CDC GROUP'S ORGANIZATION PROFILE

CDC GROUPS ORGANIZATION PROFILE

CDC GROUP'S INCEPTION The 'access to information' is the harbinger of change; Epoch-making changes in post media culture are ascribed to access to information through channels of mass communication. Aspiration has to be built and the new goals need to be explained. The recipient are also expected to yield to the message urged, to 'adopt a new position', retain it, and 'act on it whether by purchasing the product, voting for the appropriate candidate, getting the cancer check up, immunizing their children, getting their hands washed by soap or whatever is the target behavior at which the persuasion campaign is aimed. 'Access to information' therefore, is not only a matter of what is described as the 'right to know' but also of a practical need for growth and development. When information flows up and down the hierarchy, the leaders and the people are united in a tie of mutual understanding and they share each other's points of view to become partners in the progress of the country. As there are many people in the country lack 'access to information' on the economic, political, and other social benefits like health, education and other basic services and their rights-based issues, there is a greater possibility to start innovative, creative and new pioneer role in improving development practices through public educational campaigning initiatives by which increases people's participation and citizen ownership of the development process. Information dissemination for the mass modernization to inspire a change of attitude is part of any development strategy. As modernity calls for an attitudinal change and accepting of new goals, the development message must reach the various segments of the society such as social reformers, political workers, administrators, businessmen, farmers, industrialists, teachers and students. Contemplated change and need to be discussed. Media carry the message, influence opinion and inculcate receptivity to change. The change of attitude is the most basic of all the changes. 'Access to information' can stimulate this revolutionthe revolution in values on which the whole series of socio-economic changes can be founded in a developing country like Nepal. Most importantly, without stimulating people to strive for a better life and for national growth, development is unlikely ever to occur. Access to information, therefore is of vital importance for development programs or projects. Information dissemination for the mass modernization to inspire a change of attitude is part of any development strategy. As modernity calls for an attitudinal change and accepting of new goals, the development message must reach the various segments of the society such as social reformers, political workers, administrators, businessmen, farmers, industrialists, teachers and students. The increasing flow of information is germinal to change. Constant exposure to message of development brings change in the attitude of the people. By opening discussions on the goals and accomplishment, access to information can bring isolated regions, communities, groups and individuals together into 'nationness'. Therefore, public educational and awareness program through mass media and other specific media of communication suitable to local environment along together appropriate analysis, and planning will help to increase transparency, built public confidence and support for the development process and can significantly increase people's participation during local and national level development activities. One method of increasing overall participations and support for development process is the increased people's 'access to information' on development process and their input, participation in direct development activities related dialogue and debate is fundamental. For the development of the effective message and materials for public awareness campaigning, always needs our focuses on modern commercial advertising and promotional techniques. The use of technical and community focus groups to help design and pre-test messages the advertising activities of copy writing and media production are all brought into play in successful communication campaign. CDC is well aware that, this does not mean that what works in selling soap will work in promoting socio-economic and development programmes. Social development messages require a degree of technical precision that is not always required in commercial

