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appointments & announcements

A WARM WELCOME TO ALL NEW VIVA EMPLOYEES
SALES CONSULTANTS Brant Fish, Utah John Bach, Maryland Tamala Simental, California Rosemary Higgins-Piper, California Robert Hilb, Ohio Nancy McLane, Indiana Donald Crabtree, Arkansas John Lau, California Donna Morocco, Ohio Chilja Stevens, Washington

C O N G R AT U L AT I O N S
T O A L L O F O U R N E W V I VA PA R E N T S
Anna Kientzler, Business Kim and Colin Gass, Sales, with Development, and her husband Tommy, the birth of their daughter with the birth of their daughter,

Megan Swenson, Marketing, and her husband Michael, with the birth of their son,

Mallory Elizebeth
on June 11, 2007

Leah
on July 18, 2007

Timothy Michael
on August 29, 2007

NJ HEADQUARTERS
CUSTOMER SERVICE REPRESENTATIVE

Kristin Kroeckel
DATA PROCESSING REPRESENTATIVE

Adriana Guevara Diaz

HUMAN RESOURCES ASSISTANT

Jill Terjesen
NY SUN SHOWROOM MANAGER

CONGRATULATIONS
ON ALL VIVA EMPLOYEE ANNIVERSARIES CELEBRATING

5, 10 & 15 YEAR MILESTONES

Cally Varner
BUSINESS DEVELOPMENT COORDINATOR

Mark Keller Harry McKaig Timothy Pedersen John Hecker

Andrea Aiken

Manager, celebrated 15 years in May

PUBLIC RELATIONS/ADVERTISING MANAGER

Sales Consultant, celebrated 15 years in May

Jon Martinez

MIS HELP DESK ADMINISTRATOR

Sales Consultant, celebrated 15 years in July

Kay O'Grady

CONGRATULATIONS
TO ALL VIVA EMPLOYEES RECENTLY PROMOTED...

MIS, celebrated 15 years in July

Sharon Milford Budie Winquest Tihesah Shearin Carla Herring Timothy Smith Karen Key Douglas Haag Gary Schlifkin Marisol Rugama

Optical Customer Service, celebrated 10 years in May

John Melnyk
Manager, Help Desk Support Services

Sales Consultant, celebrated 10 years in July

Steve Moretti
Vice President of Operations

Optical Customer Service, celebrated 5 years in May

Selena Francis-Whych
Supervisor, Refurbishing & Returns

Corporate Sales, celebrated 5 years in May

Glenn Wilkinson
Manager, Network Support / LAN Services

Sales Consultant, celebrated 5 years in July

Theodore Hu
LAN/PC Support Technician, MIS

Sales Consultant, celebrated 5 years in July

BEST WISHES
ON A RECENT ENGAGEMENT...
Robin Perruso, Marketing, and Joseph Tobia are engaged and planning a

Regional Manager, celebrated 5 years in September

Accounting, celebrated 5 years in September

Refurbishing, celebrated 5 years in September

November 2007 wedding.

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INSIGHTS
Viva International Group Newsletter Vol. 15, Issues 3 www.vivagroup.com

On The Boardwalk

June 15, 2007- Employees at Viva Corporate Headquarters were treated to fun in the sun as they celebrated the Annual Employee Appreciation Day. The front lawn at Viva was magically transformed into The Boardwalk, complete with mouth-watering cotton candy, refreshing Sno-cones and sizzling barbecues. The celebration included game booths that earned its winners lots of colorful stuffed animals. The dunk tank consistently drew a large crowd, anxious to pay a dollar for the chance to dunk a Viva executive into an oversized bucket of water! A total of $420 was raised from this event, in support of The Leukemia & Lymphoma Society. Team spirit was everywhere, especially when it came time for the popular Pit Stop game. Employees were paired from different departments and had to quickly change tires on a simulated car trying to beat each others time. Each player from the winning team won a new road bike. Lisa Cesaro, Dawn Jordan, Vic Klein and Glen Wilkinson, earned winning status with an overall time of 20 seconds. Irvin Randolph was the other lucky winner from the Road Bike raffle. A special thanks goes to Cheryl Grobelny and her department for organizing such an exciting event, as well as Pete Singagliese, Phil Turnage, Steve Moretti, Ken Liming and Cheryl Grobelny for being great sports with their time in the dunk tank.

