prepare to

Why should I be interested in Cynosure?

Why should
I be interested
in the aesthetic
laser market?
Where will my clients come from?

A Renewed Focus On Profitability
Like all professionals, you’re always
seeking to increase revenue and
optimize profits. Yet as a physician
or aesthetic business professional,
you have to contend with uniquely
complex factors that increasingly
impede your efforts—such as receiving
lower insurance reimbursements while
paying higher malpractice premiums
and facing growing competition.
That’s why you and Cynosure make
a perfect fit.
With our comprehensive family of
unmatched products, technology
and support services, we’ve been
helping professionals like you capital-
ize on the unique and growing
opportunities in the aesthetic laser
market since 1991.
Projected U.S. Aesthetic Laser Market Value 2
Presented in U.S. Dollars
2005 2006 2007 2008
A Booming Market
The media and popular culture at large
have familiarized people worldwide
with the amazing results of aesthetic
procedures—creating a market in
which consumers are spending $12.4
billion annually. More important,
80% of the 9.3 million procedures
performed annually are nonsurgical
in nature, representing a subcategory
that is likewise experiencing phenome-
nal growth.1
www.cynosure.com
•
CYNOSURE
$896.4
Million
$410.3
Million
2009 2010
To keep pace with this exploding
consumer demand, physicians and
aesthetic business owners are expect-
ed to make laser purchases at an
ever-increasing rate through 2010.2
In addition, while aesthetic treatments
attract adults of all ages, most clients
belong to a generation with the highest
disposable income levels in history.3
How can Cynosure benefit me and my clients?

What is the
market
potential
of each
application?
What kind of financial returns are possible?
 B 4 A 4

B Before A After

B 5 A 5

B 6
A 6

Shedding Light On Aesthetic Laser Applications

B 7 A 7

U.S. market data for specific laser applications—which are used to safely and effectively
treat a wide variety of skin indications and undesirable features of the face and body—
clearly reflects a dramatic increase in consumer demand:

Hair Removal Anti-Aging Vascular Treatment Cellulite Reduction LaserBodySculpting

SM

The number of hair removal
procedures is expected to
grow 18% annually through
2010, representing a total
of over 6 million procedures.
This application represents
the nation’s second most
popular nonsurgical aesthetic
procedure.2,1
Skin rejuvenation procedures
are projected to grow 25%
annually through 2010, for a
total of more than 4.4 million
procedures.2
With an annual growth rate
of 25%, it’s anticipated that
nearly one million vascular
treatment procedures will be
performed in 2010. Pigmented
lesion treatment procedures
will grow 20% annually through
2010, representing another
one million procedures.2
Cellulite affects a third of all
Americans—representing
more than 100 million people.
Laser cellulite reduction
procedures will grow 9%
through 2010, totaling over
500,000 procedures.2
This minimally invasive proce-
dure not only complements
but augments liposuction—
today’s most popular aesthetic
surgery, with almost 500,000
procedures performed in
2005.1 The first offering of its
kind, LaserBodySculpting’s
breakthrough procedure uses
a laser-assisted lipolysis system
to destroy fat cells as well as
coagulate tissue for tighter skin.
B 8 A 8

B 9 A 9

B 10 A 10

B 9 A 9

B 11 A 11

B 11 A 11

Open up to the idea of
Aesthetic Laser Applications
Cellulite Reduction
Cellulite affects a third of all
Americans—representing
more than 100 million people.
Laser cellulite reduction
procedures will grow 9%
through 2010, totaling over
500,000 procedures.2
www.cynosure.com
•
CYNOSURE
LaserBodySculpting
SM
This minimally invasive proce-
dure not only complements
but augments liposuction—
today’s most popular aesthetic
surgery, with almost 500,000
procedures performed in
2005.1 The first offering of its
kind, LaserBodySculpting’s
breakthrough procedure uses
a laser-assisted lipolysis system
to destroy fat cells as well as
coagulate tissue for tighter skin.
No one understands the aesthetic laser
market better than Cynosure. That’s why
no one is more capable of leveraging its
inherent advantages to powerfully transform
your business… your clients… and you.
 www.cynosure.com
•
CYNOSURE
Experience The Power Of
Transformation

By partnering with Cynosure you have the opportunity to:

• Work closely with a company whose customers, on

average, recoup their total investments within
3 to 12 months.

• Work with a recognized industry leader whose

technology is strongly supported by sophisticated
peer-reviewed clinical research.

• Create more billable services for increased

revenue opportunities.

• Accelerate your cash flow through direct-client billing.

• Foster long-term client relationships with new

adjunct services.

• Increase your client base not only for aesthetic laser

applications, but for your “traditional” services as well.

• Manage more aspects of your clients’ overall care.

How will Cynosure help me succeed?