CDC GROUPS ORGANIZATION PROFILE

advertising. Particularly, in some of the western hills and terai areas, the communication campaign may face some challenges in communicating to target populations with limited literacy levels, together with limited proficiency in Nepali language in the case of indigenous older men and women. The design of effective messages and materials therefore directed at behavioural change requires as blend of technical know-how, creative insight, and community participation together with knowledge of local customs, behaviours and languages/dialects. It is to this background, COMMUNICATION DEVELOPMENT COLLABORATIVE (CDC) GROUP PTE. LTD. was conceptualized in September 1993 as a full service, positive behaviour change communication (BCC) agency in Nepal, in consistent with the Government of Nepal development policies and guidelines, and in line with the current socio-economic and cultural characteristics of the population at large. It has been registered with the Government of Nepal, Ministry of Industry, Office of Company Registrar (Registration No. 908/050/51), Department of Cottage and Small Scale Industries (Registration No. 221/45) and with the Ministry of Finance, Inland Revenue Department (VAT Registration No. 300140284). CDC GROUP'S MISSION To use a range of research based innovative communication strategies by utilizing multichanneled, repeated and reinforced targeted messages to help change attitudes and behavior, thereby providing an effective conceptual system for thinking through the problems of bringing about positive change in the ideas or practices of an intended public by offering creative solutions and discussions over complex business dynamics and developing a long lasting business relationship. The guiding principle for CCD Group is A Social Heart with a Business Mind. CDC GROUP'S VALUES The CDC Group accepts assignments depending on the kind of work required, the availability and agreement of skilled professionals, the suitability of the time frame the price and the close relationship with the client. Being close to the client means, an intensity of involvement with our clients and a keen understanding of our clients that needs and wants. It means that as translator between provider and beneficiary, we must be uncommonly to both. CDC GROUP'S OBJECTIVES The CDC group has professionally been increasingly active in the design, implementation and control of comprehensive Integrated Marketing Communication (IMC) campaigning through the mass media (electronic, print and outdoor) and other specific medium of communication suitable to specific products/services and organizations seeking to spread, increase or maintain the acceptability of products/services and/or social ideas of practicing by a target group (s). The CDC Group's strategies to use of a complete sequence of commercial/social marketing's component diffusion tasks allows it's valued clients to achieve their business or service goals. Therefore, the objectives of The CDC group are formulated considering the following complete sets of diffusion task to deliver maximum impact. The CDC Group's specific objectives are as follows: TO DEFINE THE PRODUCT/SERVICE - MARKET FIT (Product/Service type determination; adopter segmentation; product/Service positioning) TO PRESENT THE PRODUCT/SERVICE - MARKET FIT (Branding; packaging; positioning the diffusion/distribution)

CDC GROUPS ORGANIZATION PROFILE

TO DELIVER THE PRODUCT/SERVICE - MARKET FIT (Advertising; selling and distribution; pricing; adoption promotion; Service delivery) TO DEFEND THE PRODUCT/SERVICE - MARKET FIT (Evaluation research; research utilization; program re-planning) Thus, we specialize in results-oriented campaigns. Our innovative ideas have generated millions in additional revenues and social awareness and change perception benefits for our clients. Achieve Amazing Results through Intelligently-Planned Brand/Service Positioning Strategies. Our approach begins with your objectives and the goal of achieving phenomenal results. Growth is the bottom line for business. CDC Group develops high-impact, intelligent, and creative marketing strategies and materials to improve your bottom line. Our creative talent, proven strategies, and eye-catching concept and graphic design provide the fertile ground which will help your business/service flourish. We focus on your needs and goals to formulate visionary ideas which boost customer/target audience response. CDC Group offers a wide range of services. Whether you need a full marketing campaign, or an individual project, CDC Group is your creative source for intelligent ideas which yield results. While some companies simply provide products, CDC Group provides integrated solutions that deliver your message, change perceptions and drive sales. Think of us as your full-service creative agency without the agency fees. CDC Group is a solutions-driven Integrated Marketing Communication (IMC) company with a history of success connecting brands/services with consumers/target audiences. We have developed an incredibly effective approach for creating both consumer and social marketing campaigns and materials. For some of our clients, we function as a full-service IMC strategies provider, handling all marketing needs. Other clients prefer to use CDC Group on a per-project basis. In either case, we can help you. We realize, that sometimes your windows of opportunity are only open for so long. CDC Group is highly responsive to your needs and deadlines in the face of a competitive market. CDC GROUP'S STRATEGY & APPROACH CDC Group is an integrated marketing communications firm dedicated to creating comprehensive, culturally sensitive campaigns for clients who strive to reach their audiences. The overall strategy of the CDC Group is to employ private sector infrastructure and social marketing techniques to create mass awareness of a problem or to position or encourage new and positive behavior insuring equitable economic and social progress to meet the future challenges of the country. Identifying the policy implications of their research, the CDC Group creates a policy level communication strategy and ensures that the integrated communication (IMC) activities consistently support products/ services/ policies/programs positioning. Conveying the image that the clients wish to present and reach their intended audience-is vital. The best campaigning plans strive for synergism, because campaigning plans become more efficient and effective when all variables reinforce one another. To maximize the impact of campaigning and provide a cohesive face to the target audience, the CDC Group considers consistent integration among the campaigning messages which interact of two or more variables that together achieve an effect. Synergy begins with strategy development and thus, advertising

