to the submission of the charge by the Merchant). Subsequently, if you carry forward your outstanding balance you just pay a nominal interest of 2.95% p.m. Comprehensive Insurance To show how much we care, we have provided insurance covers against the various risks you might face. What's special is that the Add-on Cardmember gets all the insurance covers with the same amounts as the Primary Cardmember.

Travel Made Easy Your Card offers you a host of travel-related benefits so that you can travel with ease and comfort.

Air Ticketing: You can get a discount of 3.5% on domestic and 5.5% on international air tickets and have the tickets delivered at your doorstep. All you have to do is call our authorised travel agent and have them delivered at your doorstep*.

Rail Ticketing: Our tie-ups with an authorised travel agent(s) across the country ensure that the tickets are delivered at your doorstep.* (subject to their availability).

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* Nominal Charges for delivery apply. Global Travel Related Insurance To ensure a hassle free travel, a host of travel-related insurance covers are provided on your card. Loss of Baggage Post the arrival of your flight, if your checked-in baggage is reported lost/ misplaced, you would be reimbursed upto Rs.60,000 for international flights and upto Rs.20,000 for domestic flights. Loss of Air Ticket: If you happen to lose your international Air ticket during international travel, you would be reimbursed expenses incurred in obtaining a new ticket upto Rs.10,000. Please read The Cardmember Agreement for the claim procedure and policy details for all insurance related items. Delayed Flight If your flight gets delayed beyond 12 hours from its scheduled departure time, you would be reimbursed upto Rs.15,000 for international flights and upto Rs.5000 for domestic flights. Late Baggage Arrival You would be reimbursed upto Rs. 10,000 if your checked-in baggage is delayed by over 3

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hours in case of international flights and over 6 hours in case of connecting domestic flights. For domestic air travel you would be reimbursed upto Rs.5,000 if your checked-in baggage is delayed by over 12 hours. Loss of Passport During international travel, if you happen to lose your Passport/ Visa, you would be reimbursed expenses incurred in obtaining a new Passport/ Visa subject to a limit of Rs.25,000. Hijacking In an unfortunate event of your flight getting Hijacked, you would be eligible to claim upto Rs.300,000 @ Rs.12,500 per hour for international and connecting domestic flights and upto Rs.1,50,000 @ Rs.6,250 per hour for domestic flights.

Note: The Hijacking cover is applicable upto a maximum period of 24 hours post 12 hours of hijacking.

All the travel-related covers applicable to international flights will apply to connecting domestic flights also. Insurance covers are not provided by HDFC Bank. Exclusions/Limitations are applicable as per policies issued by the Insurance companies with whom the Bank is tied up. International Business Travellers' Club (IBTC) Membership As our privileged customer, you shall now get a free International Business Travellers'

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Club (IBTC) Blue Card membership which gets you discounts upto 50% at over 5500 star hotels worldwide and upto 25% on rentals of Hertz Rent-a-Car at over 7500 locations worldwide. Exclusive Airport Lounge Facilities As our esteemed Cardmember, you will now have access to Domestic and International Airport lounges of Oberoi at Mumbai, Kolkata and Chennai*, Welcomgroup at Delhi and Taj at Chennai** and you can enjoy the world- renowned services offered by these lounges. You can also enjoy complimentary refreshments so that your wait is a comfortable one. To enjoy the above facilities, you would have your Gold Card imprinted for zero value at the reception desk as a record of your visit. Lost Card Liability If you happen to lose your Card, don't panic. The first thing to do is

Call us at any of our 24-Hour Customer Call Centres and report the loss. Please make sure that you file a Lost report for the Lost/ Stolen Card at the nearest police station and send us the acknowledgement copy, along with a written confirmation to, The Manager - Customer Services, HDFC Bank Cards Division PO BOX 399, Anna Salai P.O Chennai 600002.

We will immediately block all transactions on your Card and deliver a new Card to you free of cost. Any fraudulent transactions after reporting the loss will be covered. If you happen to

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recover the Card after having reported it lost, please do not use it. Cut it into 4 pieces, with at least once through the magnetic stripe, and return it to us with a letter. 24-hour Customer Call Center If you have a query or need any assistance, just call our 24-Hour Customer Call Centre. Our customer service representatives are available round the clock for your assistance.

Health Plus International Credit Card Features

- Give priority to your family's health and fitness? - Get your Health Check-ups done regularly? - Worry about the increasing cost of quality health care? We have an answer. "A swipe a day keeps doctor away". Introducing HDFC Bank Health Plus International Credit Card, in association with National Insurance Company(NIC), a leading insurance service provider and in affiliation with MasterCard, offers you India's first credit card with a free inbuilt Cashless Mediclaim.

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The card offers you unparalled features. Be it cashless mediclaim facility, discounts at leading hospitals, discounts from health and fitness related brands and an add-on cover facility. Making it an unmatched product designed keeping your good health in mind. The HDFC Bank Health Plus Credit Card is a feature rich credit with unique features like: 1. Cashless Mediclaim 2. Discounts at participating hospitals 3. Preferred partners for a healthy life 4. Give your family the extra protection 1. Cashless Mediclaim The card offers free mediclaim cover for Rs.50,000/- plus a critical illness cover of Rs.1.5 lakhs. The critical illness cover includes open heart surgery & CABG, Cancer, Kidney Failure and Vascular Stroke. With this cover you can avail cashless mediclaim facility at any of the networked hospitals of the Third Party Administrator (TPA) in any city. 2. Discounts at participating hospitals With this card, the best of medical care would cost you less. Get fabulous discounts on annual health check-ups, outpatient and inpatient investigations in the participating hospitals in each city. 3. Preferred partners for a healthy life HDFC Bank Health Plus Credit card offers unique discounts and offers from leading health and fitness related brands.

