Jalandhar Outlook

Jalandhar Outlook: Online Advertisers & Consultancy Services Rishab Mehta(Q3701B34), Sumit Dhiman(Q3701B28), Shagun Khajuria(Q3701A11), Rohan Biala(Q3701A18),
Archana Kakkar(Q3701A13)
Academic Version
Confidentiality Agreement The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _______________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to _______________. Upon request, this document is to be immediately returned to _______________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.
Academic Version
Table of Contents
1.0 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1 Objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Keys to Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Company Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Company Ownership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2 Start-up Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Market Analysis Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.1 Market Segmentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4.2 Target Market Segment Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Strategy and Implementation Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1 SWOT Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1.1 Strengths . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1.2 Weaknesses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1.3 Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.1.4 Threats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.2 Competitive Edge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.3 Marketing Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.4 Sales Strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6.4.1 Sales Forecast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Management Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7.1 Personnel Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Financial Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.1 Start-up Funding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.3 Break-even Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.4 Projected Profit and Loss . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.5 Projected Cash Flow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.6 Projected Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8.7 Business Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 2 2 2 3 4 4 4 4 4 4 5 5 5 5 6 6 6 7 8 8 9 10 10 13 14 15 16
2.0
3.0 4.0
6.0
7.0
8.0
Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Academic Version
Jalandhar Outlook
1.0 Executive Summary
Business Name: Jalandhar Outlook Business Location: Jalandhar, Punjab, India Service: Online Advertisement & consultancy Service Purpose of Plan: To inform every prospective customer about the mission of the company
1.1 Objectives
To uplift the reach of SMEs in Jalandhar City Providing SMEs internet platform for advertisement
1.2 Mission
We are team of professionals having blend og Management and technical skills to fulfill the needs of SMEs by providing them platform for advertisement of their shops on internet.
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1.3 Keys to Success
Secure and Fast Server access allows users to easily navigate through the website Attractive and Simple Graphic User Interface Timely response for problems facing by the customer
Advertising: Promotion through social networkin websites like Facebook ,Orkut etc will be used, there will be no advertisement elsewhere.
2.0 Company Summary

We are online advertising company providing services to all SMEs in Jalandhar like Restaurants, Multi Branded Electronic Shops, Sweet Shops, Beverage Shops, Automobiles, Property Dealers, Driving Schools, Gift Shops, Jewellery Shops, Garment Shops etc.
2.1 Company Ownership

Jalandhar Outlook is a privately owned company.All the five members of the company are having a equal share in the company. Company is working on equal partnership principle. Specific departments are assigned to different members Website Handling will be handled by Sumit Dhiman & Rishab Mehta Promotion and Data Collection will be done by Rohan Biala & Shagun Khajuria Finance Department will be handled by Archana Kakkar
2.2 Start-up Summary
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Table: Start-up Start-up Requirements Start-up Expenses Internet Transportation Electricity Stationary Domain Name Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements
Rs. 750 Rs. 4,500 Rs. 1,000 Rs. 300 Rs. 800 Rs. 7,350
Rs. 11,000 Rs. 0 Rs. 6,300 Rs. 17,300 Rs. 24,650
3.0 Services
Providing Website for online advertisement Providing consultancy services to all SMEs
Basic Advetising will be Rs 200/- for the first month and services for the second month will be provided free of cost, After months cost will be aised to Rs 300/Cost of Exclusive Advertisement will be Rs 500/Cost of Consultancy will vary from Rs 500/- R2000/
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4.0 Market Analysis Summary
We are targeting the small retail shops like jewelry shops, electronic shops, dyers and dry cleaners, sweet shops, gift shops, furniture shops, photo studio, boutique, garment shops, property advisors, mobile shops, marriage palace etc. so that they can increase their sales with the help of internet power. We will give the advertisement of these small retailers on the website and give them some consultation related to the market sales or market strategy. We are selecting this target because the large size businesses are affecting the business of the small scale retailers. This web site will help them to make their strong position in the market and can compete with the large scale businesses.
4.1 Market Segmentation