CDC GROUPS ORGANIZATION PROFILE

and sales promotion strategy is designed Synergistically to help achieve the overall marketing objectives and strategies. CDC Groups approach is iterative, with the last step feeding back in a continuous cycle, and is divided in to six steps, viz, Analyse the situation (existing information and data regarding products/services, institutional, etc.), Design a Plan (target audiences, product development, distribution, copy strategy, media plan, research plan, budget and action plan, etc.), Research Messages, Develop Messages and Design Materials, Pre-test and Revise, Train and Distribute, Evaluate and Re-plan. As CDC Group has a tremendous amount of experience in customizing both consumer and social marketing campaigns and conceptualizing, developing, designing, pretesting and producing the materials for a diverse client base, CDC Group has helped over 100 national and international organizations improving their bottom line through targeted IMC strategies and innovative creative services. We can help you too! we have helped our clients generate millions in added profits and social awareness and change perception benefits. We can help you too! True partnership and integrity is at the heart of everything we do. CDC Group's APPROACH Comprises of: RESEARCH: We begin by asking questions. We conduct interviews with key personnel (executives, sales staff, developers, engineers, service people) and clients. We determine your strengths and weaknesses. We compare these strengths and weaknesses to those of your competitors. We consider the challenges you face in meeting your goals. We digest all this information, brainstorm, and begin developing ideas and strategies. IDEAS: We begin developing strategically-oriented and innovative ideas. CDC Group is a powerhouse of creativity designed to present your organization, its products and services in the best light. Most importantly, our ideas are geared toward achieving tangible results. CREATIVITY: Our creativity traverses from clean and traditional corporate designs, to the modern and edgy. From financial or educational institutions to consumer and durable products/goods manufacturers and service marketeers, CDC Group is creatively innovative. The messages we develop are clear, targeted and effective. IMPLEMENTATION: We are known as experts in our field, and are outstanding at what we do. Since our founding in 1993, we have completed thousands of complex and time-sensitive projects. Your plan will be clearly coordinated and every aspect will be implemented. INTEGRATION: We believe it is important for your marketing efforts to maintain cohesion. This leads to increased recognition in the market. If CDC Group is working on multiple projects for you, we maintain a unified appeal throughout. CDC GROUP'S COMPETENCE & STRENGTH Our audience is diverse. Our approach is targeted, integrated and synergic. Our result will make you shine. In the bestselling book entitled "In Search of Excellence" the author studies companies that are clearly the leaders in their fields. And whether those leaders are concerned with high technology, consumer/durable goods, services of manufacturing, one key common attribute that has emerged as essential to their success is: "every leader is close to its customers". For the CDC Group, being close to the customer means an intensity of involvement with our clients/customers and a keen understanding of our clients/customers that needs and wants. It

CDC GROUPS ORGANIZATION PROFILE

means that as translator between advertiser/ consumer/beneficiaries, we must be uncommonly to both. We believe that in order to be genuinely effective: We must contribute to our client's corporate objectives by delivering more results per rupee of advertising/ communication campaign- delivering more sales (products/services, ideas, or concepts) per prospects (creative work). We measure effectiveness of these combined functions first, by AWARENESS rating our prime prospects and secondly, by comparing this for example ratio with actual expenditures to give us an evaluation we call per rupee awareness. In short; We should become a partner of our client's business organization. We should be a projection of the client's marketing arm, providing expert, specialized services, which the client genuinely needs. We also maintain a limit of our involvement with the clients who take us as partners. Disciplined thinking is the key to successful creativity and successful advertising/communication campaigns. Therefore, we believe in developing our people the expertise to organize, plan and create proper marketing and advertising/communication campaign solution through a disciplined approach to the problems. communication campaigner and

