Honomichl Global 25

HONOMICHL
THE WORLDS LEADING MARKETING RESEARCH FIRMS
GLOBAL TOP 25
Honomichl Global Top 25

Brazil 4% France 4% Germany 4 %
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Where the Top 25 are based

Percentage of the combined global research revenue of the Top 25, by each firms country
United Kingdom 12%
United States 60%
Japan 16%
2006 revenue growth remains at

By JACK HONOMICHL
evenue growth of the worlds 25 largest commercial marketing/advertising/public opinion research conglomerates has slowedand plateauedaccording to this, my 12th annual global industry review prepared exclusively for Marketing News. Specically, the Top 25 had revenue, in toto, of $15.5 billion in 2006, up 5.1% over 2005. After adjustment for worldwide ination, that growth was 2.9%. However, over the past ve years, the Top 25 as a group, had an annual growth rate of just 1.7%, after adjustment for ination. For the previous ve years that growth rate averaged 6.1%. So, recent history shows that the healthy growth rate once enjoyed by the Top 25 has settled into the HONOMICHL doldrums, and 2006 contributed to that pattern. Given the king-of-the-hill clout these Top 25 havethey account for about 63% of all the money spent worldwide for research services through commercial rmsit is especially important to police data regarding their business performance. All revenue shown here is in U.S. dollars based on an annual conversion rate between each rms home country currency and the U.S. dollarbut all growth rates were calculated in each rms home country currency. As much as possible, revenue from nonresearch business activities for these rms has been screened out. Also, growth rates have been adjusted to account for acquisitions made during
2006 so as not to hype growth rates with acquired revenue. That is, either revenue from acquisitions made during 2006 has been dropped out when calculating growth rates or the acquired revenue has been included for both the base year 2005 and 2006. The global ination rate was calculated by taking the known ination rates in the United States, Western Europe and Japan and then weighting them to derive an average over those three markets, which account for the lions share of world spend for research services. That ination rate for 2006 was 2.2%, and youll note that three of the Top 25 did not grow enough to cover that. Five others just barely did, coming in at 2.7% or less. Superconglomerates In 2005 there were three superconglomerates, those with annual revenue of $1 billion or more; that jumped to six in 2006. These six alone account for 74% of the Top 25 revenue, so how they do revenuewise drives the total lists performance. This would look much better but for the adjustment made to eliminate acquisitions hype. For instance, the superconglomerates acquired 21 rms during 2006. Given their size and acquisitiveness, these six deserve special attention, especially as it pertains to ownership. Start with The Nielsen Co., which showed in 2005 as VNU NV, a conglomerate based in the Netherlands. As of May 2006, VNU was acquired by a consortium of six U.S. private equity rms, called Valcon Acquisitions, for $9.8 billion. New management was brought in, headed by David Calhoun, who came from a top executive post at General Electricand put $20 million of his own money into the deal.
The Nielsen Co. includes ACNielsen, Nielsen Media Research and a host of other smaller marketing research subsidiaries. It has operations, or branch ofces, in 108 countries, and for how much of its revenue comes from outside its home country, weve used the United States as home. But if you call The Nielsen Co. and ask where its corporate headquarters is located, theyll say the Netherlands and New York. So, take your pick. But, in either case, Nielsen is certainly emblematic of how cosmopolitan the research industry as become. The second largest superconglomerate, IMS Health Inc., is a U.S. rm listed on the New York Stock Exchange. No. 3, Taylor Nelson Sofres, is a public company listed on the London Stock Exchange, and No. 4, the Kantar Group, is a subsidiary of WPP Group, a London-based service conglomerate listed on the London Stock Exchange. No. 5, GfK AG, is a public company based in Nuremberg, Germany, listed on the Frankfurt Stock Exchange, and No. 6, Ipsos Group SA, based in Paris, is listed on the Paris Stock Exchange. As the nearby table shows, these six get from 47% to 85% of their revenue from operations outside their home country. On the ip side, just four of the Top 25 rms limited their operations to their home country, and two of these were Japanese. As for top management, just one of the six superconglomerates is headed by a bona de researcher, a practitioner, if you will. That is Ipsos. Change in listings The 2006 Top 25 list is almost exactly the same as 2005. Just one rm, Market Strategies Inc., based in Livonia, Mich., dropped off due to revenue levels.
See TOP 25 / Page H50
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TOP 25 GLOBAL RESEARCH ORGANIZATIONS

Rank 2006 2005
1 2 3 4 5 6 7 8 9
1 3 2 5 4 6 8 7 9
The Nielsen Co. IMS Health Inc. GfK AG IRI Taylor Nelson Sofres plc The Kantar Group* Ipsos Group SA Synovate Westat Inc.
Organization
New York London Paris
Headquarters
Parent country
Norwalk, Conn. Nuremberg London Chicago Tokyo
U.S. U.S. U.K.
Web site (www.)
nielsen.com
No. of countries with Researchsubsidiaries/ only branch full-time 1 offices employees2
imshealth.com gfk.com
108 76 75 59 57 50 52 8 1 2 2 8 5 13 3 3 4 1 5 1 1 4 1 16 4
39,517 14,570
Global research revenue3 (U.S. $, in millions)
London & Fairfield, Conn. U.K. U.K. U.S. U.S. U.S. U.S. U.S. U.S. U.S. U.S. U.S. U.S. U.S. U.S.
tns-global.com ipsos.com
7,400 6,900 7,900 6,503 5,726 3,600 1,906 1,045 1,558 1,106 840 757 950 398 1,663 674 298 258 377 200 170 118
$3,696.0
Percent change from 20054
Revenue from outside home country (U.S. $, in millions)
Percent of global revenue from outside home country
1,958.6 1,851.1 1,401.4 1,397.3 1,077.0 739.6 665.0 425.8 329.3 264.8 232.6 216.8 216.4 186.9 173.7 154.7 103.9 78.3 71.8 66.3 61.2 53.6 50.7 50.0
2.6 % 8.9 2.5 4.1 5.4 6.5 9.5 6.6 0.8 5.9 7.0 2.6 4.5 0.2 2.7 5.7 4.4 2.7 0.9 5.1%
$1,726.0 1,241.7 1,572.6 1,059.1 892.4 952.5 673.6 233.0 13.2 62.1 47.8 38.2 41.3 57.9 21.2 15.2 2.0 5.7 $8,664.0 6.5 0.2 1.8
46.7 % 63.4 85.0 63.7 75.8 88.4 91.1 35.0 4.0 26.7 22.0 17.7 22.1 37.4 20.4 19.4 2.8 8.6 13.0 55.8 % 0.1 0.7
Germany France
kantargroup.com synovate.com infores.com westat.com jdpa.com npd.com intage.co.jp arbitron.com harrisinteractive.com maritzresearch.com videor.co.jp
10 10 12 14 13 12 14 13 15 16 16 15 17 17 18 18 19 19 20 21 23 22 20 23 22 24 21 25 25 11 11
Arbitron Inc.
Rockville, Md. New York
INTAGE Inc.**
J.D. Power and Associates* Harris Interactive Inc. Maritz Research The NPD Group Inc. IBOPE Group Telephia Inc
Westlake Village, Calif. U.S. Rochester, N.Y. Fenton, Mo. Tokyo Port Washington, N.Y. Princeton, N.J. Sao Paulo San Francisco Reston, Va. Tokyo Tokyo Cambridge, Mass. Cincinnati
Japan
16.4 13.1 10.7 12.2 31.8
Video Research Ltd.**
Opinion Research Corp.
Japan Brazil
opinionresearch.com ibope.com.br telephia.com lrwonline.com comscore.com nikkei-r.co.jp burke.com dentsuresearch.co.jp abtassociates.com
Lieberman Research Worldwide Los Angeles comScore Inc. Dentsu Research Inc. Abt Associates Inc. Burke Inc. Nikkei Research Inc.
Japan Japan
Total
104,639
205
$15,522.8
16.8
* Estimated by Top 25 ** For fiscal year ending March 2007 1 Includes countries that have subsidiaries with an equity interest or branch offices, or both. 2 Includes some nonresearch employees. 3 Total revenue that includes nonresearch activities for some companies are significantly higher. This information is given in the individual company profiles. 4 Rate of growth from year to year has been adjusted so as not to include revenue gains or losses from acquisitions or divestitures. See company profiles for explanation. Rate of growth is based on home country currency and includes currency exchange effects.
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worldwide. Nielsen has seven business units devoted to research: ACNielsen ACNielsen (www.acnielsen.com) serves consumer product manufacturers, retailers and sales agencies with market research, products and services, analytical tools and professional services. Its core business activities serve brand, category, sales management and strategic planning. Retail Measurement Services (RMS) provides continuous tracking of product sales to consumers, based on information gathered at the retail point-of-sale. RMS information is available in more than 80 countries. Consumer Panel Services research tracks the purchasing behavior of consumers in more than 270,000 households in 27 countries worldwide, primarily through the use of in-home scanners. Assortment and In-Store Space Services provides help in making decisions on issues such as shelf inventories, shelf space, category growth opportunities, product listings and how best to distribute merchandising information. Customized Research Services provides qualitative and quantitative measures of consumers attitudes and purchasing behavior, customer satisfaction, brand awareness and equity, advertising effectiveness and other marketing issues. Retailer Services is used to evaluate competitive performance, increase trafc and sales, leverage frequentshopper data and build consumer loyalty, improve performance of their private-label products and understand their results across all product classes and categories they carry. Analytic Consulting Services addresses such issues as pricing, promotion, marketing mix, assortment and product rationalization, category placement, category structure and instore, in-market auditing and testing. Decision Support Services provides software tools and delivery methods with tools that range from advanced analytical and data-management systems to standard reports that are automatically refreshed when databases are updated. Global Services coordinates with local ACNielsen ofces throughout the world to deliver clear, consistent information across markets. TDLinx, a division of ACN, provides universal coverage and unique codes for stores, outlets and accounts, as well as Trade Dimensions directories. Major 2006 highlights for ACNielsen include launching of Item Finder, a Web-based service designed to satisfy consumer where to buy needs for specic products; expanding the capabilities of the ACNielsen Answers online platform in such areas as multiple data source integration, enterprisewide reporting and forecasting and simulation; and completing the integration of Homescan and Spectra Marketing. Nielsen Media Research Nielsen Media Research (www.nielsenmedia.com) in the United States provides TV audience measurement information for broadcast and cable network and station executives, cable system and satellite service providers, program producers and distributors, and advertisers and their agencies. In the United States, Nielsen TV ratings are the currency for more than $70 billion of transactions each year between buyers and sellers of TV time. Outside the United States, Nielsen Media Research International provides media measurement and advertising information in 45 markets, operating from regional business centers in New York, London, Hamburg, Milan, Amsterdam, Sydney and Shanghai. The AGB Group and Nielsen Media Research International operate a joint venture that offers TV ratings in 30 countries, under the AGB Nielsen Media Research brand. NMRI provides radio audience measurement services in nine markets and print readership services in 10 markets, establishing the size and demographic prole of the listening or reading audience. It also offers customized media research services to explore specic audience- and advertising-related issues for individual clients. NMRs Media Index and Panorama surveys study print, TV, radio, cinema, outdoor and Internet audiences, as well as lifestyles, attitudes and product consumption in nine markets across Asia Pacic, and globally through a partnership with BMRB (TGI). NMR markets a range of information products: U.S. National TV services provide viewership data to programmers and the advertising community generated from Nielsens National People Meter sample. In 2006, NMR completed the expansion of its National People Meter sample to an effective sample of 10,000 homes. Beginning in 2006, this sample has been used to produce national ratings for four Spanish-language networks. In late 2006, NMR introduced new technology to track audiences for title-specic Video-On-Demand offerings. U.S. Local TV Services provides local market TV audience measurement in all 210 Designated Market Areas (DMAs) in the United States. Measurement is conducted by using people meters, set-tuning meters and paper diaries for local TV stations, agencies, advertisers and local cable outlets with 70% of U.S. spot TV revenue receiving overnight ratings. Local people meters are currently available in 10 local markets and will expand to the top 25 local TV markets by 2010. U.S. Ethnic TV Services provides national and 19 local-TV market measurement for Hispanic TV viewing for both Spanish- and English-language TV. NMR also measures TV viewing among African-American and AsianAmerican national audiences, as well as in local TV markets with signicant Asian- and African-American populations. Nielsen DigitalPlus, a new business unit, will work with set-top box data from cable system operators (MSOs) and satellite providers to create new services for clients by integrating set-top box data with other NMR information. Nielsen Monitor-Plus provides advertising spending activity for 18 media, including TV, radio, magazine, newspaper and outdoor. Globally, NM-P and its afliates measure adspend in 30 countries. Nielsen Product Placement Services track product placements on
THE NIELSEN CO.

