IJPSS Vol-1 Issue-4 Abstract

International Journal of Physical and Social Sciences (ISSN: 2249-5894)
CONTENTS
Sr. No.
TITLE & NAME OF THE AUTHOR (S)

Factors Influencing Marital Satisfaction among Postgraduate Students. HasleeSharil Abdullah, Lau Poh Li and Pauline Ng Ai Ai Sustainability of Rural Water Supply Schemes In Oke-Ogun of Oyo State, NIGERIA. Toyobo Adigun Emmanuel, Tanimowo N. Bolanle and Muili A .B Happiness Quotient of Upper Secondary School Students. HasleeSharil Abdullah, Poh Li, Lau and Sing Yee, Ong Job Involvement among White Collar Employees. Dr. Mu. Subrahmanian Socio-Economic Conditions of Agriculture Labourers In Punjab (Ground Reality of Unemployment). Parshotam D. Aggarwal Family Management. K. Prabakar FDI In Emerging Markets. Dr. Ratna Vadra Hospitality And Tourism Industry. Robil Sahni and Esha Mehta A New Proposal for Voltage Regulation Multi Feeders/ Multibus Systems Using MC-DVR. Vasudevanaidu and Dr. Basavaraja Inclusive Growth: Vision And Challenges of An Emerging Economy A case Study Of India. Dr. Snigdha Tripathy Social Sector Revamp A Need for Economic Growth. Dr. Vijay Kumar Mishra Impact of Social Networking Sites on E-Commerce Business. Preeti Dhankar Ansoffs strategic paradigm for MFIs sustainability in inclusive growth. Asha Antony .P World Trade in Services: An Overview. Minu Singal The Effects Of Joining To WTO on Non-Oil Export Of Iran. Seyed Mohammad Hossein Sadr and Mahdi Ahrari A Study on Service provided by Public Bus Transport System, with reference to M.T.C., Among various Customers in Chennai City, Tamil Nadu, India. Prof. Sudhakar
Page No.
6-7
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
8-9
10-11
12-13
14-15
16-17 18-19 20-21 22-23
24-25 26-27
28-29
30-31 32-33 34-35
36-37
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento
Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor, Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRA

Associate Professor, Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HAN

Lecturer and Chairperson (Centre for Business and Management), Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHA
Assistant Professor, Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAM

Assistant Professor, Dept. of Computer Science and Engineering, Sardar Raja College of Engineering, Alangulam Tirunelveli, TAMIL NADU, INDIA
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories
Indexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Physical and Social Sciences http://www.ijmra.us 2
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHI
Lecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory Board

Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Prof. Dr. BADAR ALAM IQBAL

Associate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASAD

Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Technical Advisors
Mr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIA
Mr. Ankit Jain

Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA
Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA
MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHU
Assistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
Factors Influencing Marital Satisfaction among Postgraduate Students
Author(s)
HasleeSharil Abdullah
Department of Educational Psychology and Counseling Faculty of Education, University Malaya 50603 Kuala Lumpur
Lau Poh Li
Pauline Ng Ai Ai
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
This study evaluated marital satisfaction among the postgraduate students in a public university in Malaysia. It also explored the factors influencing marital satisfaction. The sample consisted of 132 married students. The instrument used in this research was ENRICH Marital Satisfaction Scale. Results of the study indicated that gender, race, teachers and non teachers, single and dual income earners, age, age difference between spouse, number of children, length of marriage and household income did not show significant impact on marital satisfaction. Equalitarian roles, conflict resolution, leisure activities, sexual relationship and religious orientation were found to play a significant role in influencing marital satisfaction with the r value of above .50. The other factors; personality, communication, financial management, children and parenting and family and friends were also found to be significant but the r value is below .50.
Keyword: marital satisfaction, marriage, family, counselling, relationship, spouse.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
SUSTAINABILITY OF RURAL WATER SUPPLY SCHEMES IN OKE-OGUN OF OYO STATE, NIGERIA
Author(s)
TOYOBO ADIGUN EMMANUEL
Department of Urban & Regional Planning, Ladoke Akintola University of Technology, PMB 4000, Gbomoso, Oyo State, Nigeria.
TANIMOWO N . BOLANLE
MUILI A .B
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
ABSTRACT:
The study evaluates sustainability of rural water supply schemes in Oke-Ogun area of Oyo State, Nigeria. The objectives of the study covers examination of socio-economic characteristics of residents, identification of different types of water supply schemes, assessment of water supply schemes, evaluation of sustainability of water schemes, and factors affecting water scheme in the study area. Data were generated through random administration of questionnaires among 1,193 residents. It was further analyzed using descriptive method and sustainability index. The study further revealed problems of finance, bad community leadership, lack of cooperation, frequent change in government, high cost of materials and equipment, and poor participation of people in the planning and implementation of water facilities. It was recommended that in order to achieve sustainability of rural water supply projects, there is need to ensure effective organization, planning and implementation strategies through the active participation of rural community members. The study further recommends the partnership approach in addition to community approach in the planning and management of rural water supply facility in the study area.
KEYWORD: Sustainability, Water Scheme, Planning, Partnership and Management.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
Happiness Quotient of Upper Secondary School Students
Author(s)
HasleeSharil Abdullah
Poh Li, Lau

