Talent management refers to the skills of attracting highly skilled workers, of integrating new workers, and developing and

retaining current workers to meet current and future business objectives. Talent management[1] in this context does not refer to the management of entertainers. Companies engaging in a talent management strategy shift the responsibility of employees from the human resources department to all managers throughout the organization.[1] The process of attracting and retaining profitable employees, as it is increasingly more competitive between firms and of strategic importance, has come to be known as "the war for talent." Talent management is also known as HCM (Human Capital Management). The term "talent management" means different things to different organizations. To some it is about the management of high-worth individuals or "the talented" whilst to others it is about how talent is managed generally - i.e. on the assumption that all people have talent which should be identified and liberated.[

Talent management def ana important

What if you could attract your competitors best employee for few extra bucks? Sounds easier than done! Attracting high-worth individual from the competitors is not everyones cup of tea. Targeting them and finally hiring them is the test of your competencies experience, personal traits and brain application. This is where the strategic approach plays an important role. A full-fledged department, precisely Talent Management (a part of HRD), especially dedicated to the purpose is required to recognize, source and poach them. However the process doesnt finish here. It is a never-ending course of action that requires continuous effort. Lets read further to explore and understand the concept.

Talent Management, as the name itself suggests is managing the ability, competency and power of employees within an organization. The concept is not restricted to recruiting the right candidate at the right time but it extends to exploring the hidden and unusual qualities of your employees and developing and nurturing them to get the desired results. Hiring the best talent from the industry may be a big concern for the organizations today but retaining them and most importantly, transitioning them according to the culture of the organization and getting the best out of them is a much bigger concern. Talent Management in organizations is not just limited to attracting the best people from the industry but it is a continuous process that involves sourcing, hiring, developing, retaining and promoting them while meeting the organizations requirements simultaneously. For instance, if an organization wants the best talent of its competitor to work with it, it needs to attract that person and offer him something that is far beyond his imagination to come and join and then stick to the organization. Only hiring him does not solve the purpose but getting the things done from him is the main task. Therefore, it can be said that talent management is a full-fledged process that not only controls the entry of an employee but also his or her exit. We all know that its people who take the organization to the next level. To achieve success in business, the most important thing is to recognize the talent that can accompany you in achieving your goal. Attracting them to work for you and strategically fitting them at a right place in your organization is the next step. It is to be remembered that placing a candidate at a wrong place can multiply your problems regardless of the qualifications, skills, abilities and competency of that person. How brilliant he or she may be, but placing them at a wrong place defeats your sole purpose. The process of talent management is incomplete if youre unable to fit the best talent of the industry at the place where he or she should be. Some organizations may find the whole process very unethical especially who are at the giving end (who loses their high-worth employee). But in this cut-throat competition where survival is a big question mark, the whole concept sounds fair. Every organization requires the best talent to survive and remain ahead in competition. Talent is the most important factor that drives an organization and takes it to a higher level, and therefore, can not be compromised at

all. It wont be exaggerating saying talent management as a never-ending war for talent!

Principle 1 - Avoid Mismatch Costs

In planning for future manpower requirements, most of the HR professionals prepare a deep bench of candidates or manpower inventory. Many of the people who remain in this bracket start searching for other options and move when they are not raised to a certain position and profile. In such a scenario it is better to keep the bench strength low and hire from outside from time to time to fill gaps. This in no way means only to hire from outside, which leads to a skill deficit and affects the organizational culture. Such decisions can be taken by thinking about the Make or Buy decision. Perhaps questions like - How accurate is the demand forecast? How long is the talent required? Can we afford to develop? Answers to these questions can better help the talent management to decide on whether to develop or buy talent.

Principle 2 - Reduce the Risk of Being Wrong

In manpower anticipations for future an organization can ill afford to be wrong. Its hard to forecast talent demands for future business needs because of the uncertainty involved. It is therefore very important to attune the career plans with the business plans. A 5 year career plan looks ridiculous along with a 2 year business plan. Further, long term development and succession plans may end up as a futile exercise if the organization lacks a firm retention strategy.