We are targeting the small scale retailers whose businesses are affected by the large scale retailers. With the help of this website they can give the advertisement of their shops along with their own photographs. We are targeting the different segment of the market. We will show the shopkeepers detail with the specified segment name given as the title. When the customers will click on the specified segment name they will get all the shopkeepers' detail present in the Jalandhar. The various segment that we are covering are: Electronic shops: - this segment is about the electronic instruments in the market like alarm system, consumer electronics, digital cameras, microphone, music, ovens, printers etc. Furniture segment: - this includes range of chairs from premier chairs, baby chairs, chair shells, dining tables, center tables, stools, racks, trolleys, school benches to planters, available in variety of colors and designs. This division has become most versatile with a turnover of Rs.500 Crore.
4.2 Target Market Segment Strategy

In this we are targeting the small scale business. The strategy behind the selection of this target is to help the small scale retailers to increase their sales by giving advertisement about their shops on the website. In this Rs 200 will be charged for the advertisement in the second month and Rs 500 will be charged for the premium services. The small scale retailers are very much interested for giving their advertisement on the Jalandhar outlook, in order to increase the sales. This will help the small scale retailers to compete with the large scale businesses.
6.0 Strategy and Implementation Summary
6.1 SWOT Analysis
6.1.1 Strengths
1. 2. 3. Providing internet as and platform for SMEs to expand their business and make new customers in a very low price. We are the first step mover in providing this service in Jalandhar. All the member of the organization is well qualified and is good in marketing and promotional strategy.
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Jalandhar Outlook
6.1.2 Weaknesses
1.
We are having limited expansion .Presently in Jalandhar only.
2.
Members of the team are freshers.
3.
Difficult to convince uneducated SME entrepreneurs.
6.1.3 Opportunities
1. To capture SMEs in various cities of Punjab like Ludhiana, Amritsar, Patiala etc. 2. To provide service to various exclusive showroom in various Malls.
6.1.4 Threats
1. The biggest threat is Jalandharshine.com, which also provide similar type of service to SMEs.
6.2 Competitive Edge
1. Our Pricing Structure is one of our competitive edge. As in the starting we are providing 1 month free service to the customer. 2. We are also providing consultancy to our customer which acts as our competitive edge as our competitors are not providing this facility.
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6.3 Marketing Strategy
Positioning Strategy: Our service if for the SME's in jalandhar as we will fulfill the nedd of SMEs by providing them the platform of internet to expand their business and attract new customers and also providing them consultancy Marketing Strategy: As our strategy will help in making better image and creating more awareness. It will be done through social networking like Facebook, Orkut, Print Media like pamphlets, posters and to increase traffic in our website we will provide ample of information like Railway and Bus Timings, location of government offices and other help line numbers
6.4 Sales Strategy
Face to face interaction strategy will be used to interact with the customers, Our Sales team personnels will meet up with the SME's owner and educate him with the benefits of advertising online
6.4.1 Sales Forecast
For the Financial year 2013-2014 expected growth rate is 15 % For the Financial year 2014-2015 expected growth rate is 20 % Transportation and Internet Expenses are kept same throughout
Table: Sales Forecast Sales Forecast FY 2013 Sales Advertisement Others(Premium Advertisement) Consultancy Services Total Sales Direct Cost of Sales Transportation Internet Subtotal Direct Cost of Sales Rs. 216,831 Rs. 50,500 Rs. 26,000 Rs. 293,331 FY 2013 Rs. 40,500 Rs. 6,750 Rs. 47,250 FY 2014 Rs. 249,356 Rs. 58,075 Rs. 29,900 Rs. 337,331 FY 2014 Rs. 40,500 Rs. 6,750 Rs. 47,250 FY 2015 Rs. 299,227 Rs. 69,690 Rs. 35,880 Rs. 404,797 FY 2015 Rs. 40,500 Rs. 6,750 Rs. 47,250
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Jalandhar Outlook
7.0 Management Summary
Jalandhar Outlook will require only 5 members during intial period and these 5 members will handle all the departments, Given below are the departments allloted to specific persons Website Handling- Sumit Dhiman & Rishab Mehta Promotion & Data Collection- Shagun Khajuria & Rohan Biala Finances- Archana Kakkar
Academic Version
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Jalandhar Outlook Recruitment and Replacement Policy: Recruitment of extra personnel might be needed in the future due to extra workload or departure of existing personnel,So for recruiting these personnels following will be the Job Requirement For Website Handling and Updating: Any Graduate with certification in C# / PHP/ Other Internet Technologies For Promotion & Data Collection: Persons with good communication and selling skills will be hired For Financing: A Graduate with complete knowledge of book of Accounts
7.1 Personnel Plan
From all the Profit Earned 20% will be deposited in Company's account and rest of the money will be divided equally between 5 members
Table: Personnel Personnel Plan Rishab Mehta(Website Handling) Sumit Dhiman(Website Handling) Rohan Biala(Promotion & Data Collection) Shagun Khajuria(Promotion & Data Collection) Archana Kakkar( Financial Head) Total People Total Payroll FY 2013 Rs. 34,671 Rs. 34,671 Rs. 34,671 Rs. 34,671 Rs. 34,671 Rs. 5 Rs. 173,355 FY 2014 Rs. 39,872 Rs. 39,872 Rs. 39,872 Rs. 39,872 Rs. 39,872 Rs. 5 Rs. 199,360 FY 2015 Rs. 47,847 Rs. 47,847 Rs. 47,847 Rs. 47,847 Rs. 47,847 Rs. 5 Rs. 239,235
8.0 Financial Plan
Growth: For the financial year 2013-2014 business is expected to grow at a rate of 15% For the financial year 2014-2015, business is expected to grow at a rate of 20%
Academic Version
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Jalandhar Outlook Fundings: From all the earnings, 20% will be deposited in company's account and this money will be used to cover any additional cost raised in future.
8.1 Start-up Funding
Each of the five partners of Jalandhar Outlook will invest Rs 5000/- to raise the required start up fund
Table: Start-up Funding Start-up Funding Start-up Expenses to Fund Start-up Assets to Fund Total Funding Required Assets Non-cash Assets from Start-up Cash Requirements from Start-up Additional Cash Raised Cash Balance on Starting Date Total Assets
Rs. 7,350 Rs. 17,300 Rs. 24,650
Rs. 6,300 Rs. 11,000 Rs. 350 Rs. 11,350 Rs. 17,650
Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Owner Investor Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0
Rs. 25,000 Rs. 0 Rs. 0 Rs. 25,000 Rs. -7,350 Rs. 17,650
Total Capital and Liabilities Total Funding
Rs. 17,650 Rs. 25,000
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Jalandhar Outlook
8.3 Break-even Analysis
Break Even point will be acheived in the month of December(5 months)

