NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA

EXPORT MERCHANDISING
TNA PLAN AND DEADLINE DELIVERY MANAGEMENT

SUBMITTED TO MS. BHARTI MOITRA ASSOCIATE PROFESSOR DEPT OF FMS.

SUBMITTED BY NIKITA KHETAN (03) RANJANI RAMANI (14) DARSHANA PHUKAN (18) KRISHNA MURMU (29) SEMESTER - II

MNR AT GLANCE MNR set its foothold in the textile arena under the efficient management team headed by Mrs. Ami Doshi. She led the company to the right direction with the mission of uplifting the underprivileged; making them self sustained simply based on her principles of Creative Approach, Focused Vision and Optimized efficiency. Since then the company hurdled all obstacles to reach the apex and see all success.

MNR, with eminent officials at its helm strived to identify market trends and customer requirements to create the ideal product for its customers and soon it flourished as one of the largest upcoming enterprise, with businesses in textile products. MNR, is one of the front runners engaged in manufacturing of various textile products and retail venture. The dynamism and commercial acumen of the team leaders are instrumental in elevating the company to new heights. By fusing the best of design with high production values, we are proud to be a company that meets the stringent time and quality standards of global fashion. The unique craftsmanship of products has earned global accolades for the company and it is in the process of spreading its aura of fragrance in the international market. The company which is completely customer centric looks after all the needs of the Customers individually and regularly conducts extensive research on the country's Fashion Trend to always remain ahead with it and today it boasts of being one of the largest producers of textile bags and textile products in the world. With a rare combination of young and energetic people with new ideas, and older staff members with years of experience, the company aims to establish itself as one of the global leader in textile product and has future plans to undertake backward vertical integration for future growth.

MISSION AND VISION INDIA is known for its strong heritage and natural craftsmanship. Having one of the largest population, with a broader picturesque of talented but underprivileged craftsmen, MNR started this mission with the vision to bring everlasting happiness in the life of these craftsmen. With the mission of presenting their products in the international arena packed in quality conscious environment for maintaining international standard and create a need for the product to help the craftsmen excel in their lives. This mission was laid down in the principals of Jainism, live and let live where every living being has the right to live in this world. To begin, MNR started its mission by helping the environment in substituting the products which are detrimental to the environment and thus the concept of textile bags was innovented to substitute plastic bags. This mission was further supported by Kyoto conference where the world leaders unanimously decided to ban plastic bags and 2012 was freeze as the year to mark the end of plastic bags from the face of this earth. Knowing the ill effect of this product, MNR geared to move in greater pace to address the need of textile bags to this world. Thus, a world class manufacturing unit of international standard was set up with all the relevant certification in place. MNR today is proud to announce to be one of its kind of unit to have been able to implement and being accredited with following certification: 1. ISO 9001:2000 (For quality management system) 2. ISO 14001:2004 (For environmental management system) 3. OSHAS18001:1999 (For occupational & safety hazards for workers) 4. ISO 22000:2005 (For food grade quality product) 5. SA 8000:2001 (For social accountability)

MNR is also proud to be associated with various other certifying agencies like SGS, INTERTEK, TUV, UKAS, FWC, who have certified the company of maintaining the best and fair working conditions. Presently MNR boast of having privileged membership with SEDEX and FTO (Fair Trade Organization). The Company is now accepted by BRC (British Retail Consortium) and ARC (American Retail Consortium) and other likeminded organizations. MNRs vision has further broaden to address the need of substituting leather and in association with WWF and PETA, with the help of world renowned fashion designers and fashion houses plans to introduce world class textile products designed and endorsed by leading fashion designers of this universe. This will help the high society socialites to remain in touch with present fashion trends and still avoid using leather. This will help the entire world in preserving the animals from getting extinct. Similarly, to help in fulfilling this mission and vision of MNR, the company has laid down a proper Corporate Social Environment Responsibility (CSER) Program with introduction of following Trusts: 1. ONE WORLD FOUNDATION (To address the need of environment and farmers) SUSTAINABLE SOCIAL WORLD 2. (To address the need of society) FOUNDATION 3. SRIMAD RAJCHANDRA (To address the need of inner happiness of every SPIRITUAL WORLD individual living) FOUNDATION This Mission and Vision of MNR shall not only help in preserving the environment, nature and animals but by uplifting the underprivileged shall remove the imbalance in the social structure of the society. MNR will thus create an extra ordinary personality in every individual, to be seen as a persona of an over flowing ocean of selfless compassion towards every living beings, by blending pure knowledge, selfless devotion, strong determination and greater spiritual elevation which will generate an aura of inner peace and happiness resulting into one harmonious environment of ORGANIC, NATURAL & ETHICAL (ONE) WORLD for everyone.

