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Project Overview

August, 2006
Shanghai Fast Facts
„ PR Population: 16 million
„ Temp. Worker: 4 million
„ Per capita GDP: $3,750
„ GDP Growth: 10.2%
„ National GDP Growth: 7.3%
„ Total GDP of Shanghai: $60
billion
„ The Shanghai area
represents:
{ 1% of China's population
{ 5% of China's GDP
{ 10% of China's contracted FDI
{ 13% of China's Imports
(Source: U.S. China Business Council)
No.1 Tourist Destination by 2020
„ over half of
the markets
are today
reporting
double-digit
growth in
revenue per
available
room.

„ Much of this
improvement
being driven
by average
room rate
growth.
Zhabei Location in Shanghai
„ Zhabei is one of the nine
central districts of
Shanghai.
„ Zhabei District locates at
the center of Shanghai, in
possession of a 4.75-
kilometer-long mother river
of Shanghai: Suzhou River.
„ Zhabei District covers
29.21 square kilometers,
with 810,000 permanent
residents.
„ Zhabei is the important hub
that connects Shanghai
with the Yangtze Delta and
other provinces of China.
Zhabei District Advantages
Convenient transportation network:
„ Shanghai Railway Station, coach
station and the biggest railway
cargo transport station in China
have formed huge scale of
passengers and goods current.
„ South-North Elevated Highway is
the central axis of transportation
network in Shanghai;
„ Subways, elevated highways and
bus lines form the communication
network radiating in all directions.
„ Through experts assessment of
traffic qualification in Shanghai’s
nine central city zone, Zhabei ranks
the No.1.
Zhabei District Advantages
„ Zhabei has harmonious
ecological environment.
{ The environment is excellent in
Zhabei District. It possesses Daning
Lingshi Park, Guangzhong Park,
Zhabei Park, which cover 960,000
square meters of city public green
land.
{ The largest and the most beautiful
park of Puxi (River West) - Daning
Lingshi Park, has a total area of
650,000 square meters.
{ Guangzhou Park is now combined
with Daning Lingshi Park and making
Daning Lingshi Park with an area of
680,000 square meters.
Zhabei District Advantages
Rich human resources.
„ The secondary education of Zhabei
ranks high in all the districts and
counties in Shanghai.
„ Shanghai University, the key
universities in Shanghai, is located in
Zhabei District.
„ Tsinghua University, one of the most
prestige university in China, is
developing its Shanghai campus in
Zhabei district across the street from
Daning Lingshi Park.
„ At the meantime, the plentiful education
resources provide continuous
professional human resources and
technical support for the technological
and economic development of Zhabei.
Key Investment Projects
Everbright City
„ The project is one of the eight commerce and trade centers of
Shanghai.
„ It is a mixed-use project with commercial offices, hotels, retails,
entertainment, and residential.
„ At present, the construction area of the office buildings in this
area has reached 1,800,000 square meters.
Key Investment Projects
Northern Suburb Logistics Park
„ It is a cargo transportation exchange center, a domestic
highway and railway transportation hub, and a distribution
service center of Shanghai; all supported by modern logistic
systems and information management technology. The
Logistics Park depends on the largest cargo station and
massive highway and railway system of Zhabei.
Key Investment Projects
Shibei Industrial New Zone
„ The only city-level industrial development park in central
Shanghai area, have already attracted lots of corporations in
Fortune 500 companies.
„ The park foster modern manufacturing service industry,
electronic communication, bio-medicine, information media,
etc.
Key Investment Projects
Daning Int’l Commercial Plaza
„ An exciting, open-air,
innovative and integrated
urban lifestyle center of
250,000 sq m will soon
emerge in central Zhabei,
north of Shanghai CBD.
„ Daning International
Commercial Plaza is located
in the juncture of Gonghexin
Road and Daning Road. It is
only 8-10 minutes drive to
the Bund, Nanjing Road and
Huaihai Road.
„ This project covers an area
of about 55,000 square
meters, and the total
construction area is 50,000
square meters and it will be
open in October of 2006.
Key Investment Projects
Shanghai Multimedia Valley
„ SMV (Shanghai Multimedia Valley) is a municipal hi-tech zone
established in the August of 2002, authorized by Shanghai
government. It is an another high-tech area in a succession to
the four high-tech valley-- Silicon Valley, Light Valley,
Pharmaceutics Valley, and Nanometer Valley conglomerating
government resources with technical and talents resources. It is
also another branch park of Tsinghua Science Park.
Shanghai Multimedia Valley
„ SMV focuses on multimedia industry development, and also
integrates with related hi-tech industries. SMV will set up a
production centre, a technology R&D centre, and an application
centre which integrate technology R&D, startup incubation,
education & training, technology transfer & conversion, value-
added services, application and production, etc...
Location of SMV & Daning Park

