INDUCTION

COUNSELLING & ENROLLMENT

SOFTWARE

HP: Add all the details from the Inquiry and Enrollment Form

Communication

Market Research & Field Work

Reports

DETAILS Endeavor Philosophy Endeavor Values Expectations from the Team Member A.Orientation to Marketing Objectives of Dept. Endeavor Approach Importance of Deadline in our Organization Marketing tools, Branding & PRing Importance of timely use of Marketing tools Importance of spreading / informing batch date to students Overview & Duration of courses that we offer How to handle a Walk-in & Telephonic Counseling? Do's & Don'ts of Endeavor Counseling - Walk-in and Telephonic Inquiry and Enrolment cycle for each course that we offer Understanding the available market No. of students taking the CAT and other examinations Familiarizing with the major players for the courses and understanding the general perception of Endeavor B.Understanding the Marketing Plan Detailed discussion on the current Marketing Plan Detailed discussion on the process of taking Targets Detailed discussion on distribution of Marketing Expenditure across tools Detailed discussion on Media and Advertisement Planning Detailed discussion on Batch Dates planning C.Understanding Various Tools and their Motives of usage Print Ads, Banners, Hoardings (Temp. & Perm), Posters (Outdoor & College), Leaflets, Radio, Seminars and Workshops, Kiosk, Expert Lectures, Canopy, Branding and PRing activities, etc. D.Vendor Management: Knowing Vendors, their scope of work & Credit Cycle along with past work records with us A. Information Gathering Going through Brochure of CAT Going through Video Counseling for CAT, listing queries and clarifying them Details about CAT Institutes, paper style, area of competencies Giving a list of top 25 MBA institutes and ensuring detailed research on the same Details about other entrances like XAT, SNAP, FMS, IIFT, etc. How different are these entrances from CAT? Myths about CAT and how do you break them?

Knowing every detail of students who have secured admission in Top 50 National B-School of last 3 years Going through Brochure of GCET Going through Video Counseling for GCET, listing queries and clarifying them Details about GCET Institutes, paper style, area of competencies Details about GCET Institutes, paper style, area of competencies List of colleges affiliated with GCET examination How is GCET different from CAT? Knowing every detail of students who have secured admission in Top 5 State Level MBA & MCA College of last 3 years Going through Brochure of GMAT Going through Video Counseling for GMAT, listing queries and clarifying queries. Going through the websites. (e.g. www.gmac.com, www.mba.com, www.usnews.com) Knowledge of the GMAT results and admissions in the respective colleges GMAT scores and Validity GMAT Examination Fees Knowing every detail of students who have scored more than 500 in GMAT till date

Going through Brochure of GRE Going through Video Counseling for GRE, listing queries and clarifying queries. Going through the websites.(www.gre.org, www.ets.org) Knowledge of the GRE results and admissions in the respective colleges GRE scores and Validity GRE Examination Fees Knowing every detail of students who have scored more than ??? in GRE till date

B. Curriculam & Pedagogy Awareness Creating awareness about CAT and other Entrance Tests by showing ex-papers Creating Awareness about Pedagogy of Preparatory Programmes of all durations (1.5 yrs, 1 yrs, 9 months, 6 months, 3 months, etc) for all courses (CAT, GCET, GRE, GMAT) Creating Awareness about Material Content, no. of Modules, no. of Kits and their distribution, no. of Tests, etc of Preparatory Programmes of all durations (1.5 yrs, 1 yrs, 9 months, 6 months, 3 months, etc) for all courses (CAT, GCET, GRE, GMAT) C. Student Interaction Orientation to Telephonic Inquiry handling Demonstrating Telephonic Inquiry handling