www.nielsen.com
The Nielsen Co., formerly VNU Group NV, based in New York and Haarlem, the Netherlands, was a public company founded in 1964, and listed on the Amsterdam Stock Exchange. In May 2006, Nielsen was sold to a consortium of six private equity rms. David L. Calhoun, 50, is chairman and CEO of Nielsen. He earned a B.S. in accounting at Virginia Polytechnic Institute. Research-only revenue in 2006 was $3.7 billion, up 2.6% over 2005. In 2006, 46.7% of total research-only revenue, or $1.7 billion, was from outside the United States. The growth rate includes 2005 and 2006 revenue for Audio Audit in the United States, acquired June 2005; Decisions Made Easy in the United Kingdom, acquired December 2005; and Korea Advanced Digital Data Inc. in Korea, acquired August 2005. It excludes revenue from the 2006 acquisitions of BuzzMetrics in the United States, acquired February 2006; Beverage Data Network in the United States, acquired March 2006; and The Modeling Group, acquired October 2006. Revenue is from two of Nielsens marketing and media research units, which include some nonresearch businesses, mostly information services. Worldwide research and nonresearch revenue for Nielsen was $4.2 billion in 2006. Nielsen is a global information and media company offering services in more than 100 countries and with more than 41,000 employees. It has three main business groups: Marketing Information, Media Measurement & Information and Business Information. Nielsens Consumer and Media business groups include market research units such as ACNielsen and Nielsen Media Research. These two groups together employ 39,517 full time
CALHOUN

primetime entertainment programming for the English-language broadcast networks and ve top cable networks. New Media Services provide research that measures out-of-home audience size, advertising impact and demographics for TV and digital signage networks. Nielsen Sports (www.nielsen sports.com) tracks ad spending associated with sporting events, as well as national and local TV ratings for sports teamsby game, month, season and league standing. Sponsorship Scorecard measures TV audience exposure to all sponsor-placed media in any televised sporting event. FanLinks is a new service linking sports fans to their actual shopping and purchasing behavior. Nielsen Tracking Service (NTS) uses encoding and monitoring technology to monitor TV advertising and video news release occurrences across English- and Spanish-language networks and location stations in all 210 U.S. TV markets. Sigma and KeepingTrac offer commercial detection services. Nielsen Wireless and Interactive Services Division will launch Nielsen GamePlay Metrics in 2007 to establish new metrics for the buying and selling of advertising in video games, while also tracking the activities of gamers across other media platforms, such as TV and the Internet. Nielsen Outdoor (www. nielsenoutdoor.com) is a ratings currency for the outdoor advertising marketplace. Its GPS-based outdoor ratings system measures exposure to outdoor advertising by tracking the travel patterns of consumers in relation to known outdoor advertising sites in Chicago and Los Angeles. Major 2006 highlights for Nielsen Media Research in the United States include the launch of the Anytime Anywhere Media Measurement (A2/M2) initiative, encompassing NMRs plans to measure TV regardless of the platform on which it is viewed; the launch of Nielsen Wireless and Interactive Services; and the start of BBM Nielsen Media Research, the joint venture between BBM Canada and Nielsen Media Research Canada. Nielsen Connect NielsenConnect, a new business unit, integrates the rms store of consumer and media intelligence from dozens of business units to provide clients with information and insights globally. Nielsens assets includes consumer purchase information, store data, modeling assets, geodemographic data, TV ratings, outdoor ratings, and movie, book, video and radio data. Nielsen In-Store, a division of NielsenConnect, is a new measurement service created in partnership with the In-Store Marketing Institute that is launching in the United States
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in 2007. It will measure consumer exposure to an array of in-store marketing vehicles, including TV and radio, shelf talkers, digital signage and other point-of-purchase displays. NetRatings NetRatings (www.nielsen-net ratings.com) is marketed globally under the Nielsen//NetRatings brand. N//NR provides Internet audience measurement and analysis as a source for online advertising intelligence. It uses random digital dial (RDD) for Internet audience information, probing software to capture online ads, survey research to measure Web users lifestyle preferences, a panel of hundreds of thousands of Web surfers worldwide to report on transactional intelligence, and a census-based reporting system to count the total circulation of a network or market and report on post-campaign analyses.
See HONOMICHL 25 / Page H8
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NE products and services include: Major 2006 highlights for NetRatings include introducing AdRelevance in Japan and China; launching enhanced client interfaces for NetView and @Plan products; launching expanded NetView media research panels in the United Kingdom, Italy and Spain; and enhancement of metering technology to include capture of streaming media. Nielsen Entertainment Nielsen Entertainment (NE) serves the global entertainment industry including the lm, book, home entertainment, music and interactive segmentswith a broad range of consulting services, information and analytical tools. It enables clients to test entertainment and promotional content, measure sales, track consumer entertainment trends, track broadcast data and conduct custom market research globally across entertainment platforms. Film: Nielsen EDI (www.nielsen edi.com) provides box-ofce data to the global motion-picture industry by collecting data from about 50,000 movie screens in 14 markets worldwide. Nielsen National Research Group (NRG) tests concepts, positionings and marketing materials, conducts screenings, in-theatre studies, intent-to-purchase DVD studies, attitudes and usage studies, and offers an annual Moviegoer Benchmark Report. Music: Nielsen Broadcast Data Systems (BDS) in Canada and the United States monitors over-the-air music using pattern recognition technology to identify more than 1 million songs played on more than 1,400 radio stations, including XM Radio, in real time in 140 markets throughout the United States. Nielsen Soundscan (www.soundscan.com) tracks retail sales of music from more than 20,000 retail locations and online sources. Home Entertainment (Videos/ DVDs): Nielsen VideoScan tracks sales of videos and DVDs via point-of-sale data from retail locations nationwide in the United States. TV & CPG: Nielsen TV Services provides TV program and promotional spot testing from its research facilities in Las Vegas. The CPG Group produces online research for the testing of creative material as well as brand equity testing and tracking studies, and online commercial, magazine and billboard ad testing. Books: Nielsen BookScan (www.bookscan.com) measures retail sales activity for the book industry via point-of-sale data from retail locations in seven countries. Nielsen Analytics: Nielsen Analytics creates research, analysis, strategic advisory and valuation services to companies in the TV, motion picture, cable, satellite, music, home video,
HONOMICHL 25 / From page H7
N//R products and services include: NetView: Audience measurement in nine countries AdRelevance: Advertising spending measurement in 18 countries @Plan: Demographic, lifestyle and brand preference data MegaPanel: More than 1 million Internet users worldwide for transactions data Homescan Online: With ACN, ofine buying and online surng measurement SiteCensus: Server-side visit measurement and tracking Market Intelligence: Advertising creative tracking WebIntercept: Web surveys Analytical Services: Custom research and analysis WebRF: Reach and frequency media planning tool.
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offerings such as Nielsen Analytics, Nielsen Theatrical and, in partnership with Nielsen Media Research, NORA (a Web-based Video on Demand reporting tool for TV and studio clients); and launched Nielsen TextPoll, a new syndicated exit product offering studio clients real-time online data as moviegoers leave the theater. Nielsen BuzzMetrics Nielsen BuzzMetrics (www.nielsen buzzmetrics.com) a global measurement service in consumer-generated media (CGM). The service encompasses insights and opinions found in online discussions, opinions, experiences, recommendations and word-ofmouth. NBM offers a suite of technologies and services that analyze and leverage online consumers who share experiences, advice and opinions. These are used for product launches, customer service, media and advertising planning, market research and corporate reputation. Major 2006 highlights for NBM include the introductions of Super Bowl Buzz Tracker that audits brand buzz surrounding the Super Bowl; Buzz Briefs, which provides synopses that summarize what audiences are saying both pre- and post-premiere of a TV show; ThreatTracker that uses data mining technology to identify and assess brand threats; and Brand Association Map, a tool that visualizes how consumers think about brands in unaided conversations. Media Solutions The Media Solutions business unit includes PERQ/HCI, ACNielsen HCI, Scarborough Research, SRDS and Interactive Market Systems (IMS) divisions. PERQ/HCI (www.perq-hci.com) provides healthcare audience measurement and ad expenditure services to advertising agencies, publishers and advertiser companies in the United States. It is a media research line of business within media information provider SRDS. PERQ/HCI measures and tracks healthcare journal readership and ad spend with 35 healthcare specialties reported. ACNielsen HCI (www.acnielsen hci.com) provides a portfolio of six integrated pre- and post-launch online research services for the healthcare industry: Promotion Planning Model, CTS (Campaign Tracking System) PreTest, CTS PosTest, CTS Sales Test, CTS Plus and CTS MarketReview. Scarborough Research (SR), a joint venture between Nielsen and Arbitron, identies local, regional and national shopping patterns and media usage of the American consumer. SR surveys 210,000 adults ages 18 and older on a variety of characteristics including: shopping, lifestyle, media and demographics. It serves advertisers and agencies, broadcast TV, cable systems, radio stations, newspapers, Internet, sports teams and leagues, and out-of-home companies.
video game, mobile entertainment and publishing industries. Major 2006 highlights for Nielsen Entertainment includes progress in integration activities such as EDI outsourcing activities with Cap Gemini and bringing BDS airplay technology to Nielsen Music Control; new product
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off into a publicly traded company listed on the New York Stock Exchange. David Carlucci, 52, is chairman and CEO of IMS. He earned a B.A. in political science at the University of Rochester. Revenue in 2006 was $2.0 billion, up 8.9% over 2005. In 2006, 63.4% of total revenue, or $1.2 billion, was generated outside the United States. The growth rate excludes 2005 and 2006 revenue from the 2005 acquisitions of Taskarena Software Engineering GmbH and Fricke & Pirk in Germany; SAI Healthcare, Pharmetrics, Envision and Synchronous Knowledge Inc. in the United States; M-Tag in Australia and the United Kingdom; BASS in Korea; Areks in France, Japan, Switzerland and the United States; CORE in Switzerland and the United States; and IHA-IMS Health GmbH in Switzerland. It also excludes the 2005 and 2006 revenue from the 2006 acquisitions of Lakemedelsstatistik AB in Sweden; Health Outcomes Research Europe S.L. in Spain; Genixis Servicos de Infomacao Ltda. in Brazil; AboutPharma in Italy; and Life Science Practice of Strategic Decisions Group and Dynamic Research Solutions Inc. in the United States. IMS is the leading global provider of market information to the pharmaceutical and healthcare industries, providing services in more than 100 countries and employs 7,400 full time worldwide. IMS offers market intelligence products and services, including portfolio optimization capabilities, launch and brand management services, sales force effectiveness services, and managed care and consumer health offerings. Its Global Consulting and Services teams provide insights to improve ROI and the delivery of health care worldwide. IMS offerings use information secured from a worldwide network of data suppliers. Custom services support the core business processes of virtually all pharmaceutical companies: Sales Force Effectiveness services are used principally by pharmaceutical manufacturers to measure, forecast and optimize sales force productivity and improve territory management. Portfolio Optimization offerings are multinational, integrated analytical tools and syndicated pharmaceutical, medical and prescription audits. They assist in identifying the optimum mix of products in portfolios and pipelines and in resolving various strategic issues, including which therapy classes to enter, which products to develop and license, and how to pursue market opportunities. Launch and Brand Management offerings combine information, analytical tools, services and experience to address needs relevant to each stage in the life cycle of pharmaceutical brands. They provide insights and support decision-making relating to market segmentation and positioning, pricing and market access, promotion management and performance management. Managed Care services provide an array of information to quantify the effects of managed care on the pharmaceutical and healthcare industries. Consumer Health services provide detailed product movement, market share and pricing information for overthe-counter, personal care, patient care and nutritional products. IMSs Global Consulting and Services teams support strategic planning and decision-making with a combination of information and analytics. Customized analysis and interpretation of business intelligence is offered in key practice areas: Pricing and Market Access, with information to help formulate strategies for product pricing, reimbursement and market access; Product and Portfolio Development, which focuses on strategies for products 18 months or more prior to launch, as well as their life cycle management; and Promotion Management, which assists with optimizing brand and franchise promotion spending and messaging. The rms Information Management consulting group helps organize, analyze and warehouse data assets from multiple sources related to client portfolios. In addition, its Client Services teams provide support services in product setup, installation and implementation of IMS offerings, as well as training and a variety of ongoing, postsales services. In 2006, IMS continued to expand capabilities and support in the area of health economics and outcomes research (HEOR). Its HEOR experiSee HONOMICHL 25 / Page H14
Major 2006 highlights for SR include Media Rating Council accreditation for its Top-Tier Local Market Studies and Multi-Market Study; integrated newspaper audience ratings; and an upgrade of PRIME NExT software.
IMS HEALTH INC.