Table: Break-even Analysis Break-even Analysis Monthly Revenue Break-even Assumptions: Average Percent Variable Cost Estimated Monthly Fixed Cost Rs. 17,518
16% Rs. 14,696
8.4 Projected Profit and Loss
Academic Version
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Table: Profit and Loss Pro Forma Profit and Loss Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % Expenses Payroll Marketing/Promotion Depreciation Rent Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales FY 2013 Rs. 293,331 Rs. 47,250 Rs. 9,000 -----------Rs. 56,250 Rs. 237,081 80.82% FY 2014 Rs. 337,331 Rs. 47,250 Rs. 12,000 -----------Rs. 59,250 Rs. 278,081 82.44% FY 2015 Rs. 404,797 Rs. 47,250 Rs. 12,000 -----------Rs. 59,250 Rs. 345,547 85.36%
Rs. 173,355 Rs. 3,000 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 176,355 Rs. 60,726 Rs. 60,726 Rs. 0 Rs. 18,218 Rs. 42,508 14.49%
Rs. 199,360 Rs. 0 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 199,360 Rs. 78,721 Rs. 78,721 Rs. 0 Rs. 23,616 Rs. 55,105 16.34%
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Academic Version
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8.5 Projected Cash Flow
Table: Cash Flow Pro Forma Cash Flow FY 2013 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent FY 2014 FY 2015
Rs. 293,331 Rs. 293,331
Rs. 337,331 Rs. 337,331
Rs. 404,797 Rs. 404,797
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 293,331 FY 2013
Rs. 250,823 Rs. 0 Rs. 250,823
Rs. 282,226 Rs. 0 Rs. 282,226
Rs. 330,379 Rs. 0 Rs. 330,379
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 250,823
Academic Version
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Jalandhar Outlook
Net Cash Flow Cash Balance Rs. 42,508 Rs. 53,858 Rs. 55,105 Rs. 108,963 Rs. 74,418 Rs. 183,381
8.6 Projected Balance Sheet
Table: Balance Sheet Pro Forma Balance Sheet FY 2013 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth FY 2014 FY 2015
Rs. 53,858 Rs. 0 Rs. 53,858
Rs. 108,963 Rs. 0 Rs. 108,963
Rs. 183,381 Rs. 0 Rs. 183,381
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 60,158 FY 2013
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 115,263 FY 2014
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 189,681 FY 2015
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 25,000 Rs. -7,350 Rs. 42,508 Rs. 60,158 Rs. 60,158 Rs. 60,158
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 25,000 Rs. 35,158 Rs. 55,105 Rs. 115,263 Rs. 115,263 Rs. 115,263
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 25,000 Rs. 90,263 Rs. 74,418 Rs. 189,681 Rs. 189,681 Rs. 189,681
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Jalandhar Outlook
8.7 Business Ratios