Products and Brands MNR started its product range by introducing Textile bags and today it has ventured into array of Textile products these Textile products are mainly made from organic textile, Jute, Cotton or Blended Textile comprising of Jute cotton and Linen. The company has expanded rapidly and plans for vertical backward integration. Presently the company has operations of manufacturing Textile bags and its accessories and plans to install production for lamination, fabric dying, fabric weaving and yarn producing. The Company from time to time seeks to further diversify into other industries. Presently, the Company approved a plan to establish a retail business wherein high end bags to substitute leather bags shall be sold. The Company's major products and brands, from Textiles are tightly integrated and benefit from synergies across the Company. The implementation of backward integration within will have a positive effect on the Company's operating margins and interest costs and decrease the Company's exposure to the cyclicality of markets and raw material prices. The Company believes that this strategy is also important in maintaining a domestic market leadership position in its major product lines and in providing a competitive advantage.

PRODUCTS PROMOTIONAL BAGS

FASHION BAGS

COTTON BAGS

CANVAS BAGS

BEACH BAGS

BOHEMIAN BAGS

POUCHES

NON WOVEN BAGS

ACCREDITATION - MSME Award 2008

ACCREDITATION - ISO 9001

ACCREDITATION - ISO 14001

ACCREDITATION - ISO 22001

ISO 22000:2005 is a new standard issued to provide safe food supply throuhout the world. The standard identifies the issues that could create danger for food safety & stipulates these obligations: - Forming a HACCP system compatible with Codex Alimentarius principles. - Building-up a new management system - Good manufacturing Practises (Pre-requisite programmes) - Interactive communication in the supply chain.

The obligations are meant to be shared from the farmer in the field to the transporting and warehousing operators and finally to the retailers and restaurants to their suppliers. It has a generic characteristic as the standard has a broad range without regarding organization size and complexity. The organizations who want to adapt this standard to their systems should first make up a HACCP standard whose principles are determined by Codex Alimentarius and identify all the risks for processes. These should also be supported with good manufacturing practises, if existent legal requirements and a documentated management system (like ISO:9001). For ISO 22000 a ISO/TS 22004 Guide Standard was also set.

ACCREDITATION - OHSAS 18001

OHSAS 18001 is an Occupation Health and Safety Assessment Series for health and safety management systems. It is intended to help an organizations to control occupational health and safety risks. It was developed in response to widespread demand for a recognized standard against which to be certified and assessed

ACCREDITATION - SA 8000
Social Accountability International Human Rights at Work Social Accountability International (SAI) is a non-governmental, multi-stakeholder organization whose mission is to advance the human rights of workers by promoting decent work conditions, labor rights, and corporate social responsibility through voluntary standards. SAI established one of the worlds preeminent social standardsSA8000 a recognized benchmark among the voluntary codes and standards initiatives that companies and factories measure their performance. SA8000 is grounded on the principles of core ILO conventions, the UN Convention on the Rights of the Child, and the Universal Declaration of Human Rights. SAI partners with trade unions, non-governmental organizations (NGOs), multi-stakeholder initiatives, organic, fair trade, and environmental organizations, government agencies, and anti-corruption groups to carry out its mission.

Order of the company:

The order studied in the above assignment is from KAN-DO-IT.com. It is a UK based online trading company for bags, accessories, electronics, etc. The company had started in 2008.

Specification of the order:

No. of Pieces: 5000 Type of order placed: Jute Bags Client name:. Kan- do-it.com Ms. Dana Prangle Shipment Date: 19/05/2011 Terms of payment: 100% Advance Payment Terms of Contract: FOB

Time and Action Plan Process Actual No. of days to process 1st day 1st day 2nd day 3rd day 5th day 6th day 8th day 12th day 13th day 14th day 17th day 20th day 23th day 25th day 28th day 30th day Calendar planning of the order 21st April 21st April 22nd April 23rd April 25th April 26th April 28th April 2nd May 3rd May 4th May 7th May 10th May 13th May 15th May 18th May 20th May Deviation from the time taken to complete the order 1 day 1 day 2 days 24th April, 2011 26th April, 2011 27th April, 2011 30th April, 2011 5th May, 2011 6th May, 2011 7th May, 2011 10th May, 2011 13th May, 2011 16th May, 2011 18th May, 2011 21th May, 2011 23nd May, 2011

Order confirmation Merchandiser meeting Purchase order Product and sample sent to the factory Cutting Printing Stitching Material-in-house Pre-production meeting Material inspection Checking Finishing stitching Packing Finished Container Loading Shipment