Sing Yee, Ong

Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
This study is to identify happiness quotient among upper secondary school (high school) students. The study seeks to determine the factors contributing to the upper secondary students happiness based on their gender, ethnic, religion, academic stream, good friends and hobbies. A total of 1000 students in Serembanwere involved in the study. The instruments used were the research questionnaires regarding happiness of the students and OHQ. The Cronbachs alpha value for this inventory was .75. The results showed that most of the students had a moderate level of happiness. There were significant differences in happiness quotient mean with ethnic, religion, good friends and hobbies. However, there was no significant difference between happiness quotient mean with gender and academic stream.
Keywords: happiness, happiness quotient, counselling, adolescents, hobbies.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
Job Involvement among White Collar Employees
Author(s)
Dr. Mu. Subrahmanian

Professor & Head, Department of Management Studies, Jaya Engineering College, Thiruninravur, Chennai
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
Understanding, predicting, and improving employee behaviors are major aspects of a managers job. Managers often try to influence work-related attitudes in order to create behavioral changes, relying on moderating variables such as the importance of the attitude, its specificity, its accessibility, whether social pressures exist between attitudes, and whether employees have direct experience with the attitude to impact what employees behaviorally do. This attitude-behavior relationship asserts that attitudes significantly predict future behavior by taking the previously mentioned moderating variables into account (Ajzen, 2001, 1996; Kraus, 1995; Sutton, 1998). To actually implement their decisions to influence employee attitudes, managers often enact various organizational and personal influence tactics. Most, if not all of these decisions are made under uncertainty and the effectiveness of some of these decisions remains questionable even after implementation. An alternative to the previously-mentioned active engagement process is the use of sensitivity analysis in which the user is allowed to play what if, simulated games with a model to better understand the models relationships and inherent tradeoffs (Fischoff, Slovic, & Lichtenstein, 1979; Liberatore & Nydick, 2003; Walker & Fox-Rushby, 2001; Wallace, 2000).
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
SOCIO-ECONOMIC CONDITONS OF AGRICULTURE LABOURERS IN PUNJAB (Ground reality of Unemployment)
Author(s)
Parshotam D. Aggarwal
Associate Professor (GKC) Pbi. Uni. Guru Kashi Campus, Damdama Sahib.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
In rural economy, Punjab is dominating as two third of its total population and 65% of its total workers live in villages. Further 42.2% of the total workers in Punjab are engaged in agriculture (cultivators and agricultural labours). Their share in total rural workers, as per reliable sources is 57.2%. Since the early 2007-08, the yield of major agricultural crops has been experiencing stagnation. The additional increments in yield are rising at a very high marginal cost. As a consequence, per hectare net return is declining and this is the real crisis of Punjab agriculture. The annual trend growth rate of per hectare return, over variable costs from wheat and paddy (combined) was -2.18% during this period. In this case of cotton, it was -14.24% per annum during the same period [Ghuman 2001].A depleting water table, the ever-rising use of fertilizers and pesticides, over-mechanization, declining fertility of soil and almost stagnant minimum support prices (in real terms) are major reasons for a shrinking of farmers income from agriculture. Along with the shrinking of income, the labour absorption capacity of agriculture is sharply decline. The employment of labour in the rearing of major crops in Punjab declined from 48 crore man days during the triennium ending 2006-07 to 48 crore man-days during the triennium ending to this period.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
Family Management
Author(s)
K. Prabakar
Assistant Professor and Placement Officer, SVS Institute of Management Studies, Coimbatore
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
To our parents, children and grandchildrenThe roots that give us strength And the fruits that bring us joy; And to all Who sincerely believe? That life matters!
What is difficult to Manage? What is very difficult to manage? What is extremely difficult to manage? What is the most difficult to Manage?
DAUGHTER! SON! WIFE! SELF
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
FDI IN EMERGING MARKETS
Author(s)
Dr. Ratna Vadra

