Professional Documents
Culture Documents
Albany, NY
1/11- Present Deputy Director of Conference Services Assists in supervision of all staff and directly supervises a staff of 5 Assists Majority Conference members with all communication efforts including direct marketing and media relations Oversees the improvement and development of the New York State Assembly websiteincluding website architecture and structure Manages efforts to improve the online communications efforts of the State Assembly and Majority Conference members through the use of new media Administers team in charge of editing and posting online videos to Assembly website Provides legislative and political advice on state and local issues to members of the Assembly Majority Wrote the first ever Assembly guide to media relations for use by Assemblymembers and staff
Albany, NY
1/11-Present Deputy Political Director Assists in directing the NYS DACCs political operations Manages multiple winning State Assembly field campaigns around New York State- including recent Special Election victories in Queens and the Hudson Valley Oversees all aspects of Democratic Assembly campaigns, including messaging and targeting Provides final approval on all written materials for Democratic Assembly candidates, including press releases, talking points, television and radio scripts, and letters to the editor Oversees the writing, layout and production of campaign literature Provides direction and final sign-off on all broadcast materials, including television, radio and internet advertisements Works with SMS (short messaging service) vendor to reach targeted voters via text message 8/07- 12/10 Regional Communications Coordinator (New York State Assembly Communication and Information Services) Developed and executed communications goals for Assembly Majority members to increase name recognition and maintain contact with constituents Created and implemented communications strategies to achieve members goals Wrote and disseminated press releases, letters to the editor, opinion columns and other materials to media outlets Oversaw the writing, layout and production of legislative mail Wrote talking points to prepare Assemblymembers for media interviews and speeches Assisted in maintaining Assemblymembers websites and social media pages Analyzed and advised members on legislation, including message bills, local legislation and the state budget Field Coordinator (New York State Democratic Assembly Campaign Committee)
6/07- 12/10
Developed and executed effective campaign plans based on electoral, polling, and
EDUCATION:
demographic data to develop effective messages, determine the number of votes needed to win, and allocate campaign expenses with budgets up to $700,000 Worked with pollster to develop public opinion questionnaires to test issues, potential messages, and voter moods and opinions Managed direct and indirect voter contacts via aggressive field operations, including canvassing operations, telephone programs, campaign literature and broadcast advertisements Coordinated events and interacted with media outlets in an effort to gain earned media Directly supervised field teams in the 2008 and 2010 election cycles Served as liaison between the local campaign, the DACC, and other independent groups to ensure that the campaigns goals were being met in the most efficient way possible
Utica, NY