www.imshealth.com
IMS Health Inc. (IMS) in Norwalk, Conn., was founded in 1954; acquired by Dun & Bradstreet Corp. in 1986, and became part of a separate public company, Cognizant Corp., in November 1996. In July 1998, IMS was spun
CARLUCCI
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WorldGroup. David Lowden, 49, is chief executive of TNS. He earned a B.A. in business administration at University of Strathclyde in the United Kingdom. Revenue for 2006 was $185.1 million, up 2.5% over 2005. In 2006, 85.0% of total worldwide research revenue, or $1.6 billion, was from outside the United Kingdom. The growth rate excludes the 2005 and 2006 revenue of Interscience Infomacao e Technologica Aplicada Ltda. in Sao Paulo, TNS GDV in Mexico City, and AISA in Praha, Czech Republic, all acquired in March 2005; Presse Plus in Paris, acquired June 2005; Exactitude SA in Paris, acquired June 2006; LH2 in Paris, divested in June 2006; and Time Research SA in Santiago, Chile, acquired November 2006. TNS is a worldwide provider of custom research and analysis, combining industry sector understanding with experience in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. It is a supplier of consumer panel, media intelligence and Internet, TV and radio audience measurement services. TNS operates across a network of 75 countries and employed 14,570 people worldwide in 2006. TNS custom sectors TNSs global sector operations provide business insights to multinational clients by combining specialist knowledge of client business issues with research experience. TNS is a leading provider of market information for the following sectors: Automotive: TNS Automotive addresses the research needs throughout the product life cycle of car makers, component suppliers, oil companies, dealerships, repair specialists and advertising agencies worldwide. Consumer: TNS is a worldwide provider of custom research working with major consumer goods and retailers around the world. Financial Services: TNS Finance works with banks, building societies, insurance companies, asset management companies and regulatory bodies to address commercial issues facing the sector. Healthcare: TNS Healthcare is a primary research provider to the healthcare industry, delivering services to pharmaceutical, biotech and medical device industries as well as advertising agencies and the media. Polling and Social: TNS is a provider of polling and social research, working with public sector organizations, NGOs and the news media. TNS provides analyses of public sector issues, including predicting election outcomes and identifying major trends in opinion. Technology: TNS works with software and hardware companies, mobile phone and microchip manufacturers,
ence applies across a number of dimensionscost effectiveness, efcacy, safety and affordabilityfor regulators, payers, prescribers and patients.
TAYLOR NELSON SOFRES plc

www.tns-global.com
Taylor Nelson Sofres plc (TNS) in London was formed in December 1997, when Taylor Nelson AGB plca public company founded in 1965 and listed on the London Stock Exchange since 1986acquired SOFRES Group SA in Paris. In 2003, it acquired NFO
LOWDEN

and network operators, as well as content and Internet service providers on a global basis. Areas of expertise TNSs focus in custom research is on four main areas of expertise. Each is embedded within the service offerings of each region, supported by specialist Centers of Excellence, for delivery of consistently high-quality recommendations across its global network and in all industry sectors. Together, the four areas of expertise encompass each stage of the marketing cycle: New product development: TNS helps clients identify whether it is worth investing in an idea, discover how to make a concept more appealing and forecast potential sales volumes. Using primary business products InnoSuite and VISIT, it offers tailored and exible services throughout the whole new-product development processfrom idea generation, earlystage screening, concept development, testing and optimization through to volumetric forecasting. Brand and advertising research: TNS enables clients to manage their brands, and their advertising communications, through a range of services, including AdEval for advertising pretesting, MarketWhys for brand and advertising tracking, and the Conversion Model for brand equity measurement. Segmentation and positioning: Incorporating motivational research, TNS can analyze a market in order to optimize brand strategy and positioning, manage portfolios and identify new product opportunities within a current or new market. One of the tools TNS uses in this area is the Needscope System, which uses a psychological framework to uncover the layers of consumer needs within a category to measure what successful brands must deliver to create a strong consumer-brand relationship. It enables analysis of market opportunities and the actions required to capitalize on those opportunities. Stakeholder management: This business metric measures and monitors performance and relationships with stakeholder groups such as customers, employees, dealers or shareholders. A key TNS tool is TRI*M, which measures, manages and monitors these multichannel relationships. TRI*M has been applied worldwide across both businessto-business and business-to-consumer markets, and offers benchmarking capabilities drawing on more than 6,000 studies globally. Syndicated services TNS has three major syndicated services, each providing benchmark measurement: TNS Worldpanel provides continuous measurement and analysis of consumer purchasing and usage behavior. Clients include both global and local consumer packaged companies, private-label manufacturers, retailers, fresh food suppliers, market
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analysts and other organizations. Data is collected using technology matched to the development of each market, including bar code and checkout receipt scanners, Internet, SMS text messaging and diary. That data provides clients insights into consumer behavior and the implications for marketing strategies, promotion and
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13 global partnership accounts within TNSs six specialist sectors, and the appointment of dedicated account directors selected for management and leadership capabilities, as well as research expertise. TNS introduced new products including InnoSuite, FutureView, AdEffect, AdScope, Branded Entertainment and several specialist panels. Also, TNS launched a new Talent Management Program and the upgrade and enhancement of TNS learning and development programs and resourcing activities.
branding. TNS Media Intelligence explores all types of mediaprint, radio, TV, Internet, cinema and outdoorsin 24 countries. It provides insights and analysis and monitoring of advertising expenditure, media strategies and advertising creative, as well as evaluation of sports sponsorship. TNS MI clients include media owners, advertising agencies, advertisers, public relations rms, broadcasters, publishers, government departments and NGOs, as well as international and local companies. TNS Internet, TV and Radio Audience Measurement(iTRAM) systems measure and analyze television viewing and radio listening habits for broadcasters, advertising agencies and platform operators in more than 30 countries. TNS delivers its analysis through the TNS software InfoSys, now used in 20 countries. Audiences are measured using the latest household and metering technology, as well as personal measurement, through Arbitron Portable People Meters (PPMSM), and Return Path technology from digital set-top boxes. Managed access panels TNSs interactive research and panel management operates under the brand name 6thdimension, a global network of managed access panels, covering Europe, the United States and Asia Pacic. The 6thdimension panels are managed, double opt-in, highquality online panels that allow respondents to answer market research questions in their own time, when theyre feeling most responsive, encouraging honesty and accuracy in their answers. One example is the J Street Physician Internet Panel that provides eaccess to physicians in the United States, the United Kingdom, France, Germany, Italy and Spain. TNSInfo TNSInfo is the groups integrated information delivery system based around an online client portal, which allows clients access to all of their marketing information instantly and from one single source. In 2006 and 2007, TNS established
KANTAR GROUP
www.kantargroup.com
Kantar Group (KG), based in Faireld, Conn., and London, was founded in 1993 and renamed the Information and Consultancy Division of WPP Group plc, a London-based public company. Eric Salama, 46, is chairman and CEO of KG. He earned an MSc at Londons Birkbeck College. Research-only revenue in 2006 was estimated at $1.4 billion, up 4.1% from 2005. In 2006, 63.7% of total research-only revenue, or $892.4 million, was estimated from outside the United States. The growth rate excludes 2005 and 2006 revenue from the 2005 acquisitions of Consumer Health Sciences in Princeton, N.J., in March; Media Research Inc. in Seoul in April; Dynamic Logic in New York in June; South China Market Research Ltd. in Guangzhou, China, in November; Retail Marketing Instore Services Ltd., in Watford, U.K., and Pentor Institute for Opinion & Market Research SA, in Warsaw, Poland, in December; as well as the 2006 acquisitions of All China Strategic Research, in Beijing, in October; and ID Consultories, in Buenos Aires, Argentina, in November. KGs research businesses in the United States, with an estimated 2,500 full-time employees, include Millward
SALAMA

Brown Group, Research International, The Ziment Group, Lightspeed Research and Mattson Jack Group. Millward Brown Group Millward Brown Group (MBG), based in Naperville, Ill., was founded in Warwick, U.K., in 1973 and acquired by WPP in 1989. In the United States it includes: Millward Brown (www.millward brown.com) provides a full range of qualitative, quantitative and consulting services that address issues around brands, marketing communications, media and marketing effectiveness. MB works across a wide range of industries and categories, including brand strategy and experience, creative development and campaign evaluation, consumer needs and values, media planning and strategy, ROI and forecasting and investment management, brand valuation and analytics through MB Optimor unit, and demand and activation. Key products and services are: Link: Copy testing of all forms of advertising BrandDynamics: Brand equity evaluation, including BrandZ Dynamic Tracking: Continuous tracking of key brand drivers D&A: A framework for measuring impact of demand-generating and sales activation activities MBuzz: Measurement of online and ofine word-of-mouth AdIndex: Impact of digital marketing activity Sales Response Modeling: Isolating and measuring marketing effects Qualitative: Qualitative research and focus group services CIMS: U.S. technology media usership In addition, MB Precis provides PR effectiveness metrics. Greeneld Consulting (www.greeneldgroup.com) is a qualitative agency conducting focus groups and in-depth interviews for Fortune 500 companies globally, across both consumer and business-to-business sectors. Marketing and Planning Systems (www.mapsnet.com) is a strategic research company and consultancy that combines advanced marketing science with consultancy skills. Dynamic Logic (www.dynamic logic.com) measures the impact of digital marketing initiatives and the role they play in the broader cross-media mix. The Focus Network (www.the focusnetwork.com) is a network of eight focus group facilities, including a new facility in Chicagos Merchandise Mart. Kantar Media Research (www.kantarmedia.com) is an integrated research, information and software group, specializing in marketing and media solutions, software data systems for data analysis and advanced analytical services. Key services are TV audience measurement,
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print and single-source service through its Target Group Index and MARS pharmaceutical product, software systems and custom projects, including data fusion and database modeling. TGI and TAM services are available in more than 50 countries. BMRB (www.bmrb.co.uk) offers
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headquarters in London, was founded in 1973 and has been a part of the WPP Group since 1989 (www.research-int. com). RI is the worlds largest custom market research service provider, with ofces in more than 59 countries, including six U.S. locations. In 2007, it acquired Teenage Research Unlimited, a teen, tween and 20-something marketing research company. The rm has experience in most major sectors including consumer packaged goods, health care, retail, nancial services and technology. RI is experienced in research into all aspects of marketing strategy, innovation and branding, from consumer and market analysis to idea generation, concept development and concept testing, brand equity, brand positioning and customer satisfaction. In each area, RIs services draw on their worldwide knowledge base and include custom research and their own proprietary tools. Among the latter are Innovation Journey, which takes clients through the complete innovation process; Equity Engine (brand equity management); MicroTest (new product development and sales forecasting); BrandSight Gallery (an internationally validated visual system for exploring brand personality); Locator (brand positioning optimization); eValuate (concept screening tool); and Shopper Action (retail strategy). The Ziment Group The Ziment Group (TZG), based in New York, was founded in 1976 and acquired by WPP in 2001 (www.ziment.com). TZG comprises three divisions: Ziment, WebSurveyResearch and Syndicated, which incorporates iMap Research and Consumer Health Sciences. The rm offers products to address a range of strategic marketing issues and also provides e-healthcare support, Internet research and multivariate services. Its products include From Compound To Prot: A range of research services to take drugs from Phase II to market launch and beyond; IDEAZ: Ideation research; TRIALZ: An approach to optimal phase III clinical trial endpoints; SEGZ: Market segmentation research; ZAPP: Ziment Associates Positioning Playbook for positioning and messaging research; TAGZ: A new approach to segmentation to assist marketing pharmaceutical products to physicians; MDS: Market Dynamics Studies for continuous market tracking to monitor brand and competitive performance; PAYZ: A suite of three approaches to pricing research; and RxOI: Market mix modeling of secondary and primary data to measure the ROI of marketing investments. WebSurveyResearch provides access to a panel of healthcare professionals dedicated to participating in research through the Internet. WebSurveys panel has more than 140,000 participating physicians across Europe and the United States. The rm also offers a Chronic Illness Panel with more than 350,000 patients in the United States and Europe covering 100 different
services in conducting quantitative social policy and public interest research, media and marketing research, omnibus services plus customer, employee and stakeholder research. Research International Research International (RI), with

chronic illnesses. Imap Research conducts worldwide syndicated marketing research studies, incorporating iTRAK and National Health and Wellness data provision. Lightspeed Research Lightspeed Research (LR) was founded by KG in 2000 and is based in Basking Ridge, N.J. The company operates in North America, the United Kingdom, Mainland Europe and Australia (www.lightspeed research.com). LR is a provider of global online market research services through six ofces worldwide. The company specializes in using the Internet as a data collection platform to provide market research through building and maintaining panels subject to standards to ensure quality and representative sampling. Web technology and databases provide the foundation to support market research studies and specialty panels that range across industry sectors such as nancial services, health care, b-to-b, Hispanic, automotive, family and more. LR also provides custom panels to address specic client needs. Through its network of panels and accredited panel partners, LR can provide access to more than 5.5 million consumers across 34 countries. Consumer panels are available in North America, Europe and Asia Pacic. The ELITEOpinion panel, launched in 2007, provides access to panelists in the b-to-b panel arena. The Mattson Jack Group Mattson Jack Group (MJG) was founded in 1986 and was acquired by KG in June 2003. The rm is based in St. Louis and has six ofces in the United States, one in the United Kingdom and an associate in Japan. MJG is a healthcare and pharmaceutical consulting rm specializing in serving the pharmaceutical and biotechnology industries. MJGs core competencies include Business Analytics (epidemiology, market research and modeling and forecasting); Corporate Development Services (licensing, market opportunity and scientic assessment, M&A and strategic planning); Brand Optimization (promotional response modeling, mix optimization and prescription inuence mapping, pricing and reimbursement); and DaVinci Oncology Specialists (syndicated products, cancer care environment and related channels and therapeutic areas). The rm also provides subscription services and tools, which include EpiDatabase, Forecast Architect, Cancer!MPact and Oncology Marketing Strategies. Added Value Three KG companiesAdded Value, Icon Brand Navigation and Diagnostic Researchcombined under the Added Value (AV) name. AV focuses on brand marketing, consumer insight, innovation and communications optimization. Core skills are setting future direction (cultural and trend analysis); identifying market
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opportunities (market segmentation and mindset mapping, brand portfolio management); strengthening brand equity (brand evaluation, diagnosis and strategy creation); innovation (ethnography, ideas generation and development); evaluating ideas (marketing mix optimization, concept evaluation); optimizing communications
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keting issues. Major services offered are copy-testing, brand and advertising tracking, market and consumer segmentation, product design and customer satisfaction. Icon Added Value (formerly Icon Brand Navigation) provides market research and consulting services including brand communications, product research, brand tracking and customer satisfaction studieswith ofces in four countries (www. iconadded-value.com). In addition, the rm offers support for advertising agency selection; coaching in brand management, communication development and agency management; and tailored seminars and workshops for dening brand identity. Its research activities are built around a brand value management structure with four brand components: analytics, strategy, implementation and monitoring.
(decoding and planning, copy testing); and communications performance optimization (planning, tracking, spend optimization). DR Added Value, formerly Diagnostic Research International (DRI), conducts consumer and b-to-b research across a number of product and industry categories and for all types of mar-
GfK AG
WBBENHORST
www.gfk.com
GfK AG, a public company based in Nuremberg, Germany, and established in 1934, comprises the operations of GfK Group and NOP World, acquired by GfK in August 2005. Klaus L. Wbbenhorst, 51, is the CEO of GfK AG. He earned a Ph.D. from Technical University of Darmstadt, Germany. Revenue in 2006 was $1.4 billion, up 5.4% from 2005. In 2006, 75.8% of total worldwide revenue, or $1.06 billion, was from outside Germany. The growth rate excludes 2006 and 2005 revenue from 2005 acquisitions of Beyen Market Research GmbH in Dsseldorf, Germany, in January; Caribou Lake Software LLC in Golden Valley, Minn., in January; Research Dynamics Inc. in Toronto in April; Adimark SA based in Santiago, Chile, in April; and NOP World in London in July. It also excludes the 2006 acquisitions of MERC in Mexico City in January; KleimanSygnos in Buenos Aires, Argentina, in January; GfK Israel, Ramat Gan, in January; Research Matters in Basel, Switzerland, in January; MODE India in December; and Canales y Consumo in Buenos Aires, Argentina. Also excluded was revenue from divestiture of IHA Institut fur Marktanalysen AG, based in Hergiswil, Switzerland, in January 2005. GfK is a worldwide market research organization providing services in ve business divisions: custom research, retail and technology, consumer tracking, media and health care. The rm has 115 operating companies and 7,900 full-time employees offering market research services in 90 countries. Custom Research division pro-