Table: Ratios Ratio Analysis Sales Growth Percent of Total Assets Other Current Assets Total Current Assets Long-term Assets Total Assets Current Liabilities Long-term Liabilities Total Liabilities Net Worth Percent of Sales Sales Gross Margin Selling, General & Administrative Expenses Advertising Expenses Profit Before Interest and Taxes Main Ratios Current Quick Total Debt to Total Assets Pre-tax Return on Net Worth Pre-tax Return on Assets Additional Ratios Net Profit Margin Return on Equity Activity Ratios Accounts Payable Turnover Payment Days Total Asset Turnover Debt Ratios Debt to Net Worth Current Liab. to Liab. Liquidity Ratios Net Working Capital Interest Coverage Additional Ratios Assets to Sales Current Debt/Total Assets Acid Test Sales/Net Worth Dividend Payout FY 2013 0.00% FY 2014 15.00% FY 2015 20.00% Industry Profile 15.97%
0.00% 89.53% 10.47% 100.00% 0.00% 0.00% 0.00% 100.00%
0.00% 94.53% 5.47% 100.00% 0.00% 0.00% 0.00% 100.00%
0.00% 96.68% 3.32% 100.00% 0.00% 0.00% 0.00% 100.00%
59.29% 84.01% 15.99% 100.00% 33.19% 20.65% 53.84% 46.16%
100.00% 80.82% 66.33% 1.02% 20.70%
100.00% 82.44% 66.10% 0.00% 23.34%
100.00% 85.36% 66.98% 0.00% 26.26%
100.00% 100.00% 74.76% 1.13% 2.01%
0.00 0.00 0.00% 100.94% 100.94% FY 2013 14.49% 70.66%
0.00 0.00 0.00% 68.30% 68.30% FY 2014 16.34% 47.81%
0.00 0.00 0.00% 56.05% 56.05% FY 2015 18.38% 39.23%
1.85 1.47 59.90% 4.20% 10.48%
n.a n.a
0.00 0 4.88
0.00 0 2.93
0.00 0 2.13
n.a n.a n.a
0.00 0.00
0.00 0.00
0.00 0.00
n.a n.a
Rs. 53,858 0.00
Rs. 108,963 0.00
Rs. 183,381 0.00
n.a n.a
0.21 0% 0.00 4.88 0.00
0.34 0% 0.00 2.93 0.00
0.47 0% 0.00 2.13 0.00
n.a n.a n.a n.a n.a
Academic Version
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Appendix
Table: Sales Forecast
Sales Forecast Aug-12 Sales Advertisement Others(Premium Advertisement) Consultancy Services Total Sales Direct Cost of Sales Transportation Internet Subtotal Direct Cost of Sales 0% 0% 0% Rs. 4,000 Rs. 0 Rs. 0 Rs. 4,000 Rs. 41,136-12 Sep-12 Rs. 5,000 Rs. 0 Rs. 0 Rs. 5,000 Rs. 41,166-12 Oct-12 Rs. 6,250 Rs. 1,000 Rs. 0 Rs. 7,250 Rs. 41,197-12 Nov-12 Rs. 7,813 Rs. 1,500 Rs. 500 Rs. 9,813 Rs. 41,227-12 Rs. 4,500 Rs. 750 Rs. 5,250 Dec-12 Rs. 9,766 Rs. 2,000 Rs. 1,000 Rs. 12,766 Rs. 41,258-12 Rs. 4,500 Rs. 750 Rs. 5,250 Jan-13 Rs. 12,207 Rs. 3,000 Rs. 1,000 Rs. 16,207 Rs. 41,288-13 Rs. 4,500 Rs. 750 Rs. 5,250 Feb-13 Rs. 15,259 Rs. 4,000 Rs. 1,500 Rs. 20,759 Rs. 41,318-13 Rs. 4,500 Rs. 750 Rs. 5,250 Mar-13 Rs. 19,073 Rs. 5,000 Rs. 2,000 Rs. 26,073 Rs. 41,349-13 Rs. 4,500 Rs. 750 Rs. 5,250 Apr-13 Rs. 23,842 Rs. 6,500 Rs. 3,000 Rs. 33,342 Rs. 41,379-13 Rs. 4,500 Rs. 750 Rs. 5,250 May-13 Rs. 29,802 Rs. 8,000 Rs. 4,500 Rs. 42,302 Rs. 41,410-13 Rs. 4,500 Rs. 750 Rs. 5,250 Jun-13 Rs. 37,253 Rs. 9,000 Rs. 5,500 Rs. 51,753 Rs. 41,440-13 Rs. 4,500 Rs. 750 Rs. 5,250 Jul-13 Rs. 46,566 Rs. 10,500 Rs. 7,000 Rs. 64,066 Rs. 41,470-13 Rs. 4,500 Rs. 750 Rs. 5,250
Rs. 0
Rs. 0
Rs. 0
Academic Version
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Appendix
Table: Personnel