Practice sessions for handling walk-in inquiries for all courses (CAT, GCET, GRE, GMAT) Demonstrate walk-in inquiry handling for all courses: CAT, GCET, GRE and GMAT Understanding the importance of mentioning Batch dates, Course Fees, Installment and payment terms on Brochures Understanding general conversion ratio of walk-in inquiries to enrollments Clarifying expected conversion ratio of walk-in inquiries to enrollments Understanding how to control dropouts after enrollments Understanding how to generate additional walk-ins using current walk-ins Remembering names and all other details (college name, specialization, year, semester, senior's name, etc) of your Inquiries and Enrolments across all courses D. Administration Inquiry and Enrollment Form Filling: Understanding the importance of both student section and office use section Collection Photograph Understanding the importance of timely issuing of an I-Card Understanding the importance of data entry of daily Inquiries and daily Enrollments on a daily basis Understanding the importance of Regular and Timely followups with Inquiries to inform batch dates, days, etc. Understanding the importance of timely & qualitatively dealing of transfer, cancellation, refund, etc cases. E. Fees Orientation to all course (CAT, GCET, GRE, GMAT) fee structures across all durations and all centers in that region. Communicating the concept of Registration Fees to reserve a seat Communicating the concept of Issuing of Modules only after payment of 1st Installment Importance of timely collection of Registration amount, 1st Installment Amount, 2nd Installment amount, etc. Ensuring communication of modules to students and providing standard tips on starting preparing from the time the modules are issued. followups for collection of pending fees, fine if delayed and Understanding the importance of timely the respective TATs Analyzing pending fees report and taking necessary action within 24 hrs Ensuring checking of Cheque/DD details in the instrument and checking for fake Cash Maintaining Error-free record of cash, cheque and DD Orientation to Software: Daily data entries for all the following is a compulsion A. Course Management Module Adding, Editing or Deleting the Courses. Eg.: CAT, GCET, GRE, GMAT, etc Adding, Editing or Deleting the Course Code: like CAT11_Cruise, CAT12_Ultimatum, etc. by assigning course Deleting a Batch: Assigning a Course Code to a batch, batch Name, batch Adding, Editing orName, course Code, course Fee and Fees Break-up, Payment Modes, Strength, Starting Date of the batch, Closing date of the batch, Mentor's Name, Days and Time B. Inquiry Module Adding new inquiries, listing the inquiries, showing inquiry status and reports, follow up reports, listing degrees and colleges. C. Enrollment Module Add new enrolments, view enrolled students, Change batches, student transfers and student batch transfers. D. Fees Module Managing the fee details of all the students

Understanding Intra-Team (within team) Communication of all kinds with the required documentation Inter-Departmental Communication and Liasoning processes involved primarily with Understanding (mails, sms, etc) Operations, Publishing,in case of absenteeism / Timely with HR with the required documentation Timely communicating Academics, IT and further also taking charge of an absentee team member's responsibility letters, proposals, thank you notes, e-mails, etc. Training on how to draft

A.Primary Research Visiting ALL course competitors in the market and get first hand information about course, fees, materials and module, pedagogy and methodology of teaching, batch launches, faculty details and B. Competitive Mapping Why should I select u and not others like Endeavor? Do you differentiate Eng. / Non Eng.. Students? Do you provide any kind of demo sessions? Do you provide any kind of group schemes/concessions/discounts? Installment System if any provided by the institute Results produced - Admissions & final calls of the students Ahmadabad Branch

Orientation to the other centers Orientation on how to gather colleges information like Courses offered , Course Duration, Batch Strength (Size), Exam timings Timely Batch Profile Reporting Daily marketing report should be sent to management by 10:30 each morning Handing over the batch to operations with complete student information Preparing Monthly Board Presentation Daily collection and enrolment communication to should go to all team members end of the Day End reports in a prescribed format. Analysis of the marketing report

ASSIGNMENT Going through Endeavor Website Make a List of Endeavor USPs

Submit a Report for TATs that are limited to your role.

Prepare a sheet consisting Courses, Duration and Month starting and validity, fees,

Prepare 1 Campaign Creative for GCET, GRE, GMAT. Prepare 2 Campaign Creative for CAT, both for Engg. and Non-Engg. Design a poster for a Seminar/Workshop.

Validating Top 100 B-Schools ppt Submitting the mentioned Research Work on CAT

Prepare a list of students who have secured admission in Top 50 National B-School of last 3 years: name of the student, college name, graduation degree, specialization field, year of pass-out Submitting the mentioned Research Work on GCET

Prepare a list of students who have secured admission in Top 5 State Level MBA & MCA College of last 3 years: name of the student, college name, graduation degree, specialization field, year of pass-out Submitting the mentioned Research Work on GMAT Analyse GMAT Test pattern with type of question and other details Submitting a ppt on Top 50 International B-School, Score required, Admission deadlines, Fees, Financial Assistance & Scholarships, etc. Prepare a list of students who have who have scored more than 500 in GMAT till date: name of the student, college name, graduation degree, specialization field, year of pass-out Submitting the mentioned Research Work on GRE Analyse GRE Test pattern with type of question and other details Prepare a list of Top 50 MS colleges in the US, Score required, Admission deadlines, Fees, Financial Assistance & Scholarships, etc. Prepare a list of students who have who have scored more than ??? in GRE till date: name of the student, college name, graduation degree, specialization field, year of pass-out

Assigment: On what basis is one course duration different from another, in terms of number of lectures, number of modules given, Number of tests, etc.