[ VIVA EMPLOYEES MOVE TO THE RYTHMS ]

[ THE PIT STOP WINNERS ]

[ DUNK TANK ]

PHIL TURNAGE, RITA MANUKYAN, LISA WENNBERG, KELLY STANNARD (l to r, bottom)

STEVE MORETTI
Named Vice President of Operations
July 2007- Viva International Group proudly announced the promotion of Steve Moretti to Vice President of Operations. In his new role, Steve will continue to oversee the Distribution/Facilities function and will assume responsibility of Customer Service. Since joining the Viva organization in November 1998, Steve has played an integral role in facilitating many improvements in Vivas distribution area including: reorganization of the NJ warehouse design, reconfiguration of conveyor systems, expansion of our international locations, the addition of the ultrasonic cleaning process, installation of PKMS warehouse management system and the implementation of the cycle count program. "Steve is well deserving of this promotion as he has demonstrated an ability to enhance Viva's warehouse operation through successful project completion during the past several years," noted Viva Senior Vice President of Administration and International Operations, Pete Singagliese. Job well done, Steve!

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corporate news
Viva Introduces New
MARCH 2007

Sales Force Automation System donations

confirmation via email. Approximately 60% of Vivas sales force have been trained and have implemented the Viva SFA system since the May approval. The remaining US sales employees will be trained and ready to use the system no later than October 2007. The Viva SFA system has empowered our Sales representatives with access to up-to-date information at their fingertips. Our customers now receive better service with more informed sales consultants, automated order processing and a reduction of at least 1-2 days for order lead time, stated Kenneth Liming, Vice President of Information Technology. Viva is planning to implement the Viva SFA system in its international offices beginning in early 2008.

u.s.a. sales

In early March 2007, Viva began a trial version of the Viva Sales Force Automation System. After successful completion of the trial, Viva's Sales Force was approved and began a full rollout in May 2007. The complete Viva SFA system includes: ATT, 3G-PDA Pocket PC, Aspin Managements Minisell SFA Software, IBMs Lotus Notes Email system and total integration with Vivas Optical Distribution System (VODS). Improvements to the Sales Force Automation System include access to timely customer and inventory information, the ability to enter and transmit orders from the field to the home office (orders are automatically processed directly to our distribution center for shipping), instant communications via Lotus Notes email and automatic order and shipping

tradeshows

international news

NEW Help Desk

SEPTEMBER 2007

appointments & announcements

Great news for all! In an effort to provide optimal service, the Information Technology (IT) department is implementing a new Help Desk functional group and a Help Desk Management system. As part of these exciting changes, Viva has acquired and is implementing ExpressDesk Help Desk Management software system from SoftLanding Systems, Inc. The Help Desk system, being rolled, out will allow the IT Department to better manage all user requests for IT support. An efficient monitoring system by IT management will ensure that maintenance on all requests is performed within prescribed guidelines. John Melnyk, who was recently promoted to Manager, Help Desk Support Services, and Kay

O'Grady, who has come onboard to fill the Help Desk Administrator role, have both installed, setup and configured the system over the last several months. The goal is to provide the best support possible to all users and to ensure that all requests for support are managed appropriately. This will also allow a history of issues to be reviewed and help plan for future enhancements. With training complete, the Help Desk system is successfully up and running!

Safety First
JUNE 12, 2007

Several employees from Viva International Group participated in a fire extinguisher training class outside its facilities on June 12, 2007. Suzanne Rodzejewiski, William Gadaleta, Thomas Lippai, Steven Moretti, Alfonso Santorelli and Joseph Biondo all attended the training under the direction of Bill Shine from Confires Protection Services. Proper use and control of the fire extinguisher was explained to each team member, culminating into a brief demonstration and actual extinguishing of various types of fires. The three hour course helped give each employee important insight on the effectiveness of proper use of fire extinguishing equipment. All participants are now members of Vivas Fire Extinguishing Team.