Personnel Plan Rishab Mehta(Website Handling) Sumit Dhiman(Website Handling) Rohan Biala(Promotion & Data Collection) Shagun Khajuria(Promotion & Data Collection) Archana Kakkar( Financial Head) Total People Total Payroll 0% 0% 0% 0% 0% Aug-12 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 5 Rs. 0 Sep-12 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 5 Rs. 0 Oct-12 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 5 Rs. 0 Nov-12 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 5 Rs. 0 Dec-12 Rs. 950 Rs. 950 Rs. 950 Rs. 950 Rs. 950 Rs. 5 Rs. 4,750 Jan-13 Rs. 1,593 Rs. 1,593 Rs. 1,593 Rs. 1,593 Rs. 1,593 Rs. 5 Rs. 7,965 Feb-13 Rs. 2,321 Rs. 2,321 Rs. 2,321 Rs. 2,321 Rs. 2,321 Rs. 5 Rs. 11,605 Mar-13 Rs. 3,171 Rs. 3,171 Rs. 3,171 Rs. 3,171 Rs. 3,171 Rs. 5 Rs. 15,855 Apr-13 Rs. 4,335 Rs. 4,335 Rs. 4,335 Rs. 4,335 Rs. 4,335 Rs. 5 Rs. 21,675 May-13 Rs. 5,769 Rs. 5,769 Rs. 5,769 Rs. 5,769 Rs. 5,769 Rs. 5 Rs. 28,845 Jun-13 Rs. 7,281 Rs. 7,281 Rs. 7,281 Rs. 7,281 Rs. 7,281 Rs. 5 Rs. 36,405 Jul-13 Rs. 9,251 Rs. 9,251 Rs. 9,251 Rs. 9,251 Rs. 9,251 Rs. 5 Rs. 46,255
Academic Version
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Appendix
Table: Profit and Loss
Pro Forma Profit and Loss Sales Direct Cost of Sales Other Costs of Sales Total Cost of Sales Gross Margin Gross Margin % Aug-12 Rs. 4,000 Rs. 0 Rs. 0 -----------Rs. 0 Rs. 4,000 100.00% Sep-12 Rs. 5,000 Rs. 0 Rs. 0 -----------Rs. 0 Rs. 5,000 100.00% Oct-12 Rs. 7,250 Rs. 0 Rs. 0 -----------Rs. 0 Rs. 7,250 100.00% Nov-12 Rs. 9,813 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 3,563 36.31% Dec-12 Rs. 12,766 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 6,516 51.04% Jan-13 Rs. 16,207 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 9,957 61.44% Feb-13 Rs. 20,759 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 14,509 69.89% Mar-13 Rs. 26,073 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 19,823 76.03% Apr-13 Rs. 33,342 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 27,092 81.25% May-13 Rs. 42,302 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 36,052 85.23% Jun-13 Rs. 51,753 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 45,503 87.92% Jul-13 Rs. 64,066 Rs. 5,250 Rs. 1,000 -----------Rs. 6,250 Rs. 57,816 90.24%
Expenses Payroll Marketing/Promotion Depreciation Rent Other Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales
Rs. 0 Rs. 1,000 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 1,000 Rs. 3,000 Rs. 3,000 Rs. 0 Rs. 900 Rs. 2,100 52.50%
Rs. 0 Rs. 1,000 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 1,000 Rs. 4,000 Rs. 4,000 Rs. 0 Rs. 1,200 Rs. 2,800 56.00%
Rs. 0 Rs. 1,000 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 1,000 Rs. 6,250 Rs. 6,250 Rs. 0 Rs. 1,875 Rs. 4,375 60.34%
Rs. 0 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 0 Rs. 3,563 Rs. 3,563 Rs. 0 Rs. 1,069 Rs. 2,494 25.41%
Rs. 4,750 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 4,750 Rs. 1,766 Rs. 1,766 Rs. 0 Rs. 530 Rs. 1,236 9.68%