„ Daning Lingshi
Park and Shanghai
Multimedia Valley
are both located in
the center of
Zhabei District.
„ The Park contains
68 hectors of green
land while the core
area of SMV
spreads over 37.3
hectors.
Daning Lingshi Park in Zhabei
Daning Lingshi Park Location
Daning Lingshi Park Arial
Daning Lingshi Park
Daning Lingshi Park
Daning Lingshi Park
Daning Lingshi Park
Daning Lingshi Park
Daning Lingshi Park
Daning Lingshi Park
Daning Lingshi Park
Project Background
„ Daning Lingshi Park is a 68 hectors (200 acres) green park developed
by the Zhabei district government of Shanghai three years ago. It was
part of the master plan to improve the quality of living in the Zhabei
district.
„ The park currently have an brand new state-of-the-art meeting facility
extending to the lake; a pier with rental boats; a lookout drinks stop on
top of the waterfall; a restaurant; an outdoor amphitheater and some
maintenance building and management office.
Daning Park Surroundings
Shanghai Circus World & Zhabei Stadium
Project Description
„ The Project will be consist of:
{ A Children’s Interactive World: about 20,000 SM
{ A 12,000 SM Wedding Village consist of a
Wedding Pavilion and a Wedding Resort.
{ A South Gate Entrance with 6,000 SM of cafés,
restaurants and bars.
{ A 5,000 SM Membership Club Facility.
{ Existing outdoor Amphitheater and conference
center for concerts and events.
NOTE...
Preliminary site plan elements and its exact location, as well as
actual sizes are subject to change base on final design and approval.
Preliminary Site Plan
1. Children’s World
2. Conference Center (Existing)
3. Outdoor Amphitheater (Existing)
4. Wedding Village & Pavilion
5. South Gate Cafes and Bars
6. Membership Club
Children’s World
„ 20,000 SM of
interactive play in
this miniature
world for children.
„ Hundreds of
hands on
educational role
plays in a safe
and inspiring
environment.
„ Let children
explore their
world in the future
and foster their
imaginations.
Children’s World
„ Children can safely role-play hundreds of different jobs base on
their level at institutions and businesses that make up a city, from
hospitals and police and fire departments to newspapers, television
studios and airliners.
„ Each job site is like a movie set with props and costumes to make
the play world look, sound, smell and feel as close to real-life as
possible.
„ The City have its own currency and its microeconomic running on
its own! Kids will learn the value of money through this very hands
on educational experience.
Children’s World
„ The Children’s World will be
China’s first role-playing theme
park.
„ It provides interactive education
tools through entertainment and
role play.
„ The project will be working with
Shanghai Government’s
Education Bureau and School
Board to provide educational
programs for school age children
throughout the year.
Wedding Village

„ A 1,000 SM of Wedding
Pavilion with tall glass ceilings
catering grand weddings &
corporate events.
„ 10,000 SM of wedding resort
with full service world-class
amenities and facilities
catering to all international
weddings and parties.
Wedding Village Master Plan
Wedding Parties

„ Wedding parties can use the magnificent resort and scenic


vistas of the 200 acre park as the backdrop for memories that
will last a lifetime! Guests will be in awe of the beauty of these
events and the skill with which our experienced staff handles
even the smallest of details.
„ Our Wedding Coordinator and Executive Chef will put together
appealing packages to tempt every palate. After the formal
wedding ceremony either in the beautifully landscaped garden;
or an indoor chapel extending from the resort, the guests
proceed to the Veranda for cocktail receptions. Then, the party
continues indoors for dinner and dancing in the all glass
Wedding Pavilion which can accommodate up to 500 guests.
Our packages offer both buffet and seated dinners.
Wedding Village
Wedding Village
Outdoor Weddings
Romantic Honeymoon Suites