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4. Give your family the extra protection a) Add-on Float Cover You have the option of extending the Rs.50,000 mediclaim plus a critical illness cover Rs.1.5 lakhs cover to the add-on cardholders, be it your spouse, children, brothers or sisters.Whats more, the add-on cardholders can avail the discounts at participating hospitals as well as with preferred partners. b) Purchase additional mediclaim Provide extra cover for your family which includes your spouse, children, parents, brothers or sisters by purchasing additional mediclaim at fabulous discounts of more than 50%. Whats more, you can get tax break under Section 80 D of the Income Tax Act. So what are you waiting for? c) Life Insurance Cover To overcome the uncertainties of life you need to plan ahead and create a circle of protection for your family. With the HDFC Bank Health Plus Credit card you can get your life insurance cover from Birla Sun Life Insurance at exclusive premium rates.

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Feature Rich Credit Card : 1. Save while you spend (Reward Points) 2. Protecting through insurance 3. Balance Transfer at Lowest interest rates 4. Utility Bill payments made easy 5. Hassle Free Travel 6. Repaying Loyalty with interest 7. Wide acceptance 8. Cash at your fingertips 9. Add-on Cards 10. Privilege Pricing on Loans 11. Repayments made easy 12. No liability on lost card 1. Save while you spend (Reward Points) Use your credit card and earn reward points. For every Rs.100 spent using your credit card earn 1 reward point. You can redeem the reward points for house-holder's insurance which includes, fire insurance, burglary insurance and breakdown insurance or for exciting gifts. What's more - you can save the reward points upto 18 months. 2. Protecting through insurance The HDFC Bank Health Plus Credit Card offers you the most comprehensive insurance package at no additional cost. In case of death in an accident. If the cardholder loses his life

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in an air accident, the nominated kin will receive a compensation of Rs.10 lakhs. In the case of a rail or road accident the nominated kin will receive a compensation of Rs.2 lakhs. 3. Balance Transfer at Lowest interest rates Most cards charge interest at the rate of 2.95% per month. Transfer the same balance to HDFC Bank's credit card and you will pay interest at the rate of only 1.65% per month. For existing customers of HDFC Bank, we offer a special rate of 1.45% per month for 6 months.Why pay more when you have another way out ? Click here for details. 4. Utility Bill payments made easy Bill Payments were never so easy. Call our 24-hour Customer Call center and request a Pay Order / Demand Draft to be sent to you. Pay your insurance premium, electricity / telephone / mobile bills using this service.

Note: The Utility Payments will be adjusted to your available cash limit and will attract interest from the date of processing. This service is currently available in select cities for select utilities companies only. 5. Hassle Free Travel** Travel bookings were never so easy. Dreams of a quiet family vacation are often ruined by hassles of travel bookings. Now with the HDFC Bank International Health Plus Credit Card, book your train and air tickets from the comfort of your home or office. a) Train Bookings Forget those long queues at railway ticket counters and enjoy the convenience of booking

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train tickets from your home. Our tie-up with SITA Travels for booking of train tickets, will ensure that you can now get train tickets delivered to you at your home. Nominal cost for delivery is charged. b) Airline bookings Avail a 3.5% discount on domestic and 5.5% discount on international travel as also free home delivery on all your bookings as a valued HDFC Bank card holder. Call SITA Travels, identify yourself and enjoy these privileges or write to us at HDFC Bank, CreditCards division, P.O.Box no 399, Anna Salai H P O, Chennai 600 002. 6. Repaying Loyalty with interest This feature is unique to our card and has been designed as a token of appreciation for the extended use of our card. The longer you are with us, the lesser you have to pay. So on renewal, we reduce the interest rate on your outstanding amount from 2.95% per month to 2.75% per month. 7. Wide acceptance The HDFC bank credit card is one of the most widely accepted credit cards. Accepted at over 110,000 outlets across India and Nepal and 23 million Master Card accepting establishments across the world. 8. Cash at your fingertips Step into any one of our 615 ATMs and withdraw cash upto 30% of your credit limit. You may also use any of the MASTER CARD member ATMs for withdrawal at a very nominal charge. Besides withdrawing cash you can also use the HDFC Bank ATMs to:

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- Check the available cash limit - Do a PIN change - Do a funds transfer - Make credit card payments 9. Add-on Cards Get up to 2 supplementary cards for your spouse, parents, siblings (own brother/sister), son and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank International Health Plus Credit Card. 10. Privilege Pricing on Loans As a HDFC Bank International Health Plus Credit Card holder you get loans from the bank at special rates. The rate discount offered is as follows:

Loan Personal Loans Car Loans Used Car Loans 11. Repayments made easy

Discount Offered 1% 0.5 % 0.5 %

Use any of the options given below to pay your credit card bills: a) Through ATMs Walk in to any one of the 600 and more ATMs in India, at any time for paying your credit card dues, either by cash or by cheque. If you have an account with HDFC Bank, all you