We have to work hard to discipline ourselves to take a more hard-headed look at sales
opportunities for our clients to shape every advertising, every commercial, every media plan and every promotional campaign to deliver maximum impact. To this end we have worked out a discipline, advertising and marketing, which in no way inhabits creativity, yet comes as close as an agency ever can to guaranteeing that the client's advertising/communication campaign will address the most fruitful prospects with the most persuasive selling message. CDC Group follows the following four steps: STEP 1- KNOW YOUR PRIME CUSTOMER: For every category of goods or services, there is a Prime Customer. One of the small percentages of people who account for the lion's share of everything sold in that category. To advertise most profitably you must aim your message right at the prime customer, not simply that spreads over to the whole public. We have learned how to identify Prime Customers. STEP 2- KNOW YOUR PRIME CUSTOMER'S PROBLEM/NEED: The best way to win a brand decision out of a prime customer is to persuade him or her that you solve a real problem or satisfy a real need. But you have to know what your prime customer's problem/need is. STEP 3- KNOW YOUR PRODUCT/SERVICE: It is axiomatic, or course that everyone working on a client's business, becomes steeped in that client's products, services, distribution, manufacturing, marketing, philosophy and history. But we have learned that it is far more fruitful to first know the Prime Customer and his or her problems and then plan how best to service that. The reason is that too often, when those charged with the creation of advertising plans and communication campaigns talk to production people too early, they hear first and strongest what the manufacturer/ service deliverers thinks he wants to say, but we've learned that the more prudent procedure is to come to the service with minds conditioned to thinking as the Prime Customer. Thus, we reduce the chance that we will overlook some important of the service that addresses itself directly to Prime Customer's problem or need.

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STEP 4- BREAK THE BOREDOM BARRIER: Every day of his or her life the average consumer is exposed to ever-growing number of advertising/ campaign message everything from TV spot to matchbox. And, on average, he or she absorbs only a very small fraction of these, having a tremendous waste factor. Faced with this positive barrage of advertising/ communication campaigning messages, consumers surround themselves with an invisible screen off which too many advertising bounce. We call that screen the Boredom Barrier. The CDC Group has learned how to break through the boredom barrier; to advertise so vividly that the message stays with the prime customer right through to the time and place of purchase/ receive. Utilizing the findings during the planning phase, a creative strategy is developed as well as a media strategy. These are assessed and subsequently analyzed with respect to estimated costrevenue impacts. Final creative and media choices are then developed through close working relationship with the client and their execution implemented through the CDC Groups network. Therefore:

CDC Group is a full Service integrated marketing communication (IMC) agency: We

offer total range of advertising/communication campaigning services for a problem or to position or encourage new behavior through social marketing techniques, and a balance team of local and expatriate executives provides full range of high quality IMC services.

CDC Group is not dominated by any one advertiser: Our best people work on all
accounts. CDC Group is stable: Our turnover of senior personnel is very low and this account executives stay with the client overtime.

CDC Group is professional: Our approach to problems is disciplined, born of

commitment to excellence a tradition of winning-and long, hard-won experience. It ensures that the advertising/ communication campaigning we produce is properly positioned and targeted to the right audience with the right message. CDC GROUP'S GOVERNANCE & LEADERSHIP A Board of Directors chaired by Mr. Khagendra Adhikary governs The CDC Group. Mr. Adhikary, an AITian, brings to the CDC Group with a wide range of management and business relations since he has to his credit in developing, executing and managing of sustainable social marketing programmes. Mr. Adhikary is one of those social marketeers who actually work on the "other side" in the commercial sector, where he has success experience in developing and executing, several media/advertising campaigns in Nepal for commercial products/services. His extensive work experience in international to national environment in all levels of organizations and people has put him in an ideal position to carry out the mission and mandate of the CDC Group. CDC GROUP'S MATERIAL & HUMAN RESOURCES The CDC Group has a small but significant stock of human resources as it is a national collaborative formed by experts drawn from the social services to those who have substantial experiences in the field of integrated marketing communication, down to the situation analysis, plan formulation, implementation, evaluation and program re-planning to assist in achieving the institutional goals and objectives.