vides information services, including tests and studies on product and pricing policy, brand positioning and brand management, traditional and modern forms of communication with consumers and users, and on optimizing distribution as well as on customer loyalty issues. Retail and Technology division provides information services based on continuous surveys and analyses of sales of technical consumer goods in the retail sector. Among the market segments in which GfK surveys and analyzes data are ofce communication, photographic technology and optics, electrical household appliances, information technology, telecommunications, sports equipment, tourism, consumer electronics and entertainment media. Consumer Tracking division provides information services based on continuous surveys and analyses of the purchasing decisions and behaviour patterns of consumers. The information and consulting services cover nearly all fast-moving consumer goods as well as numerous other consumer goods and services. Media division provides information services on the intensity and nature of media usage and acceptance. The services are directed at media companies, agencies and the branded goods industry. These services relate to information about both traditional media, including TV, radio, print, lm and outdoor advertising, and the Internet and online and ofine media. HealthCare division provides pharmaceuticals and healthcare industries worldwide with information and consulting services for special health markets covered by GfKs network in America, Europe and Asia. The services include analyses of product development and market communication, image cultivation and price control of medicines, market positioning, customer satisfaction and information on the sales volumes of products used in the dental and veterinary sectors and in laboratories.
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IPSOS GROUP SA
www.ipsos.com
TRUCHOT
Ipsos Group SA in Paris was founded in 1975 and listed on the Nouveau March of the Paris Stock Exchange in July 1999. As of April 2003, Ipsos was listed on the Premier March of EuroNext Paris Stock Exchange. The chairman and CEO of Ipsos is Didier Truchot, 60. He is a graduate in economics from Pantheon-Sorbonne in France.
Revenue for 2006 was $1.1 billion, up 6.5% over 2005. In 2006, revenue generated from work conducted outside France was $952.5 million, or 88.4% of total revenue. The growth rate excludes the 2005 and 2006 revenue from the 2005 acquisitions of Shifrin Research in New York, acquired January; Descarie
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qualitative research, forecasting, modeling market knowledge and consumer insights. Ipsos data collection, data handling and data analysis systems incorporate online technology at all stages of the process, and the rm has extensive experience working on a global scale. For its multinational clients, Ipsos has created the Global PartneRing, a program that ensures an efcient and coordinated day-to-day working relationship with clients. The core specializations are: Advertising Research: With Ipsos ASI, the rm provides a global organization exclusively dedicated to this specialization that delivers homogeneous and performance information on advertising campaigns worldwide. Marketing Research: This largest Ipsos activity covers all stages of the life of a brand or product. It is represented by three major global brands: Ipsos Observer for raw marketing data; Ipsos Insight for tactical and strategic research; and Ipsos Novaction & Vantis for forecasting, modeling and consulting services. Public Opinion and Social Research: With the acquisition of MORI, Ipsos has reinforced its position in this specialty. The group has expanded considerably with Ipsos MORI in the United Kingdom, with Ipsos Reid in Canada, and in Australia, the United States, France and in other major European countries. Under the brand name Ipsos Public Affairs, Ipsos measures public opinion on a variety of social issues and conducts research programs for major local and multinational companies. Ipsos also has a strong presence in electoral and political campaign polling, and partners with a number of large media outlets around the world. Media Research: First established in Europe, this activity is conducted under the Ipsos Media name, and is now also available in the Middle East and Latin America. Customer and Employee Relationship Management: Under the Ipsos Loyalty umbrella, Ipsos provides global tools to integrate survey research and transactional data in order to optimize marketing expenditures. This speciality measures the quality, appropriateness, marketing and economics of clients customer service proposition. Ipsos, which believes that internal stakeholders are strongly involved in the management of the quality process, also offers dedicated research services in employee relationship management. In 2007, Ipsos set up Ipsos Interactive Services on a worldwide basis, an organization exclusively dedicated to online research capabilities. This new global organization, which is equipped with a global production platform, operates under a single management in North America and in Europe. Ipsos has 6,100 full-time employees in ofces in 50 countries.
& Complices in Montreal, acquired July; Guangdong General Marketing Research Company Ltd. in Guangzhou, China, acquired April; Napoleon Franco & Co. S.A. in Bogot, Colombia, acquired in July ; MORI Ltd., acquired October; and Understanding UnLtd. in Cincinnati, acquired November 2005. It also excludes the revenue from the 2006 revenue of Camelford Graham Research Group Inc. in Toronto, acquired January; Egyptian International Marketing & Measurement Institute in Cairo, Egypt, acquired July; and Apoyo Opinion y Mercado SA in Lima, Peru, acquired October. Ipsos is exclusively dedicated to survey-based research with ve core specializations, in advertising, marketing, media, public opinion and customer satisfaction research. The rm offers
SYNOVATE
CHEDORE
www.synovate.com
Synovate, created in 2002 (formerly Aegis Research), was acquired in 1999 by the Aegis Group plc, a Londonbased public company listed on the London Stock Exchange. Adrian Chedore, 53, is global CEO for Synovate. He earned a B.A. in sociology from the University of Sussex in the United Kingdom. Revenue in 2006 was $739.6 million, up 8.5% over 2005. In 2006, revenue from outside the United States was $673.6 million, or 91.1% of total revenue. The growth rate excludes 2005 and 2006 revenue from the 2005 acquisitions of Columbus Quanti in Ghent,
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vero in Norway and Roland Berger Market Research in Munich, Germany, in December; and the 2006 acquisition of Infocy, in Cape Town, South Africa, in September. In 2006, revenue of Aegis Group was $1.8 billion. Synovate is a global market research rm providing global support and a suite of research services, supported by centers of excellence around the world working closely with local ofces, and client service teams that mirror the requirements of global clients. With fully owned operations in 118 cities in 52 countries, Synovate provides complete geographic coverage and service. Its clients range from Fortune Global 500 companies to entrepreneurial start-ups and come from all sectors of business: consumer packaged goods, petrochemicals, media and advertising, government, quickserve restaurants, nancial services, technology and more. The rm employs 5,726 full-time staff worldwide. Synovates global practices and industry verticals include: Synovate Brand & Communications: The rm offers its new Brand Value Creator and other services to help grow brands and track how well communications are working. Synovate Censydiam: Creates a deeper understanding of motivations in order to gain insight into how clients can inuence peoples behavior. Synovate Healthcare: Global specialists delivering marketing insights to the pharmaceutical and healthcare industries, from ad hoc research and analytics to syndicated tracking studies. Synovate Loyalty: This customer loyalty research and consulting service helps develop and implement customer, employee and stakeholder loyalty strategies. Synovate MarketQuest: The rm has international experience and provides innovative services across all stages of the product development process, including newly launched models and simulators for quantifying the market potential of a product or service. Synovate Motoresearch: This brings together automotive industry experience and products with global capability. NADA-24, its customer feedback program for automotive dealerships, provides dealers immediate feedback on the customer experience. Synovate ViewsNet: For customer behavior to customer feedback, panels can be accessed online, by telephone or mail, or face to face. Synovate Aztec: The rms specialist offering in data and valueadded data processing and support
Belgium, and AZTEC Information Systems, in Sydney, Australia, in March; AMT Consulting Srl. in Rome and ARTeam in Paris in June; CORAL Pacic Inc. in Tokyo in May; Market Equity Pty. Ltd. in West Perth, Australia, in September; Plus Remark A.S. in Istanbul, Turkey, in November; Uni-
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services across the grocery, pharmacy, liquor, mass merchant and petrol and convenience channels. Media research: Examines emerging trends and how changes in consumer behavior alter media relationships. Youth research: Insight into youth and contemporary culture, providing a broad range of clients with strategy, insight and ideas. In 2006, Synovate set up its Brand & Communications Practice, launched Brand Value Creator, established a global client relationship structure, and opened ofces in Mexico. Plans for 2007 include implementing its partnership with Global Market Insite Inc., giving Synovate access to more than 6 million panelists worldwide, launch of Synovate MarketQuest practice, integrate Interview NSS which Synovate acquired in January 2007and expand its newly established ofce in New Zealand.
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IRI
KLEIN
www.infores.com
IRI, formerly Information Resources Inc., in Chicago was founded in 1979, became a public company in 1983 and was acquired in 2003 by Symphony Technology Group LLC, a private company. Scott W. Klein, 49, is president and CEO of IRI, and Romesh Wadhwani, 59, is chairman. Klein earned a B.A. in accounting at Syracuse University, and Wadhwani earned a Ph.D. in electrical engineering at Carnegie-Mellon University. Revenue in 2006 was $665.0 mil-
lion, up 6.6% over 2005. In 2006, 35.0% of total revenue, or $233.0 million, was generated from outside the United States. IRI is a worldwide provider of consumer, shopper and retail market intelligence and insights for CPG, retail and healthcare companies. It offers a combination of integrated market information, automated and predictive analytics, enabling technologies and domain experience. The rm operates in 58 countries through stand-alone operations, wholly owned subsidiaries, partnerships and alliances. IRIs partner ecosystem, a highly integrated and differentiated network, leverages the skill sets of retail tracking and panel leaders to provide coverage, experience, products and services. Partnerships include Acxiom Corp. for consumer targeting; IBM Corp. for software to support software development and delivery; IMS Health Inc. for longitudinal marketplace infor-
mation in the ethical (Rx) and consumer (OTC) pharmaceuticals; TiVo Inc. for quantifying the effectiveness of specic advertising campaigns and brand recognition programs in TiVo DVR households; ImmediateFX for integrated analytics platform and services; and TNS Worldpanel for consumer views and insights in 54 countries. IRI also joined forces with the Europanel Association to form a global consumer network representing 600 million households in 54 countries. The relationship provides access and consumer visibility across multiple global markets and cultures including the United Kingdom, Germany, Japan, Brazil and Mexico, and exclusive consumer coverage of Russia and China. The rm has more than 25 clients with regional or global agreements beneting from the ecosystem. IRIs suite of services are organized
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gory benchmarks and prediction of future outcomes. Consumer-Centric Retail Execution: IRI provides retailers help to adjust stocking levels to demand, improve the efciency of their store operations, proactively plan distribution status, understand and optimize sales trends. Consumer and Shopper Relationship Management: IRI helps retailers and manufacturers increase their segmentation knowledge, improve understanding of trip types and use their marketing and merchandising strategies. IRI offers the following products and services: InfoScan Retail Tracking: This census-based point-of-sale (POS) tracking service provides manufacturers and retailers access to detailed information on sales, share, distribution, pricing and promotion, across a wide variety of retail channels and accounts. Shopper Insights: In 2006, the IRI Shopper Insights platform was enhanced by expanding the Consumer Network household panel and offering a series of integrated insights, shopper and specialty panels, which are enabled through a new portable, personal collection device. The enhanced panel services, combined with its POS data, provide a comprehensive view of the consumer and the marketplace. Automated, Predictive Analytic Insights: Analytical modeling, consumer and shopper insights, and media testing services are supported by an experienced analytics staff. Its Marketing Mix Analytics services focus on quantifying, testing and simulating return on marketing investments for brands. The analytical tools provide the ability to decompose the drivers of current business trends and simulate the effects of changes on future brand plans. For scenarios that cannot be simulated using historical data, IRI offers BehaviorScan in-market testing service, a media testing capability that executes in-market media weight and copy tests. It also offers other testing services to compare in-store media, assortment and pricing decisions, as well as media plan alternatives. Enterprise-Class Decision Support Solutions: These services provide an enterprise-class framework for all phases of planning, performance analysis and rapid decision-making. Integrated predictive scenario analysis capabilities create and evaluate multiple what-if calculations and plan alternatives to help evaluate the impact of decisions before they are made. Consumer-Driven Merchandising for Retailers: These services assist retailers in stocking levels to demand, improve support for promotional activities, produce shopper-appropriate
into four core areas: Market Performance and Brand Building: IRI provides market benchmarks, measurements and forecasts, as well as approaches that help retailers and manufacturers understand the ways their brand is used, and ways to build it and drive it to long-term success. Product Innovation and Launch: IRI offers measurement of new-product performance, comparisons to cate-
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store plans and improve the efciency of their store operations. IRI has 3,600 full-time employees worldwide. It has ofces throughout the United States and in the United Kingdom, France, Netherlands, Germany, Greece, India, Italy and Spain.
WESTAT INC.
www.westat.com
HUNT
Westat Inc. in Rockville, Md., is an employee-owned company founded in 1961. The president and CEO of Westat is Joseph A. Hunt, 70. He earned an M.S. at the Massachusetts Institute of Technology Revenue in 2006 was $425.8 million, up 0.8% over 2005. The growth rate excludes revenue from the acqui-
sition of Eagle Design and Management in July 2006. Westat primarily conducts survey research for agencies of the U.S. government, as well as businesses, foundations, and state and local governments. Major project areas include health, epidemiological, education, the environment, energy, transportation and federal social programs. Its major statistical surveys measure educational progress and medical expenditures, as well as long-term follow-up surveys concerning health, education and employment. The results of its research activities enhance reporting and performance of government programs, and improve patient safety in the nations healthcare system. The rm continues to perform clinical trials work for the U.S. government, pharmaceutical and biotech clients. In 2007, Westat expanded its international activities to support clinical trials in Costa Rica, South Africa, Thailand and China. In 2006, Westat acquired Eagle Design and Management to expand its capabilities to provide information management and communications services to federal government and private sector clients. The acquisition increases Westats ability to create and distribute health education materials, develop and maintain client Web sites, respond to health information inquiries from the public, and implement and evaluate health awareness and information campaigns. The rm continues to conduct CATI at six telephone research centers throughout the United States. Westats nationwide staff of eld interviewers uses computer-assisted interviewing methods on many large long-term surveys. To support and manage these large distributed operations, Westat maintains a large, secure, nationwide computer and communications infrastructure. Westat also continues to expand its methods research capabilities, with an emphasis on maximizing respondent cooperation and the application of Web
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for Blaise, a COTS software system for CATI and complex survey processing developed by Statistics Netherlands and is used internationally. Westats staff includes more than 1,900 full-time salaried employees. In addition, Westats telephone-interviewing, eld-interviewing and dataediting staff averaged about 1,350 during 2006.
technologies to survey information collection. It operates a behavioral research facility, specializing in Web usability studies to augment its cognitive laboratory and focus group capabilities. The rm distributes and provides user training and support for its WesVar statistical processing software and
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ARBITRON INC.
www.arbitron.com
Arbitron Inc. in New York was founded in 1949, and in 1960 became a subsidiary of publicly held Ceridian Corp. in Minneapolis. In March 2001, Ceridian completed a reverse spin-off of Arbitron into a public company listed on the NYSE. Arbitrons chairman, president and CEO is Stephen B. Morris, 64, who earned an M.B.A. at Harvard Business School. Revenue in 2006 was $329.3 million, up 5.9% over 2005. In 2006, 4.0% of total revenue, or $13.2 million, came from outside the United States. The growth rate includes the 2005 and 2006 revenue from Integrated Radio Systems LLC acquired September 2005. Arbitron is an international media and marketing research company primarily serving broadcast, satellite and online radio, cable, advertising agencies, advertisers, outdoor and out-ofhome media. Through Scarborough Research, jointly owned with The Nielsen Co., Arbitron provides media and marketing research services to broadcast TV and newspapers. Arbitrons core services are measuring local radio audiences across the United States; measuring network and national radio audiences in the United States; providing consumer shopping and media usage information to radio, cable, advertising agencies, advertisers, retailers, broadcast TV, out-of home media, newspapers and online media; and providing application software used for analyzing media audience and marketing information. Arbitron serves about 4,600 radio stations and 2,100 advertising agencies and major advertisers, more than 300 TV stations, nearly 80 cable customers, more than 150 newspapers and more than 90 outdoor advertising companies. The rm surveys the retail, media and product purchase patterns of local market consumers. It also provides application software to analyze ratings and consumer data. Media services Measuring U.S Local and National Radio Audiences: Arbitron measures the size and composition of radio station audiences by periodically surveying radio listeners in nearly 300 U.S. markets. It also provides measurement of network radio audiences through its