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have to do is transfer the bill amount from your savings or current account to your credit card account. b) Through NetBanking If you have an account with HDFC Bank, and you are registered for HDFC Bank NetBanking facility,all you have to do is transfer the bill amount from your savings or current account to the card account on the Net, by quoting your 16-digit card number. c) Standing Instructions If you have an account with HDFC Bank, you can give a written instruction to automatically debit your bank account with either minimum amount due or total amount due of your monthly outstanding to your credit card. However, your account with HDFC Bank should be a sole account or a joint account with an any, or either, signing mandate. d) The drop-box option All you have to do is drop in your payment cheque, quoting your 16-digit card number, at any one of our drop boxes in your city. e) Over the counter You can also make your payment by cash or funds transfer at any HDFC Bank branch in India, by quoting your 16-digit card number. Please remember to detach the Credit Card payment stub and enclose it with your payment. 12. No liability on lost card Should you lose your credit card, report the loss immediately on our 24-hour call centre at

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the below mentioned numbers. Any fraudulent transactions after reporting the loss will not be your liability and will be borne by us Third Party Administrator (TPA) is an intermediatery between the hospital, the Insurer and the cardmember. Under the TPA system, the mediclaim policyholders need not pay the medical bills upfront. Instead the settlement is to be done between the hospital and the TPA. For the customer, medical expenditure becomes a Cashless transaction. For the HDFC Bank Health Plus Credit Card, the insurer National Insurance company(NIC) has appointed Family Health Plan Limited (FHPL) as the TPA.

E-Seva Credit Card

The Highlights
The HDFC Bank eSeva Credit Card has been designed exclusively for the residents of Hyderabad. The card features have been customised to the needs of the residents of the emerging Technology Capital of India. It offers you the best features a card can provide along with the conveniences offered by a bank. Be it low interest balance transfer facility or comprehensive insurance cover, each of its features will help you manage your finances better and leave you free to live a better life. The HDFC Bank eSeva Credit has all the regular features of the HDFC Bank International Silver Credit Card plus exclusive features like:

Hassle free payment - Sign up one-time for a Standing Instructions facility on your eSeva card for any eSeva payments. 59

Reward Points - Save upto 2% as you spend - Earn 2 reward points on every Rs.100 spent on eSeva or any other transactions. These points can be accumulated and redeemed towards gifts and utility bills at a later date.

Preferred Partners

Giant - Hyper-market of the RPG group -10% discount on Apparel and Household goods

Apollo Hospitals

15% discount on all Outpatient Investigations, 10% discount on Inpatient Treatment (exclusive of drugs, disposables and professional fees),

20% discount on Preventive Health Checks. Free subscription to Doctors at Home Services (payment per call only will be charged at Rs. 250/-)

AirTel - 100% Activation fee waived on new postpaid connections. Pizza Corner - 15% off on bills (not included on branded products sold within store like cold drinks)

Ramoji Film City

7.5% off on entry fees. 10% Off on hotel bills and merchandise.

Choose which of these features* you would benefit from the most... - Balance Transfer at a lower interest rate - Hassle-free travel - Wide acceptance

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- Cash at your fingertips - Add-on Cards - Save while you spend (Reward Points) - Privileged Pricing on Loans - Repayments made easy - No liability on lost card - Protecting you through insurance

Balance Transfer at a lower interest rate Most cards charge interest at the rate of 2.95% per month. Transfer the same balance to HDFC Bank's credit card and you will pay interest at the rate of only 1.65% per month. For existing customers of HDFC Bank, we offer a special rate of 1.45% per month for 6 months.Why pay more when you have another way out ? Hassle-free travel** Travel bookings were never so easy. Dreams of a quiet family vacation are often ruined by hassles of travel bookings. Now with the HDFC Bank eSeva Credit Card, book your train and air tickets from the comfort of your home or office. Train Bookings Forget those long queues at railway ticket counters and enjoy the convenience of booking train tickets from your home. Our tie-up with SITA Travels for booking of train tickets, will ensure that you can now get train tickets delivered to you at your home. Nominal cost for delivery is charged.

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Airline bookings Avail a 3.5% discount on domestic and 5.5% discount on international travel as also free home delivery on all your bookings as a valued HDFC Bank card holder.

**

All of the above offers are subject to the terms and condition of the card member

agreement To avail a copy of the terms and conditions, please call our 24 hour Customer Call Center. or write to us at HDFC Bank, Credit Cards division, P.O.Box no 399, Anna Salai H P O, Chennai 600 002. Wide Acceptance The HDFC bank credit card is one of the most widely accepted credit cards. Accepted at over 110,000 merchant establishments across India and Nepal and close to 18 million VISA accepting establishments around the world. Cash at your fingertips Step into any one of our 700 ATMs and withdraw cash upto 30% of your credit limit. You may also use any of the VISA member ATMs for withdrawal at a very nominal charge. Besides withdrawing cash you can also use the HDFC Bank ATMs to : Check the available cash limit Do a PIN change Do a funds transfer Make credit card payments

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Add on Cards Get up to 3 supplementary cards for your spouse, parents, siblings (own brother/sister), son and/or daughter (over 18 years) and allow them to enjoy the many benefits of a HDFC Bank eSeva Credit Card. Save while you spend Spending has never been as much fun!! HDFC Bank's credit card revolutionizes the meaning of the word spend. Here every purchase means a saving! Earn 2 reward points for every Rs. 100 charged to your card. Save these points and redeem them for exciting gifts and offers. What's more - you can save these reward points upto 18 months. Privilege Pricing on Loans As a HDFC Bank eSeva Credit Card holder you get loans from the bank at special rates. The rate discount offered is as follows:

Loan Personal Loans Car Loans Used Car Loans

Discount Offered 1% 0.5 % 0.5 %

ICICI BANK CREDIT CARD

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ICICI Bank - Pride Credit Card

Exclusive Features

Special tariff on rooms under exclusive rate plan. Rs.1,000 Dinner Voucher on every check-in. Xpress Rewards that help you earn upto 10 points for every Rs. 200 spent. EMI-on-Call facility at no interest, with convenient repayment options. 2 Room upgrade vouchers with the Credit Card. 20% discount on membership of Health Club. 20% discount on telephone calls & Internet use. Flexible check-in /check-out facility.

