Professional Documents
Culture Documents
Indigeneity
Primary characteristic of indigeneity
Indigenous Tourism
20/03/2012
Cultural Commodification
Commodification (or commoditization) is the transformation of goods and services (or things that may not normally be regarded as goods or services) into a commodity. When we apply this to a culture, it means that parts of the culture; artefacts, clothing, dance, music, folklore, architecture, heritage and geographic landscapes; are being packaged and offered for sale.
Loss of Culture
Many indigenous cultures feel that they suffer a form of culture loss because they do not control the commodification of their culture through tourism. Culture can be seen as a form of intellectual property meaning that it is owned by an individual or group, and no-one has the right to take or use it without the permission of the owners.
This means that tourism that is focussed around, and profits from, indigenous cultures without their consent or approval could be theft (financial and intellectual) and can also be very offensive. Interactions with dominant cultures also means the spread of dominant values and beliefs, some of which may contradict the values of the indigenous group and cause conflict within the culture.
Reduction of Culture
They also run the risk of reducing their culture to a single element.
Loss of Land
Another concern is when tourist industries hamper indigenous cultures ability to carry on their way of life.
For example, In 2002, the Botswana Bushmen were forcibly expelled from the Central Kalahari Game Reserve (CKGR), part of their traditional ancestral lands and essential to maintaining a sustainable lifestyle. This area sees huge revenues from Eco-tourism and safaris. After going to court, their land was reinstated in 2006. Despite the court ruling, the government has since banned them from accessing a borehole, which they rely on for water.
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Environment
With an increase in tourists, comes an increase in garbage, pollution, resource use, infrastructure development, etc., all of which can upset the balance between humans and environment and could potentially affect indigenous people in a negative way.
Promotes Sustainability
It can be a positive, however, if it takes place on their own terms, serves their interests and promotes the image they wish to share about themselves and their culture. Many cultures want to share and interact with other groups, but few want to be just a sideshow attraction.
Control of Tourism
For Maori or iwi tribes the key issue in tourism is control, not
wealth
(Hall 1996)
If the relationship between tourism and culture is to be sustainable, however, tourism will have to be developed in harmony with community interests. It will have to protect and preserve traditional cultures, fostering sensitivity to and appreciation for cultural practices (Moscardo, 1999; Sofield, 1991). It is therefore essential that indigenous peoples maintain ownership and control over product development and cultural experiences
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MOT has 2 categories: - Maori in Tourism (people related) - Maori Cultural Tourism (activities related involving Maori culture)
20% international visitors experience Maori culture during their stay in New Zealand report highlighted what travellers think about Maori cultural products Identified opportunities for MT operators provided specific guidance for development Maori cultural products rates more favourably than products of other indigenous cultures overall satisfaction tended to be highest where there was physical & emotional involvement with the particular activity being experienced Clear message that better translation and explanation will help engage the visitor and increase the satisfaction levels Maori culture is the one thing that sets us apart from other countries (domestic traveller)
20/03/2012
Recommended reading
Butler, R. and Hinch, T. (2007) Tourism and indigenous peoples: issues and implications. Butterworth-Heinemann Ryan, C. (2005) Indigenous tourism: the commodification and management of culture. Elsevier Whitford, M., Bell, B. and Watkins, M. (2001) Indigenous Tourism Policy in Australia: 25 Years of Rhetoric and Economic Rationalism. Current Issues in Tourism 4(2-4): 151-181. Hall, C.M. and Mitchell, I. and Keelan, N. (1993) The implications of Maori perspectives for the management and promotion of heritage tourism in New Zealand. GeoJournal 29(3): 315-322.
Workshop
NEDC, British Columbia
Financial Viability Customer Service Innovative Practices Exposure (recognition within the Nuu-chah-nulth and other communities) Years of Operation Environmental Footprint Nature of Product/Service Cultural Preservation Contributions to society