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Product Name: DEG09 Eyeglass Lecturer Name : Mr. John Choong Chun Han Student Name: Muneer Ahmed Al-sakkaf Student No. : TP015697 Intake Code: UC2F0901TE Module Name: Creativity and Innovation Module Code: BM006-3-2 Submission Date: 01 Jun. 2009 Word-Count: 2499 ( words in executive summary, cover page, headings,
tables, diagrams, captions, citations, references, appendix and 2nd FFA are excluded)
various sounds and expresses them in hearable sounds within a hearing range lower than 300Hz which is the range whereby hard-of-hearing people can hear. Therefore, DEG09 is highly expected to have a strong marketing point among such people who are in real need for this product, precisely, those who have restricted narrow hearing range. As there are several new technologies embedded into this product, this will obviously lead to presume a quite slightly high price in such way that it is still affordable by those targeted. The estimated price is about 180$ (shipping fee is not included).
There are some techniques utilized to optimize the clearest approach to have abroad view over the process worked out to generate the ideas and then evaluated are as follows: For idea generation: Mind Map, Lotus Blossom, Attribute Listing, SCAMPER, and Force Fitting Trigger are considered as the appropriate For idea evaluation: Sticking Dots and Force Field Analysis All the referred tools are best implemented and presented in details in the following coming lines, please refer to the index to navigate.
Introduction (i) Objective Findings: Healthcare organizations have appealed to put more affords to help deaf & hard-ofhearing people to mix up with the other people around them whereas the mental aspects are taken into consideration. In addition, they will be capable of attending audio seminars and even attending school. For such noble objectives, DEG09 is believed to be the best to serve in helping these people to be producers in the society instead of consumers. Furthermore, it looks normal when they wear it, though they are not deaf. Most of the Techs. imposed into this product were declared in the last few years and DEG09 is the ultimate implementation of the whole. For further information please look at appendix (A) (ii) Fact Findings:
Ningbo Jiangdong Deluxe International Trading Co.,Ltd is one of the most experienced companies in eyeglass manufacturing in the world established in 2006 in the honor of Mr. Chongfeng Tao. The company has been famous for outputing eyewear such as Sunglasses,spectacles,optical frames, eyeglasses accessories,eyewear,reading glasses,frames,sport sunglass, fashion sunglass, contact lens case, brand sunglasses, titanium frames and rimless frames. Deluxe could make an annual revenue of 3,000,000$ over the past years with the outputting a volume of 7 to 9 hundred thousand pairs every year to many countries including middle east , eastern Asia, south Africa and north America .Deluxe has employed more than 1000 employees from different expertise which ensures its capability of manufacturing DEG09 new revolutionary model. Certainly for this type of businesses, the market trend is believed to be Bull trend in a way that Deluxe brand is well known all over the world as well as t the proposal itself is revolutionary which will eventually yield to dramatic changes in the price in the near future so this hope will encourage investors to participate, thus its considered affiliated with a long term primary market trend.
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i- Competitor analysis Its become a must to choose at least two competitive substitutes on the purpose of gaining competitive differentiations to strengthen the product and also its on the purpose of providing a broad view of the innovative products in the same sector. There are several analysis techniques, but for this assignment I have chosen distinguish features listing. The three rival products have been picked out as life tone fire alarm & clock , 2963 Direct Ear Set 100 - Audio Headset System and Geemarc i-LOOP for Audio
life tone fire alarm & clock please refer to Appendix (C)
Features: 1. High degree of convenience to which its capable of awakening heavy sleeping people. 2. It provides a hearable beeping tone at frequency less than 300Hz which is for the significant to people with hearing loss. 3. Two years warranty is available. 4. Extra large clock display. 5. Date display is provided too. 6. Low power consumption. Drawbacks: 1. It ONLY works with T3 alarms, which means it cant detect the emergency alarm if its not using this pattern. For information about T3 tones plz refer to appendix (E). 2. There is no variety of tones that can be set. 3. The probability of battery loss is considered. 4. A high risk of failure. 5. The transmission between the alarm and the device is altered by the other electrical devices fields like TV, high voltage cables and so on. Target Market: The most selling point for this product is presumed to be for those people with hard of hearing only and its not for those who are completely deaf and geographically, for urban regions where people can afford it like the big cities , For instance this product can be marketed in Kuala Lampur more than what it could be for Kelantan and also it can be targeted for humanitarian org. that care about people in need. The product price: The price for this product is about $139.95
2963
Plz refer to the appendix(F) for more information. Features: 1. 2. 3. 4. 5. 6. Rechargeable battery is provided. Its packaged with a comprehensive set. Wireless receiver is available. Neck based earphones. Compatible to direct-set100. It can be used for watching TV or any other similar daily activities.