ICICI Bank - Dentists Credit Card * Conditions Apply. Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance

Exclusive Features

Special Card for members of the Indian Dental Association. All the benefits of the Sterling Silver Credit Card.

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* Conditions Apply. Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - Concern India Foundation Credit Card

The option to contribute your Reward Points to the Concern India Foundation All the benefits of the Sterling Silver Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance

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ICICI Bank - XLRI Credit Card

The option to contribute your Reward Points to your institute Memories to cherish Picture / logo / 4th-line embossing All the benefits of the Sterling Silver or Solid Gold Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - Amity Humanity Foundation Credit Card

The option to contribute your Reward Points to the Amity Humanity Foundation All the benefits of the Sterling Silver or Solid Gold Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - ISB Credit Card

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Option to contribute your Reward Points to your Institute. Memories to cherish - Picture/logo/ 4th-line embossing. All the benefits of the Sterling Silver or Solid Gold Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - IIMA Credit Card

Option to contribute your Reward Points to your Institute. Memories to cherish - Logo / 4th-line embossing. All the benefits of the Sterling Silver or Solid Gold Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - SPJIMR Credit Card

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The option to contribute your Reward Points to your institute Memories to cherish Logo / 4th-line embossing All the benefits of the Sterling Silver or Solid Gold Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - HelpAge India Credit Card

The option to contribute your Reward Points to Helpage India All the benefits of the Sterling Silver or Solid Gold Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - Karm Mitra Credit Card

The option to contribute your Reward Points to Karm Mitra All the benefits of the Solid Gold Credit Card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance

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ICICI Bank - Odyssey Affinity Card

Exclusive Features

10% off on all purchases at Odyssey Stores across all product categories Invitations to special events, book launches, etc. at Odyssey stores Home delivery of titles through Dial-a- Book service Priority queuing at Odyssey stores All the regular benefits of the Sterling Silver card.

Apply Now | Eligibility & Fee Structure | Credit Card for Me | Affinity Cards: Features at a Glance ICICI Bank - Kidzee Credit Card

Exclusive Features

10% discount on Kidzee annual fees * 10% discount on purchases at exclusive Gini & Jony outlets * 15% discount on Health Checks for parent/child * 10% discount on Asian Sky Shop products * All the other benefits of the Solid Gold Credit Card.

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ICICI INVESTMENT & INSURANCE At ICICI Bank, they care about all your needs. Along with Deposit products and Loan offerings, ICICI Bank assists you to manage your finances by providing various investment options ranging from ICICI Bank Tax Saving Bonds to Equity Investments through Initial Public Offers and Investment in Pure Gold. ICICI Bank facilitates following investment products:

ICICI Bank Tax Saving Bonds Government of India Bonds Investment in Mutual Funds Initial Public Offers by Corporates Investment in "Pure Gold" Foreign Exchange Services Senior Citizens Savings Scheme, 2004

Anybody can invest in above products through any of our branches. For select products ICICI Bank also provides the ease of investing through electronic channels like ATMs and Internet (ICICIdirect.com) Demat Services ICICI Bank Demat Services boasts of an ever-growing customer base of over 11.5 lacs account holders. In our continuous endeavor to offer best of the class services to our customers we offer the following features: e-Instructions: You can transfer securities 24 hours a day, 7 days a week through Internet

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& Interactive Voice Response (IVR) at a lower cost. Now with "Speak to transfer", you can also transfer or pledge instructions through our customer care officer. Consolidation Demat Account: Dematerialise your physical shares in various holding patterns and consolidate all such scattered holdings into your primary demat account at reduced cost.

Digitally Signed Statement: Receive your account statement and bill by email.

Corporate Benefit Tracking: Track your dividend, interest, bonus through your account statement. Mobile Request: Access your demat account by sending SMS to enquire about Holdings, Transactions, Bill & ISIN details. Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request which cannot be processed. Dedicated customer care executives specially trained at our call centre, to handle all your queries. Countrywide network of over 235 branches, you are never far from an ICICI Bank Demat Services outlet.

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ICICI Bank offers wide variety of Loans Products to suit your requirements.Coupled with convenience of networked branches/ ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep. Select any of our loan product and provide your details online and our representative will contact you for getting loans.

The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans offers some unbeatable benefits to its customers - Doorstep Service, Simplified Documentation and Guidance throughout the Process. It's really easy !

If you're looking for a personal loan that's easy to get, your search ends here. ICICI Bank Personal Loans are easy to get and absolutely hassle free. With minimum documentation you can now secure a loan for an amount upto Rs. 15 lakhs.

The No. 1 financier for car loans in the country. Network of more than 2500 channel partners in over 1000 locations. Tie-ups with all leading automobile manufacturers to ensure the best deals. Flexible schemes & quick processing. Hassle-free application process on the click of a mouse.

Range of services on existing loans & extended products like funding of new vehicles, refinance on used vehicles, balance transfer on high cost loans, top up on existing loans, Xtend product, working capital loans & other banking products.

Avail attractive schemes at competitive interest rates from the No 1 Financier for Two Wheeler Loans in the country . Finance facility upto 90% of the On Road Cost of the vehicle, repayable in convenient repayment options and comfortable tenors from 6 months to 36 months . Ride home on your Dream Two Wheeler with our hassle free finance .

