(According to the promotional campaign, an application is to be sent with 1. 2. 3. 4. 5. 6. 7.

introduction of the idea names of group members & their current institutions description of idea a justified projection of the number of people that can avail the service a justification of the user friendliness of the proposed idea a justification of the technical feasibility of the idea a justification of the commercial feasibility of the idea )

Introduction to Cashmaster (Feel free proposing name. Proposed names are: Telecash, Cash Runner, Cash Link, Cash Driver) As the infrastructure of Internet in Bangladesh has been progressed significantly, a large variety of usage of Internet is being seen now a day. But people of this country are being deprived of using one of Internets most notable feature- E-Payment as well as EShopping. High issuing & maintenance fee of credit card, unfriendly banking facilities make this feature far above the ground for the people from middle-class & lower-class walk, students & juvenile freelancers. Our proposed idea Cashmaster will be dealing with such guts by introducing a modern & user-friendly financial delivery system as a value added service that will make payments & shopping much more easier in a convenient, time saving & secured way. Name of the group members: 1. Shah Mahdi Hasan Department of Electrical & Electronics Engineering Bangladesh University of Engineering & Technology (BUET) 2. Abul Hayat Shiblu Department of Electrical & Electronics Engineering Bangladesh University of Engineering & Technology (BUET) 3. Mohammad Bin Monjil Department of Electrical & Electronics Engineering Bangladesh University of Engineering & Technology (BUET) Description of Idea Cashmaster is a B2C (Business to Consumers) cash transfer system via mobile phone. By registering & activating this service, the user will be provided with an account & an ID. This account should be of two types: 1. Consumer Account: This account can only be recharged. The recharge process can be of like recharging phone balance. A new card should be initiated for recharging this account to avoid mingling up with buying phone balance. The ID of this account will be considered as a PIN & should be kept SECRET for security &

preventing unwanted cash driving. Users can access their account using their mobile number & PIN number respectively. 2. Service Provider Account: This account is capable of receiving cash from a consumer account. They will be provided with some more features according to the necessity of service providers. This type of account should have a direct financial link with the bank account of the service providers. The ID number of this account is not a PIN thus not a SECRET & should be known to consumers for sending cash as well as payments. The Service Provider as well as manufacturer using this service will be considered as Banglalink supported point. Once the registration is done, the user is ready for enjoying the service. Users having Consumer Account can use this service in two ways1. By SMS: To buy the desired product by SMS from a Banglalink supported point, user should enter the product code of the desired product, ID of service providers or manufacturers & send SMS. For convenience, the process can be done sending several SMS. 2. Over Internet: To buy desired product over internet from Banglalink supported point, user should visit their website, go to corresponding link for online shopping (this link should be provided by service providers & manufacturers). After that, user should enter the product code of desired product, phone number & his/her secret PIN. To prevent crimes & other unwanted incidents that can be done using this service like money laundering, drug transaction some restrictions should be imposed. They can be: 1. An account can hold a certain amount of balance (for example- 10000 BDT). 2. An account cant be recharged more than 4 times a day. 3. Cash transfer cant be done between two consumer accounts.

A justified projection of the number of people that can avail the service: Surely a large number of Banglalink users can avail the service. The user of this service will come not only from consumer walk but also from entrepreneurs. From consumers aspect university students, young generation, people from middle to higher class, professionals will find this service beneficial in various purposes. Everyone is looking for a smarter way to get services to cope with advanced modern economy. Easy payment system will save the time & reduce inconvenience to get a product. So they will grasp this service with great interest.

From service providers & manufacturers view, this service should sound pretty to them. Service providers & manufacturers willing to initiate home service or online shopping facilities will find this service greatly financial. This service is modelled for smooth financial deliveries. To ease the service providing & make products handy to get they will surely use this service. Not only service providers & manufacturers but also organizers from showbiz sectors, freelancers & e-commerce sites will consider this service advantageous for them. For a little example- freelance fashion designers who dont own a brick-and-mortar interface (like a fashion house or showroom) but have a virtual showroom at online (like in facebook) can enhance his creative extent by selling his/her product with an ultimate ease. Ticket selling & other services will be more convenient to provide by organizers if they use this service. Considering all these facts it can surely be said, a large number of people can avail this service. A justification of the user friendliness of the proposed idea: Mobile phone has become a multidimensional gadget. A justification of the technical feasibility of the idea: This technical feasibility of this idea is considerable. Banglalink can easily implement this idea by developing their current infrastructure to a required extent. When a person buys a SIM from Banglalink, he is provided with an account that is built-in with the SIM, where he can keep his phone balance. By registering for this service, another account will be added under that SIM where the user can keep credits for payments & shopping. The process of maintenance & ensuring security of that account will be similar to the built-in account. Cash transfer can be done smartly using the existing systems of Banglalinks balance transfer system. The question arises- How the service providers & manufacturers receive the payments from consumers? To deal with this question, Banglalink has to develop a mutual financial interaction with service provider or manufacturers finance account as well as bank account. This can be done developing a mutual understanding with a bank to make required arrangements for receiving payments. To implement this idea & run the service effectively Banglalink can sign a pact with a renowned bank. This process should be unproblematic as Central Bank itself patronizing the engagement of mobile phones with banking. According to a speech given by Atiur Rahman, governor of Bangladesh Bank at a conference on e-banking & m-commerce: The central bank is actively encouraging engagement of banks, microfinance institutions and mobile phones and other IT platforms in partnerships to innovate financial service delivery models responding to the diversity of existing and emerging new demands in the fast developing market. All these factors extensively make this idea substantial, flawless & considerably feasible.

A justification of the commercial feasibility of the idea: As a smart payment system, the value added service Cashmaster will certainly draw the attention of people & there is a high chance of its gorgeous popularity in this fast growing digitized market. As the popularity will surely grow with time, users from different operators will shift to Banglalink to enjoy the service. A notable increment in Banglalink users will be assured, surely then Banglalink will be able to receive an elegant commercial benefit. Banglalink can secure commercial benefits in two other ways. Users have to pay for registration & other particular fees for enjoying this service. Registered service providers & manufacturers (Banglalink Supported Points) also have to pay certain amount of fees. All these issues ensure the financial satiability of the idea. Moreover, the implementation of the proposed idea will contribute to socio-economics of our country by initiating a broad workspace for freelancers & professionals, generating banking facilities in a certain extent for all walks of people, encouraging the development of new E-commerce sites. In brief, it can be confidently said thatCashmaster will not act only as an e-payment system or value added service but also as a vital media to create a revolutionary change in Bangladesh.