CDC GROUPS ORGANIZATION PROFILE

The office of the CDC Group is located at Bagbazar, prime location of Kathmandu Metropolitan City. The CDC Groups office covers a space of fifteen hundred square feet with adequate space for an administrative office, creative design shop, meeting and workshop purposes including facilities of postal and communication services. The office is fully furnished and equipped with computers and all the basic facilities available. There are 15 regular professionals and a dozen of experts/consultants are available in its roster, those have been contracted as and when needed for various assignments over the last fifteen years based on the nature of assignments. A spirit of teamwork, a strong sense of work ethics (e.g. honesty, integrity, and transparency), and sincere commitment and on all out effort to deliver the best results and achieve organizational excellence characterize CDC team members. A strong sense of identification with the organization has led to the development of a nurturing and supportive environment in which the personal and professional needs of all members are addressed. The name, qualification, expertise and working experience of CDC Groups regular professionals and experts is briefly highlighted below: CDC GROUP'S KEY PROFESSIONALS
Regular Professionals S. Name No. 1 Mr. Khangendra Adhikary Qualification M. Sc. (Development Planning), AIT, Bangkok, Thailand; M. A. (Economics), TU, Nepal; Marketing Strategy Course (MSC), AIM, The Philippines. PhD in Management, TU, Nepal, 2006 M.ED. (English), TU, Nepal; Advance English Language Courses from UK, Singapore & India (Hyderabad). B.Sc. IT, Bharath Institute of Higher Education & Research, Selaiyur, Chennai, India. Masters in Management & Rural Development, TU, Nepal. MPA, MA, BL, TU, Nepal B. A. , Sociology, T.U., Nepal BA (Journalism), K & K College, New Baneshwor, Kathmandu; Korean Language Training, Sagang University, South Korea. B. Tech. in Environmental Engineering Kathmandu University, Dhulikhel, Kavre Ddistrict, Nepal. BBS, Shanker Dev Campus, Ramshahpath (TU), Kathmandu, Nepal I.A, R.R Campus, Janakpur Dham, Dhanusha, Nepal B.B.A, T. U., Nepal Field of Expertise Business development/ Assessment & overseeing overall Management of the CDC Group Pte. Ptd. Business Development and Management/ Creativity, R & D Copy Writing, Translation, Editing, Training and Curriculum Development. Marketing and Client Services/ Logistics, Data Analysis/ Management. Research/Study, Monitoring and Evaluation. IEC/BCC, Creative Writing, Translation & Editing. Marketing and Public Relations (PR). Copy Writing, Public and Media Relations, Internet & SMS Marketing, and Press Release. Sustainable Energy, Climate Change and Environment Management. Administration and Finance Affairs Management. Client Services and Media Monitoring/Supervision Media Space Buying and Selling (TV, Radio, Print, Cinema and Outdoor). Year of Experience 25 Years

2 3

Dr. Ashok Dev Pande Ms. Man Maya Sharma Mr. Navin Adhikary Mr. Subas Chandra Dhakal Mr. Komal Bhattarai Ms. Heera Bista Ms. Kushmira Adhikary Mr. Birodh Adhikary Mr. Ganga Phuyal Mr. Narayan Pokharel Mr. Bishal Tamang

20 Years 20 Years

4 5 6 7 8

15 Years 20 Years 20 Years 10 Years 3 Years

9 10 11 12

2 Years 5 Years 7 Years 2 Years

CDC GROUPS ORGANIZATION PROFILE

13 14 15 Mr. Govind Thapa Mr. Nava Raj Pokhrel Ms. Reshma Lamichhane Certificate in Fine Art, Lalitkala campus, Kathmandu, Nepal Certificate in Law, Pashupati Campus, TU, Kathmandu, Nepal School Leaving Certificate, S. L. C. Board of Nepal. Qualification Ph. D in Demography, London School of Economics, London, U. K. (Britain) Ph. D. in Public Health, University of Abeerdeen, U. K., M.ED in Health Education, TU, Kathmandu, Nepal PhD in Management, School of Business and Economic Studies, The University of Leeds, U.K. Kalapravin from Shree Juddha Kala Pathshala (Nepal Art School), Katmandu, and B.A. from T.U. Kathmndu, Nepal. Computer Graphics/ Creative Design. Legal Services/Secretary to the Chairperson/CEO Handling of Reception Desk 25 Years 10 Years 5 Years

Regular Experts S. Name No. 1 Dr. Yagya Bahadur Karki 2 3 Dr. Bhimsen Devkota Dr. Dinesh Prasad Pant Mr. K. K. Karmacharya

Expertise Program/Project Development & Management; M & E; and Development Communications. Research/Studies, IEC/BCC and Training. Organization Behavior and Mgt;.Capacity Building; Training and Productivity Management. Illustration/Postal Stamps; and Designing of Development Related IEC/BCC and Training Materials.