Principle 3 - Recoup Talent Investments

Developing talent internally pays in the longer run. The best way to recover investments made in talent management is to reduce upfront costs by finding alternative and cheaper talent delivery options. Organizations also require a rethink on their talent retention strategy to improve employee retention. Another way that has emerged of late in many organizations is sharing development costs with the employees. Many of TATA companies for example sponsor their employees children education. Similarly lots of organizations use promote then develop programs for their employees where the cost of training and development is shared between the two. One important way to recoup talent investments is spotting the talent early, this reduces the risk. More importantly this identified lot of people needs to be given opportunities before they get it elsewhere.

Principle 4 - Balancing Employee Interests

How much authority should the employees haves over their own development? There are different models that have been adopted by various corporations globally. There is the chess master model, but the flipside in this is that talented employees search for options. Organizations can also make use of the internal mobility programs which are a regular feature of almost all the top organizations. These principles are just broader guidelines; their application varies across industries and organizational cultures.

Talent management process

People are, undoubtedly the best resources of an organization. Sourcing the best people from the industry has become the top most priority of the organizations today. In such a competitive scenario, talent management has become the key strategy to identify and filling the skill gap in a company by recruiting the high-worth individuals from the industry. It is a never-ending process that starts from targeting people. The process regulates the entry and exit of talented people in an organization. To sustain and stay ahead in business, talent management can not be ignored. In order to understand the concept better, let us discuss the stages included in talent management process:

Understanding the Requirement: It is the preparatory stage and plays a crucial role in success of the whole process. The main objective is to determine the requirement of talent. The main activities of this stage are developing job description and job specifications. Sourcing the Talent: This is the second stage of talent management process that involves targeting the best talent of the industry. Searching for people according to the requirement is the main activity. Attracting the Talent: it is important to attract the talented people to work with you as the whole process revolves around this only. After all the main aim of talent management process is to hire the best people from the industry. Recruiting the Talent: The actual process of hiring starts from here. This is the stage when people are invited to join the organization. Selecting the Talent: This involves meeting with different people having same or different qualifications and skill sets as mentioned in job description. Candidates who qualify this round are invited to join the organization. Training and Development: After recruiting the best people, they are trained and developed to get the desired output. Retention: Certainly, it is the sole purpose of talent management process. Hiring them does not serve the purpose completely. Retention depends on various factors such as pay package, job specification, challenges involved in a job, designation, personal development of an employee, recognition, culture and the fit between job and talent. Promotion: No one can work in an organization at the same designation with same job responsibilities. Job enrichment plays an important role. Competency Mapping: Assessing employees skills, development, ability and competency is the next step. If required, also focus on behaviour, attitude, knowledge and future possibilities of improvement. It gives you a brief idea if the person is fir for promoting further. Performance Appraisal: Measuring the actual performance of an employee is necessary to identify his or her true potential. It is to check whether the person can be loaded with extra responsibilities or not. Career Planning: If the individual can handle the work pressure and extra responsibilities well, the management needs to plan his or her career so that he or she feels rewarded. It is good to recognize their efforts to retain them for a longer period of time. Succession Planning: Succession planning is all about who will replace whom in near future. The employee who has given his best to the organization and has been serving it for a very long time definitely deserves to hold the top position. Management needs to plan about when and how succession will take place. Exit: The process ends when an individual gets retired or is no more a part of the organization.

Talent Management process is very complex and is therefore, very difficult to handle. The sole purpose of the whole process is to place the right person at the right place at the right time. The main issue of concern is to establish a right fit between the job and the individual.

Tm challgence

There is no dearth of professionals but there is an acute shortage of talented professionals globally. Every year b-schools globally churn out management professionals in huge numbers but how many of are actually employable remains questionable! This is true for other professions also. The scenario is worse even in developing economies of south East Asia. Countries like U.S and many European countries have their own set of problems. The problem is of aging populations resulting in talent gaps at the top. The developing countries of south East Asia are a young population but quality of education system as a whole breeds a lot of talent problems. They possess plenty of laborers - skilled and unskilled and a huge man force of educated unemployable professionals. These are the opportunities and challenges that the talent management in organizations has to face today - dealing with demographic talent problems. Now if we discuss the problem in the global context, its the demographics that needs to be taken care of primarily and when we discuss the same in a local context the problem becomes a bit simpler and easier to tackle. Nonetheless global or local at the grass roots level talent management has to address similar concerns more or less. It faces the following opportunities and challenges:

Recruiting talent Training and Developing talent Retaining talent Developing Leadership talent Creating talented ethical culture

1. Recruiting Talent
The recent economic downturn saw job cuts globally. Those who were most important to organizations in their understanding were retained, other were sacked. Similarly huge shuffles happened at the top leadership positions. They were seen as crisis managers unlike those who were deemed responsible for throwing organizations into troubled waters. It is the jurisdiction of talent management to get such people on onboard, who are enterprising but ensure that an organization does not suffer for the same.

2. Training and Developing Talent

The downturn also opened the eyes of organizations to newer models of employment - part time or temporary workers. This is a new challenge to talent management, training and developing people who work on a contractual or project basis. Whats more big a challenge is increasing the stake of these people in their work.

3. Retaining Talent
While organizations focus on reducing employee overheads and sacking those who are unessential in the shorter run, it also spreads a wave of de motivation among those who are retained. An uncertainty about the firing axe looms in their mind. It is essential to maintain a psychological contract with employees those who have been fired as well as those who have been retained. Investing on people development in crisis is the best thing an organization can do to retain its top talent.

4. Developing Leadership Talent

Leadership in action means an ability to take out of crisis situation, extract certainty out of uncertainty, set goals and driving change to ensure that the momentum is not lost. Identifying people from within the organization who should be invested upon is a critical talent management challenge.

5. Creating Talented Ethical Culture

Setting standards for ethical behavior, increasing transparency, reducing complexities and developing a culture of reward and appreciation are still more challenges and opportunities for talent management.

Review of ;

LITERATURE REVIEW: A detailed survey of the concerned literature has been carried out based on variousjournals, reviews concerned magazines and internet and presented below:Any Organization needs to have a vision and a well defined strategy on hiring for thefuture. We should have the right talent to attract and retain the best available talentf o r w h i c h a n u m b e r o f m e a s u r e s f o r t a l e n t m a n a g e m e n t a r e r e q u i r e d . [KARTHIKEYAN,2007]. Emphasis has been paid on initiatives that can be put in place tohelp organization to retain and nurture the talent [PANDIT, 2007]. The fundamentalaspects about the definitions of human recourses have been discussed and planning of n e w m o d e l s h a s b e e n d i s c u s s e d . T h e n e e d t o d i s b a n d t h e c o n v e n t i o n a l s c h o o l o f thou ghts about organizational behavior has been advocated and a new approach hasbeen suggested for HR [ANANDARAM, 2007.] The Strategic Development of Talent by William J. Rothwell "Rothwell ignites the imagination, expands the possibilities, and offe r s p r a c t i c a l strategies any organisation can use to effectively develop, retain and utilise talent forthe benefit of an organisation and enter the fluid, flexible future. Managers at alllevels will cheer the sanity Rothwell suggests." The Talent Management Handbook: Creating Organizational E x c e l l e n c e b y Identifying, Developing, and Promoting Your Best People by Lance A. Berger "This is an outstanding reference work that succinctly explains a simple and practicalapproach to the identification, assessment and management of talent in the current,dynamic operating business environment. The book plainly gives advice on how toavoid high staff turnover, poor morale, and poor performance." NEWSLETTER Sriiddar S Preetham (July 2007), Managing talent, HRD Newsletter, vol23 issue -4 Focusing on the challenge of attracting and retaining talent faced by