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Preferred financier for almost all leading tractor manufacturers in the country. Flexible repayment options in tandem with the farmer's seasonal liquidity. Monthly, Quarterly and Half-yearly repayment patterns to choose from. Comfortable repayment tenures from 1 year to 9 years

Business Installment Loan (BIL) helps the entities take a giant strides by fulfilling their business requirements, be it working capital requirement, business expansion or to grab that once in a lifetime business opportunity

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Private Banking
Private Banking is a comprehensive and exclusive service, offered by HDFC Bank, to select high net worth individuals and institutions. The service is provided by an advisory team specialised in financial and investment services. These experienced professionals put together unbiased and objective guidance based on strong research and in-depth analysis of financial instruments taking into account your financial goals and requirements.

An experienced Relationship Manager serves as your one-point contact, for your complete banking and investment needs and requirements.

Resident Services

Equity Advice
Advice on direct equity is through research reports based on fundamental and technical parameters across individual stocks / model portfolio / customised client portfolios.

Research recommendations are generated by our Equity Research team and cover different risk parameters and time horizons. Our coverage includes comprehensive reports and regular updates. Click on any report to view a sample of the same Daily AAG - The newsletter 'At A Glance' (AAG) focusses on daily equities and events with coverage across equity, debt and forex markets.

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Market Impact - Fundamental analysis of companies and results Daily Market Pulse - A technical analysis and interpretation of charts Company Research Reports - Reports and views on stocks and recommendations across different time frames Stock Ideas - Reports on aggressive stock themes. These recommedations are then aggregated into different model portfolios for reference across Conservative portfolio - For long term investors Aggressive portfolio - For medium term investors Super aggressive - For short term investors In addition, we offer research support on Trading Strategies - A newsletter based on opportunities in the derivative segment

Govt. of India Savings Bonds

These bonds are issued by the Reserve Bank of India (RBI) on the behalf of the Govt. of India (GOI). GOI Bonds are available in one coupon rates

8% Savings Bonds 2003 - These bonds carry an interest of 8% which is taxable.

An investor can receive interest either on a half-yearly basis or on maturity. There is no limit on the investment amount in these bonds. The maturity period of the 8 % Savings bond (taxable) is six years.

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Other Bonds : Investment options are also available in REC, NHAI and SIDBI in select centres and select locations

Mutual Funds
Mutual funds are funds that pool the money of several investors to buy a variety of securities. Mutual Funds could be Equity funds or Debt funds or a combination of the two. Various benefits of investing in mutual funds include risk diversification, professional management, tax benefits and the ability to choose from a wide basket of funds. Funds are selected on quantitative parameters like volatality, fund churn, risk adjusted returns, rolling return coupled with a qualitative analysis of fund performance and investment styles through regular interactions / due diligence processes with fund managers. The analysed funds are presented in the form of fact sheets from the bank which are updated on a monthly basis. Equity funds factsheet

Insurance
Life insurance is a guarantee that your family will receive financial support, even in your absence. Put simply, life insurance provides your family with a sum of money should something happen to you. It thus permanently protects your family from financial crises.

In addition to serving as a protective cover, life insurance acts as a flexible money-saving 76

scheme, which empowers you to accumulate wealth-to buy a new car, get your children married and even retire comfortably.

Life insurance also triples up as an ideal tax-saving scheme. To know more, read the Key Benefits of Life Insurance. As part of the HDFC Bank endeavour to offer you a complete range of financial services, you can avail of insurance plans from HDFC Standard Life Insurance through any of our Bank branches.

HDFC Standard Life Insurance, India's premier new life insurance company, offers you customised insurance solutions to meet your life and health risk protection, long term savings and retirement planning needs with its range of products

HDFC Standard Life Insurance Co. Ltd :

HDFC Standard Life Insurance Co. Ltd was incorporated on 14th August 2000. It was the first new Life Insurance company to be granted Certificate of Registration from IRDA on 23rd Oct 2000. HDFC is the main stake holder with 81.4% while Standard Life owns 18.6%

Products Offered by ICICI AND HDFC Savings Schemes : With profits Endowment Assurance / With Profits Moneyback plan Whole Life Plans Risk Covers : Term Assurance / Loan Term Assurance Retirement Schemes : Personal Pension Plan Children Plan

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Financial Planning
The Financial Planning service is offered as an option to long term investors. The portfolio is advised on in a passive investment style with the asset category as mutual funds. The planner is suitable for investors who wish to take a asset allocation based, long term investment outlook, ignoring the short term volatalities of financial markets. The style is steady asset allocation based on a theory that long term investing over a long time frame will help the client achieve stated goals Financial Planning takes into account : 1. Desired asset allocation, risk profile and return expectations 2. Building cash flows correlating all expenses and income. Inflation and outflows due to loans are considering in building the financial plan 3. Future goals like retirement, housing and children's education / marriage or other needs The client would be offered the following

Financial Plan indicating the required savings to meet the desired goals. Asset Allocation

Monthly reports Experience the convenience and ease of e-Age Banking channels. Our e-Age Banking customers have easy access to all their accounts, anytime, anywhere. If you want up-to-the-

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second information about your accounts, it's possible with our state-of-the art technology which few banks can match. Most of the e-Age Banking channels are free and they are available 24 hours a day, 7 days a week.