Experience 30 Years

25 Years 25 Years

40 Years

CDC GROUP'S CLIENTS PORTFOLIO AND SERVICES RENDERED To date, our clients include reputed international agencies, national and local government and non-government organizations, foundations, public and private companies. We have rendered our integrated marketing communication (IMC) focused services pertinently in the areas of product/service and idea marketing, decentralization and governance; reproductive health including HIV/AIDS & STDs and family planning including safe motherhood; maternal and child health; water and sanitation; environment; women, children, adolescents and youth;, nutrition, education; communication and advocacy, and family practices. Among many, to name few clients and services rendered to them are as following: 1. Policy Analysis; Research/Studies; Monitoring and Evaluation Services:

Handicap International (HI) Nepal Kathmandu, Nepal - Needs Assessment and

Stakeholder Analysis with regard to access to services to persons with disabilities in Nepal. CEDA/PSI-Nepal office, Kathmandu, Nepal Seconded Social Marketing Experts on Condom Distribution Study in Nepal. Consumer International, Malaysia/Pro Public, Kathmandu Marketing Research on the Traditional and Complementary Medicine (TCM) Including Nutraceuticals in Nepal. Fourth Water Supply and Sanitation Project/ DWSS/ADB, Final Evaluation of the project. GoN, Ministry of Agriculture and Cooperatives, Kathmandu, Nepal Study on Componentwise Evaluation of Agriculture Programs Effectiveness. GoN, Ministry of Labor and Transport Management, Kathmandu Study on Effectiveness of Training Provided by Skill Development Training Centers (SDTC) in several districts of Nepal. Ministry of Education/DANIDA/UNICEF/EC, Seconded Communication Expert on HIV/AIDS Impact Study on Education Sector in Nepal.

CDC GROUPS ORGANIZATION PROFILE GON, Ministry of Agriculture, National Dairy Development Board (NDDB), Harihar

Bhawan, Pulchowk, Lalitpur, Nepal Study on Assessment of Milk Production and collection in Mid and Far-Western Development Region. Nepal CRS Company Pvt. Ltd., Kathmandu, Nepal Consumer Percept Studies of on the quality of care provided by 'Sangini' franchising outlets in Nepal. Nepal Health Research Council (NHRC), Seconded Consultants for the Evaluation Study of Decentralized Health Facilities in Nepal. SSMP/ DFID/ DoHS, Kathmandu Evaluation Study of Radio Program "Aama", broadcasted by Mid-Western broadcasting station of Radio Nepal, Surkhet. NHEICC, DoHS/DRC, Kathmandu, Nepal IEC/BCC Impact Studies Women Development Training Center, Nepal KAP Study on Skill Development Training.

2. Good Practice/Success Stories and Case Studies Documentation & Training: Handicap International Nepal, Kathmandu, Nepal - documentation of good practices on
achieving social participation goals by persons with disabilities under the "Empowerment and Social Change for Inclusion of People with Disabilities Project in Nepal". ActionAid/SSMP/EAP/DFID - Prepared an end-line briefing note/good practices, both in English and Nepali languages on program achievements and lessons learned by the Equity and Access Program (EAP). Nepal CRS Company - Prepared a brief good practices document on thirty years of legacy in social marketing of health and FP in Nepal. DFID funded NSMPs project, GoN, DoHS, Teku, Kathmandu, Nepal - Prepared a Resource Book on Increasing Access Interventions for Safe Motherhood based on best practices and success stories of the project. Nepal Disabled Association (NDA), Community Based Rehabilitation (CBR) Program on Disability in Nepal, Khagendra Nawajivan Kendra, Jorepati, Kathmandu, Nepal Video documentation on Best Practices and Success Stories. Pro Public/The Asia Foundation (TAF) - Conducted training programs on "Strengthening Advocacy and Local Government Accountability" to the 500 members of Pro Publics Good Governance Radio Listeners Clubs from all 75 districts of Nepal in order to enabled them to conduct local level 'Public Hearing Programs' on the good governance issues.

