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Term Paper

Presentation An endeavor by
Group 2
presenting-

Welcome… Taslima Shaon


(Roll 060041)

Term
paper
presentation

Perception

Group- 2
Consumer
Behavior
presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Saumitra Kumar Paul

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

ahmmad Sultan

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Md. Jobaye Noor Rahman Shoron

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

A.K.M. Reyad Rahman

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Sanjida Naznin

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Robiul Islam

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Md. Amirul Islam

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Abu Syed Md. Lotiful Islam

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

M. M. R. Chowdhury Bipu

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Quazi Md. Zafor Iqbal Ghani


Plabon

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Taslima Shaon Shaon

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Md. Nishadul Islam

Introducing Group Members. . . .


presenting-

Welcome Taslima Shaon


(Roll 060041)

Term
paper
presentation

Md. Sirajul Islam

Introducing Group Members. . . .


presenting-

Acknowledgement . . . . Taslima Shaon


(Roll 060041)

Prof. Dr. Salim Reza


Department of Marketing,
Rajshahi University.
presenting-

Acknowledgement . . . . Taslima Shaon


(Roll 060041)

Audiences & Participants


MBA Program (evening)
5th Batch, IBA.
presenting-

Introducing Presenters. . . . Taslima Shaon


(Roll 060041)

Term
paper
presentation

1st
Taslima
Shaon
Characteristics of sensation
Requireme
nt 1
presenting-

Introducing Presenters. . . . Taslima Shaon


(Roll 060041)

Term
paper
presentation

2nd
Md. Ahmmad
Sultan
Perception vs. Sensation, Illusion
Requireme
nt 2
presenting-

Introducing Presenters. . . . Taslima Shaon


(Roll 060041)

Term
paper
presentation

3rd
Saumitra Kumar
Paul
Perceived risk & risk reduction strategy
Requireme
nt 3
presenting-

Introducing Presenters. . . . Taslima Shaon


(Roll 060041)

Term
paper
presentation

4th
Sanzida
Naznin

Perceived quality dimension


Requireme
nt 4
presenting-

Introducing Presenters. . . . Taslima Shaon


(Roll 060041)

Term
paper
presentation

5th
M. M. R.
Chowdhury Bipu

Perceived value
Requireme
nt 5
presenting-

Introducing Presenters. . . . Taslima Shaon


(Roll 060041)

Term
paper
presentation

6th
Md. Jobaye Noor Rahman
Shoron

Conclusion
Next . . .
Characteristics
of sensation

Will be presented by

Taslima Shaon
presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

Sound Air

Sensation
Light Heat

Weather

Sensation depends on stimulus


presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

Sensation

vision taste hearing smell touch

There are different types of sensation


presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

low medium high

There are differences in sensation density


presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

high

low

Different level of sensation


presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

vision taste hearing smell touch

Sensation is a marginal process


presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

vision taste hearing smell touch

Sensation is a marginal process


presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

There is difference in between


density and scope.
presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

Sensation is adjustable
presenting:
Taslima Shaon
(roll- 060041)

Discussion on

Requirement : 1 “ Characteristics of sensation ”

Sensation works as signals


Next …
Term paper presentation on:

“Perception”

2nd Perception vs. Sensation,


requirement
Illusion

Will be
presented by Md. Ahmmad Sultan
Discussion on requirement : 2 presenting :
Md. Ahmmad Sultan
“Perception vs. Sensation, Illusion” (Roll 060011)

Sensation
Sensation is the process by which sense organs
such as eye and ears gather information about
the information.

It is very important for marketers to capitalize the


sensation of the consumer.

Sensation have different types like vision,


hearing, taste, smell and touch.
Discussion on requirement : 2 presenting :
Md. Ahmmad Sultan
“Perception vs. Sensation, Illusion” (Roll 060011)

Perception
Perception always use to impose a logic
order on the chaos of the thousands of
sensation that bounded our senses.