E-Age Banking
Welcome the world of e-Age Banking e-Age Banking lets you check your balances and other details on all your Savings, Current and Demat Accounts, allows you to make loan payments on your loans, transfers money between your accounts, and much more. In addition to banking from your home, you can now pay your bills from the comfort of your home or office using HDFC as well as ICICI Bank's Bill Pay service. This service gives you the freedom to pay your utility bills, even your insurance premium, without waiting in queues, writing checks or missing bill payment dates. And it is FREE. At HDFC Bank, we call it "e-Age banking" where the 'e' is aimed at making life a lot easier. Following features offered by HDFC as well as ICICI BANK NetBanking: Now, a FREE, safe and secure way to bank over the Internet! Check your upto-the-second account balance, transfer funds between your accounts or to third parties, and much more at just a click of the mouse. MobileBanking: FREE access to your account on your mobile phone, through SMS or WAP services.

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ATM Get a FREE ATM card and access your account, 24 hours a day, 365 days a year, from any of over 615 ATMs spread across different cities in India.

International Debit Card Enjoy shopping at over 30,000 establishments in India and over 10 Million establishments in 140 countries. Or withdraw cash from 7 lakh VISA/Plus ATMs across the globe. The amount you spend on your card is automatically debited from your Savings Account.

PhoneBanking Enjoy FREE 24-hour PhoneBanking to check your balance, find out the status of your cheque or even open a new Fixed Deposit, all from the comfort of your home or office. BillPay Use this FREE and convenient facility to pay your electricity, phone and mobile phone bills with a single call or click or from any of our ATMs. The bill amount for all services you have registered for is presented online. But payment is made and the amount is deducted from your account ONLY on receiving your instructions. Review on quarterly basis by the dedicated advisor. Netbanking - Online Banking / Internet Banking Now up-to-the second access anytime anywhere !

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While many banks offer online banking or internet banking facilities, most of them do not offer up-to-the-second account information. Which means that if a cheque issued by you has been debited from your account in the morning, your account status will not reflect this when you log-in to your account in the afternoon. That's because, the account is updated at the end of each day and not instantaneously.

HDFC Bank Online is a pioneer with regards to online banking or internet banking services in India and has contributed immensely to changing the face of banking in India. With NetBanking, you can not only view your account balance but also open a Fixed Deposit, transfer funds, pay your electricity, telephone or mobile phone bills and much more. Run through our interactive NetBanking demo to learn more about its various online banking or internet banking features. Also you can now register for this service over the phone! Call our PhoneBanking numbers in your city and use your TIN (Telephone Identification Number) to register right away! These services have made banking online in India a pleasure. And now, we are proud to introduce for the first time in India a new, powerful feature for our NetBanking customers - OneView. With OneView you can view not only your HDFC Bank accounts but also your ICICI Bank, Citibank, HSBC, Standard Chartered Bank , Global Trust Bank accounts,Citibank credit cards and HDFC Bank Demat accounts. So you can actually view six banks at the same time on one screen! What's more the service is absolutely FREE !

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Tired of logging in to different banks one after the other to check account balances? Bored going from page to page to acess your account details? It is time you registered for OneView. For the first time in India, this convenient service brings together your online bank accounts (including those of family members), in one place, in total security. Now, OneView puts it all on one screen for you, so that tracking and managing your online accounts becomes quicker and easier than ever before. Giving you a complete picture of your finances across multiple accounts. If you have one or more accounts with HDFC Bank, Citibank, ICICI Bank, HSBC India, Standard Chartered Bank and/or Global Trust Bank then OneView is just right for you. Best of all, it's absolutely free! Simply register for Internet banking with these banks and use OneView to get a single window acess to : 1. Current/Savings account balances 2. Current/Savings account transaction history 3. Fixed deposit summary 4. Saving/Fixed deposit summary 5. Citibank Credit Card 6. Citibank Credit Card transaction history 7. Hdfcbank Demat Profile 8. Hdfcbank Demat Holdings 9. Hdfcbank Demat Status

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It will provide the comprehensive information you need at one place. So get the convenience of OneView now and get into 6 banks.

Netsafe

- The safest way to shop online

NetSafe, is a unique online payment solution that offers you complete security while shopping on the Internet. With NetSafe, you can now shop online without revealing your HDFC Bank Credit Card number. Whats more, you can now use your HDFC Bank Debit Card also for online purchases.

Follow a simple 3-step process to register for NetSafe using either your HDFC Bank Visa Credit or Debit Card. Once registered, choose the amount and account you wish to debit and create as many NetSafe cards as you want. And after the transaction or a max of 48 hours, the card will cease to exist. All this comes FREE with your HDFC Bank Credit / Debit Card. Mobile Banking / SMS Banking In today's business environment, with so many deadlines to fulfill, appointments to meet and meetings to attend, you are hard pressed for time. Don't you wish you could do all your activities while traveling from one meeting to another? As a leading private sector bank in India, HDFC as well as ICICI Bank presents Mobile Banking service. Now you can access your bank account and conduct a host of banking

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transactions and inquiries through our Mobile Banking service. You can check your balance, stop a cheque payment, or even pay your utility bills. Our Mobile Banking service gives you account information and real-time transaction capabilities from the mobile phones at a true "anywhere, anytime, anyhow" convenience.

