Advertising Management About The Book : Advertising management. Author : Rajeev Batra, John G. Myers & David A.

Aaker Publisher : Pearson Education

C L Tyagi, Arun Kumar , ADVERTISING MANAGEMENT , , Publisher: Atlantic Author: Edition: Hardcover ISBN:
8126902574

No. of Pages: 440

Advertising Law and Ethics

by Justice P.B. Sawant , P.K. Bandhopadhya , . , . Book Code : 000602 ISBN : 8175342702 Publication Year : 2002 Edition:

Price: Rs.375

OUT OF PRINT
Planning for Power Advertising
by Anand Bhaskar Halve , . , . , . Book Code : 002050 ISBN : 8178295490 Publication Year : 2005 Edition: First

Price: Rs.395

Advertising Basics A Resource Guide for Beginners

by J.V. Vilanilam , A.K. Varghese , . , . Book Code : 002117 ISBN : 8178293307 Publication Year : 2004 Edition: First

Price: Rs.320

Advertising and Sales Management

by S C Agrawal , . , . , . Book Code : 002532 ISBN : Publication Year : 2006 Edition: First

Price: Rs.125

How to Advertise What Works What Doesnt And Why

by Kenneth Roman , Jane Maas , . , . Book Code : 002626 ISBN : 0749442336 Publication Year : 2004 Edition: Third

Price: Rs.295

How to Promote and Advertise

by Michael E. Allen , . , . , . Book Code : 003178 ISBN : 8183820158

Publication Year : 2006 Edition: First

Price: Rs.95

The Making of Advertising

by Subhas Ghosal , . , . , . Book Code : 003664 ISBN : 0333939166 Publication Year : 2002 Edition: First

Price: Rs.795

Web Advertising and Online Marketing

by P.P. Singh , Sandhir Sharma , . , . Book Code : 003929 ISBN : 8176296821 Publication Year : 2005 Edition:

Price: Rs.200

Advertising Marketing and Sales Management

by Devendra Thakur , . , . , . Book Code : 003930 ISBN : 817629537X Publication Year : 2005 Edition:

Price: Rs.180

Privileging The Privileged - Gender in Indian Adve....

by Sharada J. Schaffter , . , . , . Book Code : 004011 ISBN : 8185002363 Publication Year : 2006 Edition: First

Price: Rs.650

Advertising and the Mind of the Consumer

by Max Sutherland , Alice K. Sylvester , . , . Book Code : 004719 ISBN : 1741755992 Publication Year : 2010 Edition: Third Revised

Price: Rs.450

Pocket Advertising
by Caroline Marshall , . , . , . Book Code : 004783 ISBN : 1861970129 Publication Year : 2004 Edition:

Price: Rs.195

Brand Building Advertising Concepts and Cases

by M G Parameswaran , . , . , . Book Code : 006396 ISBN : 0070474265 Publication Year : 2004 Edition:

Price: Rs.395

Mixed Feelings
by Ram Sehgal , . , . , . Book Code : 007329 ISBN : 0070599351 Publication Year : 2006 Edition:

Price: Rs.225

Trademarks Advertising and Brand Protection

by Rodney D. Ryder , . , . , . Book Code : 007793 ISBN : 1403930120 Publication Year : 2006 Edition: First

Price: Rs.365

Advertising Planning and Implementation

by Sangeeta Sharma , Raghuvir Singh , . , . Book Code : 009044 ISBN : 8120329732 Publication Year : 2006 Edition:

Price: Rs.325

Then We Set His Hair On Fire

by Phil Dusenberry , . , . , . Book Code : 011793 ISBN : 014310412 Publication Year : 2005 Edition: First

Price: Rs.295

Advertising Management
by Rajeev Batra , John G Myers , David A Aaker , . Book Code : 012000 ISBN : 8177588507 Publication Year : 2009 Edition: Fifth

Price: Rs.475

Advertising Principles and Practice

by William Wells , John Burnett , Sandra Moriarty , . Book Code : 012621 ISBN : 8131714144 Publication Year : 2008 Edition: Seventh

Price: Rs.475

Advertising and public Relations

by B N Ahuja , S S Chhabra , . , . Book Code : 013177 ISBN : Publication Year : 2006 Edition: Fifth