two national ratings services: RADAR and Nationwide. The RADAR service provides a measurement of national radio audiences and the audience size of network radio programs and commercials. The audience measurements are provided for a wide variety of demographics and dayparts for total radio listening and for 55 separate radio networks. Surveying Consumers in Local Markets: Arbitron provides consumer proles of radio listeners, broadcast TV and cable TV viewers, newspaper readers and consumers reached by outdoor and out-of-home advertising displays. These proles contain detailed socioeconomic data and information about what consumers buy, where they shop and what other forms of media they use. Measurements are provided in about 276 local markets throughout the United States through its Scarborough service (a joint venture between Arbitron and The Nielsen Co.), as well as two other proprietary services that conduct ongoing consumer surveys. Arbitron also provides software applications that give access to media and consumer information from Arbitron and other research providers. The software assists in making media buying and selling decisions, as well as in managing and programming radio stations. Arbitron Outdoor Services and Online Radio Ratings: Through Scarborough and its other local consumer services, Arbitron provides outdoor and out-of-home measurements of retail behavior, demographics, lifestyle and media habits of local market consumers. Online Radio Ratings: Since 1998, Arbitron has been reporting about the audiences of audio and video content on the Internet. Today, Arbitron and comScore Media Metrix, a division of comScore Networks Inc., are producing monthly reports of online radio audiences to the leading online radio providers. Custom Research Services and International Operations: Arbitron has expanded its custom research efforts to serve emerging advertising media. For example, it has produced audience listening estimates for sporting events, Chinese-language radio and custom research studies for satellite radio providers and out-of-home or placebased media.
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Through Continental Research, its London-based subsidiary, Arbitron provides media, advertising, nancial, public sector, telecommunications and Internet research services in the United Kingdom and continental Europe. Arbitron Portable People Meter The rm has developed a Portable People Meter (PPM) system capable of measuring radio, broadcast TV, cable TV, Internet broadcasts, satellite radio and TV audiences, and retail store video and audio broadcasts. Arbitron announced a rollout schedule of the largest 10 radio markets by the fall of 2008, and into all of the largest 50 radio markets by the end of 2010. The rm was granted Media Rating Council accreditation for Houston PPM radio ratings. Philadelphia was converted to PPM radio measurement in January 2007. The rm is also working directly with the broadcast TV and cable industry on additional, noncurrency services that use the PPM. Arbitron has entered into licensing agreements with international media information services companies. BBM Canada, the Canadian industry cooperative for audience ratings, uses the PPM as the ofcial ratings system for buying and selling commercial airtime on French-language TV in the markets of Quebec and Montreal. TNS in the United Kingdom uses the PPM system for media measurement applications in London, Belgium, Denmark, Norway, Kazakhstan and Singapore. Project Apollo One application of PPM that Arbitron is exploring with The Nielsen Co. is its use as the media collection tool for a national marketing-oriented research service, Project Apollo. It is designed to collect and connect three types of data: Exposure to messages on the national media by using the PPM to track electronic media and by using other survey methods for print, the Internet and other media. Changes in consumer brand recognition and preference through
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investment for marketing efforts. Arbitron has executive ofces in New York, with sales ofces in ve U.S. cities and operations ofces in six U.S. cities. Its research and technology organization, in Columbia, Md., provides support for the U.S. Media Services business and continues the development of the PPM technology. Arbitron has 1,045 full-time employees worldwide. insurance companies, until its IPO in November 2001, when it was listed on the Tokyo Stock Exchange. Norio Taori, 59, is president and representative director. Taori earned a B.A. in sociology at Hitotsubashi University in Japan. Revenue was $264.8 million for the scal year ended March 2007, up 7.0% over scal year 2006. In scal 07, 0.7% of revenue, or $1.8 million, came from outside Japan. INTAGE provides comprehensive, full-service market and business intelligence services for clients in consumer markets, service industries and healthcare sectors, primarily in Japan, in three areas: Strategic Solutions: INTAGE combines information technology, system development capabilities and marketing intelligence to construct business application systems to address strategy issues and operating environments. Database services apply data utilization and analysis tools for support systems. The company offers integrated services (INTAGE-CRM, data mining and customer portfolio management tools), BPR and BPO services, medical services (CRO, SMO services), SCM services (supply and demand planning and logistics planning), micro-area marketing applications (AreaManager) and business application products (Job Hunter3). Customized Services: The rm addresses needs for customized services in management, strategy and strategy implementation evaluation, and business process efciency. The company leverages technology and systems as well as extensive marketing research resources and capabilities to optimize marketing activities and business processes via customized research, global research, medical marketing research, Internet-based marketing research, social marketing research, system applications and
online surveys. Store trafc and purchases of CPG through ACNielsen in-home scanner technologies as well as spending on consumer services by means of additional survey methods. Since January 2005, Arbitron and Nielsen have operated a national pilot panel of more than 11,000 people in 5,000 households as a demonstration project that is delivering to seven charter advertisers multimedia and purchase information from a common sample of consumers. The pilot panel is intended to show advertisers how Project Apollo would enable a better understanding of the link between consumer exposure to advertising on multiple media and their shopping and purchasing behavior. The pilot also showcases the enhanced ability of the single-source marketing research service to measure the return on
INTAGE INC.
www.intage.co.jp
INTAGE Inc., based in Tokyo, was founded in 1960 and was privately held, mostly by several banks and
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TAORI

operation (system development, DP outsourcing, system operation services), and analytical tools and applications (Self-Choice, brand management tables, brand equity analysis models, advertising effectiveness measurement models, Macross Pro). Marketing Tracking: INTAGE provides syndicated data services through in-house developed data delivery systems. Information details retail sales trends, consumer buying behaviors, sales promotion activities and other market indicators. Market tracking service offerings include syndicated POS retail panel services (SRI, SDI), syndicated consumer panel services (SCI, SLI, personal eye), syndicated promotion effectiveness measurement panel services (SPI, INTAGE Ad Index), Kitchen Diary, price and store sales promotion analysis packages (price elasticity analysis, APRiCOT), medical representative activities effectiveness panel service (Rep Track) and integrated marketing research data delivery systems (Partner & Brains, RESME). Major activities in 2006 and 2007 include acquiring TM Marketing Inc.; integrating weekly Internet-based research for consumer insight and attitudes with existing market tracking services to provide a 360-degree view of consumer behavior; expanding SCI household panel and personal eye individual panel; starting online data collection for SLI female consumer panel, and launching InfoSight data delivery tool. INTAGE has 1,558 full-time employees. versity of Southern California. Research-only revenue in 2006 was estimated at $232.6 million, up 16.4% over 2005. Revenue from outside the United States in 2006 was estimated at $62.1 million, or 26.7% of total research-only estimated revenue. The growth rate excludes 2005 and 2006 revenue from the acquisition of Automotive Resources Asia in Beijing in September 2006. JDPA is a global marketing information services company that conducts independent consumer surveys of product and service quality, customer satisfaction and buyer behavior. Services include industrywide and clientcommissioned research, business-tobusiness consulting, automotive forecasting, corporate training and perfor-
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mance improvement, and media research. The rm does not review, judge or test products and services; it relies on the opinions and expectations of consumers who have actually owned the products and use the services being rated. Annual syndicated studies are based on survey responses from milSee HONOMICHL 25 / Page H34
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GOODALL
J.D. POWER & ASSOCIATES

www.jdpower.com
J.D. Power and Associates (JDPA) in Westlake Village, Calif., was founded in 1968. In April 2005, JDPA was acquired by The McGraw-Hill Cos. Steven C. Goodall, 52, is president of JDPA. He earned an M.B.A. at the Uni-
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has ve U.S. ofces and locations in eight countries internationally. It has 840 full-time associates worldwide. with Louis Harris and Associates, which was founded in 1956, became a public company in 1999. Gregory T. Novak, 45, is president and CEO of HI. He earned an M.S. in management at Krannert Business School at Purdue University. Revenue in 2006 was $216.8 million, up 2.6% over 2005. In 2006, $47.8 million, or 22.0% of total revenue, was generated outside the United States. The growth rate excludes the 2006 and 2005 revenue of the divestiture of Harris Interactive Japan in Tokyo in May 2005. HI is a global research company known for its Internet-based research methods and The Harris Poll. It serves clients worldwide through its U.S., European and Asian ofces, its wholly owned subsidiaries Novatris in Paris and MediaTransfer AG in Hamburg, Germany, and through an independent global network of afliate market research companies. The rm has particular strengths in the areas of brand and strategy consulting, marketing communications (ad tracking and testing), customer loyalty and employee alignment, as well as strong industry expertise in advertising, consumer packaged goods, nancial services, health care and pharmaceuticals, government, technology, automotive and transportation, as well as public policy and public relations. HI has conducted more than 900 research on research experiments designed to improve its research processes and systems. These experiments have helped increase data validity and accuracy, improve survey design, sample management and weighting techniques as well as boost panel quality and the overall respondent experience. HI manages the worlds largest online panel of double opted-in respondents, which has more than 6 million members. The company also has developed a complete set of specialty panels to meet unique sampling requirements, including afuent, auto design advisers, chronic illness, gay/lesbian/bisexual, IT decisionmakers, physicians, product, advertising and concept testing (PACT), teens and tweens, and movie trailer testing. Additional specialty panels are being created. The rm has invested to create an integrated multimode data collection and reporting system. This Web-based platform provides increased speed, greater accuracy and easy real-time access to research data collected via the Internet or telephone from anywhere in the world. HI has completed more than 74 million online surveys. In 2006, the rm formed a Corporate Development group to investigate and execute acquisitions, joint ventures, licensing agreements, channel sales and so forth. In April 2007, the rm acquired MediaTransfer AG, and will continue to identify appropriate acquisition candidates in order to
lions of consumers and business customers worldwide. JDPA is best known for its work in the automotive industry, for which its metrics have become the industry standard for measuring quality and customer satisfaction. A team of associates worldwide conducts quality and customer satisfaction research across industries including automotive, telecommunications, travel, real estate, nance, marine, health care, utilities and consumer electronics. The rms clients include many Fortune 500 companies in the United States and many internationally. JDPA
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NOVAK
HARRIS INTERACTIVE INC.

