BMG 531-1220 Sasisin Thampitak ID:110-00-3339

1.

ASSIGNMENT 01

DUE DATE: April 26,2012

What are the major factors in todays business environment? Business environment factors can be divided into four major categories: Markets - strong competition, expanding global markets Consumer demands desire for customization, desire for quality, diversity of products Technology more innovation, new products Societal growing government regulations and deregulation

2.

Describe the architecture of DSS Presentation system (PS) Knowledge System (KS) Language system (LS)
All those three are systems of knowledge representation Problem Processing System (PPS) - a software system that uses these representations In recognizing/solving problems.

3.

What are the major similarities and differences of DSS and BI?
Business Intelligence Business Intelligence (BI) is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions. Decision Support System A decision support system (DSS) is a computer program application that analyzes business data and presents it so that users can make business decisions more easily.

4. Describe the different categories of models. 1.The economic rationality model :This model comes from the classical economist models, in which the decision maker is perfectly and completely rational in every way. 2.The social model : At the opposite extreme from the economic rationality model is the social model drawn from psychology. Sigmund Freud viewed humans as bundles of feelings, emotions and instincts, with their behavior guided by their unconscious desires. 3.Simons bounded rationality model :To present a more realistic alternative to the economic rationality model, Herbert Simon proposed an alternative model. 4.Judgemental heuristics and biases model:The judge mental heuristics and biases model is drawn mostly from kahnernan and Tuersky, cognitive decision theorists, who suggested that decision makers rely on heuristics. 5. Participative decision-making techniques : All four above techniques are behaviorally oriented techniques. Used as decision-making technique, participation involves individuals or groups in the process.

5. Define rational decision making. Systematic, step by step method in which: 'Hard' (quantitative) data obtained through observation or mathematical (statistical) analysis or modeling is used for making long-term decisions.

6. Describe how new technologies can provide decision-making support With all of the new business intelligence and data analytics technology becoming available these days, its the perfect time to evaluate your decision support systems (DSS) and computerized decision support projects.

7. 8.

List the capabilities of institutional DSS and ad hoc DSS Why is it so important for an organization to make data quality a key organizational issue?

9. Explain how poor data quality can lead to bad decisions.