Rs. 7,965 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 7,965 Rs. 1,992 Rs. 1,992 Rs. 0 Rs. 598 Rs. 1,394 8.60%
Rs. 11,605 Rs. 0 Rs. 0 Rs. 0 Rs. 0 -----------Rs. 11,605 Rs. 2,904 Rs. 2,904 Rs. 0 Rs. 871 Rs. 2,033 9.79%
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Appendix
Table: Cash Flow
Pro Forma Cash Flow Aug-12 Cash Received Cash from Operations Cash Sales Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13
Rs. 4,000 Rs. 4,000
Rs. 5,000 Rs. 5,000
Rs. 7,250 Rs. 7,250
Rs. 9,813 Rs. 9,813
Rs. 12,766 Rs. 12,766
Rs. 16,207 Rs. 16,207
Rs. 20,759 Rs. 20,759
Rs. 26,073 Rs. 26,073
Rs. 33,342 Rs. 33,342
Rs. 42,302 Rs. 42,302
Rs. 51,753 Rs. 51,753
Rs. 64,066 Rs. 64,066
0.00%
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 4,000 Rs. 41,136-12
Rs. 1,900 Rs. 0 Rs. 1,900
Rs. 2,200 Rs. 0 Rs. 2,200
Rs. 2,875 Rs. 0 Rs. 2,875
Rs. 7,319 Rs. 0 Rs. 7,319
Rs. 11,530 Rs. 0 Rs. 11,530
Rs. 14,813 Rs. 0 Rs. 14,813
Rs. 18,726 Rs. 0 Rs. 18,726
Rs. 23,296 Rs. 0 Rs. 23,296
Rs. 29,550 Rs. 0 Rs. 29,550
Rs. 37,257 Rs. 0 Rs. 37,257
Rs. 45,384 Rs. 0 Rs. 45,384
Rs. 55,973 Rs. 0 Rs. 55,973
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 1,900 Rs. 2,100 Rs. 13,450
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Page 19
Appendix
Table: Balance Sheet
Pro Forma Balance Sheet Aug-12 Assets Current Assets Cash Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth Starting Balances Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13
Rs. 11,350 Rs. 0 Rs. 11,350
Rs. 13,450 Rs. 0 Rs. 13,450
Rs. 16,250 Rs. 0 Rs. 16,250
Rs. 20,625 Rs. 0 Rs. 20,625
Rs. 23,119 Rs. 0 Rs. 23,119
Rs. 24,355 Rs. 0 Rs. 24,355
Rs. 25,749 Rs. 0 Rs. 25,749
Rs. 27,782 Rs. 0 Rs. 27,782
Rs. 30,560 Rs. 0 Rs. 30,560
Rs. 34,352 Rs. 0 Rs. 34,352
Rs. 39,397 Rs. 0 Rs. 39,397
Rs. 45,765 Rs. 0 Rs. 45,765
Rs. 53,858 Rs. 0 Rs. 53,858
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 17,650
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 19,750 Rs. 41,136-12
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 22,550 Rs. 41,166-12
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 26,925 Rs. 41,197-12
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 29,419 Rs. 41,227-12
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 30,655 Rs. 41,258-12
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 32,049 Rs. 41,288-13
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 34,082 Rs. 41,318-13
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 36,860 Rs. 41,349-13
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 40,652 Rs. 41,379-13
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 45,697 Rs. 41,410-13
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 52,065 Rs. 41,440-13
Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 60,158 Rs. 41,470-13
Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 25,000 Rs. -7,350 Rs. 0 Rs. 17,650 Rs. 17,650 Rs. 17,650
Academic Version
Page 20