Attend 5+ live walk-in inquiries for all courses (CAT, GCET, GRE & GMAT). List queries and clarifying queries. Atleast 3 telephonic inquiries should be taken

Participate in 5+ Enrollment process. List queries and clarifying queries.

Participate in 5+ Fees Collection process for all courses (CAT, GCET, GRE & GMAT). List queries and clarifying queries.

Updating: 10+ Inquiries, 10+ Enrolments

Taking 5+ Registrations and Collections and issuing Starter Kit

Calling 5+ students for Due Clearance

1. Draft a letter along with a power-point presentation proposing a long term relationship of the college with Endeavor. 2. Write a detail write-up on Endeavor. (250+ words) 3. Write a mail to your Reporting Authority to provide discount (scholarship) to a Student.

Submitting the Competition Mapping Report

Initiate market research studies and present the findings.

The candidate will be on field for the following: Knowledge of strategic locations for posters, banners and hoardings, Knowledge of various Vendors Submitting 5 Campaign Ideas with Creative for each courses in a ppt format On returning must do the research and submit the Report

end

INDUCTION

COUNSELLING

SOFTWARE

Fees Collection and Administration

Communication, Documentation & Data Entry

Reporting

DETAILS Endeavor Philosophy Endeavor Values Expectations from the Team Member Orientation to Marketing: Objectives of Dept. Orientation to Marketing: Endeavor Approach Orientation to Marketing: Marketing tools, Branding & PRing Orientation to Counselling: Overview & Duration of courses that we offer Orientation to Counselling: How to handle a Walk-in & Telephonic Counselling? Orientation to Counselling: Do's & Dont's of Endeavor Counselling - Walk-in and Telephonic Orientation to Counselling: Inquiry and Enrollment cycle for each course that we offer Orientation to Market Dynamics: Understanding the available market Orientation to Market Dynamics: No. of students taking the CAT and other examinations Orientation to Market Dynamics: Familiarizing with the major players for the courses Understanding the Marketing Plan: Detailed discussion on the current Marketing Plan Understanding the Marketing Plan: Detailed discussion on the process of taking Targets Understanding the Marketing Plan: Detailed discussion on distribution of Marketing Expenditure across tools Understanding the Marketing Plan: Detailed discussion on Media and Advertisement Planning Understanding the Marketing Plan: Detailed discussion on Batch Dates planning Understanding Various Tools and their Motives of usage: Print Ads, Banners, Hoardings (Temp. & Perm), Posters (Outdoor & College), Leaflets, Radio, Seminars and Workshops, Kiosk, Expert Lectures, Canopy, Branding and PRing activities, etc. Vendor Management: Knowing Vendors, their scope of work & Credit Cycle along with past work records with us Information gathering: Going through Brochures of CAT Information gathering: Going through Video Counselling for CAT, listing queries and clarifying them Information gathering: Details about CAT Institutes, paper style, area of competencies Information gathering: Giving a list of top 25 MBA institutes and ensuring detailed research on the same Information gathering: Details about other entrances like XAT, SNAP, FMS, IIFT, etc Information gathering: How different are these entrances from CAT? Information gathering: Myths about CAT and how do you break them?

Information gathering: Going through Brochures of GCET Information gathering: Going through Video Counselling for GCET, listing queries and clarifying them Information gathering: Details about GCET Institutes, paper style, area of competencies Information gathering: Details about GCET Institutes, paper style, area of competencies Information gathering: List of colleges affiliated with GCET examination How is GCET different from CAT? Attending atleast 5 live inquiries for CAT and GCET, listing queries and clarifying queries. Demonstrating Telephonic Inquiry handling

Research Work for CAT and GCET, listing queries and clarifying queries.

