Shankarlal Agrawal College of Management Studies, Suryatola, Gondia Master of Business Administration Sessional Examination 2012-13 Sem-II Paper

I Organisational Behaviour & Development

Time :3 Hours] [Max. Marks: 80

Section A 1. 2. 3. 4. Explain the nature of Organisational Behaviour. Explain the role of a manager in details. What do you mean by the term Perception? Discuss its various forms in detail. Define Motivation. Explain in Details Motivational Theories of Maslows and Herzberg. What are Values and sources of Values? How can organizations manage attitudes and values of its employees? 5. What are the key Biographical characteristics of individual Behaviour? Explain why these are relevant to organizational behavior. Section B 6. What are the various purposes of Building a team? Does team identity play a major role in its functioning? 7. Explain Symptoms and causes of conflict. Discuss strategies for the management of conflict. 8. What can be various pressure for change in an organization? What leads to resistance to change? 9. Describe the goals of organizational development. How are they determined? Explain the process of organizational development. 10. Write Notes on (Any Two):a) Organizational Development Interventions. b) Teams and Team Building. c) Transactional Analysis. d) Grid Training.

Shankarlal Agrawal College of Management Studies, Suryatola, Gondia Master of Business Administration Sessional Examination 2012-13 Sem-IV Paper I Rural Marketing
Time :3 Hours] Section A [Max. Marks: 80

1. What is the importance of rural market in Indian Scenario? How it differs from urban market? 2. The company dealing with anti ageing cream wants to launch their brand in rural market, identify various factors affecting rural consumer behavior referring to the brand. Discuss market research in rural areas. 3. Explain the basis of market segmentation of rural with appropriate examples. 4. Write a detailed note on regulated market in India. 5. Write brief note on: a) Difference between Rural, Semi Urban and Urban Market. b) Growth of Rural Market. c) Problems of Rural Market communication. d) Role of Media in Rural Market.
Section B

6. What is Rural Pricing Strategy? How does it differ from urban market pricing strategy? 7. Discuss the strategies adapted by company about sales force management in rural marketing. 8. Discuss the role of Government agencies like National Agriculture Cooperative Marketing Federation (NAFED) and Public Distribution System (PDS). 9. Discuss the types and advantages of Different risk coverages available to an Indian Farmer. 10. Discuss the role of information technology in rural marketing in present scenario.

Shankarlal Agrawal College of Management Studies, Suryatola, Gondia Master of Business Administration Sessional Examination 2011-12 Sem-II Paper V: Advertising & Integrated Marketing Communication
Time: 3 Hours] [Max. Marks: 80

Section A 1. What is promotion mix? What are the different communications channel should the company use to promote its products? 2. What is integrated Marketing Communication? Explain with appropriate example Integrated Marketing Communication. 3. Explain Marketing Communication Strategies for Building IPL brand in India. 4. What is marketing research? Explain types of Research and the Research process. 5. Write Notes on: a) Segmenting. b) Targeting. c) Data driven marketing Communication. d) Positioning. Section B

6. What are the various kinds of media? Explain with Example. 7. What is advertising Budget? Elaborate kinds and criteria for Selecting Ad-Agency. 8. Describe concept, Principles, and theories of Public Relations. 9. Elaborate Direct Marketing and Packaging. 10. Write notes on: Sponsorship and Trade Shows.

Shankarlal Agrawal College of Management Studies, Suryatola, Gondia Master of Business Administration Sessional Examination 2011-12 Sem-II Brand Management
Time :3 Hours] [Max. Marks: 80

Section A 1. What are managerial aspect involved in Product Planning? 2. What are the various purposes of branding? Does a brand always identify the source of a product? Give examples of the kinds of products that are difficult to brand? 3. What are the steps involved in brand positioning? Explain the various positioning platforms using suitable examples. 4. Explain the various issues involved in managing brand equity. 5. Discuss what factors contribute to the success or failure of a brand in the market place by pricing up one example from FMCG and consumer electronics of your choice. Section B 6. What are the criteria for choosing brand elements to build brand equity? 7. What are the reasons for brand extensions? Discuss basis for brand extension with suitable examples. 8. Explain the role of communication strategy in brand personality. 9. How will you design a branding strategy for a product to be launched in the international market? 10. Write notes on (Any Two):a) Celebrity Endorsement. b) Agony Appeal c) Tear Appeal d) Humor Appeal