Faculty IMT Ghaziabad
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
Among the different forms of capital flows, academics and policymakers, talk about foreign direct investment (FDI) the most. This is because of several benefits of FDI and its importance in the world economy vis--vis other forms of capital flows. In the past fifteen years, FDI has been the dominant form of capital flow in the global economy, even for developing countries. FDI now have turned up their route towards emerging economies. Emerging markets are clearly outperformed by developed countries, and the disparities among countries are stark. While the world average was $115, it was $505 for developed countries and $49 for emerging markets .The paper studies the changes in the pattern of FDI and which have been diverted towards emerging economies.
Keywords: Foreign direct investment, Emerging economies, India, China.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
HOSPITALITY AND TOURISM INDUSTRY
Author(s)
ROBIL SAHNI
MBA Lecturer, Himalayan Institution of Management, Kala-amb, H.P
ESHA MEHTA
MBA Lecturer, Himalayan Institution of Management, Kala-amb, H.P
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
ABSTRACT:
Nowadays, tourism is always regarded as an important means to benefit local communities. The success of the developed countries in expanding tourism industry has inspired many developing countries Based this article attempts to track the progress of tourism and hospitality development. The Government and private sector had invested a lot of money in providing public infrastructure and facilities to boost the the industry. Despite the massive amount of money spent on tourism and hotel industry development, no study had been conducted to relate industry spending with the impact of these developments towards the local economy and socioculture. The main focus of the study is to explore and identify economic, environmental and socio-cultural impacts of tourism and hotel industry development. So here we have studied regarding the society awareness and their attitude or belief in respect of their contribution
Keywords: tourism development, economic opportunity, benefit.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
A New Proposal for Voltage Regulation Multi Feeders/Multibus Systems Using MC-DVR
Author(s)
VASUDEVANAIDU
Asstt Prof., Department of Electrical Engineering, GITAM University, Andhra Pradesh, India-502329
Dr. BASAVARAJA
Professor., Department of Electrical Engineering, GITAM University, Andhra Pradesh, India-502329
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
ABSTRACT:
This paper presents a new voltage regulation system multi converter dynamic voltage restorer (MC-DVR), capable of simultaneous compensation for voltage in Multibus/multifeeder systems. In this configuration two voltage-source converters (VSC) exist. The system can be applied to adjacent feeders to compensate for supply-voltage on the main feeder and full compensation of supply- voltage imperfections on the other feeders. In the proposed configuration, all converters are connected back to back on the dc side and share a common dc-link capacitor. Therefore, power can be transferred from one feeder to adjacent feeders to compensate for sag. The performance of the MC-DVR as well as the adopted control algorithm is illustrated by simulation. The results obtained in MATLAB/SIMULINK on a two-bus/two-feeder system show the effectiveness of the proposed configuration.
Keywords: Power quality, Distribution feeder, Custom power device, MC-DVR, Voltage sag, VSC, DVR.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
INCLUSIVE GROWTH: VISION AND CHALLENGES OF AN EMERGING ECONOMY -ACASE STUDY OF INDIA
Author(s)
Dr. Snigdha Tripathy