www.harrisinteractive.com
Harris Interactive Inc. (HI), based in Rochester, N.Y., was founded in 1975 as Gordon S. Black Corp. and together
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Green State University. Research-only revenue in 2006 was $216.4 million, up 4.5% over 2005. In 2006, 17.7% of total research-only revenue, or $38.2 million, came from outside the United States. Maritz Inc.s revenue in 2006 was $1.4 billion. MR provides services that close the gap between brand promise and brand performance through an understanding of customers, employees and channel partners. It has specialized divisions focused on the automotive, nancial services, hospitality, telecommunications and technology, retail and pharmaceutical sectors. In 2006 the rm introduced the Maritz Brand Experience Improvement Process. This is a framework for ongoing improvement that focuses on sustained delivery of the brand promise at the retail level. It provides denition, goal alignment, training, measurement, focus and motivation, all aimed at helping employees consistently deliver the brand. MR also introduced Maritz ClearVoice, a new text analysis tool. Maritz ClearVoice turns verbatims into a stream of statistically signicant information, yielding greater insights into the minds of customers. In 2007, MR will introduce a new mobile data collection technology called Maritz OnsiteInsights. This cell phone technology, combined with realtime data tabulations and analysis, provides insights while the customer is still in the store or business location. The resulting top-of-mind information is then used by managers to modify or improve the in-store experience. MR employs 757 employees full time worldwide. Ofces are located in Chicago; Detroit; Hamburg, Germany; Los Angeles; New York; Marlow, U.K.; Minneapolis; Montreal; St. Louis; Toledo, Ohio; and Toronto.
expand its global footprint. HI has 1,106 full-time employees worldwide.
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www.npd.com
JOHNSON
THE NPD GROUP INC.
BRERETON
MARITZ RESEARCH
www.maritzresearch.com
Maritz Research (MR), based in Fenton, Mo., was founded in 1973 and is a wholly owned subsidiary of Maritz Inc. Michael Brereton, 47, is president of MR. He earned an M.B.A. at Bowling
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The NPD Group Inc. (NPD), in Port Washington, N.Y., is a group of private, majority-owned corporations. It was founded in 1967. Tod Johnson is chairman and CEO of NPD, Karyn Schoenbart is president and COO, and Tom Lynch is CFO and COO. Johnson, 62, earned an M.S.I.A. at Carnegie Mellon University. Revenue in 2006 was $186.9 million, up 13.1% over 2005. In 2006, 22.1% of total revenue, or $41.3 million, was generated from work conducted outside the United States. The

growth rate excludes 2005 and 2006 revenue from the acquisition of STS Marketing Research in Cambridge, Mass., in November 2005; TNS Perfumery in Milan, Italy, and DisplaySearch in Austin, Texas, in October, 2005. NPD provides consumer and retail information for a wide range of industries. The rm helps clients identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology (consumer electronics, IT, cameras, other electronics), entertainment (video games, music, lm, video), fashion (accessories, apparel, footwear), food and beverage, foodservice, home (appliances, housewares, home improvement, home textiles), ofce supplies, software, sports, toys and wireless. Its products and services include retail tracking, consumer tracking, shipment tracking, special reports and custom solutions. NPDs retail tracking services are based on point-of-sale (POS) store movement information collected from 700 retail partners representing more than 140,000 doors worldwide. These retailers include department stores, mass merchandisers and discount stores, hypermarkets, specialty stores, mail-order outlets and e-commerce Web sites. NPD monitors commercial sales of information technology products through an alliance with the Global Technology Distribution Council, whose members compose about 80% of the IT distributor market. The rms consumer tracking services in the United States are based on information collected from the NPD Online Panel of more than 3 million registered members. NPD also offers a second U.S. panel option, its longitudinal panel, AccuPanel. Due to NPDs extensive experience in managing panels, the NPD Online Panel has high cooperation rates compared to online industry norms. DisplaySearch, an NPD Group company, provides market research on the at panel display (FPD) industrys supply chain, covering component suppliers, equipment manufacturers, FPD producers, OEMs, brands, distributors and retailers. It offers information on shipments and revenue, as well as forecasts, for displays, applications, manufacturing equipment and components. In Canada, NPD offers POS or consumer panel information for the automotive, consumer technology, commercial technology, entertainment, fashion, food and beverage, and foodservice industries; in many cases, consumer information is collected from NPDs Canadian online panel. In Mexico, NPDs primary business is retail tracking in the consumer technology market.
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In Europe, NPD offers information for the beauty, foodservice, sports and toys industry sectors. Tracking services are provided in 11 European countries and comprise both consumer and retail tracking services. In Asia, foodservice tracking is available in Japan; NPD also maintains an online panel to support foodservice tracking and custom work for other industries in Japan. In China, NPD launched the rst Prestige Beauty POS service in January 2007; this new activity is based on a leader panel of 30 department stores across seven major Chinese cities. NPD has ofces in 21 cities around the world, spanning the Americas, Europe, Asia and Australia. In 2006 in the United States, NPD introduced market-level tracking, with information for the consumer technology industry now available for more than 50 DMAs. The new information
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ics, household durables, cameras and IT. NPD also partners with GfK in OzToys, a retail tracking service covering toys, video games and software in Australia. In Latin America, NPD investments include consumer purchase panels in nearly all Latin American countries operated through LatinPanel, a joint venture with IBOPE Group and Taylor Nelson Sofres plc. NPD has 950 full-time employees worldwide. total revenue, from work conducted outside Japan. VR is a media and marketing research rm whose main service is TV audience ratings research. It is based on a sample of 6,600 households equipped with set meters for household TV ratings in 27 markets throughout Japan. In the Kanto (including Tokyo) and Kansai (including Osaka) markets, VR reports both household and individual ratings using VR PeopleMeter. VR has obtained ISO 9001:2000 certications for its Mechanical TV rating research (household and individuals), as well as for the diary method of the individual rating research. Among its major clients are the broadcasting, advertising and FMCG industries. Radio rating research is conducted in Kanto, Kansai and Nagoya markets four to six times per year with samples of 3,000 per wave. In March 2007, VR released its rst Out-of-Home Media Integrated Survey, called SOTO, in order to improve and enhance the existing survey for out-of-home media. The survey covers railroad usage, automobile usage, visiting to the major towns and its vicinities, and purchase behavior. The survey is conducted within a 30 km radius of Tokyo among 4,000 male and female respondents, ages 15 to 69. In March 2007, VR released their sixth Comprehensive Newspaper Survey Report (J-READ), which gathers and organizes standardized data on newspapers throughout all 47 prefectures of Japan. This one-week survey of newspaper browsing is designed to measure items such as media contact, lifestyle consciousness and product use to shed more light on how reader ad targets interact with newspapers. This survey also covers perceptions of prefecture and city governments, popularity of Japanese pro baseball and football teams, and corporations brand evaluation and familiarity through newspaper readers. Audience and Consumer Report (ACR) is VRs syndicated research started in 1972. It is designed to study consumer trends and media contacts in the Japanese market by a singlesource approach. Since VR conducts its research periodically, changes in purchase behavior, brand share and so forth can be recognized chronologically. In February 2007, VR released Magascene Report, a survey started as a single media survey on magazines in 1999, and implemented every October in seven major regions in Japan. The latest summary of results provides information such as readership state for each magazine, proles such as basic attitude, awareness in daily life and media involvement, as well as magazine quality such as magazine images, frequency of reading, place of purchase and reading. The survey covers more than 500 magazines, including weekly, fashion and specialized magazines. The number of samples was increased to 10,000 from the survey wave in 2005 in order to improve and stabilize data accuracy. The data analysis software Digital Magascene was upgraded to provide further detailed analysis for magazine readership. VR has 398 full-time staff operating in its Tokyo ofce and other regional ofces in Japan, New York and Bangkok.
complements NPDs national data by providing a more granular market view, allowing manufacturers and retailers to understand trends at the local level and tailor their business strategies accordingly. NPD also launched more granular market views for its Beauty services in Europe and continued to expand its global reach with new tracking offerings for juvenile products, licensed products and sports equipment. In 2007, NPD will continue marketlevel expansion with the addition of new DMAs and information for custom trading areas. It will enhance marketlevel and regional tracking capabilities for consumer technology, beauty and automotive, and it will launch marketlevel tracking for footwear. NPDs international expansion will continue with new products and services slated for launch in Spain, Austria, Poland, Japan and China. In Europe, NPD will be launching online panels in the ve key countries for its toys, sports and foodservice businesses; these will be based on 630,000 panelists and use state-of-the-art data collection methods. NPDs joint ventures include a series of companies owned by NPD and GfK AG, operating retail tracking services in Europe, the Americas, Japan and the Pacic Rim for consumer electron-
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KIMURA
VIDEO RESEARCH LTD.

www.videor.co.jp
Video Research Ltd. (VR), based in Tokyo, was founded in 1962 by a consortium of Japanese broadcasting companies, major advertising agencies and advertisers. The president and CEO of VR is Takehiko Kimura, 66. He earned a B.A. in economics at the Takasaki City University in Japan. Revenue for the year ended March 2006 was $173.7 million, up 0.2% over the same period last year. There was revenue of $200,000, or 0.1% of
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conducted outside the United States. Total research and nonresearch revenue in 2006 was $192.4 million. ORC is a research, consulting and information services company offering multinational corporations and governments market intelligence and social research on a global scale, with particular emphasis on global business-to-business markets and social research. The rm performs surveys and advises senior-level executives in the public and private sectors on a number of issues, including corporate reputation and branding, customer strategies, market development, employee research and consumer knowledge. Employing its worldwide data collection network, it serves a broad crosssection of industries, including nancial services, information technology, telecommunications, life sciences, automotive, and consumer products and services. Research products include ORC Caravan, the oldest continuously running consumer omnibus survey in the United States; ORC Overnight, which delivers answers to business questions within 24 hours; and ORC Accesspoint, a project portal for storing and managing research material in one central repository while providing project managers and stakeholders with a tool to monitor survey progress. ORC has partnered with media giant CNN on the CNN/Opinion Research Corp. Poll. The rm has conducted studies in 106 countries across six continents. It operates as Opinion Research in the United States; and as ORC International in Europe, based in London; and Asia, based in Hong Kong. Its sister company, Macro International, specializes in social research programs for government agencies. ORC has 674 full-time employees in research worldwide, speaking more than 70 languages, and more than 1,000 employees dedicated to data collection in telephone interviewing centers throughout the world. It continues to maintain a strong call center presence in the United States with more than 600 stations.
OPINION RESEARCH CORP.

www.opinionresearch.com
Opinion Research Corp. (ORC) in Princeton, N.J., was founded in 1938, became a public company in October 1993, and was acquired December 2006 by infoUSA Inc., a public company. The president of ORC is Gerald J. Miodus, 50. He earned a B.S. in economics at Michigan State University. Research-only revenue in 2006 was $154.7 million, up 2.7% over 2005. In 2006, 37.4% of total research-only revenue, or $57.9 million, was from work
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MONTENEGRO
MIODUS
IBOPE GROUP
www.ibope.com.br
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IBOPE Group in Sao Paulo, Brazil, was founded in 1942 and is privately held. Carlos Montenegro, 53, is president of IBOPE Group. He earned a degree in economics at the University of Gama Filho Brazil. Research-only revenue in 2006 was $103.9 million, up 10.7% from 2005. In 2006, 20.4% of research-only revenue, or $21.2 million, came from work conducted outside Brazil. The growth rate excludes 2005 and 2006 revenue from the majority acquisition in 2006 of Inestra Servicos de Pesquisa in Brazil. Revenue and growth rates both exclude research companies in which IBOPE owns 50% or less, including IBOPE-AGB Mexico, TIME-IBOPE Chile and LatinPanel Chile, AGB Venezuela, LatinPanel Venezuela, LatinPanel Argentina, LatinPanel Brazil, Millward Brown Brazil Informidia in Brazil, MQI in Brazil, Latin Panel Bolivia, LatinPanel Columbia, LatinPanel Ecuador and LatinPanel Peru. Also excluded are nonresearch companies, including Megadata, a data processing rm in Brazil; Midialog, a softSee HONOMICHL 25 / Page H42
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communication management system. AdHoc: On-demand research for strategic information and tactic solutions, either qualitative or quantitative. Public Opinion: Qualitative and quantitative diagnosis on political, public and social issues and follow-up on political polling. Pharmaceutical: Marketing and sales consultancy to pharmaceutical industries, offering products and services with prescriptions data and statistical validation. Brand and Communication: Tracks brand development, providing best practices and ways to reach consumers. Market analyses: Strategic analyses, periodic market tracking and customized reports for decision-making and developing products and services. Panels: Tracking individual and home consumption. Data processing: Processes and analyzes large databases.
ware company based in Portugal; Marketdata, a software company; and IBOPE eClipping, a press clippings company in Brazil. IBOPE is a Brazilian multinational research company operating in Latin America and specializing in media, market and public opinion research. IBOPE has operations in the following countries: Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, United States, Guatemala, Mexico, Panama, Paraguay, Peru and Uruguay. It employs 1,663 full time. IBOPE is a group built from different companies that focus on the following areas: Media: Research on consumption habits and audience measurements on various types of media: (TV, radio, newspaper and Internet), product consumption, population habits and behavior, advertising investment and
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SACKMAN
LIEBERMAN RESEARCH WORLDWIDE

