A Project Study Report On Training Undertaken at

Titled A Market Survey of Coca Cola (In the Competitive Situation) Submitted in partial fulfillment for the Award of degree of Master of Business Administration

SUBMITTED BY: ROHAN KUMAR. MBA III sem

SUBMITTED TO: Miss. Nisha goyal faculty guide.

2010-2012 ARYA INSTITUTE OF ENGINEERING & TECHNOLOGY RIICO INSTITUTIONAL AREA, KUKAS, JAIPUR

PREFACE:

Soft drink is one of important part todays life, this can be found everywhere in this world. Most of the youth and even old age people use soft drink as a refresher. The soft drink market all over the world has been witnessing a throat cut battle between two major players: coca cola &Pepsi, since very beginning. The thirst quenchers are trying hard to have the major piece of the apple of overall carbonated soft drink market. Both the players are spending energies in building capacity, infrastructure, promotional activities etc Coca cola is well with its 53 bottling sites throughout the country giving it an edge over competition by processing a well built and distribution set up. On the other hand , Pepsi, with 2 more years in India , has been able to set an image of winner this time in India and get the pulse of India soft drink The soft drink giants are Leaving on stone unturned and her for the Long terms. Coca cola has been penetrating the market through its wide product range with a determination to change consumption pattern of soft drink in India.

ACKNOWLEDGEMENT

To begin with, I am obliged to Mr. Naresh Ladhani (Managing Director) Mr. Rajesh Shukla (Sales Manager), who allotted me this interesting topic and without whose guidance and constructive criticism this report might have not been completed. I would like to thank retailers, shopkeepers of Gandhi Nagar, Purani Basti, Bardahiya Bazar Dakshin darwaza, Ganeshpur, Kachehri Market, Bade ban, who were interviewed by us. I appreciate for their cooperation and contributions for helping us in making project factual and informative.

Finally, I wish to thank to my family and friends for their inspiration, encouragement and support which enabled me.

ROHAN KUMAR

EXECUTIVE SUMMARY

The project topic has been "A Market survey of Coca-Cola in the competitive situation in Basti City Obvious it is a comparative study between Coke and its main competitor Pepsi. Accordingly I conducted survey in the selected areas of Basti city which has been provided to me by the company named Saket Sales and Services Pvt Ltd. My area of .Gandhi Nagar, Purani Basti, Bardahiya Bazar, Ganeshpur, Kachehri Market, Bade ban

To know about the market share of Coca-Cola and Pepsi. I filled up a chart which contains questions like-.

1.

How many crates you sold in a year and during the peak month?

2.

How many crates you have own?

3.

Do you have any Sign Board of Coke or Pepsi?

4.

Do you have any Fridge or S.G.A. of Coke or Pepsi?

5.

Whether company provided you any discount?

6.

General information like name of outlet, address, of outlet etc.

All the shopkeepers/retailers answered these questions and with the help of these answers I found things like:

1.

Which company provides more discount to the shopkeepers?

2.

Which company provides more S.G.A. to the shopkeepers?

3.

Demand of which soft drink is high?

4.

Whether supply of goods is sufficient or not? If not then reasons for the same?

I face difficulties too during my survey. To quote some of these:

1. Every one was not ready to tell as to how many crates they sold throughout the year because they thought that this survey may be related to income tax deptt.

2. Some of the shopkeeper's were not ready to tell about discount provided by the company.

3. Some of them said that company conducted this type of survey many times but did nothing to solve their problems.

4. Some shopkeepers had no time even to talk because of rush in their shops.

5. Behaviour of some Panwala was not very refines and educated so I also feel difficulty in talking to them.

TABLE OF CONTENT
Chapter 1. Introduction to the Industry 2. Introduction to the Organization 3. Research Methodology 3.1 Title of the Study 3.2 Duration of the Project 3.3 Objective of Study 3.4 Type of Research 3.5 Sample Size and method of selecting sample 3.6 Scope of Study 3.7 Limitation of Study 4. Facts and Findings 5. Analysis and Interpretation 6. SWOT 7. Conclusion 8. Recommendation and suggestion 44 44 44 45 46 46 46 48 55 57 59 Page no. 1 7

61 65
67

9. Appendix
10. Bibliography