„ Special appointed honeymoon suites caters to the


newlyweds as part of our wedding packages.
„ Each suite is uniquely design with a different theme
and by different well known international designers.
South Gate Cafes & Restaurants
Outdoor Amphitheater
„ The Grand Outdoor
Theater have over 2,000
seating on one side and
over 15,000 seating on
the outer ring.
„ The Grand Stage have
two connected long
hallways and a Musical
Fountain in the front.
„ Can host a range of
outdoor concerts and
performances.
Outdoor Concerts and Events
„ We will host a wide variety of concerts
„ and cultural events throughout the year including:
{ Chinese New Year Festival in February
{ International Tea Festival in April
{ International Art & Music Festival in May
{ Chinese Moon Festival in September
{ International Food & Wine Festival during National Day
Holidays (First week of October)
{ And other international holiday events…
Current Park Events
Shanghai International Tea Culture Festival
„ Early April, the time when fresh tea products are introduced into
markets, the annual Shanghai International Tea Culture Festival is
held in this beautiful city of Shanghai.
„ Since 1994, Zhabei District, being the sole host, has successfully
held Shanghai International Tea Culture Festival for twelve
sessions.
„ Through holding the festival, Zhabei has consolidated its economic
connections with the neighboring areas, promoted international
cultural exchange by means of a series of goodwill tea activities,
and created development opportunities for the District.
„ Over the years, with its unique features, the annual Shanghai
International Tea Culture Festival has attracted foreign guests from
more than 20 countries, such as America, Britain, France, Japan,
South Korea, Morocco, etc. Chinese people from over 30 cities and
over two million local Shanghai citizens have also taken an active
part in it.
„ Since the Festival has gained positive response from home and
abroad, it has become a renowned cultural brand and celebration.
Current Park Events
International Tea Culture Festival
International Firework Festival
„ Shanghai International Musical Fireworks Festival, held at
Daning Lingshi Park in Zhabei District, attracted 60,000
people during the May holiday.
„ The First International Music Fireworks Competition China
2006 featuring America VS France on May 3; and Italy VS
Spain on May 6. Tickets selling for 180-1280 RMB.
„ The Laser and Fireworks Show during September 24 and 26
at 8pm will be held at Daning Lingshi Park, 288 Guangzhong
Rd W. Tickets goes for 50-150 RMB.
Existing Conference Center
„ Daning Lingshi Conference
Center is located in the largest
ecological scenic garden of the
west part of Shanghai, which is
reputed by Shanghai citizens as
“one of the ten most glamorous
scenic spots”.
„ It is near the hill and by the river,
commanding an appealing view.
The gross floor area is 1,000 sm.
„ Simple in appearance and
complete in equipment, the center
has three conference rooms of
varied sizes which can
accommodate 12 to 150 people
and lounges are also available.
Business Opportunities
„ As for the opportunity presented itself that Shanghai is currently in
serious demand of outdoor event venue, not to mention the additional
shortage of exhibition and event venue for the upcoming Olympic
Game and World Expo; we should position ourselves as the best
outdoor event venue in downtown Shanghai.
„ Shanghai currently lack of family oriented outdoor entertainment center
and nightlife are mostly for adult only and limited to bars and
restaurants. The city also lack of family attractions both indoor and
outdoor. Therefore, adding cultural and entertainment events to the
park will be welcomed by both residence and visitors.
„ Every weekend, there are at least 50 newlyweds are spotted taking
wedding pictures throughout the scenic park. By adding a picturesque
wedding pavilion to the Park will cater to the need of this vest audience
and be the first to provide them the opportunity to do outdoor weddings
and events.
„ The 2 to 3 stories high boutique romantic resort will be the first of its
kind in Shanghai and will surely stand out among all the mega structure
5 star hotels in the area. The resort will be cater to the wedding pavilion
and outdoor events within the Park.
Competitive Analysis
„ Competitors
{ Convention Centers
{ Hotel Meeting Facilities
„ Strengths
{ Offers open air outdoor venue that most convention
centers and hotel meeting facilities lacks
{ Can facilitate outdoor concerts and festivals
{ Can facilitate fireworks and water activities
{ Can facilitate outdoor sports events
{ Allows large crowds to gather
„ Weaknesses
{ More family oriented than business oriented
{ Events are subject to weather conditions
Competitive Analysis, Cont.
„ Competitors
{ Other green parks in Shanghai
„ Strengths
{ Daning Lingshi Park is the largest green park in central
Shanghai
{ The Park’s large lake in the middle provides focal point
and idea location for fireworks, which is part of most
festivities.
{ The Park has a large area and an amphitheater for
outdoor concerts
„ Weaknesses
{ The water body in the middle separate the parks activity
areas which limits the amount of people in one location or
utilize the park as one large flat surface.
Project Schedule
„ High-level schedule milestones
1. Planning & Design
2. Plan Approval

3. Building Permit
4. Construction & Build Out
4. Start Operation

Aug Oct Dec Feb Apr Jun Aug Oct Dec Feb Apr

2006 2007 2008

NOTE...
The first milestone also includes lease contract negotiations, equity
investments and funding, and identify management partners.
Questions?

PLEASE CONTACT… Slenda Chan


Office: 305.677.2525
Fax: 305.428.3540
Mobile: 305.776.2108 / 305-396-2890
schan@atlanticig.com
337-339 NE 167th Street, North Miami Beach, FL 33162

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