Drawbacks: 1. 2. 3. 4. 5. 6. The receiver can be easily lost. The rechargeable times is limited. The deviation with temperature is significant. The inconvenience of the design. LED lighting is noticeable. Warranty is not available.
Target Market: Mainly this product is for those who suffer from hard of hearing people exclusively. This product mostly targets individuals who are above fifties and it dominantly services those who are not outgoing and it also targets the faithful people who like to attend
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Geemarc i-LOOP for Audio This is a product of SoundBytes company, please refer to appendix (G).
Features 1. 2. 3. 4. 5. I-loop is designed to connect freely with cell phones . High quality of sound amplification. It improves the sound from regular or cordless phones. Compatible with T-coil equipped aids. It can workwith audio devices as well, like iPods, TV and cassettplayers.
Drawbacks 1. 2. 3. 4. Its powered by AAA battery INC which has limited life time. The sound control is governed by rolling knob. Inconvenience due to the wiring. It doesnt utilize modern technologies like fiber optics and WiFi.
7-days battery backup Yes white high 2 years warranty Dimensions: 8-1/2" L x 5" W x 4" H $139.95
Rechargeable 1.3V Alkaline battery No Black, gray and clay Low 1 year warranty Dimensions: 6-1/2" L x 1.25" W x 3.1" H $100
2 AAA NiCi Batteries No Only white Medium 2 years international warrenty Dimensions: 5-1/2" L x 2.58" W x 3.6" H $85.95
b) Geographic
c) Behavioral
5W1H Technique: 5W1H = What, Who, Why, When, Where and How What will make people interested in buying DEG09? DEG09 has certain features that are no available in the other products as its been cited above in the competitive analysis and this feature is the unique design which looks as a normal eyeglass where people can not recognize that its a hard-ofhearing device. People with hard of hearing disease, specially those who suffer from a significant hearing loss above 300Hz. At age of 16 up to 48 years old and it also targets people who are interested in attending house worship occasions. Please check appendix (I) for more information about human hearing levels. Its been thought for the past 10 years to design a hard-of hearing device which has no distinguishing features on the one who wears it. Thus, DEG09 has achieved this feature in a way that it combines between the eyeglasses look and the functions of such a heath-care device. Its very convenience to wear it whenever you want to listen to an audio speech like
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Problem Finding In problem finding stage we are about to obtain different perspectives regarding the product and that is by using analytical techniques like , laddering technique which is first used by Richards .This method provides a listing from general to more specific by moving downwards, the second method used for problem finding is called concept fan by Edward de Bono , concept fan is a great technique, it divides the approach of thinking into 4 levels named purpose, directions, concepts and ideas, thus it provides a broad view of thinking by moving among these four levels of thinking. (i) Laddering Technique: As its shown on the illustrating chart above that we moved from the general statement which was Products down to more specific categories tracking our product DEG09. Laddering technique is in deed powerful tool because of the advantage it offers of linking the ideas to be evaluated in the following stages of this documentation.
NOTE : please turn to the next page to see the Laddering Technique diagram
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These four segments are used to draw a clear guide line for the approach used to list all ideas in accordance to their concept and all concepts to their Direction as well as all directions to their purpose. If we look closely to what the chart below shows we will see that DEG09 is consisted of many ideas and concepts leading towards one noble purpose stated on the leftmost side of the chart.Therefore, ConceptFan has done its job of identifying the effective solutions to come up with the desired design which is DEG09 for this assignment.