Perception allows us to make sense out of


these sensations.
Discussion on requirement : 2 presenting :
Md. Ahmmad Sultan
“Perception vs. Sensation, Illusion” (Roll 060011)

Sensation Perception

Primary Secondary

It ends It begins

Relates with Relates with brain


feeling & analysis

Inactive process Active process

Simple Complex process

Depends on the On experience &


character of sense memory learning

Sensation is Includes judgment,


auto system motivation & others
Discussion on requirement : 2 presenting :
Md. ahmmad Sultan
“Perception vs. Sensation, Illusion” (Roll 060011)

:: Illusion ::
Illusion is an error, or wrong perception. When a
physical object is presented before us but we
perceived it differently

Although it is a term of behavioral operation,


illusion is a wrong perception but you cannot avoid
it. Sometime illusion may be used for the human
benefit. It has been widely used in marketing
promotion.
Next …

Requireme 3
nt
Perceived risk & risk
reduction strategy
Saumitra Kumar Paul
An Integrated Framework for the Conceptualization of Consumers’ Perceived-Risk Processing

Post purchase Evaluation of Information Problem Risk


purchase awareness stimulus
evaluation alternative search reducing
strategies
Consumer decision
making process
Advertisement
& promotions
Static traits Product
Risk context individual risk profile e.g. risk affinity, ambiguity, differentiation
Purchase/consumption situation intolerance, sensation seeking
Fundamental choice objective trait Low cost product
Risk dimensions:
Dynamic influences Guarantees &
- Functional e.g. human motives
warranties
Choice set - Performance Cultural factors
- Physical e.g. risk acculturation After sales
- Psychological service
Inherent Risk
uncertainty - Social
importance Authenticate
- Time outlets
- convenience
- Linked decisions
Risk information Risk information
search (internal) search (external)
Past experience Social reference Perceived Risk taking
risk propensity
Ideal outcomes Market risk info

Evaluation
standard
Affection Invest amount
to risk
Risk editing Current asset level
consideration
set

Risk Perceived risk Perceived risk


framing assessment evaluation
Next …
Term paper
presentation on:

“perception”

4th
requirement Perceived quality dimension

Will be
presented by Sanzida Naznin
Presenting :
Discussion on requirement : 4 Sanzida Naznin
Perceived quality dimension (Roll No. 060039)

1st dimension

Reliability
(promised service)
Presenting :
Discussion on requirement : 4 Sanzida Naznin
Perceived quality dimension (Roll No. 060039)

2nd dimension:

Responsiveness
(willingness to help)
Presenting :
Discussion on requirement : 4 Sanzida Naznin
Perceived quality dimension (Roll No. 060039)

3rd dimension:

Assurance
(trust & confidence)
Presenting :
Discussion on requirement : 4 Sanzida Naznin
Perceived quality dimension (Roll No. 060039)

4th dimension:

Empathy
(treating customer as individual)
Presenting :
Discussion on requirement : 4 Sanzida Naznin
Perceived quality dimension (Roll No. 060039)

5th dimension:

Tangible
(representing the service physically)
Term paper

Next …
presentation on:

“Perception”

5
Requireme
nt
Perceived value

Will be
M. M. R. Chowdhury presented by
Presenting :
Discussion on requirement : 4
M.M.R Chowdhury
Perceived value (roll - 060037)

Value is low price


Presenting :
Discussion on requirement : 4
M.M.R Chowdhury
Perceived value (roll - 060037)

Value based on benefits


Presenting :
Discussion on requirement : 4
M.M.R Chowdhury
Perceived value (roll - 060037)

Value is the
relationship
of
price & quality
Presenting :
Discussion on requirement : 4
M.M.R Chowdhury
Perceived value (roll - 060037)

Value is considered all the


benefits
Term paper

Next …
presentation on:

“Perception”

Conclusion
Will
be
presented
by

Md. Jobaye Noor Rahman Shoron


Concluding :

Conclusion Mr. Shoron


(roll 060020)

Segmenting

Targeting

Positioning
Concluding :

Conclusion Mr. Shoron


(roll 060020)

product price

Customers

promotion place
Interactive session

Questions
&
Answers

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