[ THOMAS LIPPAI, ALFONSO SANTORELLI, JOSEPH BIONDO, STEVEN MORETTI, WILLIAM GADALETA ]

Highmark Makes Top Ten

MAY 21, 2007

ECCA Targets Store Expansion, Managed-Vision Growth

JUNE 2007

10
In a recent cover story, Highmark Vision Holding/Retail Group was cited as a key player and ranked third in

Vision Mondays exclusive 2007 Top 50 U.S. Retailer listing. The August 2006 acquisition of Eye Care Centers of America (ECCA) by Highmark Vision Holdings retail group gave Highmark a strong hold on the number-three position, with Highmarks retail revenues including those of the Empire Vision Centers as well.

Eye Care Centers of America, now part of Highmark Vision Holdings Corporation, announced the expansion of their store base by about 25 new locations each year including a 20-unit blitz of the Chicago market during 2007. While working to leverage its existing managed vision care business, it represents about one-third of the 387 store chain's total revenues. ECCA also plans to capitalize on its managed-vision relationships, including leveraging existing contracts with Davis Vision, its sister division within Highmark.

Currently, about 10 percent of ECCA's managed-vision business is done in partnership with Davis Vision. The HVHC family of companies includes ECCA, Davis Vision, Empire Vision Centers, Cambridge Eye Doctors and Viva International Group.

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donations u.s.a. sales

JUNE 21, 2007

A Gift of Sight
Viva International Group recently donated 2,000 eyeglass frames to New Eyes for the Needy In support of the New Eyes program, the donated . frames will provide new prescription eyeglasses to needy residents of the United States.

Viva International Group thrilled to support the for the Needy organization with Regina tradeshowsis of Merchandising. We mission of the New Eyes of paramount importance and arethis donation, saidwith New Lage, Senior Vice President consider proper eye care happy to partner Eyes for the Needy as they celebrate their 75th year of volunteer efforts.

international news appointments & announcements

Collection Drive
AUGUST 2007

Viva will soon launch a New Eyes For the Needy Collection Drive Program as part of the activities planned for Community Service Week. Eyewear recycling donation boxes, courtesy of New Eyes, are currently being prepared for this program. Scheduled for October, all Viva employees will have an opportunity to drop off old prescription and nonprescription glasses and be a part of New Eyes efforts to help even more children and adults get the eyeglasses they need.

Accepting the gift, from left, are: Regina Lage, Senior Vice President of Merchandising, Pamela DePompo-Klein, Executive Director of New Eyes for the Needy; Irvin Randolph, Warehouse Manager for Viva; Marianne Muench Busby, Trustee for New Eyes; and Steve Moretti, Vice President of Operations for Viva

CORPORATE CHARITIES ANNOUNCED

JULY 20, 2007

DONATIONS
SINCE APRIL 2007, VIVA HAS ACTIVELY
SUPPORTED THE FOLLOWING CHARITIES: A.C.E. Programs for the Homeless, NY Susan G. Komen For The Cure

American Cancer Society, the Leukemia and Lymphoma Society and St. Judes Childrens Research Hospital, were the top choices during Julys Employee Sun Sale vote. The event, which ran from Thursday, July 19th through Friday, July 20th, was a great success raising a total of $10,800 and directly benefited these organizations.

American Cancer Society

This society provides programs aimed at reducing the risk of cancer, detecting cancer as early as possible, ensuring proper treatment and empowering people facing cancer to cope and maintain the highest possible quality of life.

Healthy Vision Network 4 Kids Tikva Childrens Home

Volunteer Optometric Services to Humanity, SD

Leukemia and Lymphoma Society

This society is dedicated to funding blood cancer research, education and patient services. The Society's mission: Cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families.

Scripps Cancer Center, CA New Eyes for the Needy, NJ

St. Judes Childrens Research Hospital

This pediatric treatment and research facility advances cures, and means of prevention for pediatric catastrophic diseases through research and treatment. Consistent with the vision of its founder Danny Thomas, no child is denied treatment based on race, religion or a familys ability to pay.