I n d i a n H R mangers, the article outlines initiative that can be put in place to help organizationretain nurture and retain the talent JOURNALSK A R T H I K E Y A N J ( M a y 2 0 0 7 ) , T a l e n t m a n a g e m e n t s t r a t e g i e s , N H R D j o u r n a l , Hyderabad, p23-26 Organization need to have a vision and a well defined strategy on hiring for the future.Do we have the right talent within to attract and retain the best available talent? Anumber of measures for talent management are Suggested.. PANDIT Y V L (May 2007), Talent retention strateg i e s i n a c o m p e t i t i v e environment, NHRD journal, Hyderabad, p27-29 Focusing on the challenge of attracting and retaining talent faced by I n d i a n H R mangers, the article outlines initiative that can be put in place to help organizationretain nurture and retain the talent PROBLEM IDENTIFICATION IT TAKES Talent to spot Talent! A tone deaf will never be able to appreciatethe music of maestros. Only a seasoned jeweler would know that all thatglitters is not real! And, only those who can recognize the worth of a diamondcan value it, for others it's just a stone! Talent is doing easily what others finddifficult.I n a n o r g a n i z a t i o n , t h e r e i s n o t h i n g m o r e c r u c i a l t h a n f i t t i n g t h e r i g h t employee in the right position. Or else you would be trying to fit a square pegi n a r o u n d h o l e . W h e n p e o p l e d o j o b s t h a t j u s t d o n ' t s u i t t h e i r l i k i n g , inclination or temperament, the results, or rather the lack of them will bed i s a s t r o u s l y o b v i o u s . L o w p r o d u c t i v i t y , d i s s a t i s f a c t i o n , l o w morale,absenteeism and other negative behavior will become t y p i c a l t i l l t h e employee is shown the door. Or perhaps, there is another option - TalentManagement A conscious, deliberate approach undertaken to attract,develop and retain people with the aptitude and abilitiesto meet current and future organizational need Organization need to have a vision and a well defined strategy on hiring forthe future.India has become the outsourcing capital of the world and this has created itsown set of HR challenges. Indias biggest problem is that qualified graduatesare becoming scarce. Despite the large population, the supply of engineerscannot keep up with the sharply increased demand. So, do we have the righttalent within to attract and retain the best available talent? OBJECTIVES

 To identify various upcoming challenges of talent management To establish upcoming trends in talent management. To identify the ways to retain the best talent. NEED OF THE STUDY The supply side discussed puts pressure on companies to attract the besttalent and ensure that employees join the company and choose to stay in theorganization rather than look for opportunities elsewhere. Present study issupposed to find out the existing Indian talent scenario so as to analyze itsemerging challenges and trends. RESEARCH METHODOLOGY PRIMARY DATA For the purpose of collection of primary data two web ad ministeredquestionnaire were prepared. One questionnai r e w a s m a d e f o r H R professionals or the people involve with the t a l e n t m a n a g e m e n t i n t h e organization and other one was for the employees of the organizations. QUESTIONNAIRE: HR Professional LINK: http://www.eSurveysPro.com/Survey.aspx?id=49e4bb13-faf3-424c-bdb8b0c9d885ef60 The researcher focused on a comprehensive set of workplace practices thatinfluence employee motivation, commitment and willingness and desire toa c h i e v e a t w o r k . T h e r e s e a r c h e r i d e n t i f i e d t h e s e p r a c t i c e s a n d a d e epu n d e r s t a n d i n g o f t y p i c a l o r g a n i z a t i o n a l p r o g r a m s t o e n s u r e t h a t t h e questionnaire covered the broadest spectrum of tangible an d i n t a n g i b l e aspects of the work environment. As a result, the questionnaire includeditems about the full range of rewards practices, leadership and managemente f f e c t i v e n e s s , c o m m u n i c a t i o n , c u l t u r e a n d a t t r i b u t e s related to thesetangible and intangible aspects. Respondents c a m e f r o m a r a n g e o f industries, including telecommunications and technology, financial services,education, health care, energy, retail, transportation, consumer products andmanufacturing. Sample Size: 25 QUESTIONNAIRE: EMPLOYEES LINK: http://www.eSurveysPro.com/Survey.aspx?id=3859dd23-64e9-471f-b0b84acdd4d66b22 The prime focus of this questionnaire was to compare with the responsesobtained by above questionnaire. The talent management initiative is takenb y t h e H R p r o f e s s i o n a l s b u t t h e i m p l i c a t i o n o f t h i s i n i t i a t i v e is on theemployees. By this questionnaire, the researcher tr

30 These questionnaire links were mailed to the respective respondent and datawas collected through the

i e d t o f i n d o u t t h e effectiveness of such talent management initiative as well as the satisfactionlevel of the employees. Sample Size:

website. The researcher created an account with

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Talent Management