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Others
case
Wiping tool
Semirimless frame
Optic fibers
Antireflection layering
Crimson
clay
Frame Shape
nylon
Brown
Color
Blue
Color
DEG09 Eyeglass
Frame material
Nickel
Gray
Black
Silver
Power
Phosphor bronze
Stainless steel
trillium
Mirowave Transmitter Electrom- Conneagnetic ctivity com. Satellite Com. Light transmission
WiFi Tech
Aspheric
Nanotech
Trivex
Water power
Fiber Optics
Plutonite
Lens Material
GPS
Polycarbonate
Plastic
Glass
Kinetic energy
Bioenergy
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Water power Blue Wind turbine GPS power Bio-energy Black Kinetic energy Nuclear power Fuel cell energy N2 Solar power energy Gray Crimson
Yellow Black
Conclusion: we can draw a conclusion that attribute listing technique resembles Lotus Blossom technique at very high degree of similarity. For instance, Frame material is identified as stainless steel, Aluminum and polycarbonate, whereas its classified for the same materials in Lotus Blossom and the same goes for the other features in the table.
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In fact, SCAMPER is abbreviations presented by each letter, the following table illustrates that: S C A M P E R Substitute Combine Adapt Modify Put in another use Eliminate Reverse
For DEG09, combine, substitute, adapt and reverse are used to generate new ideas or to enhance existing ideas.
C: combine two desired feature to gain more satisfaction and these two features are the sound amplification plus the sense of modernism. S: substitute the ordinary lenses by antireflection lenses that use CVS Tech. A: use flexible temple arms to adapt excessive strain. R: reverse the position of the microphones to interchange between mono and stereo sound modes.
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Audiospeaker,august 9 2008. Syrious [Onlin Human ,2001. Harvest University [Online] Available at : Available at : http://www.syrious.com/Cab%20images/SR http://upload.wikimedia.org/wikipedia/commons/b/b8/Ear F-600h.jpg Listening Deafness Hard_of_hearing Ear disease Scattering awareness Amplification Transmission Power Sound Clarity electricity
After setting this table up we are supposed to make three word combinations of the words selected from the table.
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Conclusion: conclusion can be drawn to the outcomes cited above are first; DEG09 should be in very convenient out looking to achieve the purpose of composing fashion with healthcare devices. Second; DEG09 is suggested to provide the capability of alerting people in case of emergency. Third; the conventional electric power must be replaced by fuel nitrogen cells for health concerns.
DEG09 Description:
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As you can see the on the scanned picture of DEG09 that its consisted of different technologies serving in making DEG09 unique and competitive to the other listed
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Lenses For more convenience DEG09 model is associated with lenses made of Polycarbonate , Trivex or plastic and that is for the features that each material stands out from others. For instance Polycarbonate is famous for its high degree of sustainability so that it withstands any external forces trying to scratch its surface as well as Polycarbonate material is light two. On the other hand, plastic is also good but its quite heavier than Polycarbonate. In general, these three materials have been chosen for one significant feature which is the compatibility with OLED which stands for organic light emitting diodes.
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DEG09 has been provided a high tech. feature which is using OLED so that the current level of the electric charge stored in the battery is displayed by the OLED on the left hand side lens. Nose Bridge: For DEG09, nose bridges are facilitated with sponge cover and that is to enhance the fit And these nose bridges are designed to be curved and contacted from the top and that is simply to avoid slipping while walking or bowing the head. What is significant to tell is that there is no screw used to fix the nose bridges in to provide requited flexibility of the bridges, two sponge pads are used instead of the metal screws. Dimensions: Part Lens edge angels Lens palm angels Len width Lens length Arm length Ear hanger angel Lens thickness Nose bridge angel The Specific Price:
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Dimensions 72 +- 0.05 deg. 91+-0.05 deg. 3.75 cm 9.3cm 12cm 110 +- 0.152 deg. 32 mm 68 +- 0.062 deg
Idea Evaluation: As we are going through this stage we are expected to encounter the task of evaluating the idea of the product and we are also going to address the facts that justify why we shall consider the idea of my worked assignment is time-worthy to readlol (I) Sticking dots (Sticking Smiley Faces) Sticking dots technique is a powerful idea evaluation technique in which ways that it provides up the ability of comparing the product with the three rival competitive products and that is by measuring different relevant attributes in common among them, thus it gives the product some competitive differentiations to support it .