Will it be difficult
or expensive
for me to offer
these services?
How can I learn more?
 “

www.cynosure.com
CYNOSURE HAS BEEN WONDERFUL.THEY ARE RIGHT BEHIND ME AND
BACK ME 100% OF THE WAY. WITH OTHER COMPANIES, I FELT LIKE
A NUMBER. CYNOSURE HAS PROVIDED ME WITH THE NECESSARY

•
TOOLS SUCH AS ADVERTISING, DIRECT MAIL MATERIALS, PRESS

CYNOSURE
RELEASES AND RADIO SCRIPTS. IT’S A ONE-STOP APPROACH.”
–Greg Alouf, MD, Alouf Aesthetics

Cynosure: The Right Partner For Business Success

Cynosure has an extensive resource network specifically designed to provide dedicated assistance across a host of business
disciplines. These resources will help you build a successful aesthetic laser practice quickly and cost-effectively—with virtually
no financial risk.

Our exceptional products
powered by innovative,
user-friendly technology
enable you to offer more
applications and treat more
conditions—in less time—
than competitive solutions.
24/7 customer service
allows you to get answers
around the clock.
Our experienced staff of
consultants provides any nec-
essary assistance—including
developing customized
financing programs that fit
your budget requirements.
Personalized on-site tech
support is provided by our
experts to optimize your
equipment’s performance
and uptime.
Online ordering expedites
order placement, processing
and delivery.
Marketing and sales support
programs—including every-
thing from print ads to direct
mail promotions and PR
efforts—help generate a loyal
and profitable client base.
Training courses and
workshops address topics on
laser application protocols,
equipment operation and
hands-on troubleshooting.
A Natural Evolution Of Your Service Offerings
In essence, aesthetic laser applications
are logical extensions of your current
service offerings. It’s simply a matter
of “tweaking” your existing skill set to
acquire the requisite knowledge and
capabilities.
With such a short learning curve—and
consumers’ demonstrated willingness to
receive aesthetic services not only from
dermatologists and plastic surgeons but
from other types of providers as well—
contact
it’s little wonder today’s aesthetic
procedures are increasingly being
performed by professionals new to
the market.
Bottom line: Now is the ideal time for
you to partner with Cynosure—thereby
enhancing your value among con-
sumers and increasing your client
base for both aesthetic services and
traditional services.
Contact Cynosure
Prepare To Prosper—By Contacting Cynosure Today

To schedule an appointment with a Cynosure consultant, please call or email info@cynosure.com.

To register for a free workshop seminar or request additional information, please visit www.cynosure.com.
 www.cynosure.com

CORPORATE HEADQUARTERS

United States
Cynosure, Inc.
5 Carlisle Road
Westford, MA 01886 USA
Tel: 978.256.4200
Toll-Free: 800.886.2966

INTERNATIONAL OFFICES

People’s Republic of China Germany Japan

Cynosure China Cynosure GmbH Cynosure KK SOURCES

251 Chang Xu Road Robert-Bosch-Str. 11A Kasuga Business Center Bldg. 1

American Society for Aesthetic Plastic Surgery, “2005
Cosmetic Surgery National Data Bank Statistics”
Suzhou 215008, Jiangsu D-63225 Langen, Germany 1st Floor
2
Millennium Research Group, “U.S. Markets for Aesthetic
People’s Republic of China Tel: +49.6103.2011100 1.15.15, Nishikata, Bunkyo-Ku
Lasers 2006,” May 2006
Tel: +86 (512) 655.17051 Tokyo 113.0024, Japan
Spain 3
American Society of Dermatologic Surgery, 2005 Survey
Tel: +81.3.5844.3651
Singapore Cynosure Spain 4
Courtesy of B. Jackson, MD
Cynosure Asia Pacific Avda.de Manoteras, 22 5
Courtesy of D. McDaniel, MD
Cynosure Osaka
220 Tagore Lane Portal 3, Oficina 109 6
Courtesy of R. Weiss, MD
5.14.10 Nishi-Nakajima
#01-01/2 Liberty Warehouse 28050 Madrid, Spain
Yodogawa-Ku, Osaka 532.001 7
Courtesy of B. Katz, MD
Singapore 787600 Tel: +34.91.383.4000
Japan 8
Courtesy of P. Boixeda, MD
Tel: (65) 9688.4565
Tel: +81.6.6885.8521 9
Courtesy of M. Goldman, MD
United Kingdom
France 10
Courtesy of A. Pelosi
Cynosure UK Ltd.
Cynosure SARL, Ltd. 11
Courtesy of A. Goldman, MD
Old Barn Offices
86, Avenue Lenine
Lower Mount Farm, Long Lane
94250 Gentilly
Cookham, Berkshire SL6 9EE
France
England
Tel: +33.1.49.85.6005
Tel: +44.1628.522252

Cynosure is a registered trademark of Cynosure, Inc. LaserBodySculpting is a service mark of Cynosure, Inc. © 2007 Cynosure, Inc. • 921- 0002-000 Rev.1