Muscular Dystrophy Association American Cancer Society The Salvation Army The Leukemia & Lymphoma Society National Multiple Sclerosis Society

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donations

u.s.a. sales

Viva Sun Showroom Shines For August Market Week

tradeshows
AUGUST 6- 10, 2007

international news

New York, NY- Top trends and hot new styles were spotlighted during the Spring 2008 Sun Collection Preview held at the Viva Sun Showroom on 5th Avenue. Key buyers and management from sun specialty stores and major retail accounts attended this years August Market Week. The new releases for GUESS, Tommy Hilfiger, Ermenegildo Zegna, Escada, Etro and Givenchy generated great interest. "The August Market reactions were unanimous as every retailer reacted positively to our 2008 collections! We have clearly defined fashion statements and gender specific styling to maximize the business in both women's & men's departments. We are looking forward to a strong season in 2008," stated John DeMarche, National Sales Manager, Sun Division. A special press preview took place on Tuesday, August 7th, bringing together both trade and consumer press. Attendees from the media included Lucky, MTV, Men.style.com, Womens Health and People StyleWatch, as well as 20/20 Magazine, Eyecare Business and First Vision Media.

appointments & announcements

[ DISPLAYS SHOWCASING TRENDS AT SUN SHOWROOM ]

[ LOUNGE AREA AWAITING GUESTS FOR AUGUST MARKET WEEK ]

[ THE ENTRANCE OF THE TOMMY HILFIGER ROOM AT THE SUN SHOWROOM ]

2007 West Coast Regional Meeting

AUGUST 2-5, 2007

Los Angeles, CA- Vivas West Coast sales teams gathered together to recap their year of successes at the Doubletree Hotel in Los Angeles. Mini Sell Training was the main topic of discussion, including helpful selling tips to further increase overall sales. The meeting gave everyone a chance to reconnect and create a real team-building environment. In recognition of outstanding achievements in sales for 2006, top performers were honored in their division. Meryl Flam was awarded #1 Sales Consultant for the Viva Division and Budie Winquest was awarded #1 Sales Consultant for the Savvy division. Congratulations to Meryl and Budie!
[ Budie Winquest, Northern California Sales Consultant ]

Cathy Revelli, Orange County Sales Consultant, Nomie Mellema, Orange County Sales Consultant, Meryl Flam, San Diego Sales Consultant and Sheila Wakai, Hawaii Sales Consultant

Pure Eyewear National Sales Meeting

AUGUST 13-14, 2007

Newark, NJ- Viva held a powerful two-day meeting for Pure Eyewear at the Marriott-Newark, re-identifying the brands goals and highlighting its exclusive features and benefits. Ira Lerner, Pure Eyewears originator, was on hand to discuss the many attributes of being first and how the brand is uniquely different than its competitors. Included in the meeting were live demonstrations on how to handle Pure Eyewear and guest speakers discussing the appeal of the brand. Day One concluded with a dinner cruise that offered everyone a chance to enjoy the Manhattan skyline and socialize in a relaxed setting. Selling techniques were discussed on Day Two, led by Pure brand manager, Christine Volker, and concluded with a Pure Eyewear eye exam.

[ Ira Lerner discusses Pure Eyewear ]

[ Sales consultants Tawyna Russell (Salem, Oregon), Teri Cook (San Dimas, CA) and Karen Brownlee (Phoenix, AZ) ]

[ Gary Podhaizer, President of Domestic & International Sales ]

[ Phil Turnage, National Sales Manager ]

[ NY Skyline as seen from cruise ship ]

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donations u.s.a. sales

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JUNE 3, 2007

Race to Victory

international news

Dover, DE- Halpern Eye Associates recently launched a unique two month promotion combining a local racing tradition with an innovative incentive package for both the consumer and the associate. NASCAR tickets to the Dover International Speedway were the grand prize for a two-tiered raffle sponsored by both Halpern and Viva International Group. Halpern patients entered the raffle by purchasing qualifying Viva frames during the special promotion. In addition, each Halpern location competed for the remaining tickets based on highest percentage increase over the sales goal. A 242% increase in frame sales resulted in this successful promotion.

international news

Vince Deskiewicz, Halpern Marketing Team Member and Harry Simonick, consumer winner.