Attributes Variety Power System Features Technologies Price Design Reliability Life tone fire alarm 2963 direct ear Audio handset Geemarc i-loop for audio
DEG09
LEGEND
Conclusion :The sticking dotty table above shows that DEG09 is featured for most attributes listed on the table except for two which are the variety and the price and to justify that Id say; for the variety, DEG09 is first lunch in its design to attract the most critical layer of the society then to drag the rest to it ;) .For the price, DEG09 is classified under high end products due to the nanotechnology used to manufacture it and that is what actually makes it special and adorable.
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NEW FFA..!!
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1-Hydrogen is toxic material and it runs a high risk.(-5) 2-fuel cells run the risk of explosion (-3) 3-the flexibility of the arms maybe altered by time(-2) 4-the price is not affordable(-4) 5-the battery level display minimizes the vision(-2)
1-transparent display on lenses(+2) 2-very fast recharging power system(+5) 3-composits two features which are fashion and cure for deafness(+5) 4-flexible arms(+3)
Net Total= -1
The FFA above results imbalance in the net total and its indicated by minus one which means that the restricting factors dominates the supporting factors. Therefore, in such case, we are supposed to make some suggesting in order to enhance the imbalance of the relevant factors and those suggestions are made as follows: Suggestions:
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1-Hydrogen is toxic material and it runs a high risk.(-5) 2-fuel cells run the risk of explosion
Net Total= +4
Conclusion: After implementing the suggestions, the supporting factors yield to be +4 points greater than the restricting facto, which emphasis that the idea of product is more positively evaluated.
(III)Old-fashioned Force Field Analysis FFA: This is the conventional Force field Analysis prototype that we used to use in text book. In order to keep on the track as the assignment declared Ill represented the same FFA that I have presented above in the conventional FFA form and its as follows:
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DEG09
Similarly, we make some suggestions to increase the value of the supporting factors and reducing the negativity of the value of the restricting factors. 1- Hydrogen fuel tank can be isolated by anti leakage layers to ensure the ultimate isolation and to avoid 100% protection for the eye and skin. Therefore, the restricting factor (1) will be assigned (-4) instead of (-5). 2- The cells house maybe replaced in the right temple arm where the temperature dont exceed 30 C. Thus, the relevant factor will be assigned (-2) instead of (-3). 3- To improve the sustainability of the arms I suggest to use Polycarbonate because it provides high degree of flexibility while moderating the weight of the product so the factor is supposed to be assigned (-1) rather than (-2) 4- Its true that the price is high and I dont have a satisfactory remedy to reduce it so to maintain my honesty towards this product I shall keep it (-4) as it is( well this might be considered as a differentiation advantage from other assignments). 5- The battery level display on the lenses could be annoying to some users because it minimizes the extent of vision, therefore, we can change the contrast of OLEDs to have it more transparent thus I shall assign the factor(-1) instead of (-2).
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Restricting factors: 1-Hydrogen is toxic material and it runs a high risk.(-5) 2-fuel cells run the risk of explosion (-3) 3-the flexibility of the arms maybe altered by time(-2) 4-the price is not affordable(-4) 5-the battery level Total: -12 Total: +4
Supporting factors: 1-transparent display on lenses(+2) 2-very fast recharging power system(+5) 3-composits two features which are fashion and cure for deafness(+5) 4-flexible arms(+3) 5-the stainlessness of the frame Total: +16
DEG09
Note: the conclusion is on the next page. Conclusion: As its been calculated in the second FFA that the total is +4 which determines that the supporting factors are evaluated more than the restricting factors which justifies why the product is worthy to manufacture.