All this through SMS or WAP or R World ( for Reliance India Mobile customers). SMS Banking brings your bank accounts to your fingertips. It works using Short Messaging Service (SMS) technology. With SMS you can perform a wide range of query-based transactions from your mobile phone, without even making a call. Finally an account that travels with you. HDFC as well as ICICI Bank introduces refill of prepaid card through SMS All you need to have is an HDFC Bank Account and be a prepaid customer. Pre-paid Refill through SMS Pre-paid Refill through ATM Pre-paid Refill through SMS : You need to be registered for this service.But for once we have taken the pain of filling up a form away.You now just have to walk across to an HDFC Bank ATM and do the following. 1. Select 'Prepaid Refill/Bill Pay'option 2. Select 'SMS refill registration' 3. Enter your 10 digit mobile number and confirm

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Within seconds you will receive an SMS confirming your registration, giving you a code number and also the syntax of the message that you need to send for getting a refill done. The number to which the message needs to be sent will also be a part of this message that you receive. So now a refill is just an SMS away.

How much does it cost ? This service is absolutely free from HDFC Bank! You only have to pay the regular SMS charge for your SMS request.

Where can I access this service ? Operator Name Airtel Orange Circle Mumbai Mumbai

Prepaid refill through ATM : It's actually very easy to refill your prepaid card. You just need to walk into an ATM.

1. Select 'Prepaid Refill/Bill Pay' 2. Then select Pre-paid Refill 3. Enter the 10 digit mobile number and confirm 4. Fill the amount you want your card to be re-filled for

Within seconds you will get an SMS confirming the refill for the asked amount!

How much does it cost ? This service is absolutely free from HDFC Bank! You only have to go to the ATM and use your

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card. It's a service that has been introduced for the first time in India, just to make your world easier.

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BRAND LOYALTY OF HDFC IN COMPARISON TO ICICI BANK

With the credit card market commanding a figure of 10 million across the country, interestingly the number of card holders is restricted to 3.5 million. Therefore, it is essentially this 3.5 million users who possess multiple ownership of credit cards. With such high scale competition and restricted ownership, freebies, contests and discounts seem to be the flavour of the last quarter. HDFC, in an endeavour to spike their usage and subscription at this timely juncture made its credit card media debut for the season on the 15th of this month. The campaign is scheduled to go on until December end. Commensurate with its philosophy, HDFC being the enabler in the consumer's life helping them achieve their dreams, the theme that this particular campaign revolves around is 'Don't Wait.' The tenets for this promotion were the following:

Must be simple Must be exciting Must be achievable Must be aspirational Must have an element of fun Must create immediacy Must be involving Must reflect my desires / me

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The promotional objective was clear - Driving preference for the HDFC credit card, increase in usage thereby increasing the ticket size (value of a transaction) and the overall portfolio spend of a customer. Thus also ensuring capitalisation on the buzz created to drive new acquisitions. Interestingly, 2003 offered some interesting learnings for HDFC Bank. Although it began with a good promo idea of Shop & Win, with the big ticket prize being the Ford Ikon with a media spend of Rs 5 million, ICICI shop lifted and went to town and owned it with a larger prize (Mercedes Benz) and a media spend of 25 million. Also, ICICI Bank , the monster in the credit card market was most active on TV during the festive season last year with the entire ICICI Bank festive campaign focused on credit card promotion. Understanding their limitations was key in the case of HDFC Bank to ensure an effective and sound campaign this year round. Considering HDFC's media spend was incomparable to the media weight or big ticket prize of ICICI's, the crux was to focus on a promo idea, where the idea was bigger than the prize. So, even in the event of ICICI or Citi Bank having bigger prizes, the idea for HDFC bank would stand out as bigger and closer to the consumers heart. "Understand the Consumer and deliver an idea close to his heart was essentially our task at hand," states Euro RSCG's AVP Vikas Kumar. Moving on to the target segment, about 90 per cent of the HDFC Bank base constituted silver card members. Analysing the consumer, it was found that he is essentially driven by his need for achieving his dreams. The few pointers being:

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Constant drive for self betterment Has multiple needs Always looking for just that little bit extra Has low loyalty at this stage Aspires to be all that he is not

Thus encashing on the pretext that people have dreams but lack the resources to make them happen, the idea of A Dream Come True offer took shape. The Carrot - We will make peoples dreams come true The mechanics being, transactions over a certain limit every month, makes the member eligible for the sweepstakes. The winner chooses from a list of dreams that people aspire having. Starting with a simultaneous teaser and main campaign, this promotion uniquely unveils itself in the same medium in the given space. For instance, aspirational pictures of people are sprawled across every suppliment of a newspaper with the last suppliment unveiling the brand. The same followed on radio. Looking at a proposition whereby the acquisition of prizes was possible at the least possible cost, the dreams were categorised into three standardised sections. 1) Lifestyle Enhancing: House, Car, Home PC, Higher education 2) Travel: Holiday Abroad, Adventure Sports 3) Fun/Aspiration Related: Shopping worth Rs 100,000, Home Theatre System, Dream Date

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The creative communication being print heavy, a number of aspirational creatives were designed all sending out one clear message - 'Live your dream'. Focussed on all the six metro's, all top publications as well as suppliments are being used in innovative styles to convey this message. Suppliments, interestingly which is generally not usually see financial ads this time was used by HDFC Cards to lure the young TG. Outdoors includes tie-ups with multiplexes and are now in the process of considering Kiosks and Bus shelters. Also aspirations have been tied into the edit ensuring the message 'Live your dream' makes a direct connect with HDFC credit cards. Radio offers some innovative voice overs with the likes of Amitabh Bachchan and the personification of God saying now you can live your dream - Use the HDFC credit card. Starcom's general manager investments and new initiatives Manish Porwal says, "What this three month (campaign) hopes to achieve is 'Making an emotional connect with the consumer. Ensuring innovative prizes that are relevant for the consumer.' Also, apart from the big ticket prizes, ensuring every consumer experiences a feel-good by having larger number of assured prizes." This also ties in with the brand thought of Dont Wait, thus helping brand saliency, while meeting the promo objective," points out Kumar. Touted as a young but fastest growing credit card player in the market, HDFC Bank's Credit card division head Praloy Mandal says, "More than looking at profitability, this campaign is part our loyalty programme for our customers renewing our long term bond.