www.lrwonline.com
expertise in choice, latent class and Hierarchical Bayes modeling, price testing and optimization, demand forecasting and modeling, market segmentation, brand positioning and other custom techniques. LRW emphasizes ve core areas of research: Market Segmentation: Strategy experience is LRWs core strength. LRW uses a wide variety of segmentation schemes, custom developed to t with the specic business problem. The potential of each segment is evaluated against its potential to generate sales and prot. Then an Actionability Workshop, which uncovers the inner creative among all team members via a participatory ideation process, is employed to develop specic strategies and actions. Brand Strategy: In 2006, LRW launched a new brand development, management and measurement service that links to a brands nancial performance. This service is based on a concept of Relevant Brand Clarity that explains about 60% of a brands nancial performance. Also, LRWs new Brand Management Interactive Decision Tool allows what-if games to determine what best to drive performance. CIA Approach to Tracking: LRWs CIA Approach to Tracking uses consistency procedures and research processes that generate insight from the data. This approach is applied to customer satisfaction, brand or advertising tracking.
Lieberman Research Worldwide (LRW), based in Los Angeles, is a privately held corporation founded in 1973. Arnold Fishman, 62, is the founder and chairman of LRW, and David Sackman, 49, is president and CEO. Fishman earned a B.S. at Brooklyn College, City University of New York, and Sackman earned a B.A. at the University of California at Los Angeles. Revenue in 2006 was $78.3 million, up 5.7% from 2005. In 2006, $15.2 million, or 19.4% of total revenue, was generated outside the United States. LRW is a full-service custom market research provider with extensive experience across a diversity of industries, including entertainment, technology, automotive, pharmaceutical and health care, retail, food service, nancial and business services, and consumer goods. The rm conducts research in 80 countries worldwide. LRW maintains an understanding of business needs and techniques by recruiting senior executives from academia, consulting, advertising, marketing and marketing research. Its Advanced Analytics team provides
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sis, which identies commonalities and linkages between independent projects to generate strategies and tactics. In 2006, LRW opened new ofces in China and Japan, grew its tracking practice and acquired a new technology platform, and introduced Relevant Brand Clarity in its brand practice. In 2007, LRW will be offering a full suite of online access tools, delivering quality data and analysis including executive dashboards, full reporting systems and what-if modeling through interactive decision tools. LRW employs 296 full-time employees worldwide. Data collection facilities include ve telephone centers with 625 CATI-equipped stations and the capability to conduct interviews in more than 65 languages. There is an in-house staff of nine moderators for qualitative research. In addition to their Los Angeles headquarters, the rm has ofces in Chicago; Charlotte, N.C.; Huntington Beach, Calif.; London; Shanghai; and Tokyo. mobile media markets. Service providers, device manufacturers, content providers and retailers use Telephia data to make competitive strategy, marketing and resource allocation decisions. The rm uses its measurement tools and large-scale consumer panels to understand and track the digital consumers behavior, attitudes and experience. Network Signal Polling: Telephia tracks changes in mobile subscriber counts at the metro level. Systems measure monthly subscriber counts in more than 65 metro markets by passively querying the ownership and assignment status of millions of phone numbers and to determine changes in subscriber market share, as well as calculate subscriber additions and deactivations. Each month Telephia initiates more than 8 million queries to harvest underlying network signaling informaSee HONOMICHL 25 / Page H46
New Product Development: Lieberman Laboratory starts with a market segmentation to understand the target markets, then uses Ideation, a structured brainstorming method, to create a large number of potential concepts. These are rened through Evolution, an iterative series of focus groups and concept redevelopment stages, to shape the most highly appealing new-product concepts. Actionability Suite: LRW offers Actionability Suite consisting of four modular approaches, built upon this core engagement and action-oriented philosophy. They are: Immersion, which ensures understanding and consensus among all key stakeholders before the study commences; Lieberman Learning Labs, which offer the opportunity for research ndings to be discovered in the manner best suited to each individual team member; Actionability Workshops; and Synthe-
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TELEPHIA INC.
www.telephia.com
Telephia Inc., based in San Francisco, is a private company founded in 1998. In June 2007 Telephia agreed to be acquired by The Nielsen Co. Sid Gorham, 40, is CEO of Telephia. He earned an M.B.A. from University of California at Berkeley. Revenue in 2006 was $71.8 million, up 12.2% from 2006. In 2006, 2.8% of total revenue, or $2.0 million, was from outside the United States. Telephia is a provider of syndicated consumer research to the telecom and
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twice per year and all markets at least once annually, recording the disposition of each call in detail. On-Device Meter Panel: The rm has partnered with the industrys leading chipset suppliers to integrate its activity meter into cellular phones for tracking mobile user behavior beginning in 2007, when Telephia will recruit a balanced panel of subscribers in each country. The phones with embedded meters will return activity logs periodically each day, which will be analyzed and reported in a comprehensive array of metrics on actual consumer behavior. Internet Surveys: Telephia elds more than 20 online survey-tracking vehicles on a monthly or quarterly basis across 10 countries, collecting more than 600,000 surveys containing 150 million individual responses annually. Application Testing Nodes: Telephia measures reliability and performance of the applications, including wireless Web browsing, content downloading, picture messaging and streaming via a network of custom congured test nodes deployed in 20 U.S. cities. Its application testing platform has recently been extended to measure mobile TV, residential VOIP services and residential high-speed data (DSL/cable modems). The rm employs 258 full-time equivalents and has ofces in San Francisco; Lynchburg, Va.; Dallas; and London. online activities. The rm's samples have been built according to statistical sampling methodologies, and encompass consumers at home, in the workplace, at universities and outside the United States. comScore Media Metrix (CMM), the audience measurement product of cS, is the source of Internet audience measurement for advertising agencies, publishers, marketers and nancial analysts. CMM reports details of online media usage, visitor demographics and online buying power for the home, work and university audiences across 100 local U.S. markets and across the world, including detailed reporting for dozens of countries. CMM offers tools for reach and frequency analysis, day-part planning, online and ofine local market analysis and emerging applications. CMM also provides a suite of search tracking and planning reports in addition to audience measurement data for streaming video and radio, the latter in conjunction with Arbitron Inc. cS debuted its World Metrix service (WM) in May 2006, providing an estimate of global online audience size and behavior based on activity from its online behavioral research panel. WM continuously measures and reports online behavior on a worldwide basis, providing visitation metrics and demographic characteristics for Web site audiences. The service reports about 30 individual countries, comprising most of the global Internet population. comScores Marketing Solutions (CMS) division combines cSs consumer behavior database with the experience of comScore analysts to deliver insight into the online behavior of consumers for clients in the automotive, consumer packaged goods, entertainment, nancial services, media, pharmaceutical, retail, technology, telecommunications and travel industries. CMS also integrates online behavior with ofine purchase and product ownership data. The cS online tracking technology is being installed on the computers of Information Resources Inc.s Consumer Network consumer panel that measures CPG buying behavior across all important retail channels. cS has also matched its online database with clients ofine
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tion to provide a read of number ownership and assignment status. Online Bill Panel: Telephia developed its online bill panel to directly measure consumer spending activity by monitoring every entry on respondents phone bills each month. Panelists are recruited through a variety of channels against demographic and usergraphic benchmarks established by Telephias survey instruments. Network Testing Fleet: Telephia provides comprehensive drive testing of mobile network quality in more than 350 metropolitan markets in the United States and Canada. Telephia collects its data with a eet of 25 trucks, with each custom congured with call testing equipment, and is remotely managed through an operations center in Lynchburg, Va. The rms eet tests each major market
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FULGONI
comScore INC.
www.comscore.com
NEW FOCUS
comScore Inc. (cS), based in Reston, Va., is a private company founded in 1999. In June 2007, cS was listed on the Nasdaq Stock Exchange. Gian Fulgoni, 59, is chairman of cS, and Magid Abraham is president and CEO. Fulgoni earned a masters in marketing at the University of Lancaster in the United Kingdom. Revenue for 2006 was $66.3 million, up 30.0% over 2005. In 2006, revenue generated outside the United States was $5.7 million, or 8.6% of total revenue. cS is a leading provider of digital marketing intelligence based on the continuous measurement of the online behavior of a sample of 2 million global Internet users. It also uses a database of people who participate in survey research and who can be reached via e-mail or pop-up survey invitations that can be triggered by panelists

buying databases to measure the impact that online marketing has on ofine behavior. CMS offers a full range of custom and syndicated survey research services for a variety of industries, using the cS panel with ofine and online applications. CMS survey services address business issues such as consumer segmentation, customer satisfaction, product and advertising evaluation, and brand performance tracking. CMS also integrates survey responses with online behavior passively captured for the same respondents. cSs Behavior Activated Research (BAR) is a survey research application that uses the Catalina Marketing printer network to target consumers to participate in survey research. The targeting is based on consumers buying of specic products, as measured by point-of-sale UPC scanners in 18,000 supermarkets in 99 U.S. markets. cS data and services support numerous applications, including market and competitive intelligence for any online category; benchmarking and opportunity gap and SWOT analysis; customer proling and segmentation models; integration and study of online behavioral data with ofine purchase data; choice models based on pricing, taxes and promotions, among other factors; controlled measurement of the effectiveness of interactive marketing programs; and scoring of customer les for direct marketing programs using markers and propensities derived in aggregate within the cS database and applied using shared attributes. cSs ecommerce sales data have been widely published in the media for more than six years. cS has 377 full-time employees worldwide in ofces in Reston, Va., Chicago, New York, San Francisco, Seattle, Toronto, Tokyo and London.
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NOMURA
DENTSU RESEARCH INC.

www.dentsuresearch.co.jp
Dentsu Research Inc. (DRI) in Tokyo was founded in 1967 and is a subsidiary of Dentsu Inc., a public company listed on the Tokyo Stock Exchange. The president and CEO of DRI is Kiyoshi Nomura, 59. He earned an M.B.A. at the Graduate School of Business at Keio University in Japan. Revenue for 2006 was $61.2 million, up 4.4% from 2005. DRI provides full-service quantitaSee HONOMICHL 25 / Page H48
H48
Aug. 15, 2007

view room facilities and conducts more than 1,000 groups a year. DRI has 118 full-time employees and has branch ofces in Osaka and Nagoya, Japan. research capabilities, from sample design and instrument development, through data collection and data management and processing, to data analysis. The rms emphasis on technical quality ensures condence in measuring effectiveness, launching new products and improving customer satisfaction. Besides its Cambridge ofces, the rm has U.S. ofces in Lexington and Hadley, Mass.; Bethesda, Md.; Chicago; and Durham, N.C. Abroad there are ofces in Africa, Asia, Europe, Latin America and the Middle East. It has more than 1,000 full-time employees, of which 250 work full or part time on its research services. Revenue for 2006 was $50.7 million, up 0.9% over 2005. NRI is a full-service marketing research and consulting rm for clients in both consumer and businessto-business industries. Among them are luxury brands, nancial services, telecommunications and electronics, automotive, travel and tourism, and leisure activities. NRI clients use its information for marketing strategy, communications programs, management planning, and social and public policy development. The rm maintains more than 140,000 online monitors and conducts more than 500 of the Internet surveys, both quantitative and qualitative (on the Internet bulletin board). In addition, the NRI has developed the blog analysis system blogVizCensor and started blog research service in 2007. NRI has an in-house focus group facility with one-way mirror and bilingual audio and video ttings, and conducts more than 100 focus group interviews per year. Utilizing strength as a subsidiary rm of the newspaper publisher, NRI is able to approach politicians and government ofcers. Surveys on political elites can be conducted by executive interviewers. The rm also has a special team for car clinic studies. The team has deep knowledge of automobiles, and conducts both quantitative study by CLT and qualitative study by focus groups in a facility located at the same location. NRI has 170 full-time employees and has about 700 trained interviewers. Throughout the year the rm conducts more than 3 million interviews. The rm maintains four regional ofces in Japan plus ofces in New York, Singapore and Shanghai, China.
tive and qualitative research services, with surveys conducted by telephone, mail and personal interviews. The rm operates Satellite Car, which are microbuses equipped with audiovisual and communications equipment for on-the-street testing surveys. Among DRI services are DRPS, a monthly, personal-interview omnibus survey in Tokyo and Osaka; TENS, a telephone-based focus group survey system; an in-hall advertising testing facility with 30 respondent computer terminals for simultaneous response results; and DRIS (DR Idea-Tank System), a panel of 10,000 women sensitive to consumer market and behavior trends. The rm offers Adaptive Conjoint Analysis (ACA), which evaluates new products and service concepts and their marketability, such as optimal combination of product characteristics and estimated market share. Questionnaires are completed interactively on a PC. ACA incorporates central location testing with on-the-street recruiting and uses the Japanese-language version of software developed by Sawtooth Software. The rm maintains a master sample of almost 400,000 people for interviewing and updates it yearly. Its telephone survey center in Tokyo is equipped with 60 stations, and another CATI-equipped 30 stations are in Osaka. DRI has two focus group inter-
23
KNOX
ABT ASSOCIATES INC.

www.abtassociates.com
Abt Associates Inc. in Cambridge, Mass., is an employee-owned company founded in 1965. Wendell J. Knox, 59, is president and CEO of Abt Associates. He earned a B.A. at Harvard University. Research-only revenue in 2006 was $53.6 million, up 2.7% over 2005. Total research and nonresearch revenue in 2006 was $199.4 million. Abt is a full-service research and consulting rm whose research activities include marketing research for government, business and consumer clients. Combining research and consulting services, Abt tailors individual services and strategies to help clients identify, understand and respond to issues and opportunities. Abt provides a full range of survey
24
SONOMOTO
NIKKEI RESEARCH INC.