Appendix (A)
Ningbo Jiangdong Deluxe Company Profile http://deluxe.en.alibaba.com/trustpass_profile.html (Company URL)
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Wenzhou Deluxe Optics Co. Ltd is an experienced manufacturer of eyeglasses and eyewear products. Our filiale Jiangdong Deluxe International Trading Co.,Ltd laceted in NingBo.We mainly supply sunglasses, reading glasses, optical frames (both metal and plastic frames) and polarized lenses, we can also offer such accessories as cases, pouches, strings and display stands. With our annual export volume worth approximately USD3,000,000, we are now outputting between 700,000 and 900,000 pairs of eyewear annually. Priding ourselves on the supply of quality products to our customers, all series bear European 'CE' quality marks and America "FDA" quality standard. Crediting our in-house design team with our ongoing success, our management team have built up staff consciousness of quality issues. Focusing on what customers really want, we warmly welcome new and existing clients to visit us for business cooperation. We firmly believe that if you have an eye for quality, our products are for you.
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Appendix (B)
Harris Communication Co. profile
About Harris Communications We want to be the one-stop source for products for Deaf and Hard of Hearing people. Contact us with questions about products we currently offer, or if there is a product you are interested in but cannot locate. How we began: Harris Communications, Inc. was established as a mail order catalog company in 1982 by Dr. Robert Harris. Dr. Harris is a member of the deaf community and began as a local distributor of assistive devices for the deaf in the Minneapolis/St. Paul area. Since that time, the customer base has expanded to the national and international level. What we offer: As the customer base has grown, so have the variety and types of products sold. The product line currently includes over 2,000 quality products designed to help individuals in their everyday lives, with new items continuously being considered for the catalog and webstore. Thank you for considering Harris Communications for communication, listening, assisted hearing and sign language needs. Dr. Robert Harris President Online: Place orders any time, day or night, online at www.harriscomm.com for secure online shopping convenience.
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Appendix (C)
http://www.harriscomm.com/index.php/hc-lifetone.html Lifetone HL Fire Alarm and Clock
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Product Description
Using a patented sensor to hear your existing smoke alarm, the Lifetone HL Fire Alarm and Clock is designed to awaken heavy sleepers, seniors, children and people with hearing loss (especially those with significant loss above 3000Hz). Works only with UL-approved T3 smoke alarms.
In a fire emergency, the clock alerts and awakens using a low and multiple-frequency 520Hz square-wave sound pattern. Research shows that 95% of respondents with hearing loss woke to the square-wave alarm, 39 percentage points better than current smoke alarms. Two year warranty.
Appendix (D)
ASSISTIVE DEVICES -> T.V. Amplifiers and/Induction Kits 2963 Direct Ear Set 100 - Audio Headset System
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Appendix (E) What is a T3 smoke alarm pattern? Otherwise known as the three pulse or temporal three pattern, the T3 sound pattern is three half-second repetitions of the same sound separated by half-second pauses, followed by a 1.5 second pause after the third repetition. The alarm sounds like this: beep beep beep pause, beep beep beep pause, beep beep beep pause. (Note that if your current smoke alarm does not use this pattern, it will not be compatible with Lifetone products.) The T-3 pattern has been used as a standard acoustic pattern in smoke alarms to indicate an immediate need to evacuate. Click here to listen to a T3 sound pattern.