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The ROI during this period is always low considering the budget for media spends this season." Apart from ensuring loyalty for the brand and spiking membership, this campaign primarily has also helped in an image building exercise. Most CC player have positioned themselves like other consumer durables offering discounts and freebies. HDFC Bank's campaign seems to have some sophistication with the way its been treated with the theme being "Dream come true." In conclusion, one just has to wait and watch to see if this dreamy offer actually translates into attrition, retention and usage in the long run for this financial major.

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SUGGESTIONS AND RECOMMENDATIONS

More branches should be set up in the cities which are not covered till now so as to make the bank easily accessible to more people, like SBI.

More secure and safe transactions through ATMs to avoid fraud. Customer care services should be improved as there are lots of complaints of holding the line for long durations and not getting response.

Complaints of customers should be heard and sorted out quickly. Internet banking should be made safer to avoid fraudulent transactions. A safe and reliable system for Mobile Banking should be implemented.

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DATA ANALYSIS

Q.1. Your Age Group

27% 38% 26 to 35 36 to 45 46 to 55 15% 20% above 55

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Q.2. What is your income?

13%

20% 24%

10000 20000 30000 above 30000

43%

94

Q.3. Have you any Account?

13%

Yes No

87%

95

Q.4. In which bank You have account?

23%

36%

HDFC ICICI OTHERS

41%

96

Q.5. What motivates you to have a Account in specific bank?

14% Services 28% Product Quality 58% Can't Say

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Q.6. Through which media source you interact with the brand most

12% 12% 33% TV NEWS PAPER RADIO PHONE CALLS MAILS OTHERS

16% 13% 14%

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Q.7. Most catching bank advertisement?

13% 15% 38% ICICI HDFC ABN AMRO OTHERS 34%

99

Q.8.

What do you perceive about Banking Industry?

20%

It will boom in future It will Fail 67% Can't Say

13%

100

Q.9.

What do u think the brand most publicly?

10%

5% 34% ICICI HDFC LIC AVIVA OTHERS

18%

33%

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CONCLUSION

HDFC as well as ICICI Bank offers a wide range of products which are flexible depending on the need of the individuals. It is the only private bank out of so many private banks to offer such a wide range of products and services. Hdfc bank has extensive branch network with 445 branches in 202 cities and over 1100 ATMs across the country. It has 64 branches and 120 ATMs in Delhi NCR which is highest as compared to any other private bank in the industry. The Non Performing Assets (NPA) of HDFC bank ltd is 0.8% which is very low as compared to other banks. The facilities offered by hdfc to customers are of value and saves times.the concept of e-banking is also very good and there is no need for customers to walk-in to the bank , they can get the work done through the internet, phone banking, mobile banking with so many facilities at customers desk. It has made the life much easier and faster. No doubt hdfc is the best private bank in the industry. ICICI Bank is India's #2 bank (after State Bank of India), with some 950 branches and 3,300 ATMs nationwide. It also has locations in nearly 20 other countries. ICICI's retail banking group offers lending and deposit services to small businesses and individuals. Larger businesses are served by the corporate banking group, which offers finance services and treasury products. ICICI's rural and government banking unit offers micro-loans and agricultural banking. Foreign operations, as well as services related to international trade finance and expatriate Indians, fall under the international banking group. Other ICICI offerings include online banking, asset management, and insurance.

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BIBLIOGRAPHY
Kotler Philip, marketing management Khan and Jain, Financial Management Kothari C.R, quantitative technique, Ed: 1988, New Delhi, Vikash publishing house Pvt. Ltd.1978.

CFA MAGAZINES. -Financial Express -Times of India -Hindustan Times -Economic Times -Business World -India Today

INTERNET SITES: www.hdfcbank.com www.icicibank.com

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QUESTIONNAIRE
Personal detail of customers Name: ------------------Age: ------------------Gender: -----------------Occupation: ---------------Income: ----------------Q.1. Your Age Group

o o o o o

15 to 25 26 to 35 36 to 45 46 to 55 56 to 65

Q.2. What is your income?

o o o o

Rs. 10,000/Rs. 20,000/Rs. 30,000/Above 30,000/-

Q.3. Have you any Account?

o o o

YES NO

Q.4. In which bank You have account? HDFC

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o o

ICICI OTHERS

Q.5. What motivates you to have a Account in specific bank?

o o o o o o o o o
TV NEWS PAPER RADIO PHONECALLS MAILS OTHERS

Services Product Quality Cant Say

Q.6. Through which media source you interact with the brand most

Q.7. Most catching bank advertisement?

o o o o
Q.8.

ICICI HDFC ABN AMRO OTHERS

What do you perceive about Banking Industry?

IT WILL BOOM IN FUTURE.

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o o
Q.9.

IT WILL FAIL CANT SAY

What do u think the brand most publicly?

o o o o o

ICICI HDFC LIC AVIVA OTHERS PLEASE SPECIFY

Q.10. Please Remarks .. . Thanks for your kind Co-operation

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Q.8. Which Bank having a best services as well as Product features?

o o
Q.9.

HDFC BANK ICICI BANK

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