ECA Scores With The Grid-Iron Classic

JULY 13, 2007 Raleigh, NC - Eye Care Associates recently completed a unique 3 month capture rate promotion. In conjunction with Viva International Group, ECA kicked off the Grid-Iron Classic on March 1 with an interactive presentation to its staff members identifying each individual's role within the promotion. Each ECA staff member was assigned a role coinciding with positions on the football field. Following the presentation, each ECA location submitted a "team name" for their office. Viva and ECA combined their efforts by offering a half-time reward for all par ticipating locations to show their appreciation. Each ECA office had a chance to win the grand prize of an iPod shuffle for each team member of the office with the highest percent of increase over their goal. In addition, Viva promised to sponsor a group outing to Frankies Fun Center for the entire company if the overall corporate stretch goal was achieved. Needless to say, Frankies was busy on July 13 as ECA staff members celebrated their winning victory!
[ ECA staff celebrate their winnings at Frankie's Fun Center ]

Kaiser Debuts Pure Promotion

FEBRUARY-APRIL 2007 Los Angeles, CA Kaiser Permanente LA Division completed a successful two month promotion with Viva International Group that ran from mid-February through mid-April. With an emphasis on premium lens options and second pair sales, the promotion featured all Viva collections, including Pure Eyewear. Vivas management team, consisting of Mick Kunish and Greg Peterson, Vice President of Product Development, conducted on-site training one week prior to the start of the event. The pre-promo training offered all associates, as well as lab personnel, a chance to get familiarized with Pure Eyewear, which was recently added to the Kaiser assortment. Viva sold over 13,000 frames in 8-weeks during this promotion with 35 out of 38 clinics achieving their sales goal. Vivas management teams support of the event, prior to and during the promotion, along with weekly inventory meetings registering 100% fill rate, helped propel and secure the Pure Eyewear brand.

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u.s.a. sales

tradeshows
Viva Takes the Open Road at the Harley-Davidson Dealer Show

corporate news international news

JULY 9- 11, 2007

Nashville,TN- As engines revved up, The Harley-Davidson Summer Dealer Meeting celebrated all things new from around the globe, including 12 hot new styles launched by Viva International Group. Over 10,000 devotees attended this summers convention held at the original site of the Grand Ole Opry in Nashville, Tennessee. Over 280 orders were successfully written for the Harley-Davidson Eyewear collection during the show.

international news donations u.s.a. sales

UPCOMING SHOWS:

tradeshows

International Vision Expo West October 2-6, 2007/ Las Vegas, Nevada SILMO October 19-22, 2007/ Paris, France
[
HARRY SCHEER ON THE SHOW FLOOR AT THE CONVENTION'S INTERNATIONAL PAVILLION

[ THE HARLEY-DAVIDSON INDEPENDENT SALES CONSULTANTS GATHER TOGETHER FOR A TEAM PHOTOGRAPH AFTER THEIR SALES MEETING. ]

international news
Viva France
SUMMER CELEBRATION
JUNE 2007

international news
BEST WISHES TO THOSE RECENTLY MARRIED

Julien Jourdin, Manager, and Caroline Le Gars, holding their son, Maxence, were married on

June 30, 2007

[ The full staff at Viva France enjoying their traditional summer party ]

VIVA FRANCE AND ALAIN AFFLELOU CREATE SYNERGY

JULY 2007

Viva Canada
VIVA CUP WINNERS
Viva Canada announced the winners of the Viva Cup! A sales contest that rewards sales consultants for increased sales and account openings with a trip to New York City for a weekend, complete with a special dinner and a show or sporting event, with their spouses. The winners were Nella Menoudakis, Ken Kyliuk and Pierre Cantin. Adamo Ranieri was the winning manager for the greatest increase in sales for his territory. Congratulations to each of them for all their efforts!

Alain Afflelou, one of the largest optical and sunglass chains in Europe, proudly featured GUESS Eyewear in the month of August at their flagship store on the Champs-Elysees.

A WARM WELCOME TO NEW EMPLOYEES

Nadine Arsenault, Warehouse/QC Dept. Janice Breau, Warehouse

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international news
Viva Brasil
ABIOTICA TRADESHOW SETS STRONG GOALS
JULY 18-21, 2007

Sao Paulo, Brazil- The Abiotica tradeshow, the largest optical fair in South America, was a great success for the team at Viva Brasil. The elegant and comfortable Viva Brasil booth gave the sales team a chance to develop strong working relationships with both existing and new customers from the Brazilian states. The tradeshow was also a great opportunity for everyone at Viva Brasil to demonstrate real teamwork, including its administrative personnel and each brands sales representatives.
[ T H E V I VA B R AS I L T E A M A F T E R T H E S H OW ]

[ E N T R A N C E S H OW CAS I N G G U E S S I M AG E ]

[ P R E S E N TAT I O N AT T H E TO M M Y H I L F I G E R S E C T I O N ]

PURE HOTEL SHOW

JUNE 13, 2007

Sao Paulo, Brazil At the Jockey Club, one of the most premiere racing tracks in Sao Paulo, Viva Brasil held a special Pure Eyewear presentation. The location added to the alluring ambience of the presentation, as well as the appeal of the styles displayed during this exclusive hotel show.