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By Ami Sampat OLED Technology is soon to be the brightest light in the future of energy. OLEDs (Organic Light Emitting Diode) are made up of thin layers of individual light emitting molecules that can be printed and layered on thin film sheets. The quality of OLED lighting is much greater than that of a LED. It can display a wide variety of colors, which are also brighter and easier on the eyes. Its light is similar to the sunlight so rooms and offices look much more inviting and comfortable. OLEDs are not only used as lighting, but can also come in use in TVs, and the backlights of cell phones, PDAs, and computers. Earlier we featured
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1) Cheap Telepresence Finally Comes of Age Have you ever found yourself wishing that distance didnt exist anymore? Whether it be distance between family member, significant others, and so on, why did it have to be there? Thanks to the new OLED technology, you no longer have to feel each and every mile that seperates you from a loved one. OLED displays will provide for crisper, more brighter face-to-face communication. Now you will be able to see your newborn neice who is born continents away. This OLED technology will also bring more of a personal touch when communicating. Gone are the days of e-mailing, chatting, and texting with no face on the other side. Now you will be able to see the person you are talking to, which adds more of a personal, although its done through a display system! 2) Takes Entertainment to a Whole New Level Whether it is video games or movies, an OLED display makes you feel as if you really are a part of whatever movie you are watching, or game you are playing. Also, the modulars may be cut and made with just one square or even fill up a whole wall! This leads to more enjoyable entertainment for the whole family. 3) The Digital Closet With OLED touch screen technology, you will be able to see what outfits look best on you without even trying them on! In the future of closets, closet mirrors made up of OLED modules and with a few touches on the screen, you can see your entire wardrobe. Even beter, you will see what you look like IN those outfits, to save yourself the hassle of trying on multiple different clothes before settling on the perfect outfit. If there is one particular outfit you love, you can save it in your favorites or even categorize your outfits by events- Birthday Party Family Gathering Wedding Office Meeting and so on! This new technology will make getting ready that much easier and more efficient! 4) The Service Field With OLED technology, things can be made much more exciting and interactive! Take for example, exercising. By implanting OLED technology onto treadmill or any other
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Appendix (G)
http://www.soundbytes.com/page/SB/CTGY/about
About SoundBytes
Company Profile
SoundBytes is a catalog, web and retail-based company that offers a wide range of hearing assistive devices to benefit anyone with a hearing loss. They carry a comprehensive selection of popular, well- designed items to assist users in conversation, on the telephone, watching television, and other daily activities. In 2004, SoundBytes became affiliated with independent living aids, LLC (ila), the United States' oldest privately held mail order company supplying products for blind and visually impaired individuals. The affiliation between ila and SoundBytes has encouraged the development of "crossover" products for individuals with both a hearing and vision loss. Recently the company has been acquired by a group headed by Irwin Schneidmill, who is now the president of the company. SoundBytes has worked to educate audiologists and other hearing professionals on the many auxiliary options available for hard of hearing individuals, especially through their H.E.A.R. (Hearing Equipment and Audio Resources) program. This program offers audiologists wholesale pricing so that they can display and stock this equipment in their offices. SoundBytes has also worked with manufacturers to provide demo and sample products for use at audiologists offices. SoundBytes has also introduced a number of end-user oriented programs, including a Hearing Aid Battery Club with rewards like free shipping and free batteries, and an affiliation with cellstores.com that introduced a line of accessible cell phones. They have
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Appendix (H)
http://en.wikipedia.org/wiki/Fuel_cell A fuel cell is an electrochemical conversion device. It produces electricity from fuel (on the anode side) and an oxidant (on the cathode side), which react in the presence of an electrolyte. The reactants flow into the cell, and the reaction products flow out of it, while the electrolyte remains within it. Fuel cells can operate virtually continuously as long as the necessary flows are maintained. Fuel cells are different from electrochemical cell batteries in that they consume reactant from an external source, which must be replenished [1] -- a thermodynamically open system. By contrast batteries store electrical energy chemically and hence represent a thermodynamically closed system. Many combinations of fuel and oxidant are possible. A hydrogen cell uses hydrogen as fuel and oxygen (usually from air) as oxidant. Other fuels include hydrocarbons and alcohols. Other oxidants include chlorine and chlorine dioxide.[ In principle, a fuel cell operates like a battery. Unlike a battery, a fuel cell does not run down or require recharging. It will produce energy in the form of electricity and heat as long as fuel is supplied. A fuel cell consists of two electrodes sandwiched around an electrolyte. Oxygen passes over one electrode and hydrogen over the other, generating electricity, water and heat.
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Hydrogen fuel is fed into the "anode" of the fuel cell. Oxygen (or air) enters the fuel cell through the cathode. Encouraged by a catalyst, the hydrogen atom splits into a proton and an electron, which take different paths to the cathode. The proton passes through the electrolyte. The electrons create a separate current that can be utilized before they return to the cathode, to be reunited with the hydrogen and oxygen in a molecule of water. A fuel cell system which includes a "fuel reformer" can utilize the hydrogen from any hydrocarbon fuel - from natural gas to methanol, and even gasoline. Since the fuel cell relies on chemistry and not combustion, emissions from this type of a system would still be much smaller than emissions from the cleanest fuel combustion processes.