Associate Professor. KIIT School of Management. KIIT University Bhubanerswar, Orissa -751024
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
ABSTRACT:
India has widely been recognized as a success story of globalization. Over the past two decades, it has moved to be one of the major drivers of the world economic growth; emerging middle class consumers, high technology exports and impressive growth rate of real GDP(Gross Domestic Product) have been instrumental for attracting foreign investors. However, the impressive growth of India has not been successful in bringing enough progress in the major weaknesses of the economy. As per the data of 2004-05, still 28% of the population lie below the poverty line, there is only marginal reduction in the absolute number of this poverty parameter; from 320 million of1993-94 to 302 million in 2004-05.The failure of stupendous economic growth of India in including economically and socially deprived section is reflected in its marginal achievement in Human Development. As per the National Family Health Survey3(NHFS-3) nearly about 46% of the children in the age group of 0 to 3 years suffer from malnutrition in 2005-06. Translating economic success into the inclusive growth which will be reflected through human development and improvement in the quality of life of the poor will require public policies to be pruned aiming explicitly at broadening the distribution of benefits from growth and global integration .
Key Words: Globalization, social sector, policy issues, Human development, stagnating agriculture.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
Social Sector Revamp A Need for Economic Growth
Author(s)
Dr. Vijay Kumar Mishra
Freelancer, Varanasi
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
Indian economy has grown encouragingly in the last few decades. The growth was undoubtedly encouraging and eminent. All the sectors of the economy have witnessed a remarkable growth barring the agriculture sector. During the last six decades of planning, the economy has seen many ups and downs. The economy has shown resilience amid the different scenarios and has performed exuberantly. Indian GDP growth has recently touched a peak of 9.6 percent and has illustrated its resilience in the midst of the world financial crisis and is again on the path of growth after a moderation in its performance. To sustain and further accelerate this growth requires attention to some bottlenecks in the economy. One such factor is the social sector. The sector is at a concerning level and needs attention not only for further economic growth but also for inclusive growth.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
Impact of Social Networking Sites on ECommerce Business
Author(s)
Preeti Dhankar
Ph.D( Scholar)
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
A Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters before making a purchase decision to reduce the risk of buying a new product. Web-based social communities, actively fostered by E-commerce companies, allow consumers to share their personal experiences by writing reviews, rating reviews, and chatting among trusting members. E-commerce companies have recently started to capture data on the social interaction between consumers in their websites, with the potential objective of understanding and leveraging social influence in customers' purchase decision making to improve customer relationship management and increase sales. In this paper, we present an overview of the impact of social sites influence in E-commerce decision making to provide guidance to researchers and companies who have an interest in related issues. We provide a summary for social sites impact on E-commerce decision making.
Keywords: E-commerce, Social Networking, online business, consumer interaction, social sites.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
Ansoffs strAtegic pArAdigm for mfis sustainability in inclusive growth
Author(s)
Asha Antony .P
(MBA, M.Com [Computer Application], M.Phil in Research & Development)
Lecturer, RL Institute of management, Madurai
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
In this dynamic world, Strategies enable a firm to fix his position in the industry. Strategies are the real warriors who counter act the prevailing challenges. The strategically inspired goals, followed by Micro financial institutions [MFIs] are poverty alleviation & financial inclusion, which is also one of the millennium development goals and present global slogan for inclusive growth. The core purpose of the paper is to present the strategies pursued by micro financial institutions [MFIs] & discuss on the challenges faced by MFIs. For the said study researcher is using secondary data gather from financial updates, banks working paper, other financial reports & survey reports. The paper analysis the issue related to MFIs through Ansoffs strategic success paradigm. The study is descriptive and analytical in nature. Its apt to conduct a study on Strategies followed by India financial institutions for inclusive growth as inclusive growth is the prevailing mantra of the globe.
Key words: Ansoffs strategic success paradigm, challenges, Financial Inclusion & Inclusive growth, Micro Financial Institutions & Strategies.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
World Trade in Services: An Overview
Author(s)
Minu Singal
Assistant Professor of Economics CIS Kanya Mahavidhyalaya Fatehpur-Pundri, Kaithal, Haryana
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
In the past few years, service sector has become the most important and dynamic sectors in most of the countries. The basic nature of services has changed with time. Once considered untradeable, technology has made the services tradable. This paper is an attempt to get an overview of the growth of service sector and trade in services globally with special reference to India. Regional distribution of trade is also looked into. All the data point to the fact that India is positioned to grow in this sector but for that she will have to identify strategies to create, develop and strengthen Indias comparative advantage in specific services in the light of current WTO provisions.
Keywords: Commercial Services, India, Trade in Services, World, WTO.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
The Effects Of Joining To WTO on Non-Oil Export Of Iran
Author(s)
Seyed Mohammad Hossein Sadr

Student of MBA faculty of Tehran University
Mahdi Ahrari
Student of Economic faculty of Tehran University
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
ABSTRACT:
In this study we aim to evaluate the effects of globalization with the precision and non-precision factors on non-oil export of Iran .The underlying objective of the paper is to provide support for a model that predicts these effects with the GMDH-neural network method as an instrument for complicated non- linear trends especially with the limited observations. We used International Trade Integration of Industry (IIT) as an index of globalization. The results indicate the globalization variables have much more effects on non-oil export in globalization process. JEL codes: C45-C53-F47
Key words: globalization- non-oil export- GMDH, neural network factors of production productivity - oil revenues- inflation- exchange rate- gross domestic production (GDP) - growth rate of world income- imports of capital goods.
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Title
A Study on Service provided by Public Bus Transport System, with reference to M.T.C.,
Among various Customers in Chennai City, Tamil Nadu, India.
Author(s)
Prof Sudhakar
Vit Business School Vit University, Vellore Tamil nadu
Volume 1, Issue 4 2011 _________________________________________________________