[ P R E S E N TAT I O N AT T H E U P S CA L E J O C K E Y C L U B ]

[ T H E V I VA B R AS I L T E A M AT T H E P U R E E Y E W E A R H OT E L S H OW ]

[ RO G E R AW E , R I CA R D O OT S U, CA R LO S E D UA R D O, J O H N N Y B U R K E , G E R A L D O M A I A ]

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international news
Viva Hong Kong
...CHINA
A WARM WELCOME TO NEW EMPLOYEES
MARCH 8-10, 2007

international news

Beijing Apex Trading Co. Ltd, Vivas exclusive GUESS Eyewear distributor in China, showcased their first GUESS booth at the 2007 Shanghai Exhibition. The show was a great success!
Paggi Lam

Ho Ng

[ YI HUANG, R.J. ZHANG, GUESS MODELS, CLAUDIO ARENA, LARIN WONG AND GARY SHIU ]

Cadmus Lau

Tony Tang

[ S IT T I N G A R E A I N G U E S S B O OT H ]

[ E N T R A N C E O F G U E S S B O OT H ]

[ I N S I D E G U E S S B O OT H ]

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international news
Viva UK
CONGRATULATIONS TO ALL OF OUR NEW VIVA PARENTS
Becky McLean, Export Customer Service, and Neil Smith, with the birth of their daughter,

GLENEAGLES GOLF EVENT

JULY 5, 2007 Gleneagles, Scotland- In the truly magnificent setting of Gleneagles Resort, one of the leading golf and spa luxury hotels in Scotland, over 140 customers from the UK and Ireland gathered together for an exclusive golf tournament hosted by Viva Eyewear UK. The event offered perfect tee-off times for its golfing enthusiasts and off-road driving, spa treatments and falconry for those whose interest varied. Throughout the day, the sale force offered themselves as caddies, never missing a chance to wish each customer luck with their round of golf. Gift bags were distributed to all of the attendees, including a GUESS watch, compliments of Sequel. The evening concluded with a gala dinner, complete with a Viva Las Vegas style casino. The feedback from the customers has been tremendous. I have received so many letters and cards of appreciation from the
[ Lady golfers (customers) ]

Laila Sienna
on February 18, 2007

A WARM WELCOME TO NEW EMPLOYEES

BRAND COORDINATOR

customers who attended this exciting event, says Samantha McDermid, UK Sales Manager.
[ Lesley Bacon (Tommy Hilfiger and Pure Sales Representative, Midlands) with customers ]

Marie Claire Bennett

EXPORT CUSTOMER SERVICE

Andrea Brajer
ACCOUNTS ASSISTANT

Ben Gray
SALES REPRESENTATIVE

Justine Royle
SALES REPRESENTATIVE
[ Some of the Viva UK Sales Representatives. Justine Royle (Tommy Hilfiger and Pure, South West), Julie McLean (GUESS and Pure, Scotland), Helen McDonagh (Customer Service Manager), Sam McDermid (UK Sales Manager), Lisa Benjeyfield (GUESS and GANT, South West) and Andrew Arbuthnot (Tommy Hilfiger and Pure, Ireland) ]

[ The room before the party got going!! ]

Andrew Arbuthnot
WAREHOUSE OPERATIVE

Dan Jackson
WAREHOUSE OPERATIVE

Mike Hidden

BEST WISHES TO THOSE RECENTLY MARRIED

[ Customers Mark and Pauline Gormley ]

[ More customers ]

Russell Sanderson, Product & Inventory Manager, and Hannah Caulton were married on

August 4, 2007

[ More customers ]

[ Helen McDonagh (Customer Service Manager) and Julie McLean (GUESS and Pure Sales Representative, Scotland) with customers ]

Samantha McDermid, UK Sales Manager, and Benn Gallagher, Sales Representative for North England, were married on