Appendix (I)
Human hearing levels in decibels
It is important to understand that prolonged exposure to certain kinds of sounds may cause hearing loss. The loudness of sounds is measured in decibels (dB). This chart displays the decibel level of many common sounds. Always remember to protect your ears whenever possible! Decibel level 10 dB 20 dB What we hear Normal breathing Rustling leaves, mosquito
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Prolonged exposure to any noise above 85 dB can cause gradual hearing loss. 70-90 dB 88 dB 85-90 dB 100 dB 97 dB 98 dB Recreational vehicle Subway, motorcycle Lawnmower Train, garbage truck Newspaper press Farm tractor
Regular exposure of more than 1 minute risks permanent hearing loss. 103 dB 105 dB 110 dB 120 dB 110-125 dB 110-140 dB 130 dB 145 dB Source: Jet flyover at 100 feet Snowmobile Jackhammer, power saw, symphony orchestra Thunderclap, discotheque/boom box Stereo Rock concerts Jet takeoff, shotgun firing Boom cars
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References: Online Resources: Alibaba , 1999 . Product Show Case [ Online ] ( updated on 4th Mar. 2009 ) Available at : http://deluxe.en.alibaba.com/ Ningo Jiangdong Deluxe International Trade Co. , Ltd [ accessed 21 May 2009 ]
Deluxe Co., Ltd , 2009 . Company Profile [ Online] Available at : http://deluxe.en.alibaba.com/aboutus.html#companyprofile [Accessed 27 May 2009]
NICD National Institute on Deafness and Other Communication Disorders, 2001. Decibel levels of many sounds [Online] SoundBytes Available at : http://www.soundbytes.com/page/SB/CTGY/decibel-levels [Accessed 23 May 2009]
Margan Erinn, 2001. Eyeglass Frame Materials [Online] ( All About Vision) Available at : http://www.allaboutvision.com/eyeglasses/eyeglass_frame_materials.htm [Accessed 24 May 2009]
Margan Erinn, 2000.Which Eyeglass Frame Would Look Best on You? [Online] ( All About Vision) Available at : http://www.allaboutvision.com/eyeglasses/
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Segre Liz, 2002. Mens Eyeglasses & Lenses [ Online ] All About Vision Available at : http://www.allaboutvision.com/frames/men.htm [ Accessed 18 May 2009]
All About Vision, 2003 . Lens Design [ Online] PlinerSolutions,Inc Available at : http://www.allabouteyeglasses.com/ [Accessed 19 May 2009] Sampat Ami, 30 Oct. 2008. 5 ways OLED Technology Will Change Your Life [ Online] Future Blogger. Available at: http://www.memebox.com/futureblogger/show/1173-oled-a-shining-lightfor-the-future [Accessed on 25 May 2009]
Wikipedia, 23 may 2009. Fuel Cell [ Online] Available at: http://en.wikipedia.org/wiki/Fuel_cell [Accessed 30 May 2009]
The Online Fuel Cell Information Resource, 2009. Fuel Cell Basics [ Online] Available at: http://www.fuelcells.org/basics/how.html [Accessed 29 May 2009]
Creative Advantage, 2008. Growth through Performance & Innovation [Online] Available at: http://www.business-advantage.com/articlecompanalysis.htm
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Innovation Styles, 2007. Idea Generation Techniques [Online] Available at: http://www.innovationstyles.com/pdfs/IdeaGenerationTechniques [Accessed 28 May 2009]
Kowledge Base, 2006. Introduction to Evaluation [Online] Available at: http://www.socialresearchmethods.net/kb/intreval.htm [Accessed 30 May 2009] Hannay Sue, 1999. Competitor Analysis [ Online] The business advantage Group PLC. Available at: http://www.business-advantage.com/articlecompanalysis.htm [Accessed 15 May 209]
Dr. Robert Harris, 2009 . Harris Company Profile[Online] Available at: http://www.harriscomm.com/index.php/about-harris-communications [Accessed 30 May 2009]
Sound Bytes, 2009. I-loop for Audio [Online] Available at: http://www.soundbytes.com/page/SB/PROD/SA212 [Accessed 28 May 2009] Printed Publications: Proctor, T., 2005, Creativity Problem Solving for Managers, 2nd edition, Rutledge, New York
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