Practice Sessions: CAT and GCET Demo for CAT and GCET Coreldraw Training Going through Video Counselling for GMAT, listing queries and clarifying queries.

the websites. (www.gre.org, www.ets.org)

Going through Brochures of GRE and GMAT Attending atleast 5 live inquiries for GRE and GMAT, listing queries and clarifying queries. Telephonic Inquiry handling Research Work for GRE and GMAT, listing queries and clarifying queries. Submitting Top 100 B-Schools ppt Practice Sessions: GRE and GMAT Demo for GRE and GMAT Competition Mapping by visiting Websites

Inquiry / Enrollment / Fees Updation

Registration Process: Registrations, Collections and Due Clearence and Starter Kit Issuing Report Generation: Daily Marketing Report, Batch Status Report, Pending Fees Report and CMT Report

Follow-up: Walk-ins, Telephonic and Fees

Submitting 5 Campaign Ideas with Creatives for each courses in a ppt format

On the Job, under supervision

S/W Training (Inquiry/Enrollment/Fees Updation), Registration Process (handling registration, due clearance), Reports Training (Daily Marketing Report, Batch Status Reports), Follow ups (Walkins, Telephonic & Fees), CMT Report Training Team Marketing will be showing the data analysis in regards to inquiries, enrollments, print ads, various vehicles and other tools, and their relationships with each other. A Competitive analysis of various players in the market across courses will also be revealed. The candidate will be visiting all the competitors and getting the following details:

Training on how to draft letters, proposals, thank you notes, etc Training for reporting and follow-ups Over and above this the candidate will be provided assignments to be submitted on the 15th Day. The assignments are as follows: 1. A detailed write-up on Endeavor. (150 words and 600 words) 2. Draft a letter along with a power-point presentation proposing a long term relationship of the college with Endeavor. 3. Design a poster. The candidate will be on field for the following: Knowledge of strategic locations for posters, banners and hoardings, Knowledge of various Vendors Orientation to the other centres General & expected conversion ratio of inquiries to enrollments, Controlling dropouts after enrollments Brief on importance of Regular and Timely follow-up with Inquiries to inform batch dates No detail missing in both, the student section and 'office use' section Brief on how can one generating additional walk-ins using current walkins

Timely collection of Registration amount, 1st Installment Amount, 2nd Installment amount, etc

No Pending Fees Due Adherence to Fees Policy in case of late payment of fees, cancellations, etc. Fees Collection: Collection of exact Cash & all required details on Cheque or DD

Enrollment Form Filling Photograph Collection Timely dealing with Transfer, Cancellation, etc cases

Qualitative dealing with Transfer, Cancellation, etc cases

Communication & Liasoning with Operations for Kits with Publishing Dept. Intra Team Communication

Inter Team Communication Communicating in case of absentism / Taking charge of an absentee team member's responsibility Sending Mails and Mailers to Inquiries, References, etc

Timely Batch Date Posters affixing in center Timely Documentation Timely Data Entry Remembering names of your Inquiries and Enrollments

Preparing Monthly Board Presentation Adherence to timings for sending error-free Daily Mktg Report Issuing I-Card on time Timely Batch Profile Reporting

ASSIGNMENT Going through Endeavor Website

Prepare 2 Campaign Creatives for each courses

Validating Top 100 B-Schools ppt

Updating: 10+ Inquiries, 10+ Enrollments Taking 5+ Registrations and Collections and issuing Starter Kit Calling 5+ students for Due Clearence

Handling 10+ Telephonic Inquiries (all courses) Generating Daily Marketing Report, Batch Status Report, Pending Fees Report and CMT Report Follow-up 10+ Walk-ins Submitting a Report: "Learnings of the Training"

Submitting the Competition Mapping Report

No. of times collections of any amount (registration, 1st installment, 2nd installment, etc) getting late No. of times Pending Fees NOT collected after 24 hours of due date at the respective center, across all courses No. of times Fine NOT levied for late payment of fees, cancellations, etc. No. of times mistakes done in cash collection, cheque details or DD details No. of Enrollments Forms with even a single detail missing in both, the student section and 'office use' section No. of times NOT done within 2 working days of enrollment of the student No. of times decision NOT taken within 24 hours of the case reaching the Career Advisor No. of times Transfers, Cancellations, etc handled well, leading to avoiding of transfers, cancellations, etc No. of complaints raised by Publishing for untimely requisition (after 15 days) & No. of time Kits not available during enrolments No. of times communication within team NOT done No. of times communication among teams (IT, Academics, Publishing, Operations) NOT done No. of times communication NOT done to team members No. of times Mails or Mailers has NOT been sent after 24 hours of batch date issuing mail No. of times when the poster has NOT been put after 45 minutes of batch date issuing mail No. of times complete appropriate filing of documents NOT done everyday No. of times data entry of all required data is NOT completed everyday No. of times Monthly Board Meeting final presentation was not handed over to superior before 29th of every month