August 25, 2007

[ Benn Gallagher (GUESS and GANT Sales Representative, North) with customers Dylan Barton, David McGowen and David Charles ]

[ Sam McDermid presenting the trophy to the Winner Susan Wood from D & A franchise in Scotland ]

[ Sam McDermid and Helen McDonagh with customer Gary Swerner and guest ]

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international news
Viva Australia

ODMA TRADESHOW
JULY 6-8, 2007

international news

Sydney, Australia- ODMA 2007 proved to be an excellent fair for Viva Australia. Designed to incorporate "retail" windows featuring accessories and apparel from the co-licensees, the newly launched booth added a new dimension and created excitement for each brand. The new styles from Gant, Guess & Tommy were extremely well received with sales exceeding the previous ODMA in 2005 by over 70%. In addition, Pure Eyewear made its first launch into the Australian & New Zealand markets with much success.

AROUND THE

GLOBE

. . . AT H E N S , G R E E C E
On a recent visit to Athens, Claudio Arena, GUESS Eyewear International Sales Director, introduced Vivas new GUESS Brand Distributor in Greece, Babis Papavassiliou to Abraham Markozanis, GUESS Brand Manager for GUESS Greece. They are responsible for the four GUESS Retail Shops in Athens and Patra (l to r) Paris Papavassiliou, Claudio Arena and Abraham Markozanis at the GUESS Showroom in Athens.

. . . K U W A I T C I T Y, K U W A I T
The entire team from Al Jamil, GUESS Distributor in Kuwait, and Claudio Arena, GUESS Eyewear International Sales Director, at their offices in Kuwait City. (3rd from left, Mr. Ali Aminvand, owner of Al Jamil; 6th from left, Manhaz Amanullah, Al Jamil's General Manager; 4th from left, Paolo Giovannini, Viva's Area Manager for the Middle East Region)

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international news
. . . B U D A P E S T, H U N G A R Y
JUNE, 2007

...DUBAI, UAE
JUNE, 2007

Vivas Mini Trade Show for all of its Eastern European Distributors was held this year in Budapest, Hungary. After previewing the new exciting spring 2008 sunglass collections, Viva held a special dinner for its attending European distributors.

Viva held its second annual Mini Trade Show in Dubai, UAE for all of its Middle East Distributors to preview the spring 2008 sunglass collections. Held at the Emirates Tower Hotel in Dubai, Qatar Optic was on hand to preview the latest styles. Qatar Optic, GUESS and Tommy Hilfigers new optical distributor, is the largest optical chain in the Middle East. There was also a special GUESS Eyewear sales training & visual merchandising seminar held for the Al Sawani Sales and merchandising team. Al Sawani is the GUESS retail operator for over 90 GUESS shops throughout the region.

The first GUESS Retail Shop opened by Viva GUESS Eyewear Distributor in Hungary. Viktor Sasvari and Claudio are in front of the main entrance.

GUESS Eyewear Sales Training & Visual Merchandising Seminar for Dubai Duty Free sales and visual merchandising teams. In collaboration with Matador, our GUESS Eyewear Distributor in the UAE, two training seminars were conducted for 50 of their associates. The Duty Free Shop at the Dubai International Airport is open 24 hours a day and runs 3 continuous shifts. They have dedicated a large section of their Sunglass Department to GUESS Sunglasses and sales have been remarkable!

Al Sawani sales and visual merchandising team

Mr. Wahid Shafiei, General Manager of Qatar Optic, Mr. Atta Labib, Wholesale Manager Qatar Optic, Claudio Arena, GUESS Eyewear International Sales Manager and Mr. Farid Jaberi, General Manager of EGMA LLC.

Al Jamil, GUESS and Tommy Hilfiger distributor in Kuwait. (l to r) Matteo Mohwinckel, Tommy Hilfiger Sales Director, Paolo Giovannini, Viva's Area Manager-Middle East Region, Claudio Arena, Mohammed Said Ghamaza, Sales Manager, Al Jamil, Mohammed Aslan Khan, Sales Manager, Al Jamil, Manhaz Amanullah, General Manager, Al Jamil.

Some of our Eastern European Distributors attending the Viva dinner. Included in the picture in the very last row is Ron Sokol, Area Manager for the Eastern European countries.