3. Conceptualize/design and production; piloting and testing; and implementation of

IEC/BCC/Advocacy and Training Materials:

LGCDP/

Ministry of Local Development, Nepal Development of Training Module/Curricula, Guidelines and Manual on Social Mobilization for Local Governance and Community Development program. Population Services International (PSI)/ Nepal office, Kathmandu- Piloting and testing of brand names, logos, labels, IEC/ BCC materials (radio spots/jingles, press ads. & TVCs) of WaterGuard (Water Purification Solutions) and 10 posters of No. 1 Condom, Global Fund/ UNDP/ Pro Public, Kathmandu, Nepal Conceptualize, piloting and production of 10 TVCs, 30 press advertisements and 20 radio spots/jingles for raising awareness in and for the target population through the use of mass media campaigns on HIV and AIDS. Department of Water Supply and Sewerage/UNICEF, Kathmandu, Nepal- Development of research based IEC/ BCC Materials (Documentary Film, TVC, Radio Spots/Jingles, FlipChart, Poster, Wall-chart, Leaf-let, Training Curricula and Guidelines, Manual, sticker, Flash Card, etc. on Arsenic mitigation programs.

CDC GROUPS ORGANIZATION PROFILE

Nepal CRS Company Pvt. Ltd., Kathmandu, Nepal IEC/BCC Development and
Pretesting UNFPA/ NCASC/ DoHS, Kathmandu Development of National BCC Guideline on HIV and AIDS for Young people. EU/ UNFPA - RHIYA Program, Lalitpur, Nepal IEC/ BCC Materials on Reproductive Health Family Planning Association of Nepal, Lalitpur, Nepal Production of IEC/BCC Materials Marie Stops International/Sunaulo Pariwar Nepal, Kathmandu, IEC/BCC/training Materials Employment Promotion Commission, Kathmandu, Nepal Skill Development Training Directory

4. Institutional Development and Management; Strategic Planning: and Recruitment

Services:

Agro Nepal Ltd., Kathmandu, Nepal Strategic Planning & HRD Future Nepal, Kathmandu, NepalOrganization Development & Management/HRD 5.
services. Nepal National Depressed Welfare Organization, Kathmandu HRD & Strategic Planning. PNMT, Sindhuli, Nepal Organization Development & Management/HRD services. Promise Nepa (INGO), London, UK, Registration in Nepal & Organization Development Sajha Swasthya Sewa (Health Cooperatives) Ltd., Kathmandu, Nepal IEC/BCC & Social Marketing Strategy.

Advertising and Promotional Campaigns including Product/Service and Packaging Development; Branding and Pricing; Merchandising; Selling and Distribution Services:

Agriculture Development Bank, Ramshahpath, Kathmandu, Nepal- Media Campaign Agro Nepal Ltd., Kathmandu, Nepal- Branding, Packeging, pricing, Media Campaigning &
HRD Ambuja Electro-castings Ltd., India- Press Release & Media Campaigning Central Veterinary Hospital, Kathmandu, Nepal- Press Advertisements Cinema Nepal (P) Ltd., Kathmandu, Nepal- Media Campaigning Concept Developers Pvt. Ltd. (Kathmandu Plaza, Kamaladi), Kathmandu,Media Campaigning CTEVT & TITI, Sanothimi, Bhaktapur, Nepal- Press Advertisements Department of Health Services/USAID/MASS, Kathmandu,Bags production for Health Workers Drug Information Network of Nepal, Kathmandu, Nepal- Press Advertisements Everest Inn (Nepalese & Indian Cuisine), London, UK- Business Cards, Menu, Flex, and Brochure design and production. Family Health International (FHI), Kathmandu, Nepal- Press Advertisements Highland Tea Trading Co. (P) Ltd, Kathmandu, Nepal- Media Campaigning Himalaya Soap and Chemical Industries, Nepal- Media Campaigning and merchandising House of Rajkarnikar, Kathmandu, Nepal- Media Campaigning Human Resource Development Center (HURDEC), Lalitpur, Nepal- Media Campaigning Jagadamba Steels (P) Ltd., Bara, Nepal- Media Campaigning

