L/O/G/O

vina-nutriwine - taste of heaven

Contents
Introduction Enviromental Analysis Swot Analysis Marketing objectives Marketing strategies Implementations Eveluation and Control

Introduction
 VinaWine has been operating for three years.  VinaWine has 2 brands for only men over 18 years old:

VinaVoldka, Vinabarley wine and a new brand for all : Vina-nutriwine.

 With wine production technologies, our wine is a

combination of traditional fermentation methods and the advances of modern science and technology.
 With staff of more 500 skilled workers.

Liquor consumption statistics

2010

2009

WINE LIQUOR BEER

2007

0%

10%

20%

30%

40%

50%

Environmental Analysis
Marketing Environment
Stable Country

1. Political, legal and regulatory

Modern telecommunication lifestyles and tastes

GDP conducive to investments

systems

2. Economic

development
Government higher qualities Tourism & international payment system hotel vibrant team young industry with exciting developmental plans

3. Social cultural -

Education

4. Technological

equal opportunities Some applications & some Construction

Participating in WTO new technologies

Environmental Analysis
Marketing Environment

5.

Competitive
Value Established date Market share (%) WeakStrengths ness New Trademark New trademark to customers Good quality, service Quality, price, service

Competitor

VinaNutri 1 Wine 08/08/2008 35%

CELLA

20/04/1990

45%

Good quality, strong trademark

High price

Environmental Analysis
O u r a v a i l a b l e g ro w t h p o t e n t i a l a r e :

The best Ingredients The best technology

Hard-worked employees

Good quality and logical prices

SWOT Analysis
Strengths & Weaknesses Weaknesses
 New product  Lack of relationships with

Strengths

 Excellent product line.  Seasoned management team  A wide range of products  Vietnameses palate  Local and international material source  High closed line production technology  Applying ISO 9001:2000  Good prepared waste solution system

distributors.
 The difference of foreign

and local currency

SWOT Analysis
Opportunities & Threats

Opportunities
 Foreign companies

get contracts to export our

products.
 Many national holidays increase purchasing

power
 Vietnam joined WTO  Breakout of new technology and the Internet  Vietnamese use Vietnameses products

SWOT Analysis
Opportunities & Threats `

Threats

 New competitor entering the market with similar

products
 Fake products

make bad impact on our trademark

and reputation
 Vietnam joined WTO  Natural disaters  Peoples tendacy: using green tea or healthy drinks  Unstable of Vietnamese policies

Marketing Objectives
SHORT- TERM In addition, Retain existing customers ; Win new customers
Increasing sales by 30% 20% increase in sales (in 6 months)

10% Increase in sales

Inform about - Features - Benefit - Competitive advantage

Introduce new products

Decrease potential customers resitance

Marketing Objectives
LO N G T E R M
(over next 3 years)

Strengthen the shops position in the local industry and achieve greater levels of profitability year after year

 Increase profit by 15%, 22% and 35% respectively  Raise 6% in deposits  Increase market share from 35% to 45%  Develop at least 10 new types of wine

Makerting Strategies

Makerting Strategies
Qualtity

Price

Implementations
Activity
Plan for advertising in local newspaper

Date
March 20,2014

Responsibl e person

Register the certification of Food Safe & Hygiene From March 21 to at MOH (The Ministry of Heath) and VFA May 31,2014 (VietNam Food Administrator) Give customer free trial fruit wines at supermarket,coopmart,..to take their idea about the wine Review customers idea to improve the quality&flavor of wine if needed June 1-15 ,2014 From June 16 to August 31,2014

Participate in Vietfood & Beverage; Food Festival Mid September,2014 Make contract with Distributors:BigC,Coopmart,Vinatex,.. Contruct preferences for customer buying a large number of products(golden customer), potetial cutomers Set up our website Advertise service on our websitE Advertise our products in radio,television October 1,2014

November 1,2014

November 25,2014 November 30,2014

Evaluation & Control

This control table below shows the work programs in keeping the fruit wine product in course to success
Activities Responsed by Methods Date/ Frequency Buget

Carry out the survey to determine the Internal Audit customers satisfaction about the product. Measure the finacial Accountants results against projection. Take corrective action. Evaluate the performance of sales staff Marketing Manager Markting Manager

Put tasting bar in supermarkets, Anually markets, schools,

10,000,000 VND

Monthly/ Anually none

As neccessary Anually

none

none

Check the golden Marketing year customers care Manager about the product

Recontact with them by email, Monthly phone,..

none

Evaluation & Control

FINANCIAL FORECAST According to this plan, the manager had prepared for financial projection from 2011 to 2014 base on the developing fruit wine product three-year plan.

vina-nutriwine - taste of heaven

Nguy n Hoi Anh L u Mai ng Khoa

Nguy n Tr n Ng c Ngn L Th H nh Nhn

Nguy n Th H ng Thi n Ph m Th Qu nh Trang Mai C m T

L/O/G/O

Thank You!