Jalandhar Outlook

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Jalandhar Outlook

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Jalandhar Outlook: Online Advertisers & Consultancy Services Rishab Mehta(Q3701B34), Sumit Dhiman(Q3701B28), Shagun Khajuria(Q3701A11), Rohan Biala(Q3701A18),

2.0 Company Summary

2.1 Company Ownership

2.2 Start-up Summary

Rs. 11,000 Rs. 0 Rs. 6,300 Rs. 17,300 Rs. 24,650

4.1 Market Segmentation

4.2 Target Market Segment Strategy

6.0 Strategy and Implementation Summary

6.1 SWOT Analysis

We are having limited expansion .Presently in Jalandhar only.

Members of the team are freshers.

Difficult to convince uneducated SME entrepreneurs.

6.2 Competitive Edge

6.4 Sales Strategy

6.4.1 Sales Forecast

7.0 Management Summary

7.1 Personnel Plan

8.0 Financial Plan

8.1 Start-up Funding

Rs. 7,350 Rs. 17,300 Rs. 24,650

Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0

Total Capital and Liabilities Total Funding

Rs. 17,650 Rs. 25,000

Break Even point will be acheived in the month of December(5 months)

16% Rs. 14,696

8.4 Projected Profit and Loss

8.5 Projected Cash Flow

Rs. 293,331 Rs. 293,331

Rs. 337,331 Rs. 337,331

Rs. 404,797 Rs. 404,797

Rs. 250,823 Rs. 0 Rs. 250,823

Rs. 282,226 Rs. 0 Rs. 282,226

Rs. 330,379 Rs. 0 Rs. 330,379

Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 250,823

Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 282,226

Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 0 Rs. 330,379

8.6 Projected Balance Sheet

Rs. 53,858 Rs. 0 Rs. 53,858

Rs. 108,963 Rs. 0 Rs. 108,963

Rs. 183,381 Rs. 0 Rs. 183,381

Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 60,158 FY 2013

Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 115,263 FY 2014

Rs. 6,300 Rs. 0 Rs. 6,300 Rs. 189,681 FY 2015

0.00% 89.53% 10.47% 100.00% 0.00% 0.00% 0.00% 100.00%

0.00% 94.53% 5.47% 100.00% 0.00% 0.00% 0.00% 100.00%

0.00% 96.68% 3.32% 100.00% 0.00% 0.00% 0.00% 100.00%

59.29% 84.01% 15.99% 100.00% 33.19% 20.65% 53.84% 46.16%

100.00% 80.82% 66.33% 1.02% 20.70%

100.00% 82.44% 66.10% 0.00% 23.34%

100.00% 85.36% 66.98% 0.00% 26.26%

100.00% 100.00% 74.76% 1.13% 2.01%

0.00 0.00 0.00% 100.94% 100.94% FY 2013 14.49% 70.66%

0.00 0.00 0.00% 68.30% 68.30% FY 2014 16.34% 47.81%

0.00 0.00 0.00% 56.05% 56.05% FY 2015 18.38% 39.23%

1.85 1.47 59.90% 4.20% 10.48%

n.a n.a n.a

Rs. 53,858 0.00

Rs. 108,963 0.00

Rs. 183,381 0.00

0.21 0% 0.00 4.88 0.00

0.34 0% 0.00 2.93 0.00

0.47 0% 0.00 2.13 0.00

n.a n.a n.a n.a n.a