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Mode rn

Trade Manu

al
1

Elaborate Modern Trade

Definition & Scope

Understanding Uninor s Modern Trade Approach

Reference Guide

Ensure Standardisation & Uniformity

Explore possibilities of alignment with leadingRetail Chains

Table of Contents : Page no.


1 Definition..... .....................

..................... .........32 Types /Classificatio n................... .....................

..43 Modern Trade Distribution Processes...... ................ 7

Sales Process Primary Sales Order, Invoice & Delivery............... ............................. ......9Tertiary Sales

ActivationManag ement................... ............................. ............................. ...13

Documentation .............................

............................. ............................. .......15

Recharge ............................. .............................

............................. ..................19

Support ............................. ............................. ............................. ....................24

InventoryManage ment ............................. ............................. ......................25

Commissions .............................

............................. ............................. ..........26

MIS ............................. ............................. .............................

...........................2 7

4 Manpower Structure & Role ..................... ..........28

5 Roles SO, HO & Modern Trade Chain ..................4

01 Modern Trade Definition


What is Modern Trade?Any Organised Retail chain having or more 5 outlets

Modern Trade Outlets --Significance / Opportunity:

Conveniently accessible for prospective customers

Multi product offerings

Skilled Manpower

Experience

Telecom Connect Strong visibility for Brands.

Ready Target Groups

Growth Phase Reaching out to masses

Increasing Contribution of gross activations

Low capex / Only Opex model.

Ready Platform --Quick Launch Why Modern Trade Partners are seeking out Telecom Service

Providers more thanbefore......?

Increasing emphasis on bottom line contribution

Exclusive value proposition for their customers

Category Connect

Brand Association.

Create a new segment

Additional Walkins

1 Modern Trade Classificatio n


Based on Presence

National Chains ~ 4000 OutletsPresent in most parts of the country for eg The Mobile Store, Hotspot etc. Regional Chain ~ 1000 OutletsChain which has presence

in at least two or more circles for eg Big C,Univercell etc. Local Chain ~ 500 outletsChain which is present only in one Circle for eg Maxtel, Adarsh etc.

Based On Format

Large Format Small Format TelecomNon Telecom

Based on Arrangement

Direct Sale

Where sim forms part of the store inventory

Conventional SIS Approach


Tie Ups

Sale / non sale activity

Kiosk type activity

Promotions 4

Modern Trade Arrangements: Conventional:Visi bility SpaceO c c a s i o n al Manpower Basic A p p r o a c h Prod

uct PlacementSIS Approach : Strategic Approach

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