www.nikkei-r.co.jp
Nikkei Research Inc. (NRI) in Tokyo was founded in 1970 and is a subsidiary of Nikkei Inc. in Tokyo, a nancial and business newspaper publisher. The president of NRI is Yuji Sonomoto, 57, who earned a degree at Waseda University in Japan.
25
BAUMGARDNER
BURKE INC.
www.burke.com
Burke Inc. (BI), based in Cincinnati, was founded in 1931, and has been an

independent, employee-owned company since 1989. Some 85% of its shares are held in an Employee Stock Ownership Plan (ESOP). BIs president and CEO is Michael Baumgardner, 56. He earned a Ph.D. at Ohio State University. Revenue in 2006 was $50.0 million, up 16.8% from 2005. In 2006, $6.5 million, or 13.0% of total revenue, was from outside the United States. BI is a full-service marketing research rm using advanced analytical techniques and technology to provide decision support services across all major industry sectors. Its experienced in dening problems, developing research designs, executing complex studies, analyzing data and interpreting results. Over the years the rm has expanded its core research competencies in response to emerging trends such as customer loyalty, linkage and integration, and employee-related research. BIs core competencies are supported by internal research and development programs. Marketing research and consumer insights education is provided through the Burke Institute, which has trained more than 70,000 participants from 10,000 companies, through more than 3,000 public and in-house customized marketing research seminars in 39 different countries. Seminars cover research topics such as general marketing research, qualitative and online research, questionnaire design, customer loyalty, analytical tools and techniques, advanced multivariate analysis, and linkage and other modeling techniques. Primary areas of focus include: Custom Marketing Research Provides analysis and consulting for consumer and business-to-business companies to understand marketplace dynamics worldwide. Services include product testing, brand equity research, pricing research, market segmentation, image and positioning studies, and a wide range of marketing research protocols targeted at both tactical and strategic business issues. Customer Loyalty and Relationship ManagementHelps companies develop and deploy customer loyalty and relationship management systems that focus internal resources on customer requirements. Employee Engagement and RetentionA key element of BIs approach is employee engagement, which represents the strength of the overall connection between the employees and the organization, and includes commitment, involvement, relationships and initiative. International ResearchCustom research and other research services are available worldwide. Linkage and IntegrationFocuses on where to invest limited resources to optimize process effectiveness, employee commitment, customer
Aug. 15, 2007
H49
retention and business results. Online Research and Reporting BIs online research provides Web survey design and data collection using the internet. Its Digital Dashboard online reporting provides secure, realtime access to survey ndings. BI also provides moderating of online focus groups. Burke QualitativeBIs qualitative division is experienced in using the full range of qualitative formats including focus groups, dyads, triads, mini-groups and one-on-ones. Moderators are versed in laddering, ethnographic research, scripting and a variety of other qualitative and projective techniques. Burke HealthcareThis division provides experienced and dedicated healthcare industry staff, many with professional accreditation or clinical backgrounds. Burke has 205 full-time employees worldwide.
H50
Aug. 15, 2007
Honomichl Global Top 25 Marketing News
TOP 25 / From page H3

Joining the list for the rst time is San Francisco-based Telephia Inc., whose revenue was up 12% in 2006. In June, Telephia agreed to be acquired by Nielsen and will disappear from the list next year, a one-time showing. The Top 25, in 2006, had 104,639 fulltime employees working in the research area; that is up 4.7% over 2005, which compares to a 5.2% growth in revenue (3.0% after adjustment for ination). In addition to the 104,639 full-time employees, the industry, of course, provided many more jobspart-timers working, for instance, in telephone centers, and back room activities subcontracted to offshore operations in places like India, the Philippines, Canada and the Caribbean. That population, if it could be quantied, probably equals the full-time base. As for the people who head the Top 25, their average age is 55 and median is 53. Thirteen of the 25 have an advanced degree, either a masters or a doctorate. All are men. Company proles I urge you to read the complete proles that describe the activities, subsidiaries and services provided by the worlds 25 largest market research organizations. Youll see how their home country base includes the United Kingdom, Brazil, Japan, Germany and Francein addition to the United States. Many are public companies, or subsidiaries of public companies, and many made acquisitions during 2006. In total, it is a colorful array of marketing information service rms, many of whom have followed their clients interests into developing consumer markets, such as China, Brazil and India. Many of the Top 25 are in a state of ux: changes in top management, sprawl into global operations and direct products of technological innovations. It is a run-faster-to-stay-inplace environment they operate in, and that shows in the individual company proles more than highlighted revenue levels. Jack Honomichl is president of Marketing Aid Center Inc. in Barrington, Ill., and founder of Inside Research, a market research trade industry publication.
ADVERTISERS INDEX A-L

Quick source for contacting the suppliers from A to L in this issue of Marketing News.
ADAPT P. H40
Ph. 1-888-52ADAPT URL: http://www.adaptdata.com
GFK CUSTOM RESEARCH WORLDWIDE P. H14

Ph. 212-240-5300 URL: http://www.gfk.com
ANDERSON, NIEBUHR & ASSOCIATES, INC. P. H34

Ph. 1-800-678-5577 URL: http://www.ana-inc.com
GMO RESEARCH, INC. P. H26

Ph. +81.3.5456.3244 URL: http://www.gmo-research.jp/en
ANNIK SYSTEMS P. H44

URL: http://www.anniksystems.com
GREENFIELD ONLINE P. H9, H11

Ph. 1-866-296-3049
ASIA INSIGHT P. H44

Ph. +65 6735-3788 URL: http://www.AsiaInsight.com
URL: http://www.greeneld.com
HARRIS INTERACTIVE P. H31

Ph. 1-877-919-4765 URL: http://www.harrisinteractive.com
BURKE, INCORPORATED P. H45

Ph. 1-800-267-8052 URL: burke.com
ICT RESEARCH SERVICES P. H46

Ph. 267-685-5660 E-mail: surveys@ictgroup.com
COMPUTERS FOR MARKETING CORPORATION P. H38

Ph. 415-777-0470 URL: http://www.cfmc.com
INFOSURV, INC. P. H47

Ph. 1-888-262-3186 URL: http://www.infosurv.com
COMMON KNOWLEDGE RESEARCH SERVICES P. H29

Ph: 1-800-710-9147 URL: http://www.COMMONKNOWLEDGE.com
INSIDE RESEARCH P. H50

Ph. 847-526-0707 URL: http://www.InsideResearch.com
DATA DEVELOPMENT WORLDWIDE P. H2

Ph. 212-633-1100 URL: datadw.com
INTAGE P. H28
Ph. +81 3 5294 8304 URL: http://www.intage.co.jp
IPSOS P. H17, H19, H21

URL: http://www.ipsos.com
DECISION ANALYST, INC. P. H10

Ph. 1-800-ANALYSIS URL: http://www.decisionanalyst.com
I.THINK INC.
Ph. 214-855-3777
P. H30
DECIMA RESEARCH P. H42

Ph. 613-230-2200 URL: http://www.decima.com
URL: http://www.ithinkinc.com
L ANGUAGE LOGIC P. H32

Ph. 513-241-9112 URL: http://www.languagelogic.info
E-REWARDS P. H5
Ph. 1-888-20-EMAIL URL: http://www.e-rewards.com/researchers
LRW (LIEBERMAN RESEARCH WORLDWIDE) P. H4, H39

Ph. 310-553-0550 URL: http://www.lrwsowhat.com
FOCUSVISION WORLDWIDE P. H52

Ph. 203-961-1715, opt. 6 URL: http://www.focusvision.com

NATION Under the microscope
Aug. 15, 2007
H51
Marketing News
ADVERTISERS INDEX L-Z

Quick source for contacting the suppliers from L to Z in this issue of Marketing News.
LUTH RESEARCH P. H43
Ph. 1-800-465-5884 URL: http://www.luthresearch.com
Food origin label examined by Congress, retailers

hoppers are in the dark about where much of their food comes from despite a ve-year-old law requiring meat and other products to carry labels with their country of origin. That soon may change. Reports of tainted seafood from China have raised consumer awareness about the safety of imported food and many of the laws most powerful opponents have left Congress. The Agriculture Department never put in place the labeling requirement because thenmajority Republicans repeatedly delayed it, most recently to 2008. The laws leading opponents are grocery stores and large meatpacking companies, many of whom mix U.S. and Mexican beef, along with other businesses involved in getting products to supermarket shelves. They say the tracking and the paperwork needed to comply with the law is too burdensome and would cause them to raise prices. The labeling requirement, popular with small, independent ranchers who sell their own products, applies to certain cuts of beef, lamb, pork, as well as to peanuts, fruits and
POLARIS RESEARCH P. H40

Ph. 817-223-1229 URL: http://www.polarisresearch.com
PULSE GROUP P. H34 MARITZ RESEARCH P. H33

Ph. 1-800-446-1690 URL: http: www.maritzresearch.com Ph. 212-880-2612 URL: http://www.pulse-group.com
REREZ P. H8
Ph. 1-800-521-1357 URL: http://www.rerez.com
MARKET PROBE, INC. P. H47

Ph. 414-778-6000 URL: http://www.marketprobe.com
RESEARCH INTERNATIONAL P. H13, INSERT

Ph. 312-787-4060 URL: http://www.research-int.com
MARKET PROBE INTERNATIONAL P. H42

Ph. 212-725-7676 URL: http://www.marketprobeint.com
vegetables. House supporters of the labeling law are working to make sure it goes into effect next year. Their job will be easier because several lawmakersmostly Texas Republicans concerned about their states livestock industry will not be around to block it. The spotlight on federal oversight is adding momentum to a renewed push by consumer groups to put the labeling law in place. When consumers hear about all these things in China, their tendency is to avoid things from China, says Chris Waldrop of the Consumer Federation of America. But they cant because we dont have country of origin labeling, so they are left in the supermarket to their own devices. But Regina Hildwine, director of food labeling and standards for the Grocery Manufacturers Association, says the labels will be additional noise on crowded packaging. Theres a lot more information on a label thats more important for a consumer to understand, like nutrition facts, she says.
Mary Clare Jalonick for The Associated Press
RESEARCH NOW P. H35

Ph. 212-790-9599 URL: http://www.researchnow-usa.com
MARKET STRATEGIES P. H7
Ph. 734-542-7600 URL: http://www.marketstrategies.com
THE SAMPLE NETWORK P. H25

Ph. 1-888-572-3255 URL: http://www.thesamplenetwork.com
MARKET TOOLS P. H16

URL: http://www.markettools.com
SCHLESINGER ASSOCIATES P. H22

Ph. 1-866-549-3500 URL: http://www.schlesingerassociates.com
MARKETING RESEARCH ASSOCIATION P. H12, H48

URL: http://www.mra-net.org
SURVEY SAMPLING, INC. P. H18

Ph. 203-255-4200 URL: http://www.ssisamples.com
MARKETING SYSTEMS GROUP P. H24

Ph. 1-800-336-7674 URL: http://www.m-s-g.com
SYNOVATE P. H23
Ph. 312-526-4570 URL: http://www.synovate.com/ hotspotreports
MINDFIELD P. H41
Ph. 1-800-969-9235
TOLUNA P. H27
Ph. 646-723-4595 URL: http://www.toluna-group.com
URL: http: www.mindeldonline.com
VISION CRITICAL P. H36-37 MORPACE MARKET RESEARCH & CONSULTING P. H49

Ph. 248-737-5300 URL: http://www.morpace.com Ph. 604-647-1980 URL: http://www.visioncritical.com/dynamic
WESTERN WATS P. H15

Ph. 801-370-2220 URL: http://www.westernwats.com
OPINIONSEARCH INC. P. H49, H51

Ph. 1-800-363-4229 URL: http://www.opinionsearch.com
YOUR2CENTS P. H29
Ph: 1-800-710-9147 URL: http://www.your2cents.com/info
PAI P. H12
Ph. 1-800-693-3111 URL: http://www.paiwhq.com
ZOOMERANG P. H20
Ph. 1-800-310-7036 URL: http://www.zoomerang.com

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HONOMICHL

THE WORLDS LEADING MARKETING RESEARCH FIRMS

Honomichl Global Top 25

Aug. 15, 2007

Where the Top 25 are based

United Kingdom 12%

United States 60%

2006 revenue growth remains at

Aug. 15, 2007

Honomichl Global Top 25

TOP 25 GLOBAL RESEARCH ORGANIZATIONS

New York London Paris

Norwalk, Conn. Nuremberg London Chicago Tokyo

U.S. U.S. U.K.

Web site (www.)

No. of countries with Researchsubsidiaries/ only branch full-time 1 offices employees2

Global research revenue3 (U.S. $, in millions)

Percent change from 20054

Revenue from outside home country (U.S. $, in millions)

Percent of global revenue from outside home country

Rockville, Md. New York

16.4 13.1 10.7 12.2 31.8

Video Research Ltd.**

Opinion Research Corp.

opinionresearch.com ibope.com.br telephia.com lrwonline.com comscore.com nikkei-r.co.jp burke.com dentsuresearch.co.jp abtassociates.com

Aug. 15, 2007

Honomichl Global Top 25

THE NIELSEN CO.

Honomichl Global Top 25

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Honomichl Global Top 25

HONOMICHL 25 / From page H7

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Honomichl Global Top 25

HONOMICHL 25 / From page H8

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Honomichl Global Top 25

HONOMICHL 25 / From page H10

IMS HEALTH INC.

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Honomichl Global Top 25

HONOMICHL 25 / From page H12

TAYLOR NELSON SOFRES plc

Honomichl Global Top 25

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Honomichl Global Top 25

HONOMICHL 25 / From page H15

Honomichl Global Top 25

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Honomichl Global Top 25

HONOMICHL 25 / From page H17

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HONOMICHL 25 / From page H19

Honomichl Global Top 25

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CHECK US OUT! marketingpower.com AMAS HOME ON THE WORLD WIDE WEB

Aug. 15, 2007