December
IJPSS
ISSN: 2249-5894
Abstract:
Satisfying the customer to large extent is extremely important for all service organization which struggles for huge success in day todays hectic competitive environment. The Chennai citys population is approximately 82 lakhs. One of the most important problems in Chennai city is transportation problem and this is tried to be controlled by using public bus transportation system. This proposed study examines the impact of Quality of Service (QoS) provided by the Metropolitan Transport Corporation Ltd on Commuters i.e., passengers. This research work is done through Kano model, for analyzing and evaluating service attributes. The service quality is assessed through passengers importance and the perceived quality of the bus transportation System. Kanos model can be used as a basis for improvements and it could be applied to suggest primary strategies.
Keywords: Customer Attributes, Public Bus Transportation System, Service Quality improvement, Kano Model.

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International Journal of Physical and Social Sciences (ISSN: 2249-5894)

TITLE & NAME OF THE AUTHOR (S)

16-17 18-19 20-21 22-23

30-31 32-33 34-35

Volume 1, Issue 4 2011 _________________________________________________________

Dr. SUNIL KUMAR MISHRA

Mr. GARRY TAN WEI HAN

Dr. A. JUSTIN DIRAVIAM

International Journal of Physical and Social Sciences http://www.ijmra.us 2

Volume 1, Issue 4 2011 _________________________________________________________

Dr. RAMPRATAP SINGH

Dr. Y. LOKESWARA CHOUDARY

Prof. Dr. TEKI SURAYYA

Dr. A. ARUL LAWRENCE SELVAKUMAR

Mr. GURSEL ILIPINAR

Mr. ZEESHAN AHMED

International Journal of Physical and Social Sciences http://www.ijmra.us 3

Volume 1, Issue 4 2011 _________________________________________________________

Mr. SANJAY ASATI

Editorial Advisory Board

Dr. ROLI PRADHAN

Dr. RAJIV KHOSLA

Dr. (Mrs.) MANISHA N. PALIWAL

Dr. (Mrs.) ARCHANA ARJUN GHATULE

Dr. NEELAM RANI DHANDA

Dr. FARAH NAAZ GAURI

International Journal of Physical and Social Sciences http://www.ijmra.us 4

Volume 1, Issue 4 2011 _________________________________________________________

Prof. Dr. BADAR ALAM IQBAL

Dr. CH. JAYASANKARAPRASAD

Mr. Ankit Jain

MOID UDDIN AHMAD

Dr. SUNEEL ARORA

Mr. MANISH KUMAR

Mrs. BABITA VERMA

Ms. MONIKA BHATNAGAR

Ms. SUPRIYA RAHEJA

International Journal of Physical and Social Sciences http://www.ijmra.us 5

Volume 1, Issue 4 2011 _________________________________________________________

Factors Influencing Marital Satisfaction among Postgraduate Students

International Journal of Physical and Social Sciences http://www.ijmra.us 6

Volume 1, Issue 4 2011 _________________________________________________________

Keyword: marital satisfaction, marriage, family, counselling, relationship, spouse.

International Journal of Physical and Social Sciences http://www.ijmra.us 7

Volume 1, Issue 4 2011 _________________________________________________________

SUSTAINABILITY OF RURAL WATER SUPPLY SCHEMES IN OKE-OGUN OF OYO STATE, NIGERIA

International Journal of Physical and Social Sciences http://www.ijmra.us 8

Volume 1, Issue 4 2011 _________________________________________________________

KEYWORD: Sustainability, Water Scheme, Planning, Partnership and Management.

International Journal of Physical and Social Sciences http://www.ijmra.us 9

Volume 1, Issue 4 2011 _________________________________________________________

Happiness Quotient of Upper Secondary School Students

Poh Li, Lau

Sing Yee, Ong

International Journal of Physical and Social Sciences http://www.ijmra.us 10

Volume 1, Issue 4 2011 _________________________________________________________

Keywords: happiness, happiness quotient, counselling, adolescents, hobbies.

International Journal of Physical and Social Sciences http://www.ijmra.us 11

Volume 1, Issue 4 2011 _________________________________________________________

Job Involvement among White Collar Employees

Dr. Mu. Subrahmanian

International Journal of Physical and Social Sciences http://www.ijmra.us 12

Volume 1, Issue 4 2011 _________________________________________________________

International Journal of Physical and Social Sciences http://www.ijmra.us 13