SYNOPSIS

ON

Consumer behavior in cosmetics products of HUL

Submitted by

ANJU RATHORE Enrollment no. 2010MBA020

In partial fulfillment for the award of the degree Of

MASTER IN BUSINESS ADMINISTRATION

In

Marketing management

MANGALAYATAN UNIVERSITY, ALIGARH

NOV 2011

INTRODUCTION
Consumer behavior is the study of when, why, how, and where people do or do not buy a It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. Customer behavior study is based on consumer buying behavior, with the customer playing the three distinct roles of user, payer and buyer. Relationship marketing is an influential asset for customer behavior analysis as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. As we all know that the buying behavior is change person to person and when we talk about the skin care products and cosmetics most of female categories are interested to buy this products.in the todays era they find lots of brand in cosmetics which are available in the market. PROCTER GAMBLE, HUL, JONSON and JONSON, LOREAL, VLCC, AMWAY. Generally, personal care products are these products which consumers use for their personal purpose. It includes different types of cosmetics and skin care products talc, cold cream, fairness cream toothpaste, toothbrush, perfume, deodorant, hair oil, shampoo ,soap and all types of baby care and beauty care products. These are core FMCG products. Any person need for these products every day. Although cosmetics products have undergone many changes in modern times, the basic concept of using cosmetics to instance the features of good health has not changed. For instance, blush-on in use to conceal pale present a picture of rosy cheeks opposed to pale skin and nail polish can be used to conceal brittle on dry nails. The Indian cosmetics industry has witnessed rapid growth over the last couple of decades.in that time the range of cosmetic sand beauty products in India has widened tremendously

FACTOR EFFECTING CONSUMER BUYING BEHAVIOR

PROBLEM IDENTIFICATION

Here is complexity of cost and quality because every person have different perception of buying

Now days there are several brands available in the market so marketer has a threat of competitors.

Many peoples does not aware about the brand that which brand is good for them and most of the male category does not aware about brands.

Need and significance of the work along with managerial understanding and applicability
The study is done to know about deep knowledge about the personal care products and cosmetics the need of this project to find out that how much consumer are prefer brand and the perception about the different brands whether the customer are satisfied with cosmetics products of the company and how far the is able to satisfy the customer in terms of quality and cost factors in todays modern era, customer are focus on the company, any organization that without satisfying them. No company can survive in this competitive age.

REVIEW OF LITERATURE

1. Female buying behavior related to facial skin care products. Is publish by-I KOKOI

in 2011

in this he found out that the behavior of the females related to facial skin care products also found out that how much they aware about brands

2. Marketing male cosmetics, a review of Lumen for men products success to date and ideas for improvement Is written by-Pauliina Tiainen in march 25,2010. Here he found that the perception of males about the brands and how they influence in different factors.

3. Perception in buying behavior of modern consumer towards personal care products Author-Praveen thipathe, Institute of management education Ghaziabad. He found out the changing behavior from time to time. And also found the awareness of the brands that how much young generation are aware about the brands.

4.A Study on purchase pattern among consumers in Kerala. Author- Vinit Kumar Nayar. He found the purchase pattern of consumers in Karala . 5. Beauty and the beast-Consumer stakeholder demand action in china. Author-Gail Whiteman and Barbara Krug.

OBJECTIVE OF THE STUDY

1. To know the how much of the consumer prefers HULS products.

2. To know about the performance of popular brands of different companies in market.

HYPOTHESIS

H0= Females are more conscious than males in prefer cosmetics care products. H1=Females are not more conscious than males in prefer cosmetics care products.

H0= Consumers are satisfied with the different brands. H1=Consumers are not satisfied with different brands.

RESEARCH METHODOLOGY
Research as a scientific and systematic search for pertinent information on a specific topic. In fact research is an art of scientific investigation

Research Design
The research design which has been used in the project report is descriptive in nature.

Sampling techniques
The technique which has been used in the project is random sampling.

Sample Size
The sample size = 25 respondents

Data Collection
There are two types of data:1. Primary data

Tools to use in collection of primary data - : Questionnaire

2. Secondary data Internet, Literatures, Magazines

ORGANIZATION OF THE STUDY

CHAPTER

PAGE NO.

Introduction.01-02 Problem identification...03 Need and significance...04 Review of Literature.05 Objective of the study..06 Hypothesis07 Research Methodology08 Conclusion...09 Bibliography.10

CONCLUSION

Every person has a different perception of buying skin care products or cosmetic products. But recently we see in the market and find out that the females are large customer of cosmetic products in compression of male. In India there are large no. of population are illiterate so many peoples are not aware about brands. They dont know that which brand are good or which brand they should be purchase. They only focus only quantity and money. But now some peoples knows that which brand is good for them by influencing the different factor it may be external environment factor or may be the internal environment. Consumer buying behavior is depends upon their different attributes, attitude, personality, perception, learning e.tc.

BIBLOGRAPHY

1. www.scribd.com 2. www.customerreport.org 3. www.docs.google.com 4. www.publication.thesis

5. Journals