Implementing, managing and maintaining social media

Timothy Arch, Online Communications Advisor

@timographer, @DSE_Vic

Implementing, managing and maintaining Social Media at DSE

Using social media to the best advantage in your agency Social media in controlled and compliance regulated environments: tips and traps Addressing early and late adopters when it comes to social media adoption

Working at DSE

Implementing, managing and maintaining Social Media at DSE

Online Communications team at DSE Started in January 2010 Concentrating on the major channels

Using social media to the best advantage in your agency

Go where your audience is Listen! Join in the conversation when appropriate

Go to where the people are

Go to where the people are

Go to where the people are

Go to where the people are

Go to where the people are

Listen!

Photo by Wally Gebetz - http://www.flickr.com/photos/wallyg/

Join in the conversation when appropriate

Ewan Waller and hashtags

Join in the conversation when appropriate

AgChatOZ is a community of Twitter users that come together every Tuesday from 8pm till around 10pm to talk about agricultural issues in Australia. Target audience:
Victorians in rural areas involved in agriculture rural media general public

Join in the conversation when appropriate Communications Objectives:

disseminate key messages to a (potentially) new audience reputation building for Ewan recruit new followers to Ewans account mythbust false information about bushfires respond to queries about bushfire management

Join in the conversation when appropriate

Join in the conversation when appropriate

Join in the conversation when appropriate

Social media in controlled and compliance regulated environments: tips and traps

Social media in controlled and compliance regulated environments: tips and traps

Social media in controlled and compliance regulated environments: tips and traps

Be prepared

Social media in controlled and compliance regulated environments: tips and traps
You dont have to respond to everyone

Social media in controlled and compliance regulated environments: tips and traps

But have some house rules

Hours of operation What sort of behaviour will not be tolerated What to expect from this channel

Social media in controlled and compliance regulated environments: tips and traps

Just do it! Seek forgiveness, not permission

Social media in controlled and compliance regulated environments: tips and traps

Social media in controlled and compliance regulated environments: tips and traps

Empower your fellow staff members Educate them!

Addressing early and late adopters

Education Governance Strategy

Addressing early and late adopters

Addressing early and late adopters

Be professional Be confidential Be respectful Be accountable Stay productive

Addressing early and late adopters

Strategy

Image courtesy: nuttakit

Addressing early and late adopters

Integration

Image courtesy: jscreationzs

Addressing early and late adopters

Support from above

Thanks. Questions?
Timothy Arch - @timographer timothy.arch@dse.vic.gov.au Online Communications Advisor Department of Sustainability and Environment @dse_vic Flickr.com/dsevictoria Youtube.com/dsevictoria