Forcefield Analysis How to increase the score Invest saved money into improving employees working environment For

Brazilian government supports foreign investor in receiving the same tax treatment and tax incentives as the local counterparts (Alves 2005, p35), and the federal government and the state support free enterprise and free trade (Alves 2005, p36 ) With stability in the economic development in some recent years, Brazil can be seen as a fertile and potential place compares with some of the mayor of the outstanding investment markets (Singh 2010). Besides, economic crisis caused significant influence to the economic development in most countries in the world. However in Brazil, the economy was identified as having high stability with a low labor cost (Soloman 2009) FPT had branches in 10 countries which are Japan, Singapore, Thailand, Malaysia, Philippine, France, Australia, America, Lao, Cambodia in 2010 (FPT n.d.). Additionally, FPT organized annual events for employees with the purpose of having fun, being relax, connecting people and giving the good working environment (FPT n.d.). Moreover, one of FPT's main policies is to give a good welfare including training sessions, financial rewards and support, etc (FPT n.d.) There are several similarities between FPTs values and their Brazilian employees culture such as creativity, respectability, Score Scenario: Create an internal communication campaign to get the employees to buy into the companys values whilst respecting their own culture. Score Against High competition within the market is caused by the dramatically increase of the FDI index in Brazil market (Investinbrazil 2010) Westerner's perception of Easterners as lack of innovation and creativity 9 7 How to decrease the score Maximizing the corporation culture to minimize the threat of losing employees

6.5

Keeping reminding employees about the companys vision and mission and the long-term plans

Showing innovative and fun events and activities to change the misunderstanding of Brazilian people about Vietnamese companies working style

Reviewing previous internal communication campaigns done in other countries => maximizing what had been done well and minimizing what had not

FPT requires their employees to always understand and carry out the important responsibility to protect, maintain, and develop FPT's Values ( FPT 2010)

Maximizing the chances that employees can work together

Further strengthening the internal coalition amongst employees

The power distance and the gap between rich and poor in Brazil are high (Cybolink 2012)

1.

Proactive Creating team building activities and events to strengthen relationship between employees

and between employees and the company

collectabilty, and innovation (FPT n.d.)

6.5

4.5

2.

Active: Hosting interventions when conflicts between individuals arise to discuss and find solutions 24.5

Total communication campaign.

28

Total

As we can see from the Force Field Analysis, the total point of For is higher than that of Against, meaning there is a high possibility of success for the internal