Key External Factors Opportunities Bottled water market growth Partnership with food chains China has excellent

potential growth Diversification in offering beverage and food products More brand recognition due by global presence Threats Huge number of substitutes Intensive competition Increasing price of raw materials Increasing inflation is causing demand to fall in some regions Heath conscious consumers Many schools in the US banned the selling of soft drinks Total

Weight

0.1 0.15 0.05 0.07 0.08

0.1 0.12 0.1 0.09 0.09 0.05 1

Rating

Weighted Score

3 4 4 1 3

0.3 0.6 0.2 0.07 0.24

3 3 2 2 4 2

0.3 0.36 0.2 0.18 0.36 0.1 2.91

Coca Cola Critical Success Factors Diversification of products Advertising Management Financial postion Customer loyality Global expansion Organizational Structure Employee Morale Technology Product Quality Market share Total Weight 0.1 0.2 0.04 0.1 0.15 0.1 0.02 0.02 0.08 0.09 0.1 1 Rating 2 4 3 3 4 4 3 3 3 4 4 Score 0.2 0.8 0.12 0.3 0.6 0.4 0.06 0.06 0.24 0.36 0.4 3.54

Pepsi Rating 4 3 4 4 3 3 4 4 4 3 3 Score 0.4 0.6 0.16 0.4 0.45 0.3 0.08 0.08 0.32 0.27 0.3 3.36

Cadbury Schweppes Rating 3 1 2 1 2 1 2 2 2 2 2

Cadbury Schweppes Score 0.3 0.2 0.08 0.1 0.3 0.1 0.04 0.04 0.16 0.18 0.2 1.7

Key Internal Factors

Product diversification Brand popularity and recognition Customer loyalty Global geographic coverage Marketing and advertising campaigns (ex. With FIFA, MyCokeRewards) Acquisition of some company to strenghten its presence in some of the regions Increasing investements in bottling investements Huge production and distribution facilities High Market share

Not all soft drinks products of the company are available in all operating groups Declining coke sales in India and Phillippines Affordability and availablity of some Coke products in some regions Product offering is restricted to beverages Ending the joint venture between Coca Cola and Nestle on selling tea in the US Total

Key Internal Factors Strengths Product diversification Brand popularity and recognition Customer loyalty Global geographic coverage Marketing and advertising campaigns (ex. With FIFA, MyCokeRewards) Acquisition of some company to strenghten its presence in some of the regions Increasing investements in bottling investements Huge production and distribution facilities High Market share Weaknesses Not all soft drinks products of the company are available in all operating groups Declining coke sales in India and Phillippines Affordability and availablity of some Coke products in some regions Product offering is restricted to beverages Ending the joint venture between Coca Cola and Nestle on selling tea in the US Total

Weight

Rating

Weighted Score

0.05 0.1 0.1 0.06 0.15 0.09 0.05 0.04 0.1

3 4 4 3 4 3 3 4

0.15 0.4 0.4 0.18 0.6 0.27 0.15 0.4

0.05 0.05 0.06 0.04 0.06 1

2 2 1 1 2

0.1 0.1 0.06 0.04 0.12 2.97