Price: Rs.495

When Ads Work New Prorf that Triggers sales

by John Philip Jones , . , . , . Book Code : 013251 ISBN : 8120332256

Publication Year : 2007 Edition:

Price: Rs.195

Ogilvy on Advertising
by David Ogilvy , . , . , . Book Code : 014133 ISBN : 1853751960 Publication Year : 2004 Edition: First Reprint

Price: Rs.712

The Art of Writing Advertising (with free a techni....

by William Bernbach , George Gribbin , Rosser Reeves , David Ogilvy Book Code : 014557 ISBN : 0070590303 Publication Year : Edition:

Price: Rs.250

Instant Advertising
by Bradley L Sugars , . , . , . Book Code : 014966 ISBN : 0070659834 Publication Year : 2007 Edition:

Price: Rs.299

Advertising & Marketing in Rural India

by Tej K Bhatia , . , . , . Book Code : 015013 ISBN : 0230633897 Publication Year : 2007 Edition: Second

Price: Rs.495

Advertising and Promotion An Integrated Marketing ....

by George E Belch , Michael A Belch , . , . Book Code : 015259 ISBN : 0070144965 Publication Year : 2010 Edition: Seventh

Price: Rs.565

Integrated Advertising Promotion and Marketing Com....

by Clow Baack , . , . , . Book Code : 015307 ISBN : 8120333055 Publication Year : 2007 Edition: Third

Price: Rs.395

Foundations of Advertising theory and practice

by S A Chunawalla , K C Sethia , . , . Book Code : 015519 ISBN : Publication Year : 2007 Edition:

Price: Rs.450

Reflections The Marketing and Advertising World Ar....

by Ramesh Narayan , . , . , . Book Code : 015712 ISBN : 8189074083 Publication Year : 2007 Edition: First

Price: Rs.195

Principles of Adventising A Global Perspective

by Monle Lee , Carla Johnson , . , . Book Code : 016088 ISBN : 8130904748 Publication Year : 2007 Edition: Second

Price: Rs.395

Adventising Procedure
by W Ronald Lane , Karen Whitehill King , J Thomas Russell , . Book Code : 016823 ISBN : 8131719558 Publication Year : 2008 Edition: Sixteenth

Price: Rs.550

Developing and Managing Customer Relationships Pla....

by R Blomquist , T Haeger , . , . Book Code : 017253 ISBN : 8179292436 Publication Year : 2008 Edition: First

Price: Rs.200

Secrets of Great Advertising

by . , . , . , . Book Code : 017425 ISBN : 8170947146 Publication Year : Edition:

Price: Rs.225

Confessions of an Advertising Man

by David Ogilvy , . , . , . Book Code : 017993 ISBN : 1904915010 Publication Year : 2007 Edition:

Price: Rs.889

AD Land A Global History of Advertising

by Mark Tungate , . , . , . Book Code : 018412 ISBN : 0749452587 Publication Year : 2008 Edition: First

Price: Rs.595

Journals of Advertising Reference:

- ASCI code of advertisement

- Advertisement code of Doordarshan - Advertising Copywriting, Philp Warad Burton Grid - Creative Advertising- Theory and Practice by Andre E. Mariarty - Advertising Management by Dr. MM Varma, - Break ke Baad by Sudheesh Pachauri - Handbook of Advertising Management byRoger Barton, McGraw Hill Pub. - Principles of Marketing, Philip Kotler, Prentice Hall, New Jersy - Media Planning by J R Adams, Business Books, 1971 - Consumer Behavior by Leon G. Schiffman and Leslie Lazar Kanuk, Prentice Hall India - Essentials of Management by Harold Koonz and Heinz weihrich, Mac Graw - Hills Pub. - Management and Practice of Public Relations by Norman Stone, Mac Millan Pub.

Wright , Winter and Zeiglas - Advertising Managemetn 2. Dunn and Barban - Advertising -its Role in Modern Marketing 3. Mahendra Mohan - Advertisng Management 4. Aaker Myers and Batra - Advertsiijg Management 5. Kenneth F Runyen - Advertising