CDC GROUPS ORGANIZATION PROFILE

Janakpur Cigarette Factory Ltd., Packaging & Promotional materials development &
production Kathmandu College of Management (KCM), Lalitpur, Nepal- Press Advertisement & production of IEC materials such as Brochures, leaflets, etc. Kathmandu Model Collage, Bagbazar, Kathmandu, Nepal- Media Campaigning Management Association of Nepal, Anamnagar, Kathmendu- Press Advertisements MB Petrolube Industry (P) Ltd, Kathmandu, Nepal- Labels design Mountain Leaders Treks and Expedition, Kathmandu, Nepal- Brochures & Advertisements Nepal Eye Hospital Tripureshwor, Kathmandu, Nepal- Press Advertisements NMB Bank Ltd., Kathmandu- Logo design and launching of media campaign Nepal Redcross Society, Dhanusha Branch, Janakpur Dham, Nepal- MCH product & Packaging development Nepal Telecom Ltd., Kathmandu, Nepal- Press Advertisements Nepal Tourism Board, Kathmandu, Nepal- Promotional Materials & Media Advertisements NGO Federation of Nepal, Kathmandu, Kathmandu, Nepal- Media Campaigning NIDC capital Markets Ltd., Kathmandu, Nepal- Media Campaigning Nightingale Higher Secondary School, Kupondle, Lalitpur- Media Campaigning Orient College, Maharajgunj, Kathmandu- Media Campaigning Pentasoft Technologies India Limited, Kathmandu, Nepal- Media Campaign Pro Public, Anamnagar, Kathmandu, Nepal- Media Campaigning Purbanchal Fertilizers Pvt. Ltd, Rupandehi- Feasibility Study, Logo design, Branding, Packaging, Pricing, Products Launching, Media Campaigning, HRD & Market assessment Resource Center for Primary Health Care (RECPHEC), Kathmandu,IEC/BCC Media Campaign S.S.Trade Concern, Kathmandu, Nepal- Media Campaign Saket Complex (Radha Bhawan, Tripureshwor), Kathmandu, Nepal- Media Campaigning Samaj Dental Hospital, Chabahil, Kathmandu, Nepal- Media Campaigning Shivashakti Ghee Udhyog Pvt. Ltd., Bara, Nepal- Media Campaigning Shivashakti Soap Industry, Rupandehi, Nepal- Media Campaigning & Merchandising Shree Distillery Pvt. Ltd, Nawalparasi, Nepal- Brand testing, launching and media campaigning Swarnim High School, Bhurungkhel, Kathamandu, Nepal- Media Campaigning Synergy Tours and travels, Kamaladi, Kathmandu, Nepal- Media Campaigning Udaypur Cement Ltd., Udaypur, Nepal- Press Advertisements Water Supply Corporation, Kathmandu, Nepal- Press Advertisements

CDC GROUPS ORGANIZATION STRUCTURE CDC Group, a full service integrated marketing communication (IMC) agencies offer a wide range of services and require the expertise of many different professionals. Since its scope of work covers market and marketing research, creative development, media planning and placement, public relations services, in order to effectively service a clients needs, these individuals are teamed together in a way that allows for all the departments to interface in a cohesive manner. While agency structures to vary, the following represents the standard organization structure that is employed by the CDC Group Pte. Ltd.

CDC GROUPS ORGANIZATION PROFILE

CDC GROUPS BANKERS 1) Nepal Bangladesh Bank Limited, Central Office, Bijulibazar, Kathmandu, Nepal 2) Machhapuchchhre Bank Limited, Putalisadak, Kathmandu, Nepal 3) Manjushree Finance Limited, New Baneshwor, Kathmandu, Nepal 4) Prime Bank Limited, Bagbazar Branch, Kathmandu, Nepal CDC GROUPS CONTACT ADDRESS

Bagbazar, PO Box: 2444, Kathmandu, Nepal Tel: 977-1- 4246500/4245021 Fax: 977-1- 4245021 E-mail: cdcgroup@mail.com.np URL: www.cdcgroup.com.np